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Full Time Masters Degrees in Business & Management, Tuscaloosa, USA

We have 11 Full Time Masters Degrees in Business & Management, Tuscaloosa, USA

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The operating officers of tomorrow master in Operations Management today. The program focuses on the effective management of the resources and activities that produce or deliver the goods and services of a business. Read more
The operating officers of tomorrow master in Operations Management today. The program focuses on the effective management of the resources and activities that produce or deliver the goods and services of a business. Operations managers oversee the people, materials, equipment and information resources that a business needs to produce and deliver its goods and services. Many of the most esteemed data systems operating the processes and activities of worldwide business are designed by operations managers.

Visit the website: http://manderson.cba.ua.edu/academics/departments/masters_program/master_of_science_in_operations_management

Choose from two track options:

Track 1: Operations Management

The master's program in Operations Management is offered both on campus and online. The degree requires 30 hours of coursework (10 courses). Full-time, on-campus students can complete the program in three semesters (fall/spring/summer). Students who want to pursue this degree program part-time while continuing to work can choose between the two-year and three-year schedules for completing the degree online.

Required Courses:

- OM 500 Management Science I
- OM 517 Supply Chain Modeling & Analysis
- OM 522 Operations Scheduling Problems
- OM 523 Inventory Management
- OM 524 Manufacturing Scheduling & Control Systems
- OM 540 Systems Simulation
- OM 596 Capstone Project
- ST 560 Statistical Methods

Track 2: Decision Analytics

The concept for this track is to offer an Operations Management master’s degree that combines the prescriptive modeling and analytical skills arising from the OM program with the data management and data mining skills arising from the SAS-UA Data Mining certification program offered in the Statistics program.

The Decision Analytics track consists of 10 courses: five from Operations Management, four from Statistics, and one from either Statistics or Management Information Systems.

- Required Courses:

- ST 560 Statistical methods in Research I
- ST 521 Statistical Data Management
- ST 531 Knowledge Discovery and Data Mining I
- ST532 Advanced Data Mining
- OM 500 Management Science and Spreadsheet Modeling
- OM 540 Systems Simulation
- OM 596 Capstone Project

- Two OM Elective Courses:

- OM 517 Supply Chain Modeling and Analysis
- OM 522 Operations Scheduling Problems
- OM 523 Inventory Management
- OM 524 Manufacturing Scheduling and Control Systems

*Choose two courses from this set of four courses.

- One Restricted Elective Course:

- ST 522 Advanced Statistical Data Management
- MIS 541 Business Analytics Support Systems

*Choose one of these two with consultation by program advisor.

How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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A master of science degree is offered through the College of Human Environmental Sciences where students may specialize in the Consumer Sciences (CSM) program or the Family Financial Planning and Counseling program. Read more
A master of science degree is offered through the College of Human Environmental Sciences where students may specialize in the Consumer Sciences (CSM) program or the Family Financial Planning and Counseling program.

The College also offers a Master of Science in Human Environmental Sciences with the following areas of specialization: Consumer Conflict Management, Negotiation, and Mediation (also available as a graduate certificate), Consumer Quality Management, Interactive Technology, and Sports Business Management.

More information can be found on the Graduate Required Courses page (http://www.csm.ches.ua.edu/graduate-required-courses.html).

Visit the website http://www.csm.ches.ua.edu/graduate-programs.html

CONSUMER SCIENCES

Students must complete 30 hours of coursework. A minimum of 24 semester hours of course credit, including HES 509, two courses in statistics, and 15 hours in courses in the area of specialization are required. Students must complete 6 credit hours of thesis research and write a thesis. A final oral examination is required upon completion of the thesis, and a manuscript of publishable quality based on the thesis research is expected of each Plan I degree candidate.

