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Masters Degrees in Promotion & Advertising, United Kingdom

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This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry. Read more

This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry.

Taught by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques.

At the same time, you’ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.

You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.

Specialist facilities

We have plenty of facilities to help you make the most of your time at Leeds. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time.

Course content

You’ll begin to develop your understanding of advertising principles from the start of the programme, when you’ll study consumer behaviour and explore how brands can adopt these different theories to inform their marketing strategies.

Focusing on contemporary issues, you’ll look at the process of strategic marketing communications and how strategic marketing works on the global stage. At the same time, you’ll study practical design modules where you’ll learn to visualise creative communications ideas and present your proposals to clients, as well as considering how compelling text within an advertising concept can influence consumers.

In Semester 2 you’ll build on this foundation by exploring integrated communication, developing creative concepts that can work for a range of different media outlets, as well as the broader aspects of campaign planning, print, radio and TV ad production and the ethics of advertising campaigns.

You’ll think about reach, frequency and the often complex question of return on investment and even choose from specialist modules on topics such as social media, sales promotion, brand management and direct marketing.

At the end of the programme you’ll submit a substantial project that demonstrates the knowledge and skills that you’ve gained. You can either complete a dissertation – an independent research project on a related topic of your choice – or develop a communication campaign concept of your own.

Course structure

Compulsory modules

  • Visual Communication 15 credits
  • Persuasion 15 credits
  • Integrated Communication 30 credits
  • Consumer Behaviour 15 credits
  • Marketing Communications 10 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits

Optional modules

  • Creative Direction 35 credits
  • Dissertation - Advertising and Design 35 credits
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Design MA in the course catalogue

Learning and teaching

We use a range of teaching methods that reflects the diversity of the programme, including lectures, seminars, tutorials, practical sessions, online learning and group sessions. Independent study is also an important element of this degree, since it allows you to develop your skills as well as your design specialisms.

Assessment

You’ll also be assessed by a variety of methods. Obviously these will include your own creative work as you develop campaign concepts in your taught design modules, but also presentations, reflective logs, reports, group projects and written assignments.

Career opportunities

This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.

You’ll be a confident strategist, planner, account executive or creative advertiser or designer who also understands the relationship between advertising, brand development and consumers. In addition, you’ll have important skills such as oral and written communication, presentations, research, analysis and commercial awareness.

We’ve designed the programme to prepare you for a range of opportunities working in the creative industries, traditional advertising and design agencies, digital and social media. Alternatively, you may want to explore different elements of advertising and design at PhD level.

Students from this programme have successfully gained employment at both traditional and non-traditional advertising agencies all over the world, and in a wide variety of roles including brand management, marketing and more.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.



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Accredited by the. Chartered Institute of Marketing. (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research. Read more

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.

Course content

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

Compulsory modules

  • You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.
  • Consumer Behaviour 15 credits
  • Marketing Communications 15 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits
  • Public Relations and Corporate Communications 15 credits
  • Marketing Research 15 credits
  • Professional Skills and Employability 15 credits

Optional modules

  • You’ll also choose two optional modules.
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Marketing MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers or gone on to work in marketing agencies within the advertising and communications sector.

An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.



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Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Read more

Summary

Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Students will be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world. The course encourages different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.

As a graduate, individuals will be able to apply their knowledge and practical skills to fashion promotion, as well as sophisticated marketing and advertising concepts.

The course focuses on ability to develop and manage project proposals and studies related to commercial fashion, fashion communication and fashion promotion. Students can adopt either an entrepreneurial, academic or creative approach to their studies.

Example projects include fashion magazines or blogs, plans for fashion businesses, marketing strategies. Throughout the course, students are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio Concepts and Treatments, Lecture and Seminar Programme, Research Strategy, Portfolio: Short Project, Portfolio, Major Project, Dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand their practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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This course offers students the opportunity to explore the major theories and debates which dominate the study and practice of the beauty and cosmetics industries. Read more

Summary

This course offers students the opportunity to explore the major theories and debates which dominate the study and practice of the beauty and cosmetics industries. Students will be involved in blogging, social media, website development, entrepreneurship and brand development on this postgraduate degree.

The course encourages students to actively participate in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

Students will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

This course will equip students with the latest knowledge, skills and resources to help them investigate areas of personal and work-based interest.

Students will develop their studies around personal career ambitions and enjoy visits to leading cosmetics and fashion events.

Graduates of the course will be able to apply their knowledge and practical skills to cosmetics branding and promotion, as well as sophisticated marketing and advertising concepts.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification. Each award is normally achieved within a 15 week study period (30 weeks for part-time students).

Modules

Stage 1 PgCert: Portfolio: Concepts and Treatments; Lecture and Seminar programme.

