Masters Degrees in Tourism

Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet. 

Become a Tourism professional

This Master's degree has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. It is delivered on our Greenwich Campus, a UNESCO World Heritage Site which attracts tourists from all over the world.

Organisations that develop tourism facilities, and those that provide essential services such as transport and holidays, are set to expand in the future. There is increasing demand for experts in formulating tourism policies, tourism plans, strategies and tourism marketing. As a tourism professional, you will need to take a strategic perspective and help develop a competitive sector that is sustainable. 

Our tourism teaching team consists of highly qualified academics, researchers and practitioners in the tourism field.

You will gain sound foundation of business and management principles as well as specialist tourism skills and expertise that are essential for a successful career in tourism management today. 

Placement

You will be able to undertake an optional placement with a tourism business or organisation. This gives you the opportunity to gain professional experience in various aspects of tourism management, which is an increasingly important requirement. 

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

• First overall in London by the Complete University Guide 2017
• Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this degree are to:

• Provide you the understanding of the broad political, economic and social frameworks within which international tourism management takes place
• Teach you how to evaluate tools and techniques that are used for developing and managing visitors and tourism in a range of destinations
• Develop your business skills to set up and manage tourism businesses
• Provide you with analytical and practical skills in tourism marketing
• Discuss the role of tourism as an agent for cultural change and understanding
• Develop your strategic perspective and management skills for the tourism industry.

What you'll study

Full time

Year 1

Students are required to study the following compulsory courses.

• Dissertation (45 credits)
• Visitor and Destinations Management (15 credits)
• Cultural Tourism Management (15 credits)
• International Tourism Policy, Planning and Development (30 credits)
• Strategic Marketing and Management for Tourism (30 credits)
• Tourism Scholarship and Practice (15 credits)
• Entrepreneurship and Innovation for Events and Tourism (15 credits)
• Business English for Academic Purposes - Level 4
• Research Methods (15 credits)

Part time

Year 1

Students are required to study the following compulsory courses.

• Cultural Tourism Management (15 credits)
• International Tourism Policy, Planning and Development (30 credits)
• Tourism Scholarship and Practice (15 credits)
• Entrepreneurship and Innovation for Events and Tourism (15 credits)
• Business English for Academic Purposes - Level 4

Year 2

Students are required to study the following compulsory courses.

• Dissertation (45 credits)
• Visitor and Destinations Management (15 credits)
• Strategic Marketing and Management for Tourism (30 credits)
• Research Methods (15 credits)

Assessment

You will be assessed through various means, which may include:

• In-class examinations
• Essays
• Reports
• Consultancy plans
• Presentations
• Fieldwork reports
• Portfolios.

Careers

Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and other specialist tourism operations.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Extracurricular activities

The Tourism Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.

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Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.

We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global tourism industry.

The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.

This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.

Programme structure

This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

• Tourism Development
• Sustainable Development
• Sustainable Tourism Management
• Tourism Services Marketing
• Tourism Social Science
• Visitor Attraction Management
• Destinations Management and Marketing
• Applied Marketing Research
• Marketing Communications
• Project Management
• Accounting and Finance for Business
• Ethics and CRS
• Business Plan for Hospitality, Tourism and Events
• Hospitality and Tourism Operating Systems
• Tourism Strategy
• Strategic Brand Management in Tourism
• Strategic Human Resource Management
• Strategic Tourism Management
• Smart Tourism Design
• Strategic Tourism Cosultancy
• Applied Marketing Research
• Designing a Brand Campaign in Tourism and Events
• Marketing Communications
• Event Portfolio and Destination Development
• Research Methods (SHTM)
• Dissertation (SHTM)

Educational aims of the programme

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Knowledge and understanding

Upon completing the course, students will be able to demonstrate:

• A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
• A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
• An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

• Independently critically evaluate approaches and techniques relevant to tourism management
• Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

• Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
• Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

• To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
• To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
• A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less

Why study at MODUL University Vienna

The MODUL brand stands for more than 100 years of excellence in tourism management education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide, with more than six thousand graduates who currently hold leading positions all over the world. Based on this knowledge, MODUL University Vienna was founded as a true international university in 2007 and has quickly established itself as the premier European Center for Tourism Research, internationally renowned for its undergraduate and graduate degree programs and research expertise in the area of tourism and hospitality management.

