Are you looking to develop your skills in campaign planning and management across paid, owned, earned and shared advertising channels? Would you like to take the next step in your advertising career? This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.
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This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry.
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Accredited by the. Chartered Institute of Marketing. (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.
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Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands.
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This course offers students the opportunity to explore the major theories and debates which dominate the study and practice of the beauty and cosmetics industries.
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Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications.
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Overview. This course is an excellent foundation for a career in marketing. Alternatively it will help you bring a marketing perspective to any number of other business roles.
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The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.
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On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning.
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Develop an understanding of the creative industry and the practical skills you’ll need for a career as an advertising creative. The world of advertising is fuelled by bright minds and creative thinkers.
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On the MA Global Advertising and Branding you’ll learn about the different stages of the advertising management process, from strategy development and pitching through to campaign evaluation.
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This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.
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This course is taught online with two blocks of face-to-face teaching per term. The MSc in Digital Marketing is a part-time, professional postgraduate qualification taught by industry experts, which immerses you in the fundamentals of marketing, as well as the specialist area of digital.
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Overview. Where brand managers control and protect what already exists, brand leaders create something new, either by developing new brands, or by taking existing brands to new places or greater heights.
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