Masters Degrees in Internal Communications, United Kingdom

This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal  communication and management skills. It provides those working in internal communications with a platform for continuous development.

On this course, you will take an in-depth look at the role that internal communication plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role of technology.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions.

CIPR Internal Communication Diploma students learn alongside other CIPR and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and develop a network of colleagues. Assessment is through production of a management proposal. Further information is available on the CIPR website at http://www.cipr.co.uk/content/qualifications/internalcommunication-diploma.

Teaching hours and attendance

Teaching is normally delivered in one day blocks three/ four times a year.

Modules

This course does not follow a modular structure.

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Internal Communication Diploma helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Internal Communication Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

Quick Facts

• QMU is the only institution outside London to teach the CIPR Diploma in Internal Communications Practice, the CIPR Diploma in Public Affairs Practice and the CIPR Professional Public Relations Diploma.
• QMU is accredited by the Chartered Institute of Public Relations (CIPR).
• Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
• CIPR Internal Communication Diploma graduates receive credits towards an MSc Strategic Communication and Public Relations at QMU.
• Block teaching is a simple way of fitting your study around the demands of your job.

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Open to graduates holding degrees in any subject, this course assumes no prior knowledge of public relations (PR) and is suitable for UK, EU and international students wishing to progress their academic knowledge of PR. It is also suitable for those who do not have a degree but who possess relevant experience.

Combining a unique blend of academic and practical public relations skills, the course will enable you to develop a successful career in an incredibly dynamic sector. With a strong emphasis on application of knowledge to practice industry skills such as PR writing, media relations, digital communications and client management are underpinned by academic rigour focusing on PR strategy, campaign planning and PR specialisms.

You will have the opportunity to work with real clients, including individually creating a press pack for use by a client, in addition to working as part of an account team on a live PR project.

You will be able to network with professional PR practitioners and guest speakers, and have the option to undertake an internship to gain additional work experience. Completing the programme will enhance your career prospects, equipping you with the skills required by PR consultancies as well as private and public sector organisations.

Postgraduate internship programme

Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.

The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript.

A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.

Internships can be part-time or full-time but must fit around your scheduled classes.

About the Course

Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking.
The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme. This includes the Creative Industries and Digital Economies Knowledge Clusters, which bring together the latest thinking and research in the communications, creative and digital media industries.
During your studies, you will have the opportunity to participate in:
Industry visits to real companies
Short term internships with local employers
Live business projects for real clients
A live consultancy project for your final dissertation
Teaching staff on this programme are from the Department of Marketing, Operations and Digital Business and combine a rich mix of industry experienced and research active academic staff.

Assessment details

All the units on this programme are assessed by group or individual coursework, either long-term or time-constrained.

Wherever possible, the assessments have been designed to demonstrate practical skills as well as academic ability and to result in work which builds a portfolio which can be used for job interviews.

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This innovative online, part-time course is designed for PR professionals who want to progress and continue their professional development by adding an academic discipline to their practical experience, or those looking to move into PR.

This course also provides a pathway onto our MSc Public Relations and Media Management.

As well as an underpinning in PR theory and strategy, the course explores public relations campaign planning skills using the latest digital and social media techniques.

Teaching is online, using interactive weekly webinars and can be undertaken at home or the workplace, from anywhere in the world. You are supported by tutors and classmates that you meet regularly online in a virtual classroom. Each session will be recorded, allowing you to access the material at a later stage.

Integral Foundation Days, held at the Business School, introduce each unit and additional support days are provided to assist learning and assessment.

Experienced professionals whose qualifications pre-date digital communications, or who are seeking to progress to a more strategic PR role will find this course equally valuable. It will also suit journalists, marketers or other professionals seeking a career change qualification.

About the Course

Units on the programme will cover the following themes:
-Public Relations Theory and Strategy
-Strategy and Planning for Digital and Social Media Communications

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This course engages with the growing importance of culture in a range of policy contexts, preparing you for the diverse managerial challenges of careers in the cultural sector.

Taking the international dimension of cultural policy and management as its starting point, the programme draws on experiences and examples from around the world and gives you the skills needed to anticipate future developments. As well as engaging with the practical realities of cultural and managerial practice, we encourage you to reflect critically on the real-world examples you encounter. A dissertation on a topic of your choice enables you to develop your research skills and follow your academic interests whilst also allowing you to investigate current issues, themes and developments in cultural policy.

You may also choose to undertake a placement with a cultural organisation, giving you the opportunity to hone your cultural management skills. Our programme of guest speakers and careers support will give you insights into current practice and research and highlight the many opportunities available to you.

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The Education: International Perspectives (Technology in Education) MA allows you to study how the nature of teaching and learning is changing in a highly connected environment.

Learners are increasingly relying on each other and the Internet for their learning and metacognition resources. As an educator you need to understand your role in such an environment and how to use Information, Communication and Educational Technology effectively for achieving your objectives.