Program Focus

The MSc in International Tourism Management is a two-year, full-time program taught entirely in English which prepares its students for a future career in the international tourism industry – the fastest growing industry sector in the world, providing global job opportunities. Accredited by the United Nations World Tourism Organization (UNWTO.TedQual) and the European Association for Quality Assurance in Higher Education (ENQA), the program is the only accredited research university degree in Tourism Management in Central Europe. Students will gain a solid basis in management through subjects in finance, economics, corporate social responsibility (CSR), and information technology. Furthermore, they will specialize in the area of international tourism management through subjects such as destination management, tourism and hotel marketing, tourism market research, e-distribution, and benchmarking, which typically qualifies them to pursue a career in one of the following tourism sectors:
• International, national, or local travel and tourism authorities
• Tourism and hospitality consulting industry
• International hospitality industry

Career Opportunities

After graduation, MODUL University’s Career Center (http://www.modulcareer.at) supports alumni in their career path. With almost 500 partner companies in the international tourism and hospitality industry and an active alumni association, many Master graduates begin their professional lives in positions such as tourism consultants at partner companies like PKF hotelexperts and Kohl & Partner, in the sales and marketing departments of major international hotel chains, or return to their home country to take up employment in local, city, or national tourism marketing. Additionally, MU’s faculty has close ties to international organizations including European Cities Marketing, the European Travel Commission and the United Nations World Tourism Organization (UNWTO). MODUL University serves as hub for delegates from these entities and other international tourism organizations to come together on occasions such as the prestigious annual TourMIS workshop to discuss the topic of benchmarking tourism destinations and to establish a vital network within the international tourism community.

The Ideal MSc Student

Students enrolled in the MSc in International Tourism Management come from all over the world. The program typically has a 90% international student population and class sizes of maximum 10-15 students. This intimate and multicultural study environment provides an interactive in-class experience which encourages students to engage in discussions and to share their personal views on tourism development examples from their home countries. Additionally, an overall 1:5 faculty:student ratio guarantees that faculty members know their students on a first name basis. The ideal MSc candidate has obtained an undergraduate degree (from a university or a university of applied sciences) in social sciences, economics, business administration, or tourism and hospitality management and wants to continue with a research-based university degree with a possible doctorate afterwards, and has a genuine interest in modern tourism marketing and research techniques. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at or contact our Admissions Office ([email protected]).

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The travel and tourism industry is more aware than ever of the need to adopt responsible business practices that improve the quality of life within local communities and conserve the environment and cultures of destinations. This course meets the demand to develop managers with the ability to implement responsible tourism strategies within marketing, operations and product development.

You will explore domestic and international tourism understanding that responsible principles are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism polices and practices. You will look at real issues and solutions and develop the management skills you need to operate effectively at a strategic level within government, non-governmental and private sectors.

We are also developing our course to increase our links to industry and are in the process of setting up partnerships with industry to link your modules more closely to real life examples. This course is also the only responsible tourism course in the world certified by the UNWTO TedQual programme. It is taught by staff with first-hand experience in tourism management, research and consultancy who will share their global expertise with you.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/responsibletourism_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You will enhance your ability to operate effectively at a strategic level within governmental, non-governmental, conservation and private sectors, with specific responsibilities for introducing and managing responsible tourism programmes. Previous students have gone on to work as sustainability and product managers for tour operators and have also taken senior managerial positions in government and international non-government organisations.

- Responsible Tourism Adviser
- Sustainable Product Manager
- Charity Development Consultant
- Sustainable Destinations Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.

Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise completed in 2014 in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.

Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Dr Xavier Font is a key advisor to the UNWTO and other agencies, frequently undertaking research for the EU, the processes and findings of which are shared with his students. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.

Core Modules

Responsible Tourism Theory & Practice (distance learning only) (20 credits)
This introductory module to the course introduces the concept of responsible tourism and ensures that all students have a common knowledge base about tourism assets and the tourism industry. (This module is not available to full-time students)

Tourism Destination Management: Planning & Policy (20 credits)
This module focuses on the strategies available for the management of a destination, including evaluating the role of public sector agencies and local communities in managing tourism and exploring how the public and private sector stakeholders can work together with civil society to achieve the objectives of responsible tourism management.