FAMILY FINANCIAL PLANNING AND COUNSELING

In the financial planning specialty within the 30-hour Master of Science degree program, students will study economic and social influences on the family and learn how to help individuals and families achieve their financial goals. Coursework includes 24 hours of financial planning coursework and 6 hours of electives in the area of specialization. By taking two courses each semester, students may complete this M.S. degree in less than two years. The program is offered both in Tuscaloosa and by distance.

- Financial Planning Website (http://financialplanning.ches.ua.edu/)

CONSUMER CONFLICT MANAGEMENT, NEGOTIATION, AND MEDIATION

The certificate requires the successful completion of 15 hours of course work, in addition to the hours required for the masters in the student’s discipline. All 15 hours may count toward the master’s degree. Students must apply and gain admission to the UA Graduate School. Students must adhere to all UA Graduate School admission policies and deadlines. See Section 4.3 of the UA Graduate Catalog.

Students who wish to complete the Graduate Certificate in Conflict Management, Negotiation, and Mediation must meet admissions criteria for the Master’s degree in General Studies in Human Environmental Sciences with a 3.0 or higher GPA. If the prospective student does not have the 3.0 overall GPA or a 3.0 on the last 60 hours of course work, then the student must provide the GRE or MAT with an appropriate score. The Graduate Certificate may be completed on campus or via distance education (http://www.csm.ches.ua.edu/conflict-management.html).

CONSUMER QUALITY MANAGEMENT

Prepare yourself to become a quality management leader by earning your Master of Science in Human Environmental Sciences with a specialization in Consumer Quality Management from The University of Alabama. This 30-hour program is offered completely online to make earning a degree convenient for working adults. If you currently work or would like to work in quality management and would like to develop a deeper understanding of the field, this degree program can help you reach your goals. The CQM specialization will provide you with a comprehensive study of the facilitation skills necessary to lead an organization in continuous improvement.

INTERACTIVE TECHNOLOGY

The Institute for Interactive Technology offers a 30-hour asynchronous Master’s degree specialization in Interactive Technology focused on computer-mediated communications (General HES Degree). Students work with professors in adapting course projects to a particular profession. The focus is on how individuals and organizations interact with technology and might be described as “the difference between doing work and going to work,” reflecting the computer-mediated nature of the program.

- Interactive Technology Website (http://iit.ches.ua.edu/)

SPORTS BUSINESS MANAGEMENT

Faculty members from the College of Human Environmental Sciences (CHES) have developed a 30 hours graduate level emphasis in Sports Business Management (Sport, Hospitality, and Entertainment Operations) at The University of Alabama. The CHES Sports Business Management program, preparing students for employment and careers in the sport, hospitality and entertainment operation settings, can be viewed on-line at sportmanagement.ches.ua.edu. The mission of this master’s degree program is to provide students with a quality graduate education and fellowship experiences for entry and career employment in the sport industry. CHES Sports Business Management program is designed to educate students to manage in a wide variety of sport arenas (sport, hospitality and entertainment operation). The Keys to “Success in the Sport Industry” is quality fellowship experiences, advanced level knowledge, and ability to connect the theory to practice.

- Sports Business Management Website (http://www.sportmanagement.ches.ua.edu/)

Find out how to apply here - http://graduate.ua.edu/prospects/application/

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The certificate requires the successful completion of 15 hours of course work, in addition to the hours required for the masters in the student’s discipline. Read more

CONSUMER CONFLICT MANAGEMENT, NEGOTIATION, AND MEDIATION

The certificate requires the successful completion of 15 hours of course work, in addition to the hours required for the masters in the student’s discipline. All 15 hours may count toward the master’s degree. Students must apply and gain admission to the UA Graduate School. Students must adhere to all UA Graduate School admission policies and deadlines.

Students who wish to complete the Graduate Certificate in Conflict Management, Negotiation, and Mediation must meet admissions criteria for the Master’s degree in General Studies in Human Environmental Sciences with a 3.0 or higher GPA. If the prospective student does not have the 3.0 overall GPA or a 3.0 on the last 60 hours of course work, then the student must provide the GRE or MAT with an appropriate score. The Graduate Certificate may be completed on campus or via distance education.

