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Business & Management×

Masters Degrees in Tourism

We have 139 Masters Degrees in Tourism

Masters degrees in Tourism train postgraduates to understand the impact and development of the tourism industries, including their management and economic impact.

Course range from taught MA and MSc degrees, to research oriented MRes and MPhil programmes. Entry requirements normally include an undergraduate degree, and relevant work experience in some cases.

Why study a Masters in Tourism?

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Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Read more

Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This long-established course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.

You will study at the heart of London, one of the world's leading tourism destinations. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.

Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.

Members of the teaching team have published academic texts used by students of tourism at many UK universities. You will benefit from access to these texts – and the insights of these authors. Furthermore, staff teaching on the course are active researchers, and their teaching is informed by both their own research and their engagement with industry. 

You will learn about the nature and characteristics of tourism and explore how it can be marketed, managed and planned, examining cases from around the world. Your management and entrepreneurial skills will be developed to assist you in finding employment in many different parts of this dynamic and growing industry.

A range of option modules allows you to focus on your particular interests, and to explore the links between the different aspects of tourism. A dissertation gives you the chance to applying your learning to develop in-depth, specialist knowledge of a tourism topic of your choice.

Course structure

The following modules are indicative of what you will study on this course.

You will be able to choose three option modules, a selection of which are listed below. Please note that we cannot guarantee all option modules will run each year, as availability will depend on demand.

Core modules

Option modules

Professional accreditation

This course is accredited by the tourism management institute (TMI) meaning you can be confident it will give you the knowledge, understanding, skills and experience which will fully prepare you for a career in tourism destination management.

Career path

Graduates of this course have gone on to establish careers in a wide variety of fields around the world, including:

  • national and regional tourism organisations in the UK and overseas
  • marketing roles with transport organisations such as airlines and tourism destinations
  • working for companies specialising in business tourism

Some of our graduates have launched their own travel agency businesses, while others work in a variety of management roles in hotels, and in consultancy roles for tourism research organisations.



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Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet. . Read more

Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet. 

Become a Tourism professional

This Master's degree has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. It is delivered on our Greenwich Campus, a UNESCO World Heritage Site which attracts tourists from all over the world.

Organisations that develop tourism facilities, and those that provide essential services such as transport and holidays, are set to expand in the future. There is increasing demand for experts in formulating tourism policies, tourism plans, strategies and tourism marketing. As a tourism professional, you will need to take a strategic perspective and help develop a competitive sector that is sustainable. 

Our tourism teaching team consists of highly qualified academics, researchers and practitioners in the tourism field.

You will gain sound foundation of business and management principles as well as specialist tourism skills and expertise that are essential for a successful career in tourism management today. 

Placement

You will be able to undertake an optional placement with a tourism business or organisation. This gives you the opportunity to gain professional experience in various aspects of tourism management, which is an increasingly important requirement. 

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

  • First overall in London by the Complete University Guide 2017
  • Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this degree are to:

  • Provide you the understanding of the broad political, economic and social frameworks within which international tourism management takes place
  • Teach you how to evaluate tools and techniques that are used for developing and managing visitors and tourism in a range of destinations
  • Develop your business skills to set up and manage tourism businesses
  • Provide you with analytical and practical skills in tourism marketing
  • Discuss the role of tourism as an agent for cultural change and understanding
  • Develop your strategic perspective and management skills for the tourism industry.

Full time

Year 1

Students are required to study the following compulsory courses.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

You will be assessed through various means, which may include:

  • In-class examinations
  • Essays
  • Reports
  • Consultancy plans
  • Presentations
  • Fieldwork reports
  • Portfolios.

Careers

Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and other specialist tourism operations.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Extracurricular activities

The Tourism Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.



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During the two-year MSc programme Leisure, Tourism and Environment at Wageningen University & Research you focus on themes such as landscape, space, place, locality, authenticity and sustainability. Read more

During the two-year MSc programme Leisure, Tourism and Environment at Wageningen University & Research you focus on themes such as landscape, space, place, locality, authenticity and sustainability. The increasing number of people that spends a growing proportion of their leisure time and money on travelling, causes new questions to arise: what is the effect of all this tourism on local cultures and economies?