Masters Research Methods (20 credits)
This module involves learning the skills needed to research and assess responsible tourism initiatives and make realistic recommendations for enhancements.

Masters Research Project (40 credits)
This final module allows you to apply your research skills to an organisation, destination or initiative of your choice and apply your project management and business research skills to evaluating and improving the initiative, grounded on your theoretical understanding of responsible tourism.

Dr Davina Stanford

Senior Lecturer in the School of Events, Tourism and Hospitality

"The most exciting part of my job is working with students to help them improve what they do. Most of our students are already very knowledgeable and experienced – we can refine that experience and give them the tools they need to critically analyse responsible tourism."

Before joining our University, Davina worked for a tourism consultancy focussing on best practice in destination management. Her experience is broad and she has worked for a range of clients including key strategic organisations such as UNWTO, UNEP and VisitEngland. Davina studied her PhD in New Zealand and her current interests include responsible tourist behaviour and destination management.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The University of Brighton’s Tourism and International Development MSc provides the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism development and management.

You will learn about theories and applications associated with macro-­level destinations’ development and management issues, as well as micro-­level interventions, such as those aimed at implementing ethical and responsible tourism practices and mass/niche tourism diversification approach, as well as strategically managing the positive and negative impacts of tourism.

Our programme prepares you for a successful and dynamic career in public, private and third sector organisations such as ministries, tourism boards, development agencies, SMEs, NGOs and consultancies.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.

The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings. Our MSc students come from across the world from a variety of backgrounds, and benefit greatly from sharing experiences.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Our Tourism and International Development MSc aligns with our vision of tourism as a key driver for economic diversification and growth, environmental regeneration, socio-­economic integration and inclusive development. Many international organisations, like the UN World Tourism Organization (UNWTO), the World Bank and the EU as well as national ministries and regional development agencies share our vision.

By stimulating a critical understanding of theories and practices, the course offers insight into the role of tourism in international development. Alongside your student peers, you can expect to gain valuable insight into topics such as development in the era of globalisation, responsible tourism practices, consultancy, and social anthropology.

We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will take five core management modules and one option module from a choice of four.

Modules:

Globalisation, Society and Culture
Tourism and International Development: Critical Perspectives
Professional-Based Learning
Anthropology, Tourism and Development
Consultancy
Final Project

One from:

Strategic Business
Visual Culture: Travel, Tourism and Leisure
Contemporary Issues in Cruise Management
Marketing for Tourism, Hospitality and Events

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our graduates work for some of the world’s largest tourism and travel companies.

Many hold senior positions in private and public sector organisations, such as government tourism ministries and development agencies, NGO’s, tour operators, cruise companies and international hotel chains. Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries, with many opting for a career in the not-for-profit and volunteer sector. A substantial number of graduates embark on PhDs before starting their career in academia.

Our alumni include Head of Events at the British Heart Foundation, a Senior Government Advisor in Saudi Arabia’s Ministry of Tourism, and a Senior Project Manager for the world’s largest executive search organisation, Korn Ferry.

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This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face.

You will develop your academic skills and knowledge, and learn approaches to management decision-making and critical evaluation. Importantly, the programme has a practical focus on the managerial and strategic issues in the rapidly developing tourism industry.

The programme’s intensive but generalist approach prepares you for a wide range of careers in travel and tourism. Our graduates are often employed in official tourist organisations, transport providers, hotels, tour operating and travel agencies and government organisations.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

• Hospitality and Tourism Operating Systems 
• Perspectives in Tourism Management 
• Sustainable Tourism Management
• Tourism Development
• Tourism Services Marketing 
• Tourism Social Science 
• Visitor Attraction Management 
• Destinations Management and Marketing 
• Accounting and Finance for Business 
• Tourism Strategy 
• Project Management
• Ethics and CRS 
• Business Plan for Hospitality and Tourism
• Digital Marketing and Social Media in Tourism
• Research Methods (SHTM)
• Dissertation (SHTM)

Educational aims of the programme

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Programme learning outcomes

Knowledge and understanding

Upon completing the course, students will be able to demonstrate:

• A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
• A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
• An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

• Independently critically evaluate approaches and techniques relevant to tourism management
• Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

• Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
• Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

• To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
• To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
• A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less

Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors.

The programme modules explore established concepts and systems underlying marketing processes, as well as current specialist issues in tourism and marketing in the digital age.

Specifically, you will learn a range of skills relevant to the tourism marketing sector, including: how to study customers and the environment in which tourism marketing is conducted; how to communicate effectively with other departments within organisations; and how to formulate plans that are appropriate for specific tourism products.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

• Digital Marketing and Social Media in Tourism
• Tourism Services Marketing 
• Perspectives in Tourism Management 
• Sustainable Tourism Management 
• Tourism Development 
• Tourism Social Science
• Destinations Management and Marketing
• Accounting and Finance for Business 
• Innovation in Tourism 
• Applied Marketing Research 
• Visitor Attraction Management 
• Tourism Strategy 
• Ethics and CRS 
• Business Plan for Hospitality and Tourism 
• Research Methods (SHTM)
• Dissertation (SHTM)

Educational aims of the programme

The programme is designed to provide students with the essentials of a sound underpinning in tourism marketing. The programme takes an international perspective and an integrated approach.

It provides students with opportunities to be at the forefront of the latest tourism marketing thinking and practice. It aims to develop students’ relevant skills to study customers and the environment in which tourism marketing is conducted, to communicate effectively with the other departments within organisations and to formulate plans that are appropriate for specific tourism products.

The programme provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

Programme learning outcomes

Knowledge and understanding

Students will be able to demonstrate:

• A systematic, in-depth understanding of the development, issues and influences relevant to tourism marketing
• A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
• An understanding of the research process

Intellectual / cognitive skills

Students will learn the ability to:

• Independently critically evaluate approaches and techniques relevant to tourism marketing
• Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
• Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

• Analyse and synthesise issues related to tourism marketing. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
• Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

• How to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
• How to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
• A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less

By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers.

The programme covers key aspects of international tourism management with the aim of providing a set of rigorous and industry-relevant analytical tools that will equip graduates for leadership and management positions within the global tourism industry. The programme seeks to provide knowledge and skills through an in-depth study of key issues facing the industry, including sustainable and strategic tourism management, global marketing and tourism operations.

WHY CHOOSE THIS COURSE?

-Our courses are ranked number 2 for Hospitality, Event Management and Tourism by the Guardian University Guide 2016, and 35th in the World according to EdUniversal 2016
-International guest speakers on a range of topics related to tourism management and responsible tourism
-Opportunities to gain valuable applied destination management and tourism planning experience through the international field trip module
-An interactive and internationally diverse learning environment
-Industry field trips to tourism destinations and heritage sites such as Stratford-upon-Avon, Stonehenge and the National Parks of England
-Research-informed teaching from academic staff who are experts in the tourism field
-An international outlook through the use of international case studies, diversity amongst the course cohort, and opportunities for Online International Learning (OIL) projects

WHAT WILL I LEARN?

The programme seeks to enhance knowledge and skills through an in-depth study of key issues. The course consists of a range of modules with an international focus, which are taught within an internationally diverse learning environment. The programme thus seeks to produce autonomous learners, able to work with self-direction and originality.

We seek to develop the ability to blend theory and practice in complex situations, and have an appreciation of how properly conducted research can enhance performance as a future manager within the tourism sector.

Modules include:
-Tourism Operations Management
-Sustainable Tourism Management
-Strategic Tourism Management
-Contemporary Issues in Tourism Management
-International Field Trip
-New Business Development

HOW WILL THIS COURSE BE TAUGHT?

The MSc International Tourism Management course focuses on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper, and critical learning.

Learning approaches include:
-Using real life case studies from secondary sources and invited guest speakers.
-Providing a combination of classroom and seminar based activities.
-Facilitating an international field trip that provides students with the opportunity to understand the global impacts of tourism.
-The use of online international learning (OIL), working with students from international partner universities.

HOW WILL I BE ASSESSED?

A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and to take into account different learning styles.

Assessment includes reports, essays, case studies, presentations, portfolios, examinations, and a dissertation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The in-depth knowledge and critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions in sectors of the industry including:
-Destination Marketing Organisations
-Accommodation
-Tour Operators
-Travel Agencies
-Airlines
-Tourist Attractions
-Heritage Sites
-The Arts and Cultural Sector

WORK PLACEMENTS

The Management Consultancy Project enables students to undertake a consultancy research project for a tourism organisation. Although the course doesn’t include a traditional placement, many of the modules incorporate work-related learning.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

The course has an international focus, and all modules are applied to an international context, incorporating international case studies and in-depth examples. All students who are enrolled on the course are able to engage in the Global Leaders’ Programme. The international field trip emphasises intercultural engagement and group working, which fosters intercultural competency. Opportunities will also be available to develop Online International Learning (OIL) projects.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This leading-edge graduate program is the first of its kind in Canada’s tourism and hospitality education system. It responds to the worldwide demand for tourism and hospitality leaders to build and sustain a competitive advantage in the global tourism market. Timely and relevant program content has been designed in collaboration with industry experts, students, faculty and education partners. Students gain skills in destination development, leadership, sustainability and global tourism.

Who it’s for

Managers, owners and executives in the public, private and not-for-profit sectors who want to increase their competency as managers in the tourism and hospitality industry. Typically, students have a minimum of five years experience in the industry.

Students requiring English language upgrading can qualify for the MA in Tourism Management program through our Pre-Master’s Program (PMP).

The MA in Tourism Management is designed to meet the advanced learning needs of professionals in the broad, diverse tourism industry. The employment focus is on travel generators - that is, on the middle managers and senior leaders who initiate, design, develop product, and market destinations, events and conferences, and cultural and natural attractions.

There is market demand for managers and executives with advanced capabilities in corporate leadership, policy, planning, marketing, strategic thinking, and sustainability. Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes

Graduates of the MA in Tourism Management have a broad range of applied technical, interpersonal, analytical, and communication skills in tourism leadership. The four competencies, applied to the areas of tourism leadership, sustainable tourism, destination development, international hotel and resort management and applied research include communications, knowledge, leadership and teamwork, critical thinking and global awareness.

Upon completing the program, students have:
-Critically engaged with current theory, practice and process
-Examined case studies, research articles, report and industry information in the areas of tourism leadership, sustainable tourism, destination development and international hotel and resort management;
-Selected, analyzed and explored leadership concepts and skills and applied them to opportunities and challenges faced by leaders at individual, organizational, community and industry levels
-Explored the characteristics of successful, sustainable destinations with innovative product, well-defined markets, successful partnerships, and a positive contribution to the tourism and hospitality industry

Potential Career opportunities

Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

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This Advanced Diploma in Professional Development in Eco-Tourism is an executive-level course that provides a University Diploma, delivered in London via block release and supported by distance learning. It is specifically designed for those atmiddle management in the travel and tourism industry who are involved in eco-tourism in the UK and/or international markets and who wish to develop their understanding of eco-tourism as they engage with eco-tourism projects.

More about this course

This course addresses key issues in the field of eco-tourism, including the rationale for eco-tourism and the role of government, the economy, culture and environment. As such it provides a comprehensive grounding in international best practice in both developing and delivering successful eco-tourism destinations.

The course is delivered by experts in the field of eco-tourism.

This course enhances your practical work experience and career prospects through the requirement to engage in the production of aneco-tourism work-based project proposal. This presents an extremely valuable opportunity to engage in real-world practical research, framed by academic thinking, thus developing your competencies in a business environment.

This course also offers the opportunity to engage with site visits to eco-tourism projects and experts from the eco-tourism field who will be involved in class-based delivery of teaching and learning.

The first module entitled Eco-Tourism: Theory and Practice will be assessed by a piece of coursework that integrates and ensures coverage of the module’s learning outcomes (approximately 5,000 words). This will be submitted online in week 15.

The second module entitled Developing a Project Proposal for Eco-Tourism will be assessed by two pieces of coursework. The first will comprise a research proposal (approx. 1,000 words) to be submitted online in week 5. The second assessment will comprise anEco-Tourism project proposal and reflection (approx. 4,000 words). This will be submitted online in week 15.