Stage 2 PgDip: Research Strategy; Portfolio: Short Projects.

Stage 3 Master's: Portfolio: Major project or dissertation.

Assessment

The course includes a mixture of practical projects and written work. Students will develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner. At each stage, students will also write reflective reports that encourages development of a critical and contextual framework within which to understand individual practice and future career choices. Students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more
Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
Branding and Communications
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

For more information please see the website

https://www.brighton.ac.uk/courses/study/marketing-branding-and-communications-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Teaching excellence

Course tutors have worked in industry prior to joining and continue to consult for corporate firms, enabling them to feed the latest developments in the commercial world into the course. They are also active researchers and this knowledge and experience is used to help develop an advanced knowledge of the latest marketing theory.

Industry representatives advise on the content and development of the course and contribute to teaching as guest lecturers. These talks help bring classroom theory to life by sharing real-world case studies, results and pitfalls.

Students learn a range of transferable skills, such as research skills, presentation skills, working in groups and dealing with conflict. These skills are much sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Previous graduates have started successful careers with the following companies:

• Product Manager for Astra Zeneca, Milan
• Brand manager for Campari, Switzerland
• Account Executive for Blaze Communications, UK
• Marketing Manager for Mitchells and Butlers, UK
• Marketing Manager for Cartier, Taiwan
• Brand Manager for L'Oreal, Greece

Links with industry:

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about." - Aidan Berry, Director of Brighton Business School

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For graduates who haven’t previously specialised in management, or have studied the subject in a non-UK context, the aim of this course is to develop the next generation of marketing managers by giving you the perspective, understanding and skill set to thrive in challenging, dynamic, often-complex business environments.. Read more
For graduates who haven’t previously specialised in management, or have studied the subject in a non-UK context, the aim of this course is to develop the next generation of marketing managers by giving you the perspective, understanding and skill set to thrive in challenging, dynamic, often-complex business environments.

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The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. Read more
The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.

The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

WHAT WILL I LEARN?

This course gives you the opportunity to:
-Develop both cognitive and practical skills in advertising and marketing
-Study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management
-Have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation

At the start of the course all marketing students will study a common core:
-Consumer behaviour
-Principles of marketing
-Marketing communications
-Information acquisition and analysis

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successful completion of all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV which will be used for competitive shortlisting by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Read more
On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you'll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery, you’ll learn how to work to a client's brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) – the industry's most influential body – the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

Based on real agency briefs, you'll undertake the strategic planning, conceptual thinking and execution skills – visual and written – necessary to turn a business objective into an engaging, relevant, coherent campaign. Starting with 'traditional media' (posters, press, radio and TV), the course builds your capabilities to encompass the latest online and social media techniques needed to reach diverse target groups in a dynamic multimedia environment. Identifying and understanding the relevant target audience is critical to a successful campaign, so we'll encourage you to consider the impact of your work within ethical, economic, psychological and socio-political frameworks. You'll also gain the critical understanding which underpins the work of the mature, reflective, professional practitioner.

Students on the course win prestigious awards year after year, in industry competitions including D&AD and YCN.

MA Creative Advertising is a founder member of the D&AD university network.

The Institute of Practitioners in Advertising (IPA) supports our intensive MA Creative Advertising course, which mirrors professional life in an agency creative department as closely as possible. By teaching you to think strategically and to write and art direct advertising across all media, we will help you to develop the skills, knowledge and confidence required for a successful career.

We regularly update a blog to give you a better feel for the course:

Web: MA Creative Advertising blog (http://theschoolofcommunicationdesign.wordpress.com/category/ma-creative-advertising/)

Visit the website https://www.falmouth.ac.uk/creativeadvertising

Building professional experience

A unique feature of the MA, our London Study Week puts you at the heart of the creative advertising industry, building knowledge and making contacts. What's more it will give you a vital and thorough grounding in agency structure and how it corresponds and responds to clients' business. We also visit a leading headhunter, who'll show you a variety of portfolios that demonstrate best practice in terms of creativity and winning jobs.

Our graduates are employed worldwide by agencies, media companies and in-house advertising units such as DDB, Wieden & Kennedy, BBH, the BBC, Saatchi & Saatchi, Havas Worldwide, Figtree, Ogilvy One, Dyson, VCCP, Mindshare, Leo Burnett, TBWA, Agency Republic, McCann-Erickson, Publicis and 180 Amsterdam.

To read about some of our recent student successes in the ad industry, see the section entitled Alumni Profiles.

How the course is taught

You'll be taught in small groups, through individual and team tutorials, seminars and workshops, supported by lectures from key figures in advertising and related media. The course replicates the experience of working in a typical full-service agency and your project work will be delivered within that context. As well as working individually, you'll work in copywriter/art director pairs and groups to strengthen your communication and negotiation skills. Our Virtual Learning Environment provides information to assist you with research and project work.