Programme summary

By joining the MSc Leisure, Tourism and Environment programme, you study the underlying issues of the fast growing tourism industry. You look at tourism from a historical and philosophical perspective, learning about social and cultural theory and how to apply these using advanced research methods and analysis techniques. The MSc integrates the role of governmental, business and ‘third sector’ organisations in the innovation process towards sustainable (tourism) development.

On the Programme of Leisure, Tourism and Environment page you can find the general outline of the programme and more detailed information about courses, theses and internships.

Specialisations

Students can choose between four thematic trajectories that each focus on a specific research domain and that is connected to specific societal questions.

Your future career

The MSc programme Leisure, Tourism and Environment is intended for students who seek a career as an academic professional or as a scientist. Among the professional job possibilities are experts in sustainable tourism or visitor management. Read more about career perspectives and opportunities after finishing the programme.

Related programmes:

MSc International Development Studies 

MSc Management, Economics and Consumer Studies

MSc Development and Rural Innovation 

MSc Communication, Health and Life Sciences

MSc Landscape Architecture and Planning



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Within the travel and tourism industry, there is an increasing focus on the need to adopt responsible business practices that improve the quality of life for communities and conserve the environment and local cultures. Read more

Within the travel and tourism industry, there is an increasing focus on the need to adopt responsible business practices that improve the quality of life for communities and conserve the environment and local cultures. This course helps meet the resulting demand for managers with the ability to implement responsible tourism strategies within marketing, operations and product development.

You will explore domestic and international tourism and you will understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism policies and practices.

This is the only responsible tourism course in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.

Research Excellence Framework 2014

Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Course Benefits

To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.

Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise completed in 2014 in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.

Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.

PG Cert

Modules

  • Responsible Tourism Theory & Practice
  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Communities, Culture & Heritage
  • Marketing Responsible Tourism
  • Ethical Tourism Business Management
  • Tourism Destination Management: Planning & Policy
  • Online Marketing - Strategies & Tools

PG Dip

Core modules

  • Responsible Tourism Theory & Practice (Core for part-time & distance learners only)

Option modules

  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Communities, Culture & Heritage
  • Marketing Responsible Tourism
  • Ethical Tourism Business Management
  • Tourism Destination Management: Planning & Policy
  • Online Marketing - Strategies & Tools

MSc

Core Modules

  • Responsible Tourism Theory & Practice (distance learning only)
  • Tourism Destination Management: Planning & Policy
  • Marketing Responsible Tourism
  • Communities, Culture & Heritage
  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Masters Research Methods
  • Masters Research Project

Option Modules

  • Ethical Tourism Business Management (full-time only)
  • Online Marketing: Strategies & Tools (full-time only)

Job Prospects

You will enhance your ability to operate effectively at a strategic level within conservation organisations and in both the public and private sectors, and you will have expertise and confidence to devise , implement and manage responsible tourism programmes. Graduates have gone on to work as sustainability and product managers for tour operators and have also taken senior managerial positions in government departments and with international non-governmental organisations.

  • Responsible Tourism Adviser
  • Sustainable Product Manager
  • Charity Development Consultant
  • Sustainable Destinations Manager


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. Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation. Read more

Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.

We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global tourism industry.

The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.

This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.

Programme structure

This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

  • Tourism Development
  • Sustainable Development
  • Sustainable Tourism Management
  • Tourism Services Marketing
  • Tourism Social Science
  • Visitor Attraction Management
  • Destinations Management and Marketing
  • Applied Marketing Research
  • Marketing Communications
  • Project Management
  • Accounting and Finance for Business
  • Ethics and CRS
  • Business Plan for Hospitality, Tourism and Events
  • Hospitality and Tourism Operating Systems
  • Tourism Strategy
  • Strategic Brand Management in Tourism
  • Strategic Human Resource Management
  • Strategic Tourism Management
  • Smart Tourism Design
  • Strategic Tourism Cosultancy
  • Applied Marketing Research
  • Designing a Brand Campaign in Tourism and Events
  • Marketing Communications
  • Event Portfolio and Destination Development
  • Research Methods (SHTM)
  • Dissertation (SHTM)

Educational aims of the programme

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Knowledge and understanding

Upon completing the course, students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

  • Independently critically evaluate approaches and techniques relevant to tourism management
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

  • To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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Why study at MODUL University Vienna. The MODUL brand stands for more than 100 years of excellence in tourism management education. Read more
Why study at MODUL University Vienna

The MODUL brand stands for more than 100 years of excellence in tourism management education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide, with more than six thousand graduates who currently hold leading positions all over the world. Based on this knowledge, MODUL University Vienna was founded as a true international university in 2007 and has quickly established itself as the premier European Center for Tourism Research, internationally renowned for its undergraduate and graduate degree programs and research expertise in the area of tourism and hospitality management.

Program Focus

The MSc in International Tourism Management is a two-year, full-time program taught entirely in English which prepares its students for a future career in the international tourism industry – the fastest growing industry sector in the world, providing global job opportunities. Accredited by the United Nations World Tourism Organization (UNWTO.TedQual) and the European Association for Quality Assurance in Higher Education (ENQA), the program is the only accredited research university degree in Tourism Management in Central Europe. Students will gain a solid basis in management through subjects in finance, economics, corporate social responsibility (CSR), and information technology. Furthermore, they will specialize in the area of international tourism management through subjects such as destination management, tourism and hotel marketing, tourism market research, e-distribution, and benchmarking, which typically qualifies them to pursue a career in one of the following tourism sectors:
• International, national, or local travel and tourism authorities
• Tourism and hospitality consulting industry
• International hospitality industry

Career Opportunities

After graduation, MODUL University’s Career Center (http://www.modulcareer.at) supports alumni in their career path. With almost 500 partner companies in the international tourism and hospitality industry and an active alumni association, many Master graduates begin their professional lives in positions such as tourism consultants at partner companies like PKF hotelexperts and Kohl & Partner, in the sales and marketing departments of major international hotel chains, or return to their home country to take up employment in local, city, or national tourism marketing. Additionally, MU’s faculty has close ties to international organizations including European Cities Marketing, the European Travel Commission and the United Nations World Tourism Organization (UNWTO). MODUL University serves as hub for delegates from these entities and other international tourism organizations to come together on occasions such as the prestigious annual TourMIS workshop to discuss the topic of benchmarking tourism destinations and to establish a vital network within the international tourism community.

The Ideal MSc Student

Students enrolled in the MSc in International Tourism Management come from all over the world. The program typically has a 90% international student population and class sizes of maximum 10-15 students. This intimate and multicultural study environment provides an interactive in-class experience which encourages students to engage in discussions and to share their personal views on tourism development examples from their home countries. Additionally, an overall 1:5 faculty:student ratio guarantees that faculty members know their students on a first name basis. The ideal MSc candidate has obtained an undergraduate degree (from a university or a university of applied sciences) in social sciences, economics, business administration, or tourism and hospitality management and wants to continue with a research-based university degree with a possible doctorate afterwards, and has a genuine interest in modern tourism marketing and research techniques. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at or contact our Admissions Office ().

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The University of Brighton’s Tourism and International Development MSc provides the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism development and management. Read more

The University of Brighton’s Tourism and International Development MSc provides the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism development and management.

You will learn about theories and applications associated with macro-­level destinations’ development and management issues, as well as micro-­level interventions, such as those aimed at implementing ethical and responsible tourism practices and mass/niche tourism diversification approach, as well as strategically managing the positive and negative impacts of tourism.

Our programme prepares you for a successful and dynamic career in public, private and third sector organisations such as ministries, tourism boards, development agencies, SMEs, NGOs and consultancies.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport. 

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.

The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings. Our MSc students come from across the world from a variety of backgrounds, and benefit greatly from sharing experiences.

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Our Tourism and International Development MSc aligns with our vision of tourism as a key driver for economic diversification and growth, environmental regeneration, socio-­economic integration and inclusive development. Many international organisations, like the UN World Tourism Organization (UNWTO), the World Bank and the EU as well as national ministries and regional development agencies share our vision.

By stimulating a critical understanding of theories and practices, the course offers insight into the role of tourism in international development. Alongside your student peers, you can expect to gain valuable insight into topics such as development in the era of globalisation, responsible tourism practices, consultancy, and social anthropology.

We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will take five core management modules and one option module from a choice of four.

Modules

  • Globalisation, Society and Culture
  • Tourism and International Development: Critical Perspectives
  • Professional-Based Learning
  • Anthropology, Tourism and Development
  • Consultancy
  • Final Project

One from:

  • Strategic Business
  • Visual Culture: Travel, Tourism and Leisure
  • Contemporary Issues in Cruise Management
  • Marketing for Tourism, Hospitality and Events

Professional-Based Learning Module

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our graduates work for some of the world’s largest tourism and travel companies.  