Modular structure

The course comprises of two 20 credit modules set at Level 7. In summary: Module 1 is delivered as a face-to-face delivery block of 5 full days (6 hours per day); module 2 is delivered as 2 full days face-to-face tuition and 2 days of project site visits and 1 day of cohort project tutoring by distance learning (total 10 days delivery = 30 hours + 15 hours for scheduled assessment periods per module) = 45 hours per module.

The first module entitled Eco-tourism: Theory and Practice examines the economic, cultural and environmental impact of eco-tourism through face-to-face teaching delivery in London. This is delivered across five days as a block at the beginning of the first semester of entry to the course. Students then have the remainder of the 15 week semester to complete the integrative coursework assessment remotely.

The second module is entitled Developing a Project Proposal for Eco-Tourism. Its face-to-face content and site visits are also delivered at the beginning of the course (in the first semester of study) as part of the block delivery in London with two days devoted to tuition and two days to eco-tourism project visits. Students then continue their tuition remotely via distance-learning cohort tutorials during their second semester of study with one day’s remote cohort tutoring provided to support their project proposal development.

After the course

This course is aimed at middle management professionals and technical specialists who are already working in the travel and tourism industry who have an interest in eco-tourism.

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Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This well-established and recently updated course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.

We are proud that the course invariably attracts a cosmopolitan group of students from a wide range of countries and that our graduates have successful careers all round the world. The course has been top rated in academic audit and is developed with the advice of the tourism industry. You will study at the heart of London, one of the world's leading tourism destination. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.

This course is accredited by the tourism management institute (TMI) meaning you can be confident it will give you the knowledge, understanding, skills and experience which will fully prepare you for a career in tourism destination management.

Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.

Staff teaching on the course are active researchers, and their teaching is informed by both their own research and their engagement with industry.

Course content

You will learn about the nature and characteristics of the tourism industry, and explore how it can be marketed, managed and planned, examining cases from around the world. A range of option modules allows you to focus on your particular interests, and to explore the links between the different aspects of tourism. A dissertation gives you the chance to research a topic of your choice in depth.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-DISSERTATION
-STRATEGIC TOURISM MARKETING
-TOURISM CONCEPTS
-TOURISM POLICY AND DESTINATION MANAGEMENT

Option modules - Choose three from a list which includes:
-AIRLINE PLANNING AND MANAGEMENT
-AIRPORT PLANNING AND MANAGEMENT
-EXPLORING CREATIVE EXPERIENCES FOR ATTRACTIONS AND EVENTS
-FESTIVALS, CULTURE AND PLACE
-MEGA EVENTS
-PROFESSIONAL PRACTICE
-TOURISM AND CITIES

Professional recognition

This course is recognised by the tourism management institute (TMI) meaning you can be confident it will give you knowledge, understanding, skills and experience which will fully prepare you for a a career in tourism destination management.

Associated careers

Graduates of this course have gone on to establish careers in a wide variety of fields around the world, including working for national and regional tourism organisations in the UK and overseas, undertaking marketing roles with transport organisations such as airlines and tourism destinations, and working for companies specialising in business tourism. Some of our graduates have launched their own travel agency businesses, while others work in a variety of management roles in hotels, and in consultancy roles for tourism research organisations.

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The MSc International Tourism Development programme is specifically designed for those with a particular interest in developing tourism in a sustainable way within a local, regional or national economy.

With an emphasis on both the theoretical and applied aspects of tourism planning and development, you will explore conceptual and practical issues facing the public and private sectors when dealing with the development of tourism.

The programme explores a wide variety of tourism development situations, drawing on our longstanding expertise in the sector.

Graduates often pursue careers in fields such as policy-making, strategic planning and development in local and national government, or tourism consultancy.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand. 

• Tourism Development 
• Sustainable Tourism Management 
• Perspectives in Tourism Management 
• Tourism Services Marketing 
• Tourism Social Science 
• Tourism Strategy
• Destinations Management and Marketing 
• Accounting and Finance for Business 
• Applied Marketing Research 
• Visitor Attraction Management 
• Ethics and CRS 
• Business Plan for Hospitality and Tourism
• Digital Marketing and Social Media in Tourism
• Research Methods (SHTM)
• Dissertation (SHTM)

Educational aims of the programme

The programme is designed for those with a particular interest in the issues, problems and processes associated with the planning and development of tourist destinations.