Course outline

This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks:

- Study Blocks 1 & 2

Study Block 1 focuses on strategic thinking as the first step in fulfilling clients' briefs. If your specialism is art direction, you'll learn vital layout and typography skills, as well as developing your appreciation of photography, film, illustration and fine art, and their application to advertising. For copywriters, a range of practical projects will further your writing skills, helping you write in a clear, lively and visual style to stimulate your audience.

During London Study Week, we visit a number of major advertising agencies (see Building professional experience).

- Study Block 3

In Study Block 3, you'll produce a portfolio that will help your transition into this competitive industry. Working with a partner – copywriter or art director – your portfolio can include live projects negotiated with agencies and clients, supported and advised by the course team.

The course's practical elements are substantiated by theoretical studies in Visual Culture & Communication, where you'll research and analyse advertising within changing cultural contexts. The Applied Technology unit gives you hands-on IT training, including using software packages like InDesign, Photoshop, imaging, file conversion, typography and web development.

MA Creative Advertising course map (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_course_map_0.pdf)

Facilities

- Full IT facilities
- Course-specific computer suite
- Large Mac suite where most of the IT lectures take place

Assessment

- Assessment at the end of each study block
- Combination of visual, verbal and written assignments
- Final, external assessment takes place in September

Careers

Potential careers include:

- Copywriter, art director or creative director
- Strategic planner
- Marketing director, communications officer or event manager
- Web content producer
- Research and further education

Interview and selection process

Along with your application form you will need to send us at least three other pieces of creative work and answer the creative brief (below). Your creative work samples can be anything you feel is appropriate such as creative writing, photographs, videos, drawings, films, 3D work.

MA Creative Advertising creative brief (https://www.falmouth.ac.uk/sites/default/files/download/ma_creative_advertising_creative_brief_2015.pdf)

Once you have applied the course team will assess your application. If we think you have the potential to study at Falmouth we will invite you to an interview. We would really like to see you in person but we can hold a telephone interview if this is not possible. Where possible we like to interview at our postgraduate open days, but we do hold interviews throughout the year.

Find out how to apply here - https://www.falmouth.ac.uk/apply

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Develop an understanding of the creative industry and the practical skills you’ll need for a career as an advertising creative. The world of advertising is fuelled by bright minds and creative thinkers. Read more
Develop an understanding of the creative industry and the practical skills you’ll need for a career as an advertising creative.

The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.

There are around 14,000 people employed in UK advertising, yet at its heart, only some 8% of employees are what are known as “creatives”. These are the art-directors, copywriters and planners who are the creative powerhouse of the industry.

See the website http://www.napier.ac.uk/en/Courses/MSc-Creative-Advertising-Postgraduate-FullTime

What you'll learn

This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (the IPA), and is taught by leading practitioners.

You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online.

Some live briefs are supported with visits to advertising agencies and we have a field trip to Speyside to research whisky production and marketing.

Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.

Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the Roses Creativity Awards.

Modules

• Planning in advertising
• Concept creation
• Creative toolkit or motion graphics
• Campaign creation
• Digital creative
• Major project portfolio in advertising practice

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

Creative directors and other senior industry professionals have a strong interest in the course and are always keen to discover new talent. Industry driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.

Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying – 75% of graduates have found work in the advertising industry.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work. Read more

Summary

Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work.

Modules

Core modules: Design 1 and 2; Research skills; Final Project Optional modules: Contemporary issues 4; Entrepreneurship; Digital marketing communications; Global marketing; Design: Interpreting the Language of Design.

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This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. Read more
This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.

You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.

If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

What will I study?

You will study a set of modules that will broaden your knowledge and understanding of marketing, advertising, branding and public relations. The programme also requires you to complete a dissertation, providing an opportunity to immerse yourself in cutting-edge research and demonstrate an array of transferable skills.

Modules provide a contemporary perspective on strategic marketing planning, brand psychology and management, integrated marketing communications and public relations campaigns. You will also critically analyse a range of popular, well-established marketing concepts and discuss their relevance and suitability in the 21st century.

The programme adopts an international perspective, recognising that every country operates within a global economy and that the barriers in world trade are being broken down.

A dedicated module allows you to examine the methods and methodology of research in marketing and management. This will prepare you for your research project in a specific topic or issue relevant to marketing or branding, chosen by yourself and agreed with the programme team.

How will I study?

The programme will be delivered through lectures, seminars and tutorials. For full-time students this typically requires two days attendance per week, with one day per week the usual requirement for part-time students.

As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations.

Extensive use is made of information technology (for example, via our Virtual Learning Environment) to support classroom activities.