Many hold senior positions in private and public sector organisations, such as government tourism ministries and development agencies, NGO’s, tour operators, cruise companies and international hotel chains. Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries, with many opting for a career in the not-for-profit and volunteer sector. A substantial number of graduates embark on PhDs before starting their career in academia.

Our alumni include Head of Events at the British Heart Foundation, a Senior Government Advisor in Saudi Arabia’s Ministry of Tourism, and a Senior Project Manager for the world’s largest executive search organisation, Korn Ferry. 



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By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers. Read more
By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers.

The programme covers key aspects of international tourism management with the aim of providing a set of rigorous and industry-relevant analytical tools that will equip graduates for leadership and management positions within the global tourism industry. The programme seeks to provide knowledge and skills through an in-depth study of key issues facing the industry, including sustainable and strategic tourism management, global marketing and tourism operations.

WHY CHOOSE THIS COURSE?

-Our courses are ranked number 2 for Hospitality, Event Management and Tourism by the Guardian University Guide 2016, and 35th in the World according to EdUniversal 2016
-International guest speakers on a range of topics related to tourism management and responsible tourism
-Opportunities to gain valuable applied destination management and tourism planning experience through the international field trip module
-An interactive and internationally diverse learning environment
-Industry field trips to tourism destinations and heritage sites such as Stratford-upon-Avon, Stonehenge and the National Parks of England
-Research-informed teaching from academic staff who are experts in the tourism field
-An international outlook through the use of international case studies, diversity amongst the course cohort, and opportunities for Online International Learning (OIL) projects

WHAT WILL I LEARN?

The programme seeks to enhance knowledge and skills through an in-depth study of key issues. The course consists of a range of modules with an international focus, which are taught within an internationally diverse learning environment. The programme thus seeks to produce autonomous learners, able to work with self-direction and originality.

We seek to develop the ability to blend theory and practice in complex situations, and have an appreciation of how properly conducted research can enhance performance as a future manager within the tourism sector.

Modules include:
-Tourism Operations Management
-Sustainable Tourism Management
-Strategic Tourism Management
-Contemporary Issues in Tourism Management
-International Field Trip
-New Business Development

HOW WILL THIS COURSE BE TAUGHT?

The MSc International Tourism Management course focuses on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper, and critical learning.

Learning approaches include:
-Using real life case studies from secondary sources and invited guest speakers.
-Providing a combination of classroom and seminar based activities.
-Facilitating an international field trip that provides students with the opportunity to understand the global impacts of tourism.
-The use of online international learning (OIL), working with students from international partner universities.

HOW WILL I BE ASSESSED?

A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and to take into account different learning styles.

Assessment includes reports, essays, case studies, presentations, portfolios, examinations, and a dissertation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The in-depth knowledge and critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions in sectors of the industry including:
-Destination Marketing Organisations
-Accommodation
-Tour Operators
-Travel Agencies
-Airlines
-Tourist Attractions
-Heritage Sites
-The Arts and Cultural Sector

WORK PLACEMENTS

The Management Consultancy Project enables students to undertake a consultancy research project for a tourism organisation. Although the course doesn’t include a traditional placement, many of the modules incorporate work-related learning.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

The course has an international focus, and all modules are applied to an international context, incorporating international case studies and in-depth examples. All students who are enrolled on the course are able to engage in the Global Leaders’ Programme. The international field trip emphasises intercultural engagement and group working, which fosters intercultural competency. Opportunities will also be available to develop Online International Learning (OIL) projects.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face. Read more

This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face.

You will develop your academic skills and knowledge, and learn approaches to management decision-making and critical evaluation. Importantly, the programme has a practical focus on the managerial and strategic issues in the rapidly developing tourism industry.

