The master of science degree in media arts and technology is a one-year applied science and technology program concluding with a capstone project. Students develop relevant knowledge and skills with a technical emphasis and business-oriented approach. Students will recognize new ways for operating and identifying emerging technologies to meet and exceed evolving market demands, and for becoming leaders in the improvements of cross-media products and processes. The program provides students with the ability to create meaningful and measurable changes in graphic communications through applied cross-media initiatives. The required capstone project allows students to develop and demonstrate in-depth knowledge in a specific topic area. Led by senior faculty, the capstone project is designed to prepare students to be innovators in the rapidly evolving media landscape.
The curriculum concentrates on the latest technologies, which allow students to employ knowledge of print, web, mobile, and social media workflows to solve communication problems. The course work investigates strategies, processes, and technologies relating to publishing, graphic communications, print, and media. The diverse expertise of the faculty ensure a breadth of relevant experience while educating students on issues and trends across the graphic communications field. The School of Media Sciences strives to be on the leading edge of graphic communications and give students the opportunity to address real world problems within the industry. This program aims to create a collaborative environment where students combine course work with access to faculty expertise, staff support, and extensive facilities to extend their current knowledge base.
The program is two semesters, 30 credit hours of study, and culminates in a capstone project.
The program encourages cross-disciplinary and interdepartmental collaboration. Students may choose elective courses from a variety of courses offered in the School of Media Sciences or with other graduate departments and programs at RIT.
The capstone project requires students to develop and demonstrate extensive knowledge on a specific topic related to graphic communications. Students complete original work in the form of a number of methodologies, including experiments, comprehensive case studies, surveys, focus groups, and research analysis. Outcomes from this experience include innovation of a process, recognizing unmet customer needs, solving cross-media issues, and/or identifying resources required for business transformation or business solutions.
To be considered for admission to the MS program in media arts and technology, candidates must fulfill the following requirements:
The MA in Professional Communication (MAPC) provides the knowledge and training for superior oral, written, and visual communication skills. Our program is designed for people who seek the techniques and knowledge required to be communication specialists in a wide range of fields in an ever-shifting 21st century workplace.
The program features small class sizes, personal attention and opportunities for applied research and professional engagement.
• The program’s convenient schedule of late afternoon and evening courses appeals to full-time graduate students and enables professionals to work while completing their degree.
• The MAPC includes courses that meet both on-campus and in a hybrid (on-campus/online) format for flexibility and convenience, while providing engagement with cutting-edge technology.
• Offering three concentrations, the program creates a community of professional communicators who have varied career interests.
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Strategic communicators work as planners, designers, and leaders to develop and disseminate messages both within and outside of organizations. Students enrolled in this concentration analyze how organizations interact internally and externally with the public, industry and media. Students also gain practical communication skills that give them a competitive edge in the workplace.
Technical communicators use communication skills to translate complex scientific, engineering or technical information into content that users can understand and utilize. Students enrolled in this concentration learn how to communicate to the user while ensuring that the product or service has a competitive advantage. As technology grows in a variety of fields, the demand for such skilled, user-centered and agile technical communicators has never been greater.
This concentration equips students with the theoretical and practical communication tools needed to effectively and ethically impact public and personal health literacy. From creating health awareness campaigns, improving patient relationships, working with regulations, and explaining health care policy, Health Communication professionals are critical to the facilitation of understanding health care issues as a basis for informing, influencing and motivating diverse audiences about health and medical issues.
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Graduates from the program bring a thorough knowledge and skill set of advanced communication to careers in a range of sectors — including technology, government, finance, health services, academic, and many other sectors where communications skills are highly valued.