On the course you will cover:

-Self-organised learning environments

-Why pedagogy matters

-The impact of technology on education

-The latest innovations in educational technology

This course will be useful for educators. Through developing knowledge of this subject your teaching skills will be strengthened and employability will improve. The course will also be of interest to people with an IT background who are keen on developing or supporting technology enhanced learning.

The course builds on a strong research base in three research centres in the School of Education, Communication and Language Sciences:

-The Centre for Learning and Teaching

-The EG West Centre

-SOLE Central

The course also draws on the expertise of a number of highly regarded academics. These include:

-Professor Sugata Mitra

-Professor David Leat

The Education: International Perspectives (Technology in Education) MA is one of a suite of courses. You may also be interested in:

-Education: International Perspectives (Leadership and Management), MA

-Education: International Perspectives (Teaching and Learning), MA

These MAs are flexible in nature and you will have the option to study modules across the three different courses.

Delivery

The majority of taught modules are offered in the first semester, including some sessions which are run in the early evening and on Saturdays. During the year there is a development to a greater element of self-study and semi-independent research and project work.

You complete the course with a research project focusing on a topic of interest to you.

There is an extended induction programme that provides you with support for advanced study, including assignment writing and information and communications and technology (ICT) training.

Placements

You will have the opportunity to carry out a placement as part of your taught modules. Your placement will be in an educational setting such as a local primary or secondary school. This is enjoyable and useful in contextualising your understanding of learning theory.

You also have the option of taking a longer placement outside the UK, adding to the international perspectives nature of the course.

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:

-A well-stocked Education Resource Centre

-Language Analysis Lab

-A phonetics lab

-An audio-video lab

-A recording studio.

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Your programme of study

Communication is one of the most vital parts to our work and lives and ability to succeed in life beyond basic communication levels. This programme allows you to understand and explore just how much we communicate effectively and with each other and how we interact with the wider world in doing so. Communication is vital to success on an individual and organisational level and this programme gives you a multidisciplinary approach to the area.  You can discover and fine tune your skills in negotiation, create rapport, provide leadership and interpret various issues to interaction which prevent growth, movement or improvements within an organisation and your business relationships. This is an essential language which you can apply to just about any known business and organisation area. Professional communication can be the difference between the failure or success of projects, organisations and people management, plus how your organisation is seen by the rest of the world.  Specific business areas we look at are in healthcare, law and the energy industry in Aberdeen so that we can utilise our networks but these skills are applicable to any business discipline or institution.

You acquire skills in organisational negotiation, leadership, rapport management and interaction with a range of professional institutions and business organisations. You study a variety of intercultural communications and professional contexts to uncover the true meaning of data in language analysis for example.  The breadth of opportunities for a professional with communications expertise is immense and it can be anything from the more obvious communications, marketing and change management positions to HR, teaching, PR and crisis management. 

Courses listed for the programme

Semester 1

Interpersonal Management, Negotiation and Persuasion

Marketing Management

Communication Theory and Analysis

Semester 2

Intercultural Communication

Institutional Discourse

Optional

Business Model Innovation

The Leadership Challenge

Marketing Communications

Semester 3

Dissertation in Professional Communications

Find out more detail by visiting the programme web page

https://www.abdn.ac.uk/study/postgraduate-taught/degree-programmes/252/professional-communication/

Why study at Aberdeen?

•  You gain an innovative approach in understanding and analysing dynamic interactions at Aberdeen
• The programme is delivered with expertise from Linguistics
• You get a series of guest speakers and internship possibilities throughout the UK

Where you study

• University of Aberdeen
• Full Time or Part Time
• 12 Months or 24 Months
• September start

Find out about fees:

https://www.abdn.ac.uk/study/international/tuition-fees-and-living-costs-287.php

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.

Scholarships

View all funding options on our funding database via the programme page

https://www.abdn.ac.uk/study/postgraduate-taught/finance-funding-1599.php

https://www.abdn.ac.uk/funding/

Living in Aberdeen

Find out more about:

• Your Accommodation
• Campus Facilities
• Aberdeen City
• Student Support
• Clubs and Societies

Find out more about living in Aberdeen:

https://abdn.ac.uk/study/student-life

Living costs

https://www.abdn.ac.uk/study/international/finance.php

 

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The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders organisations address, including their employees and the media.

Why study Marketing Communications at Middlesex University?

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What will you study on the MSc/PGDip/PGCert Corporate and Marketing Communications?
The course allows you to choose from a range of optional modules which build upon the content of the core modules and explore more specialised and niche aspects of communications. For example if you want to focus on marketing communications then modules on advertising, experiential marketing and events would be an appropriate route to take. If you have an interest in consumers and stakeholders within a communications context then modules on psychology, analytics and research would suit you. For a more strategic communications approach then modules on PR, crisis communications and cross-cultural communication would be the pathway to follow. You will also have the opportunity to complete a dissertation project in an area of marketing communications that you have a particular interest in and matches with your career specialism.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How will Corporate and Marketing Communications be taught?

