IMF Business School and the Hotel Technological Institute (ITH), in collaboration with the Camilo José Cela University, are launching the Master in Innovation and Digital Tourism Marketing. The objective of this master's degree students prepare for digital transformation of the sector, incorporating new technologies into their businesses or projects. IMF is a member of the World Tourism Organization (WTO) affiliate, as well as a contributor to the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT).
This Master is aimed at both recent graduates in the areas of tourism, economics or business administration and management (ADE) as professionals and entrepreneurs who wish to deepen in innovation and digital marketing.
The Master's Degree in Innovation and Tourism Marketing, of an academic year of duration, is taught in an online mode supported by an advanced technological platform that allows the student to access the study, whatever its geographic location or its availability of time.
The NH Hotel Group, Novotel Hotels & Resorts, Melia Hoteles and Marriott, among other companies in the sector, collaborate in the Employment Market of this master's degree.
All students who successfully complete this program will obtain a Dual Master's Degree from Camilo José Cela University and from IMF Business School, as well as a Diploma from the Hotel Technological Institute (ITH). They will have at their disposal all the advantages of MFI: