The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.
Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.
Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.
These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.
On this course you gain
It is suitable for you if
The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.
Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.
You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.
Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.
Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.
Full-time – one year – two days a week with four taught modules each semester followed by a project
Part-time – typically two years – tailored to your needs where possible and normally one day a week
The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.
Choose one from:
Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.
During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation.
Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.
If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.
The events industry is dynamic and growing, meaning there are a multitude of sectors for you to work in across the globe. This course will help you gain a detailed understanding of the theory and equip you with the practical skills required for a successful career in international events management.
You will be given the opportunity to put strategy into practice with live event group projects. This practical experience will help you stand out in the job market after graduation.
Previous graduates have gained employment in areas such as corporate events, hospitality events, sports event, conferences, exhibitions and music festivals to name a few.
This course aims to produce event professionals who can operate globally in the ever-growing events industry. The careers available to those qualified at postgraduate level in this subject area are exciting and varied. The professional focus of this course, at operational and strategic level, gives you a range of opportunities to engage with the events industry and you will develop expertise in planning and managing different events.
You will also have the opportunity to undertake a 36-48 week internship as part of your study.
-Work with a local event industry employer to develop your professional event skills
-An external array of field trips and activity/visits and guest lectures from industry event practitioners as part of the curriculum design
-Throughout your studies, you will engage in a range of individual, group work and consultancy projects, working with an array of event industry partners and clients
-Volunteering is a great way for you to gain experience and make contacts. We have a vast range of volunteering opportunities within the Faculty to develop your CV
This course has been designed with event industry practitioners to offer a practical and managerial approach to equipping you with professional skills, providing you with many opportunities to gain professional experience.
Taught units include live experiential activity and client-based consultancy projects which give opportunities to network with industry. External visits and guest lectures give you the opportunity to develop a strong grasp of business and events culture.
Your studies will have an international focus to reflect the global nature of this industry. The department has many well-established international collaborative partnerships, which will enrich your student experience. Our international research activities and projects will create new opportunities for research through your engagement with employers.