The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also have group and individual tutorials, engage in self-directed learning and take part in a residential to enhance understanding of practice issues.

Assessment
You will be required to complete a number of assignment for assessment, in particular exams and coursework. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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This course provides students with a well recognised qualification which enables them to apply for a wide range of jobs in logistics, distribution, transport, warehousing, freight management, consultancy and other related areas.

The course aims to equip you with the knowledge, technical expertise and confidence to become a highly competent and self-sufficient logistics professional. Our unique 'activity-led learning' approach and close collaboration with industry will provide you with practical skills and strategic insights into the important aspects of the profession.

Job satisfaction and remuneration prospects are excellent, with high employer demand for logistics graduates outstripping the supply of suitably qualified applicants in most parts of the world.

The course is applying for accreditation by the Chartered Institute of Logistics and Transport (CILT) and has been designed to meet the needs of graduates and professionals alike by offering both full-time and part-time study routes, enabling progression to full membership of CILT.

WHY CHOOSE THIS COURSE?

This course has your future career as its focus. A key feature of the course is the very strong industry links developed through a programme of visiting industry guests lecturers and client-based individual project work.

The course will enhance your ability to think critically and apply your technical knowledge to the solution of real-life logistical problems both individually and as a member of a team. Our 'activity-led learning' approach will equip you with a wide range of practical skills, analytical tools and research capabilities to enable you to manage effectively in different operational settings and exploit future opportunities.

Importantly, our Global Leadership Programme (GLP) will offer you numerous opportunities to network with, question and learn from highly respected senior managers and leaders. This will help you to learn from successful role models and seize opportunities to maximise your own potential and career development in the future.

We invite you to take advantage of our high quality learning environment which stretches far beyond the classroom and includes:
-Our new state-of-the-art £55m Engineering and Computing Building
-Our prize winning world-class Lanchester library
-Our advanced CU-online 'e-learning' infrastructure
-Our dedicated postgraduate teaching, social and cultural centre
-Our large team of expert and experienced teaching staff

By the time you graduate you should be very well equipped to meet the challenges of the logistics industry.

WHAT WILL I LEARN?

This course introduces students to all the key aspects of logistics management, providing a framework within to develop a deep understanding of the subject applicable to a wide range of industries both locally and globally. The course explores different ways that the management of logistics can significantly contribute to wealth creation, competitiveness, and to the advancement of individuals and society.

Industrial visits, case studies, visiting speakers and simulations are used to demonstrate the impact of world-class logistics and supply chain management within different industries.

All students will study the module Study Skills and Research Methods. In Addition, you will take eight taught topics and complete a Masters project. The topics studied are:
-Supply Chain and Logistics Economics;
-Logistics Business Simulation;
-Logistics and Supply Chain Operations;
-Supply Chain Management;
-Strategic Logistics Management;
-Innovation and Knowledge Management;
-IT Project Management;
-Global Distribution Networks.
-Study Skills and Research Methods
-Project

For the award of MSc you must successfully complete an individual masters research project or an industry based applied project.

HOW WILL THIS COURSE BE TAUGHT?

This course offers some evening modules: speak to admissions for further information.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Successful completion of this course leads to a career in the shipping, freight haulage, passenger transport or retail distribution industries at both technical and managerial levels.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Are you a journalist or communications professional keen to learn more about contemporary global development issues? Are you a development practitioner or NGO staff needing to update your understanding of the media? Have you ever wondered how today’s NGOs are responding to the digital media revolution? Do you want to enrich your understanding of global development issues and produce informed yet critical news and information?

Are you interested in engaging with some of the most important topics in today’s globalised world while enhancing your analytical and media production skills? We will provide you with a conducive environment to learn about and participate in debates such as:

● What is the role of citizen journalists in mediating development news?
● How can ICTs contribute to development and development communication?
● How can we better understand and communicate the realities of globalisation and sustainable development?
● How can media production practices be critically informed?
● What are the dynamics linking conflict, religion, displacement and human insecurity?

● How does the media represent environmental issues?

The course will be headed by Susannah Pickering-Saqqa and Abel Ugba.

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Our MPhil/PhD research degree programme offers you:

Wide variety of research interests
The Institute of Humanities & Creative Arts has a strong mix of academics with a high degree of professional and personal experience, enabling you to get the most out of your programme. Our staff have expertise in environmental representation in the media and popular culture, and gender, children, and television.

Excellent supervision
Benefit from a professional and challenging relationship with your supervisory team, drawn from experienced academics working at the forefront of their disciplines.

Resources
With study space and IT provision in the Research Office, and access to the University of Worcester’s virtual resources and state of the art library facilities, the Media and Cultural Studies team at Worcester have an excellent range of resources to support your learning and research project.

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