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This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.
Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.
The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.
You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.
The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.
Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.
Courses:
You will also be required to take research methods courses and to complete a dissertation
The programme aims to:
The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.
The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.
The masters degree can also lead to PhD study.
The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.
Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.
Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.
These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.
On this course you gain
It is suitable for you if
The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.
Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.
You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.
Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.
Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.
Full-time – one year – two days a week with four taught modules each semester followed by a project
Part-time – typically two years – tailored to your needs where possible and normally one day a week
The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.
Core modules:
Optional modules
Choose one from:
Course support
Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.
During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation.
Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.
If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.
This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership.
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.
At UCFB we bridge the gap between academia and business. In parallel to the academic curriculum run the Employment & Enrichment events; a journey of professional and personal development through learning and knowledge enhancement activities. The Employment & Enrichment events allow access to industry leading guest speakers, business opportunities and additional classes.
The MSc Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.
As a capstone to the MSc Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading organisations such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.
London is a phenomenal opportunity for students to live and learn in a truly global city.
To find out about the Programme Leader for this course, please click here.
Graduates of the MSc Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.
Download the MSc Sport Management Programme Specification.
Our MSc Sport Management modules have been developed in order to give you the best preparation for a leadership career in the wider sports industry.
Semester 1
Semester 2
Semester 3
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management. The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media.
Read more about Employability at UCFB
Are you looking to further your career in the sport development and physical activity industry?Southampton Solent’s Sport Development and Management master’s programme will help equip you with the knowledge and critical thinking skills to synthesise theories and research to become a successful evidence informed practitioner.
The course curriculum uses engaging methods of teaching, such as learning through case studies so students learn to apply theories and research to relevant practice. Students are involved in critically evaluating practice and are supported through their engagement with formative assessments which help to assess their knowledge and understanding.
The core units encourage students to critically apply theories, concepts and frameworks in sport development and sport policy, as well as analyse key approaches to monitoring and evaluation for sport. Students engage in debates and critical evaluation of the local, national and international context of sport and health and explore the role of sport in addressing broader social change outcomes, along with the role of physical activity in public health agendas.
Students are also able to tailor the course towards their own specific career ambitions with optional units allowing them to focus on key specialisms such as sport marketing, media and youth sport.
Research led teaching is embedded at Solent and is a key element of the course curriculum on this master’s programme. Students are expected to contribute to knowledge within the discipline through engaging in a research project and writing a research paper.
The skills you’ll develop on this course will open up a number of career opportunities for sport management within a wide range of sports. The ability to specialise through the optional units mean you can pursue areas such as sport marketing, media, international sport and youth sport to fit with your own career ambitions.
This course is ideally suited to those who wish to further their career in the sport and physical development sector. The optional units allow students the opportunity to specialise in areas of specific interest.
Core units
Options
Choose one from:
or
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, wi-fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
Graduates from this master’s degree will be well-prepared to pursue senior and management roles in areas such as:
Staff within Solent’s sport education and development programme area have existing links with local partners, including the Saints Foundation and EduMove. Staff also have relevant sector experience enabling them to discuss how theory can be applied in practice and understand the challenges of working within the sector. These current partnerships support you to practically apply theories, models and concepts developing the core skills needed for meaningful community engagement and professional practice in the relevant sectors.
Students will be encouraged and supported to gain work experience and placements, although this is not a requirement of the course. The course team have a number of partnerships locally; or students who are currently in relevant professions can use this experience to enhance their learning by developing their understanding of the link between theory and practice in the workplace.
This exciting course analyses and evaluates the commercial and management forces that have contributed to the success of sport business. It offers flexibility with an innovative combination of block and online delivery, making it suitable for those working in the sports sector and recent graduates who are looking to develop their knowledge and understanding of this fast growing and important industry.
Spectator and participatory sport is a global phenomenon and has recently become one of the fastest growing economic sectors for both developed and developing countries. Through engaging with and analysing the commercial, media and political drivers of change, you are able to identify the factors that have created such growth and critically discuss the implications for business, society, nation branding and identity.
Sport is a sophisticated and complex international business with billions of consumers watching and engaging with sporting events on a weekly or even daily basis. This course aims to develop professionals in the provision, promotion and marketing of sport who are able to fully capitalise on the opportunities that the sector presents.
Through studying marketing, sponsorship, media and law – and after spending time in a sports organisation on a professional work placement – you gain academic understanding and practical knowledge of the issues involved in successful sport business management. This will help you to engage, manage and shape the sport businesses of the future.
This course can only be studied with our partner in The Netherlands, the Wittenborg University of Applied Sciences. The course is taught in English and delivered by academics from both the University of Brighton and the Wittenborg University of Applied Sciences.
You will experience a dynamic blend of academic study, research and – through the placement module – hands-on learning. The combination of academic study and practical analysis has been designed to provide greater depth of knowledge and future career success.
Course delivery
The emphasis of the course is on using a theoretical approach to analyse and evaluate the Sport Business sector. If you are already working in the sector you’ll be able to use your existing knowledge to underpin your studies, whilst if you are a recent graduate there is the opportunity for more supported learning.
All core modules are taught in intensive blocks of two to three days. Depending on the module this could include a combination of university-based teaching, online seminars, tutorial support and webinars. The Professional Enquiry module is a combination of teaching and online tutorials which will support you during an organisational experience or project. Some optional modules will be delivered entirely online and others will be all classroom based.
The flexibility of the teaching method for the Sport Business Management MSc facilitates combining studying for a masters with a professional career. It also means that your commitment to attending the university’s campus may be different from others studying the same course.
Making sure that what you learn with us is relevant, up to date and what employers are looking for is our priority, so courses are reviewed and enhanced on an ongoing basis. When you have applied to us, we will inform you of any improvements or innovations to the curriculum through our admissions portal.
A distinctive feature of the course is the flexibility and choice of your final project. Guided and supported by your personal supervisor, you have several options available to you. Whether an academic dissertation or an applied piece of research, such as a business or enterprise project, the final project allows you to pursue an area of particular interest and helps you to build knowledge and skills for your future career.
The course will address contemporary issues recognised as the major challenges and opportunities for sport business management. This includes researching the complex relationships between sports business and governing bodies, pressure groups and government agencies, and analysing the mechanisms by which sport generates revenue through TV and media rights, gate receipts, sponsorship and merchandise.
Core management studies involving strategy, marketing, sponsorship, operations management, finance, law and human resources are integrated within various compulsory modules that make up the core of the course. You can study areas of personal interest through two optional modules.
Modules
Two from:
Please note that the above is an indication of the optional modules available; changes may be made to reflect the latest developments in the international sport business industry.
This course is aimed at a broad spectrum of students and practitioners. It is suitable for those who want to pursue senior management positions within the sports industry or to prepare for doctoral study.
The MSc Sport Management course is designed for aspiring graduates who wish to develop a career in the sports industry, focusing on the business of sport. Such students recognise the need to gain business and management knowledge to complement their undergraduate study before embarking on their chosen career. The course aims to equip you with the essential academic knowledge in business and management alongside the personal skills which are applicable to all industries and the more specific knowledge of the sports industry which will help you launch your career.
The course is regularly ranked within the top courses of its kind worldwide and thus should provide applicants with an assurance as to the relevance and value of its content.
The MSc Sport Management is one of the few Master's courses which gives its students the opportunity to put theory into practice through an internship. This helps you to build your CV and work experience which should also place you at an advantage in the job market.
The course has an excellent track record of success, its graduates occupy managerial positions across a number of organisations both locally and internationally and as such it is a much sought after qualification.
The course was introduced to meet an increasing demand from students and employers who recognise the need for highly skilled managers in the area of sport. It aims to give students an introduction to the key areas of business, management and sports management which are essential to build a successful career in the sports industry.
The course combines the expertise of two of the University’s Schools: the Ulster University Business School and the Ulster University School of Sport, and is suitable for aspiring graduates from any academic discipline.
This MSc is designed for those who recognise the need to progress their academic study in order to embark on a successful career in sports management. The modules on the course offer a comprehensive introduction to the essential areas of business and management. In addition to the taught modules, the course places a substantial emphasis on developing students’ employability skills. You will also take advantage of our Internship Programme which gives you the opportunity to work alongside an organisation in the summer semester.
During the course, guest speakers are invited in to talk to students about how business and management theory is applied in various organisations. Students will also be invited to attend business and networking events, providing an opportunity for them to build up their network of contacts.
The modules on the MSc course will provide students with a thorough grounding in business and management principles. In semester 3, two modules are studied and students are then required to complete their Internship and associated Management Project.
The modules are intended to provide students with a thorough grounding in the business of sport along with the management principles and opportunities to develop and apply management related skills.
The MSc Sport Management course is offered on both a full-time and part-time basis. The full-time route has a one year duration and the part-time route is studied over two years, both starting in the Autumn Semester (September).
The modules on the course will provide students with a thorough grounding in general business and management principles as well as the specifics relating to the area of sports management. Students begin the course by studying towards the Postgraduate Diploma. On successful completion of this they progress onto the full Master's qualification.
An internship forms an essential part of this course. Students work alongside an employer in semester 3 which allows them to gain some good work experience to further apply and contextualise skill sand develop their CVs. This internship also forms the basis of the final assessment on the course - the Management Project.
Students have worked in local sport goods manufacturers and clothing organisations such as Ecco and Adidas as well as with sports clubs, teams and organisations such as the Belfast Giants, Ulster Rugby and the IFA.
There are a variety of careers available to graduates of the course. Many students take up roles within the sports industry, for example in consultancy, marketing or administration. Other graduates have made use of the more generic business and management skills that are taught on the course to gain employment with organisations such as Apple.
Many students use the opportunity of their internship to build links with employers. Over the past few years students have worked for organisations such as the Belfast Giants, Ulster Sports Academy, Sport Ireland, Adidas, Ecco and the IFA, for example.
Events, Hospitality, International Development, Sports Science and Tourism masters at the University of Brighton