How will I be assessed?

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. Examinations take a variety of forms, using both seen and unseen questions.

Who will be teaching me?

The course is delivered by specialists in areas such as marketing, advertising, branding, e-commerce and small and medium sized enterprises. The team includes academically and professionally qualified staff, as well as active researchers who publish in academic journals. All members of the programme team have an energy and enthusiasm for their subject areas and are passionate about student learning and development.

What are my career prospects?

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation’s marketing, communications and branding strategies.

Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.

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The MSc in Digital Marketing is a part-time, professional postgraduate qualification taught by industry experts, which immerses you in the fundamentals of marketing, as well as the specialist area of digital. Read more
The MSc in Digital Marketing is a part-time, professional postgraduate qualification taught by industry experts, which immerses you in the fundamentals of marketing, as well as the specialist area of digital. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus has been developed to combine an examination of current industry concerns and considerations with a robust academic approach.

The programme is specifically designed for those with significant industry experience, equipping you with practical, immediately applicable skills for the workplace and the long term ability to assess and critique digital marketing practice and implementation to support ongoing career development. Taught part-time, each unit is comprised of 6-8 face to face classroom days and extensive collaborative learning and self-study conducted online. Face to face days are delivered in Manchester at the business school and are usually scheduled in two blocks per term.

Candidates commit to one stage at a time, with stage one conferring a Postgraduate Certificate, stages one and two a Postgraduate Diploma and all three stages leading to the achievement of the full MSc.

We also offer a full-time MSc in Digital Marketing Communications, beginning September.

Features and benefits of the course

-This course has been developed and taught by the UK’s leading industry practitioners.
-There is a strong emphasis on new practice, with a course structure that allows for content flexibility to ensure material remains current in this fast moving industry.
-Assessments are based on the application of learning to your own business or that of a client, allowing your study to deliver immediate value to your business
-The course is managed by MMC Learning, a professional qualification provider with an excellent reputation for ensuring programmes are delivered with the needs of busy professionals firmly at front of mind.
-Enrolment on the MSc will entitle you to access a vast number of resources, including webinars and keynotes from leading industry experts as well as extra-curricular events to support wider exploration of the issues that matter to you.
-Networking, contemporary industry experience and practice are key features of the programmes as you will come into contact with professionals from across their respective sectors, industry trainers and practitioners and leading academics from the Business School.

About the Course

The syllabus draws on the success and established reputation of the UK’s first MSc in Digital Marketing Communications, originally launched in 2007. It combines expert teaching and top quality academic guidance with considerable online support for each study unit. This course is designed specifically to give you work-based skills and fit around your current employment.

There are a range of flexible study options, and candidates can choose to take breaks between stages to accommodate career or family commitments, as long as the entire qualification is completed within five years of initial enrolment.

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Have you studied business, management, or economics at an undergraduate level? Are you ambitious, creative and fascinated by brands? If that’s a yes to the first question, and yes, yes, yes to the second, there couldn’t be a more perfect springboard for a career in branding than the world’s first postgraduate course in brand leadership.. Read more
Have you studied business, management, or economics at an undergraduate level? Are you ambitious, creative and fascinated by brands? If that’s a yes to the first question, and yes, yes, yes to the second, there couldn’t be a more perfect springboard for a career in branding than the world’s first postgraduate course in brand leadership.

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Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Read more
Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them.

-Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
-Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
-Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top.

"The links with our Marketing Expert Panel mean there's always an opportunity to ask what's changed and what's new in the campaigns you've been working on?' and to bring that up-to-the-minute input into the course." – Patricia Harris, director of studies

You do not need to have a background in business to study this course, but you will need to have a strong interest in gaining a masters in advertising and marketing communications.

Assessment

Coursework.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Available modules
-Marketing Communications Strategy
-Digital Communications and Analytics
-Public Relations
-Global Marketing Management
-Buyer Behaviour
-Market Research and Data Analysis
-Research Proposal and Dissertation

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Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Read more
Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour.

The ambition of this unique course is to provide an interface between theory and practice, understanding and skills, by giving a thorough grounding in the psychology underpinning persuasion in the context of how it is applied - and how it might be applied more radically - in the communications industry.

The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around: outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising, perspectives and contributions from both relevant academic researchers and seasoned advertising practitioners, original commercially-oriented research in groups, and hands-on experience within an optional commercial/third sector work placement.

This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.

Modules
Compulsory modules:
• Advanced Advertising Theory
• Analysing and Interpreting Data
• Conducting and Presenting Psychological Research
• Practical Advertising Research and Planning
• Psychological Aspects of Advertising
• Research Dissertation

Optional modules (choose from the following):
• Analysing Talk and Text
• Decision Making
• Social Psychology

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