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Autumn 2016 - ‘Award-winning postgraduate marketing’

FindAUniversity Marketing Seminars: ‘Award-winning postgraduate marketing’ featured a number of sessions from leading professionals in Higher Education marketing, and facilitated opportunities for informal networking and discussion with colleagues from across the sector.

Please note that this event has taken place. If you’d like to be the first to find out about the next FindAUniversity Marketing Seminar, or have a particular topic you’d like to see being discussed, please contact our dedicated Marketing & Events team by email: [email protected]

SCHEDULE

Chaired by Tim Rogers, Vice President Enrolment Management at The American University of Paris, and former Head of Student Recruitment & Admissions at the London School of Economics & Political Science.

09:45

Registration opens

10:00

Morning refreshments

10:15

Introduction

10:20

Emma Leech, Director of Marketing and Advancement at Loughborough University: 'Zero to Hero - Loughborough University London Launch'.

11:00

Morning refreshments

11:15

Jim Tudor, Founder of the Future Index: ‘Ten Trends to Inspire Postgraduate Marketing’.

12:00

Kimmo Kuortti, Director of Recruitment, Admissions and International Services at the University of Oulu, Finland: 'Science with an Arctic Attitude - Transforming Potential Weaknesses into Strengths'.

12:30

Lunch & Networking

13:30

Nathan Monk, HEERA CTO, and Technical Director at We are SMILE: ‘From Paper to Pixels: What I've Learnt Turning Paper Processes Digital’.

14:00

Richelle Quinn, Corporate Marketing Manager & John Ferguson, Head of Content and Channels at Sheffield Hallam University: ‘Building a Reputation for Research: Describing the Emotion, not the Science’.

14:45

Afternoon refreshments

15:00

Elias Faethe, European Representative at Higher Education Marketing: ‘What to do when it gets complicated? Measuring marketing success with 3rd party application systems’.

15:30

Panel discussion: ‘The impact of Brexit on PG recuitment’. Chaired by Tim Rogers and featuring: Jemma Davies, International Education Marketing Manager at SMRS and former International Marketing Manager at the University of Groningen, Netherlands, Beckie Smith, Senior Reporter at The PIE News, Kimmo Kuortti, and Emma Leech.

16:00

Close & Thanks.

 

The event was designed for those responsible for delivering marketing and recruitment communication strategy, right through to those who are working operationally to attract prospective postgraduate students in an ever-changing marketplace.

This FindAUniversity Marketing Seminar was supported by HEERA.

The Higher Education External Relations Association is the professional body of staff working across the areas of press & public relations, marketing, alumni relations and fundraising in the higher education sector. Find out more here: http://www.heera.ac.uk/about-heera/




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