The MSc International Retail Marketing programme is designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the fast changing International and Digital Business environment. The programme will also deepen your knowledge of Business Management in general and Marketing in particular.
The student experience on this programme combines interactive lecture classes with seminars delivered to smaller groups. Moreover, our guest speakers from the industry, with their practical examples and cases, will help students to reflect on what they learn, take examples from the very best but also develop their own professional network.
The competitive significance of advanced Retail Marketing practices is increasingly acknowledged, especially in the modern Fast-Paced Digital World, making this programme highly relevant for future managers in retail and related professional services.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in international retail marketing.
In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.
The programme has a business management orientation related to the retail sector and draws upon a range of cognate areas of study to explain and analyse this sector. It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components.
The programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching. The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Knowledge and understanding
Upon completing the course, students will have:
Intellectual / cognitive skills
Students will gain the ability to:
Professional practical skills
Students will be able to:
Key / transferable skills
Students will have a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation.
These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.
Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.
Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the Chartered Institute of Marketing (CIM).
This programme allows you to take your design ideas to the next level; to create remarkable and visionary design products that will help you establish yourself within the fashion industry and contribute to the wider world of design.
Why choose ECA?
We aspire to create students who think for themselves and demonstrate aptitude in communicating their ideas through fashion and style.
You will be part of a multi award-winning student community. This year alone students have attained the following awards - the British Fashion Council Burberry Award - 1st, 2nd and 3rd place, the British Fashion Council Topman Award, the Levi’s and Artsthread Denim Award, the Graduate Fashion Week Fashion Innovation Award, Accessory Award and the GFW Vivienne Westwood Ethical Award.
We host the UK’s first Diversity Network with All Walks Beyond the Catwalk, which will hone your skills in emotionally considerate and intelligently designed products, positioning your work to a global consumer base.
You will receive one-to-one teaching as well as collaborative group teaching, providing a platform for mutually beneficial and stimulating knowledge sharing.
We will encourage and enable you to develop new skills that are central to our fashion-learning experience. You will be immersed in a creative community working on our flagship DesignBook presentation project. You will learn creative cutting, accessory-led design and surface-led design in a community that sees diversity awareness as core to the design process.
Personal research profiles are investigated in more depth, communicated through one-to-one tutoring and seminar presentations and diversified through collaboration with the Scottish National Gallery of Modern Art. You will learn how the rich, creative history of Scotland can enhance how you think about design, both nationally and globally.
With support from our dynamic team of experienced tutors (all industry practitioners or researchers) you will create interdisciplinary collaborations and take up work placements.
We expect you to be independent and able to engage in sophisticated design dialogue to push your ideas to their full potential.
You will consider the semiotics of clothing and style and think about the social responsibility your work places on the consumer by working to develop emotionally considerate design solutions that address diversity of age, skin tone, size, height and gender, through innovations in all aspects of design research and process.
As one of the top institutions in the UK for the study of fashion, our graduates are highly regarded by the industry: alumni destinations include Gucci, Balenciaga, H&M, Burberry, Cerruti, Alexander McQueen, Nicole Fahri, Stella McCartney and Joseph to name but a few.