The emphasis of the programme is on both the theoretical and applied aspects of tourism planning and development. The programme provides coverage of both the conceptual and practical issues and problems facing the public and private sectors dealing with the development of tourism in a wide variety of situations.

It provides a basis relevant to a career in tourism development in the public or private sectors. The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips. The programme provides students with the basis for developing their own approach to learning and personal development.

Programme learning outcomes

Knowledge and understanding

Upon completing the programme, students will be able to demonstrate:

• A systematic, in-depth understanding of the development, issues and influences relevant to tourism development
• A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
• An understanding of the research process

Intellectual / cognitive skills

Students will be able to:

• Independently critically evaluate approaches and techniques relevant to tourism development
• Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
• Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will have the ability to:

• Analyse and synthesise issues related to tourism development (other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills)
• Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will have learned:

• How to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
• How to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
• A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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The main strategic challenges of the tourism industry are the focus of the Master in Business Administration with Major Tourism, making it ideal for those seeking management positions in tourism. The programme combines knowledge and skills in business administration, in research methods and in tourism management and provides the opportunity to put these into practice. In addition to content, the focus is on the development of personal and social skills, especially strategic, decision-making and project management skills.

International

The master's degree in tourism enables you to gain an international outlook on tourism development and management. International case studies, an international student body, excursions to international destinations and the experience of your guest lecturers make for an interesting and interactive learning environment.

Strategic

You will learn to identify, interpret and provide solutions for strategic challenges faced by tourism businesses and to make strategic judgements under uncertainty by relying on an in-depth understanding of change processes in tourism.

Applied

Last but not least, you have the chance to apply your knowledge and skills. The programme offers opportunities for connecting theory and practice in case studies and in real-life situations.

Flexible study plans

Many of our students work in the tourism industry while studying for the master. We can tailor your study plan towards your individual requirements as long as your studies do not exceed eight semesters. Should your situation change during your time at the HTW Chur, it is possible to switch between full-time and part-time study.

More than lectures

The relationship between studying, research and practice forms an important part of the programme and we offer a variety of different opportunities to engage in active learning outside the classroom:

- Applied Research Projects: small consultancy projects
- Mentoring Programme
- Networking Opportunities
- Field Trips
- Speakers’ Series
- International exchange opportunities
- Language Classes

Visit the website http://www.htwchur.ch/en/tourism/masters-degree-course.html

Programme structure

Major Tourism

International Tourism Management
- Strategy in Practice: Contemporary Cases in Tourism
- Future Challenges and Change in Tourism
- Systemic Management in the Mobility Sector
- Finance and Investment: Tourism Infrastructure

Strategic Innovation Management
- Managing Innovations in Tourism
- Digital Marketing and Technological Innovations
- New Business Models

Tourism, Nature and Society
- Sustainable Tourism Management
- Intercultural Competencies and Socio-economic Development through Tourism
- Risk and Crisis Management in Tourism

General Management

Managing People
- Leadership
- Talent Management

Managing Organisations
- Strategic Management
- Organisational Development

Managing Stakeholders
- Corporate Responsibility
- Corporate Communications

Research Methods
- Research Design
- Qualitative Research Methods
- Quantitative Research Methods
- Specific Research Methods

Projects
- Applied Research Project 1
- Applied Research Project 2
- Pre-Study Master Thesis
- Master Thesis

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This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.

You will learn about management decision-­making, the significance and complexity of managing human and financial resources, and the critical issues involved in marketing international tourism and travel.

All our programmes are underpinned by an emphasis on the impact of globalisation for the international tourism industry, and a critical evaluation of ethical and social responsibility in business, and tourist behaviour.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Tourism is a global sector, and so international perspectives will be at the heart of your learning experience. Alongside your student peers, you can expect to gain valuable insight into topics such as destination planning and management, responsible tourism practices, tourism impacts, destination marketing, and mass/niche tourism development strategies. We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings.

Our MSc students come from across the world from a variety of backgrounds, and you'll benefit greatly from sharing experiences.

You will take five core management modules and one option module from a choice of four.