Visit the website http://www.csm.ches.ua.edu/conflict-management.html

PROGRAM INFORMATION

Graduate Certificate Program Consumer Conflict Management, Negotiation, and Mediation

Workplace research indicates that managers and supervisors spend as much as forty percent of the workday resolving nonproductive conflict issues. Conflict that is poorly managed results in burdening costs for both the individual and the organization. Expanding worldwide development, the global economy, and population growth and associated social issues drive the intermingling of cultures and practices that increase the incidence of workplace conflict and destructive disagreement. Interest in and demand for conflict management has consequently risen.

The Graduate Certificate in Conflict Management, Negotiation, and Mediation provides students with the tools to manage, resolve, negotiate, and mediate conflict and to develop intrapersonal and interpersonal skills for living and earning. Conflict management training actively engages the student in self-exploration regarding issues of perception, bigotry, bias, values, beliefs, differences, and culture. The student will learn how to verbally and physically converse without allowing differences to interfere with collaboration. Business, government, and community agencies value these skills to increase productivity and to maximize a positive workplace climate. The ability to creatively manage conflict is a skill that most employers value.

The certificate requires the successful completion of 15 hours of course work, in addition to the hours required for the masters in the student’s discipline. All 15 hours may count toward the master’s degree. Students must apply and gain admission to the UA Graduate School (graduate.ua.edu). Students must adhere to all UA Graduate School admission policies and deadlines. See Section 4.3 (services.graduate.ua.edu/catalog/14200.html) of the UA Graduate Catalog.

Application and Admission Criteria

Students who wish to complete the Graduate Certificate in Conflict Management, Negotiation, and Mediation must meet admissions criteria for the Master’s degree in General Studies in Human Environmental Sciences with a 3.0 or higher GPA. If the prospective student does not have the 3.0 overall GPA or a 3.0 on the last 60 hours of course work, then the student must provide the GRE or MAT with an appropriate score. The Graduate Certificate may be completed on campus or via distance education.

The required courses for the certificate are as follows:

• CSM 525 Introduction to Consumer Conflict Resolution
• CSM 527 Consumer Mediation, Negotiation and Management/Advanced I/Emotional Intelligence
• CSM 528 Consumer Conflict Mediation, Management, & Negotiation/Advanced II
• CSM 559 Techniques of Consumer Counseling
• CSM 586 Consumer Human Capital Management/Advanced III

Find out how to apply here - https://studentaccounts.ua.edu/

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Manderson strengthens the value of a business degree. We represent the best of who's next, and our results have only gotten better. Read more
Manderson strengthens the value of a business degree. We represent the best of who's next, and our results have only gotten better. The Manderson Master of Business Administration (MBA) increases the value of our program by strengthening the school's national reputation, faculty, curriculum, quality of students, alumni networks, corporate relationships and the futures of all involved.

Visit the website: http://manderson.cba.ua.edu/academics/departments/mba_program

Course detail

Manderson knows that it's not enough to lead. You have to lead in the right direction. That is why our MBA program has been structured to guide our MBAs from business students to business leaders on the path that suits their ambitions. Disciplines offered by the Manderson MBA program are as varied as any found in academia. While our curriculum has been developed to bring students closer to where they belong, this is only possible by building on and enriching the business foundations learned as undergrads and business professionals.

Purpose

From management to marketing, from economics to ethics, our program creates value by leading MBAs in the direction in which they can best lead others.

Format

The Manderson MBA Program is an on-campus, full-time program.

Concentrations:

- Business Analytics
- Enterprise Consulting
- Finance
- Financial Risk
- Real Estate
- Strategic Management and Marketing
- Supply Chain and Operations Management

How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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The history of business is set forth in its accounts. But accounting is more than record keeping—it is one of the most important, proactive and challenging fields of modern business, and a perfect fit for motivated and enterprising students. Read more
The history of business is set forth in its accounts. But accounting is more than record keeping—it is one of the most important, proactive and challenging fields of modern business, and a perfect fit for motivated and enterprising students. The Culverhouse School of Accountancy offers one of the most challenging programs of any American university.

Key benefits

- Enrollment means access to some of the nation's top accounting scholars, a huge network of alumni, top firms and organizations, great academic and career advising, and the best preparation for a career accounting for tomorrow's business today.

- Accounting students also enjoy access to a special Spring Internship Program that matches them with some of the best firms in the world: http://mycba.ua.edu/accounting/internships

Visit the website: http://culverhouse.ua.edu/academics/departments/accountancy

Course detail

Accountancy at the master's level replaces the rudiments of financial management with real hands-on experience. The Master of Accountancy degree program provides students with a greater understanding of accounting and business than is possible in an undergraduate program.

Purpose

The program prepares students for careers as professional accountants in financial institutions, government, industry, nonprofit organizations and public practice.

Format

Graduates are prepared to research various databases related to troublesome accounting problems, and to exercise judgment in making accounting-related decisions by drawing on their integrated, comprehensive body of accounting knowledge and experience—what all masters have in common.

Students must take a minimum of 30 hours of graduate courses, including a minimum of 21 hours of accounting courses as listed below. Up to nine elective hours, as approved by an advisor, may be chosen from 500-level courses and must be approved by the coordinator of the MAcc program. Students cannot receive graduate credit for a course if they have taken an equivalent course at the undergraduate level. Another accounting course should be substituted with the approval of the coordinator of the MAcc program.

- Required courses -

AC 512
Advanced Financial Reporting & Analysis

AC 523
Business Valuation & Performance Measurement

AC 532
Advanced Governance, Risk Assessment & Assurance

AC 534
Fraud Risk Management

AC 561
Accounting for Business Management

AC 589
Systems Analysis & Control

AC 597
Financial Statement Analysis

Students are encouraged to take electives in disciplines such as Data Mining, Business Analytics, Real Estate, and Finance. However, students are free to choose their own elective tracks.


How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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The Economics master’s program provides students with the knowledge required for entry-level or mid-level positions conducting economic analysis and forecasting within industry or government. Read more
The Economics master’s program provides students with the knowledge required for entry-level or mid-level positions conducting economic analysis and forecasting within industry or government. Courses are selected to allow students to be well prepared for these as well as related alternatives.

Visit the website: http://manderson.cba.ua.edu/academics/departments/masters_program/master_of_arts_in_economics

Course detail

Students pursue the master’s degree by following one of three different tracks. Each track is designed with a different objective, though the choice of one over the other does not close any option the student may later want to pursue. Markets may rise and fall, but our graduates remain ahead.

Track 1: PhD Preparation

Track I prepares the student for a doctoral program.

Required Courses:

EC 570
Introduction to Mathematical Economics

EC 610
Seminar in Microeconomic Theory

EC 611
Seminar in Macroeconomic Theory

EC 616
Seminar in Monetary Economics

EC 660
Game Theory

EC 670
Econometrics

ST 554
Mathematical Statistics I

In addition to these courses, students would complete an additional twelve hours of graduate coursework.

Track 2: Applied Economics

Track II is for students who want to prepare for a career for which they apply the skills of economic analysis. These jobs are typically in the financial sector, government agencies or industry.

Required Courses:

EC 570
Introduction to Mathematical Economics

EC 508
Microeconomic Theory

EC 513
Economic Forecasting & Analysis

ST 521
Statistical Data Management SAS I

ST 531
Knowledge Discovery & Data Mining I

EC 509
Macroeconomic Theory & Policy

EC 571
Econometrics

ST 522
Advanced Statistical Data Management SAS II

ST 532
Advanced Data Mining II

The set of required courses enhance students’ understandings of the core concepts in microeconomics and macroeconomics, developing the quantitative skills necessary to work in econometrics and economic forecasting.