The programme’s intensive but generalist approach prepares you for a wide range of careers in travel and tourism. Our graduates are often employed in official tourist organisations, transport providers, hotels, tour operating and travel agencies and government organisations.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Programme learning outcomes

Knowledge and understanding

Upon completing the course, students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

  • Independently critically evaluate approaches and techniques relevant to tourism management
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

  • To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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This Advanced Diploma in Professional Development in Eco-Tourism is an executive-level course that provides a University Diploma, delivered in London via block release and supported by distance learning. Read more
This Advanced Diploma in Professional Development in Eco-Tourism is an executive-level course that provides a University Diploma, delivered in London via block release and supported by distance learning. It is specifically designed for those atmiddle management in the travel and tourism industry who are involved in eco-tourism in the UK and/or international markets and who wish to develop their understanding of eco-tourism as they engage with eco-tourism projects.

More about this course

This course addresses key issues in the field of eco-tourism, including the rationale for eco-tourism and the role of government, the economy, culture and environment. As such it provides a comprehensive grounding in international best practice in both developing and delivering successful eco-tourism destinations.

The course is delivered by experts in the field of eco-tourism.

This course enhances your practical work experience and career prospects through the requirement to engage in the production of aneco-tourism work-based project proposal. This presents an extremely valuable opportunity to engage in real-world practical research, framed by academic thinking, thus developing your competencies in a business environment.

This course also offers the opportunity to engage with site visits to eco-tourism projects and experts from the eco-tourism field who will be involved in class-based delivery of teaching and learning.

The first module entitled Eco-Tourism: Theory and Practice will be assessed by a piece of coursework that integrates and ensures coverage of the module’s learning outcomes (approximately 5,000 words). This will be submitted online in week 15.

The second module entitled Developing a Project Proposal for Eco-Tourism will be assessed by two pieces of coursework. The first will comprise a research proposal (approx. 1,000 words) to be submitted online in week 5. The second assessment will comprise anEco-Tourism project proposal and reflection (approx. 4,000 words). This will be submitted online in week 15.

Modular structure

The course comprises of two 20 credit modules set at Level 7. In summary: Module 1 is delivered as a face-to-face delivery block of 5 full days (6 hours per day); module 2 is delivered as 2 full days face-to-face tuition and 2 days of project site visits and 1 day of cohort project tutoring by distance learning (total 10 days delivery = 30 hours + 15 hours for scheduled assessment periods per module) = 45 hours per module.

The first module entitled Eco-tourism: Theory and Practice examines the economic, cultural and environmental impact of eco-tourism through face-to-face teaching delivery in London. This is delivered across five days as a block at the beginning of the first semester of entry to the course. Students then have the remainder of the 15 week semester to complete the integrative coursework assessment remotely.

The second module is entitled Developing a Project Proposal for Eco-Tourism. Its face-to-face content and site visits are also delivered at the beginning of the course (in the first semester of study) as part of the block delivery in London with two days devoted to tuition and two days to eco-tourism project visits. Students then continue their tuition remotely via distance-learning cohort tutorials during their second semester of study with one day’s remote cohort tutoring provided to support their project proposal development.

After the course

This course is aimed at middle management professionals and technical specialists who are already working in the travel and tourism industry who have an interest in eco-tourism.

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Tourism has developed into one of the prime industries in the global economy. According to the World Travel & Tourist Council, the tourism sector supports 1 in 10 jobs on the planet. Read more

Tourism has developed into one of the prime industries in the global economy. According to the World Travel & Tourist Council, the tourism sector supports 1 in 10 jobs on the planet.

Travel agencies, governments, heritage centers and publishers are increasingly looking for academically trained professionals who can creatively and critically reflect on tourism as a cultural phenomenon, and who are capable of nourishing the cultural interests of tourists with enticing ideas and well-informed stories.

Become an expert in cultural tourism

There is a growing need, both among young adults and older generations, to include new types of travel experiences in mass tourism. For example a journey in the footsteps of Harry Potter or Marcel Proust. Or think of battlefield tourism or 'dark tourism' to former Nazi camps.

At the same time, traditional destinations for cultural tourism such as cathedrals, palaces, museums or ruins face the challenge to adapt to rising levels of education conflicting with shortening attention spans.

By combining historical, literary, art-historical and other disciplinary approaches, and by integrating academic research with practical challenges, this new Master’s specialisation will train you to become an academic expert in cultural tourism.