Modules:

Globalisation, Society and Culture
Marketing for Tourism, Hospitality and Events
Professional-based Learning
Critical Perspectives in Tourism Management
Destination Management and Planning
Final Project

One from:

Strategic Business
Visual Culture: Travel, Tourism and Leisure
Contemporary Issues in Cruise Management
Consultancy

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our programme prepares you for a wide range of possible employment options in international tourism.

Our graduates work for some of the world's largest tourism and travel companies in sales, marketing, human resources and finance. Many hold senior management positions in private and public sector organisations, such as tour operators, cruise lines, international hotel and restaurant chains, destination management and marketing organisations, and transportation providers.

Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries. A substantial number of graduates embark on PhDs before starting their career in academia.

Whether you are thinking of starting a career in tourism management or are already working in the sector, the University of Brighton’s International Tourism Management MSc will enable you to begin a successful and rewarding future.

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This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. It is designed to give you the associated management skills and abilities necessary for management in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated international traveller.

Key benefits

- Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Visit the website: https://www.ulster.ac.uk/course/msc-international-tourism-management-ft-bt or for the part-time option visit: https://www.ulster.ac.uk/course/msc-international-tourism-management-pt-bt

Course detail

- Description -

The course examines tourism management from the point of view of both the commercial private sector business and the public non-business perspective (tourism products and experiences), and is underpinned by understanding key principles of tourism. It will equip you for working at the level of individual enterprises, across the different sectors of the tourism industry, including its public sector in tourism development and promotion to managers within tour operations and destination management. The programme is vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the tourism sector, as well as providing graduates with all the competencies and qualities needed for employment and career growth as tourism managers.

- Purpose -

The MSc in International Tourism is intended for those with a passion for the wider tourism industry. It is designed for tourism managers and those who would see their career in tourism. The International Tourism Industry is one of the world’s major growth areas. The industry is vast and covers a diverse range of activities from Tourism Planning and Development at local and national level, creating and marketing tourist packages and the operation hotels and restaurants. The qualification is recognised worldwide for International Employment.

- Teaching and learning assessment -

A range of teaching and learning methods will be employed to develop learning through block delivery with the use of On-Line Learning for dissemination of teaching and learning materials. A range of teaching methods will be employed, including traditional lectures, case studies, business simulation gaming, one-to-one tutor sessions, videos,

We also arrange a number of field trips to hospitality and tourism venues and have a number of guest speakers from Industry

Assessment include written essays, short synopsis, reviews and peer reviews, case studies, objective tests, business reports, computer modelling, individual and group presentations. There are no formal examinations.

Career options

This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.

How to apply: https://www.ulster.ac.uk/apply/how-to-apply#pg

Why Choose Ulster University ?

1. Over 92% of our graduates are in work or further study six months after graduation.
2. We are a top UK university for providing courses with a period of work placement.
3. Our teaching and the learning experience we deliver are rated at the highest level by the Quality Assurance Agency.
4. We recruit international students from more than 100 different countries.
5. More than 4,000 students from over 50 countries have successfully completed eLearning courses at Ulster University.

Flexible payment

To help spread the cost of your studies, tuition fees can be paid back in monthly instalments while you learn. If you study for a one-year, full-time master’s, you can pay your fees up-front, in one lump sum, or in either five* or ten* equal monthly payments. If you study for a master’s on a part-time basis (e.g. over three years), you can pay each year’s fees up-front or in five or ten equal monthly payments each year. This flexibility allows you to spread the payment of your fees over each academic year. Find out more by visiting https://www.ulster.ac.uk/apply/fees-and-finance/postgraduate

Scholarships

A comprehensive range of financial scholarships, awards and prizes are available to undergraduate, postgraduate and research students. Scholarships recognise the many ways in which our students are outstanding in their subject. Individuals may be able to apply directly or may automatically be nominated for awards. Visit the website: https://www.ulster.ac.uk/apply/fees-and-finance/scholarships

English Language Tuition

CELT offers courses and consultations in English language and study skills to Ulster University students of all subjects, levels and nationalities. Students and researchers for whom English is an additional language can access free CELT support throughout the academic year: https://www.ulster.ac.uk/international/english-language-support

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