Track 3: Policy Economics

The set of courses enhances students’ understanding of the core concepts in microeconomics and macroeconomics, as well as enhancing students’ skills in understanding and analyzing policy issues. Students also gain quantitative skills through course work in econometrics and economic forecasting. This degree program requires 30 hours of coursework.

Required Courses:

EC 570
Introduction to Mathematical Economics

EC 508
Microeconomic Theory

EC 513
Economic Forecasting & Analysis

EC 509
Macroeconomic Theory & Policy

EC 571
Econometrics

Four 500-level elective courses are also required.


How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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This program is designed to give students advanced marketing skills and project management knowledge to prepare them for careers in one of marketing's fast-growth fields. Read more
This program is designed to give students advanced marketing skills and project management knowledge to prepare them for careers in one of marketing's fast-growth fields.

Visit the website: http://manderson.cba.ua.edu/academics/departments/masters_program/master_of_science_in_marketing

Course detail

Team projects provide opportunities for students to apply their newly developed skills in real world situations. Project clients have included Fortune 500 companies, national and regional firms, public sector organizations, non-profits, and start-ups.

Format

The MSM program requires 30 hours of coursework, with the expectation that the degree can be completed in two semesters.

Specialisations

- Marketing Management:

- IBA 555 Global Market Management
- MKT 530 Advanced Marketing Analysis
- MKT 595 Client-based Marketing Project A
- MKT 596Client-based Marketing Project B: Capstone Experience in Marketing

- Professional Sales

- IBA 555 Global Market Management
- MKT 530 Advanced Marketing Analysis
- MKT 537 Professional Sales
- MKT 595 Client-based Marketing Project A
- MKT 596 Client-based Marketing Project B: Capstone Experience in Marketing
- MKT 437 Advanced Selling
- MKT 591 Independent Study
- MKT 439 Key Account Management

- Marketing Analytics

Students interested in the Marketing Analytics Specialization must score 580 or higher on the GMAT (308 GRE) and have made at least a B in college calculus. Students choosing the Marketing Analytics concentration should apply for summer acceptance to take ST 560 (available online).

- IBA 555 Global Market Management
- MKT 530 Advanced Marketing Analysis
- ST 521 Statistical Data Management
- ST 531 Knowledge Discovery & Data Mining I
- ST 532 Advanced Data Mining II
- MKT 596 Capstone Experience in Marketing

- Digital and Social Media Marketing

- IBA 555 Global Market Management
- MKT 530 Advanced Marketing Analytics
- MKT 595 Client-based Marketing Project A
- MKT 540 Introduction to Digital and Social Media Marketing
- MKT 596 Client-based Marketing Project B: Capstone Experience in Marketing
- MKT 542 Digital and Social Media Analytics

How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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Whether working federally, for a major corporation or as a personal accountant, tax accounting is one of the fastest changing fields in business. Read more
Whether working federally, for a major corporation or as a personal accountant, tax accounting is one of the fastest changing fields in business. The Master of Tax Accounting degree program takes a multi-dimensional approach to educating the modern tax specialist.

Visit the website: http://manderson.cba.ua.edu/academics/departments/masters_program/master_of_tax_accounting

Course detail

The program develops the taxation system and the interrelationships that exist between it and accounting theory, a knowledge of the law as it relates to taxation, and the tools necessary for research and communication in taxation.

Purpose

Graduates are prepared to research tax, legal and accounting databases related to tax problems and to make tax-related decisions. By drawing on their comprehensive knowledge of accounting and taxation, Manderson graduates always come out ahead.

