This course is taught online with two blocks of face-to-face teaching per term.
The MSc in Digital Marketing is a part-time, professional postgraduate qualification taught by industry experts, which immerses you in the fundamentals of marketing, as well as the specialist area of digital. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus has been developed to combine an examination of current industry concerns and considerations with a robust academic approach.
The programme is specifically designed for those with significant industry experience, equipping you with practical, immediately applicable skills for the workplace and the long term ability to assess and critique digital marketing practice and implementation to support ongoing career development. Taught part-time, each unit is comprised of 6-8 face to face classroom days and extensive collaborative learning and self-study conducted online. Face to face days are delivered in Manchester at the business school and are usually scheduled in two blocks per term.
Candidates commit to one stage at a time, with stage one conferring a Postgraduate Certificate, stages one and two a Postgraduate Diploma and all three stages leading to the achievement of the full MSc.
We also offer a full-time MSc in Digital Marketing Communications, which starts in September.
-This course has been developed and taught by the UK’s leading industry practitioners.
-There is a strong emphasis on new practice, with a course structure that allows for content flexibility to ensure material remains current in this fast moving industry.
-Assessments are based on the application of learning to your own business or that of a client, allowing your study to deliver immediate value to your business
-The course is managed by MMC Learning, a professional qualification provider with an excellent reputation for ensuring programmes are delivered with the needs of busy professionals firmly at front of mind.
-Enrolment on the MSc will entitle you to access a vast number of resources, including webinars and keynotes from leading industry experts as well as extra-curricular events to support wider exploration of the issues that matter to you.
-Networking, contemporary industry experience and practice are key features of the programmes as you will come into contact with professionals from across their respective sectors, industry trainers and practitioners and leading academics from the Business School.
The syllabus draws on the success and established reputation of the UK’s first MSc in Digital Marketing Communications, originally launched in 2007. It combines expert teaching and top quality academic guidance with considerable online support for each study unit. This course is designed specifically to give you work-based skills and fit around your current employment.
There are a range of flexible study options, and candidates can choose to take breaks between stages to accommodate career or family commitments, as long as the entire qualification is completed within five years of initial enrolment.
Purchasing and Supply Chain Management MSc addresses the strategic role of these two critical functions of organisations. It also examines the impact of changes in the regulatory and policy environment, and the effect of new technologies and techniques on current and future problems within the supply chain.
During the course, you will develop your knowledge of best practice in purchasing and supply chain management, and enhance your understanding of the importance of business process and activity integration through our range of modules.
The sectors of purchasing and supply chain are expanding, leaving our Master’s graduates attractive on the job market. Depending on your interests and desired career path, you will have the opportunity to specialise in international law or project management as part of this course.
Our range of core and option modules on this course equips you with the specialist knowledge to identify problems and develop solutions within both purchasing and the wider supply chain. Our lecturers combine traditional lectures with games to illustrate logistics and supply chain and talks by external speakers from the industry.
A highlight for many students is the field trips and social events organised throughout the course which provide an opportunity for networking and extending your learning in new environments.
Read about a recent field trip to the Siemens Urban Sustainability Centre on our blog.
On this course, you will also benefit from free access to part of the material on the course reading list.
The following modules are indicative of what you will study on this course.
Core modules
Option modules
As part of this course, you have the opportunity to obtain a PRINCE2 Foundation certification in project management. You will also be eligible for a Professional SAP Certification discount.
The course is currently accredited by the Chartered Institute of Procurement and Supply. Successful graduates can apply for Membership status. Note that CIPS accreditation is renewed annually.
All students on our full-time Business Masters courses can apply to undertake the PG/MBA Internship Programme, which forms part of the Reflective Practitioner Module.
The internship allows you to test drive a career and explore one of your career interests before you complete your Postgraduate studies!
Completing an 8-12 week accredited internship helps students gain invaluable work experience. This fantastic work experience can be taken in addition to option modules. Students are responsible for finding their own internship with the support of the Business Experience Team.
To express an interest in the module, students must submit a completed application form and a copy of their updated CV. This will give students membership a dedicated website that offers exclusive access to internship vacancies, one to-one CV guidance appointments, mock interviews, employability workshops and much more.
Students can apply to London-based organisations and have the flexibility to take their internship in the summer period or alongside their studies.
Every year we receive very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.
Find out about postgraduate internships
Past students of the course have developed successful careers in both supply chain management and procurement. Course graduates work in both large and small to medium companies all over the world. Examples include Unilever, Puma, and Sony. In today's complex and demanding environment where sound judgement, personal responsibility and initiative are sought, this course will help you acquire the qualities to either advance in your current role, or gain new employment. Areas of work you could consider include purchasing and contract management, supply chain management, operations/logistics management and supply chain planning and development.