Format

- Require courses -

AC 575
Taxation of Corporations & Shareholders

AC 576
Advanced Corporate Taxation

AC 578
Partnership Taxation

AC 593
Research & Communication in Taxation

- Electives -

AC 512
Advanced Financial Reporting & Analysis

AC 523
Business Valuation & Performance Measurement

AC 532
Advanced Governance, Risk Assessment & Assurance

AC 534
Fraud Risk Management

AC 556
Governmental & Nonprofit Accounting

LGS 504
Legal Issues in Accounting

AC 572/LAW 647
Estate & Gift Taxation

AC 577/LAW 641
Tax Practice & Procedure

AC 581/LAW 761
International Taxation

AC 582/LAW 650
State & Local Taxation

AC 583/LAW 732
Employee Benefits

AC 584/LAW 796
Tax-Exempt Organizations

Students planning on sitting for the CPA exam in the state of Alabama need three financial accounting courses, two auditing courses, one governmental accounting course and two law courses. Students should select three classes from the above list of electives if not taken during undergraduate school.


How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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Manderson's one-year program for Master of Science in Finance equips students with the skills to make sense of financial markets. Read more
Manderson's one-year program for Master of Science in Finance equips students with the skills to make sense of financial markets.

Visit the website: http://manderson.cba.ua.edu/academics/departments/masters_program/master_of_science_in_finance

Course detail

By empowering students with advanced expertise in investments, banking, corporate finance and financial engineering, Manderson graduates master all competitive markets.

Purpose

The course of study is designed to provide insight into the following topics: the importance of financial intermediaries and of the markets in which they participate, the valuation of specialized financial assets and how they are managed in a portfolio, the determination and behavior of interest rates and rates of return on assets.

Specialisations

- Financial Policy:

Home to the highly rigorous Master of Science in Finance, the Financial Policy specialization prepares students for roles as decision makers and policy drafters, legislators and experts.

- Financial Engineering

The Master of Science in Finance prepares students to excel in the highly competitive world of investment markets.

- Real Estate

Interdisciplinary courses covering asset and portfolio analysis, banking, quantitative methods, and economics support the real estate track, which is structured to encourage analytical thinking, creative problem solving and strategic decision making.

How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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The Culverhouse College of Commerce Executive MBA Program at The University of Alabama realizes that today’s business professionals pursuing an M.B.A. Read more

BUSINESS REIMAGINED

The Culverhouse College of Commerce Executive MBA Program at The University of Alabama realizes that today’s business professionals pursuing an M.B.A. must juggle family and an ever-growing work schedule. The EMBA at UA now offers two convenient formats for managers: An every other weekend face-to-face format and a once-a-month blended in class/online format.

Visit the website: http://manderson.cba.ua.edu/academics/departments/emba_program

Convenience

HEMBA: One Weekend A Month for 21 months (5 semesters). Offered in Huntsville, AL. Classes begin in August

TEMBA: Every Other Weekend for 17 months (4 semesters). Offered in Tuscaloosa, AL. Classes begin in December.

Great Value Exceptional ROI

The Culverhouse EMBA boasts a relevant curriculum, a distinguished faculty and an incomparable return on investment (ROI). EMBA graduates and students are able to more effectively recognize and leverage opportunities, increase strategic thinking, improve negotiating skills, marked improvement of analyzing data, improved financial and accounting skills and expand networks. Our boardroom approach to learning emphasizes the power of these skills, and prepares students for navigating corporate challenges in volatile international market conditions. The EMBA at UA provides a competitive edge that empowers students and enhances companies’ bottom lines.

Doing Business With Us

The Culverhouse College of Commerce Executive MBA has high standards for our staff in working with our students. We have established a transformative process through discovery (prospect) to execution (student) to fulfillment (graduate). This collaborative roadmap for success is unique for each student as they map out their professional and personal goals. Our goal is to provide our students and alumni with the optimum in quality, service and value.

How to apply: http://graduate.ua.edu/prospects/application/

Fund your studies

Student Financial Aid provides comprehensive information and services regarding opportunities to finance the cost of education at The University of Alabama. We recognize that financial assistance is an important key to helping reach your educational and career goals. The financial aid staff is dedicated to making the financial aid process as straightforward as possible. Visit the website to find out more: http://financialaid.ua.edu/

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