Alternatively, you might want to continue onto research or further study. On successful completion of the course, if you have three years' relevant work experience you may be awarded Member of Chartered Institute of Purchasing and Supply (MCIPS) status. Alternatively, you can apply to CIPS for MCIPS status at a later date, once you have acquired the necessary work experience.
This postgraduate course has been specifically developed to enable you to professionally enhance your commercial skills. The course has been developed in close collaboration with industry and includes a contemporary industry perspective from sector experts from all parts of the supply chain. The course will allow you to gain a professionally accredited qualification and develop the demonstrable core commercial competencies much in demand by the oil, gas, renewables and decommissioning industries.
Building on our expertise in providing surveying, commercial and project management education, the course has been designed to meet the particular requirements of the energy sectors, in alignment with the Royal Institution of Chartered Surveyors (RICS) competency framework, namely:
Every module includes input and learning from industry experts so you will gain knowledge and skills which are directly applicable to the workplace.
Individual modules can be studied on a stand-alone basis for CPD or personal development.
You will be accredited with all recognised modules you accrue towards achievement of the exit awards.
Please visit the website to find out how to apply.
In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies.
The applied nature of this course ensures that you study the latest thinking and techniques within the discipline of marketing and acquire the capabilities to enhance your employability and career prospects. More specifically, this course will develop your awareness for and critical understanding of the latest issues within the discipline of marketing, marketing strategy and consumer behaviour.
The course is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today’s business environment. The course combines strong academic principles and theories and examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. At the end of the course, you will have acquired the skills and knowledge to be a skilled marketing professional.
This course is also approved and accredited by the Chartered Institute of Marketing.
Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for both UK, EU and international students wishing to progress their academic knowledge of marketing management. It is also suitable for those who do not have a degree but who possess relevant experience.
-You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
-This course is approved and professionally accredited by the Chartered Institute of Marketing (CIM).
-The Business School enjoys established links with the Chartered Institute of Marketing and the Institute of Direct Marketing as well as the
-Experience a real work scenario in acting as a consultant on "live" client projects for businesses within the Manchester region.
-Enhance your digital skills - the course's extensive digital content increases your knowledge of digital marketing techniques.
Employers look favourably on candidates who can demonstrate relevant and practical work experience. All full-time Masters students at the Business School have the opportunity to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.
The Postgraduate Internship Programme is an optional unit which allows you to gain up to twelve weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript. Internships can be part-time or full-time but must fit around your scheduled classes. A dedicated team are on hand to guide you through this process.
Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.
If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development. From here you look at content marketing to provide inbound campaigns to your website. You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.
This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
Find out more about:
You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.
This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.
You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.
Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.
Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.
Over the past few years, we’ve redeveloped both of our campuses so that you have the best facilities available for your degree. We pride ourselves on the quality of the learning environment we can offer our students.
At Bognor Regis campus there is an integrated approach to the provision of learning resources and support.
We offer a substantial collection of books, journals and other materials to help you further your research.
A range of study areas for group and quiet study including Wi-Fi areas for laptop use are available, or you can use our open access PC and Mac areas.
We use an electronic learning environment with an expanding portfolio of online library resources from anywhere at any time.
There are also purpose built classrooms for the teacher training courses, as well as lecture and seminar rooms.
Our award winning Learning Resource Centre is at the heart of the campus. It hosts a modern library service with areas for quiet and silent study on both floors.
Also situated in the LRC is the Support and Information Zone, Costa Coffee and over 80 open access work stations.
An equipment loans centre offers laptops, tablets and other electronic devices for short and long term loans.
You will be assigned a Personal Tutor from the start of your course who will work with you throughout your studies to help you achieve your academic best.
There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.
The course is mainly assessed through coursework.
This course delivers an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications and strategic insight into the digital sector. This is gained from access to experienced researchers and practitioners in the area.
This ground-breaking course combines best practice in digital and social media marketing with cutting edge academic thinking and contemporary professional development. The Digital Marketing Communications award is designed for:
-Graduates in business and marketing who want to move into a more digital role
-Graduates from non-business awards, such as the humanities, technology and sciences, who need to develop as digital channel specialists
Networking, contemporary industry experience and practice are key features as students come into contact with professionals from across their sectors and leading academics from the Business School.
We also offer a part-time MSc Digital Marketing programme with start dates in September and February.
Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.
The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript.
A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.
Internships can be part-time or full-time but must fit around your scheduled classes.