Find out more on the website: http://www.ru.nl/masters/tourism

Unique Characteristics

  • The only Master’s in Cultural Tourism Studies in The Netherlands
  • Integration of academic research and practical on-the-job training through research projects, policy papers and workshops with public or commercial partners
  • Interdisciplinary approach: combines history, literary and cultural studies, art history, and heritage studies
  • Well-established contacts with leading players in the field of cultural tourism, which will help you to build up your professional network and to learn from state-of-the-art expertise
  • International field work, for instance at renowned academic institutes (such as the Royal Netherlands Institute in Rome)

Career prospects

As an academic expert in cultural tourism, you will be able to offer a creative, critical and well-informed contribution to the tourism industry and the cultural sector.

Depending on your own initiative and talents, this Master’s specialisation will help you to become (for example):

  • a publicist for a lifestyle magazine or the cultural appendix of a newspaper,
  • a policy maker at a municipality,
  • a communication or education officer at a museum,
  • a consultant for tourism companies,
  • an entrepreneur who develops new formats for city tours or B&B’s

The combination of solid academic training and hands-on work experience in the field, also offers an outstanding preparation for journalistic, research and policy functions in other fields than the tourism industry.

Visit http://www.ru.nl/masters/tourism to check out the full details of the programme and start your application now!



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This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.  . Read more

This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.  

You will learn about management decision-­making, the significance and complexity of managing human and financial resources, and the critical issues involved in marketing international tourism and travel.

All our programmes are underpinned by an emphasis on the impact of globalisation for the international tourism industry, and a critical evaluation of ethical and social responsibility in business, and tourist behaviour.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. 

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Tourism is a global sector, and so international perspectives will be at the heart of your learning experience. Alongside your student peers, you can expect to gain valuable insight into topics such as destination planning and management, responsible tourism practices, tourism impacts, destination marketing, and mass/niche tourism development strategies. We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings.

Our MSc students come from across the world from a variety of backgrounds, and you'll benefit greatly from sharing experiences.

You will take five core management modules and one option module from a choice of four.

Modules

  • Globalisation, Society and Culture
  • Marketing for Tourism, Hospitality and Events
  • Professional-based Learning
  • Critical Perspectives in Tourism Management
  • Destination Management and Planning
  • Final Project

One from:

  • Strategic Business
  • Visual Culture: Travel, Tourism and Leisure
  • Contemporary Issues in Cruise Management
  • Consultancy

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our programme prepares you for a wide range of possible employment options in international tourism.

Our graduates work for some of the world's largest tourism and travel companies in sales, marketing, human resources and finance. Many hold senior management positions in private and public sector organisations, such as tour operators, cruise lines, international hotel and restaurant chains, destination management and marketing organisations, and transportation providers.

Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries. A substantial number of graduates embark on PhDs before starting their career in academia.

Whether you are thinking of starting a career in tourism management or are already working in the sector, the University of Brighton’s International Tourism Management MSc will enable you to begin a successful and rewarding future.



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The International Tourism Management programme will equip you with the knowledge, skills and insights required to work in the diverse and dynamic tourism sector. Read more

The International Tourism Management programme will equip you with the knowledge, skills and insights required to work in the diverse and dynamic tourism sector. Our stimulating and challenging programme takes a comprehensive approach to understanding tourism and its relationships with the economy, environment and society, within a broad business-based curriculum. The programme is delivered by a world-class team, passionate about their subject and highly respected for tourism research, consultancy and leading academic publications.

Our curriculum is international in scope and is suitable for UK and international students from a range of disciplines. The programme will help you to develop an ability to think critically about the relationship between tourism and management in different contexts and across a range of functions e.g. marketing, policy, business evaluation, strategy and applied research. Throughout our MSc, there is a strong emphasis on sustainability which positions people and the environment at the centre of tourism development and destinations.

Our dissertation module is the flagship of our programme, where you get to demonstrate and apply all the knowledge and skills you have acquired to study a contemporary tourism management issue of your choice. We encourage students to pick a dissertation subject that not only interests them, but is directly related to the kind of employment they are looking to secure following their graduation. Added to that, you can opt for our Work Based Learning module which allows students to work with a tourism business client in a consultancy role, or you may choose to travel abroad to take advantage of summer school opportunities in Europe and further afield.

By the end of the programme you will have the knowledge to understand and critically evaluate ideas at the cutting edge of tourism research alongside research skills that will enable you to predict and evaluate the changing business environment within a tourism context.

This programme is also available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management. 

Graduates from the MSc International Tourism Management are well placed to find positions with international tourism and hospitality corporations and businesses as destination managers and marketers, consultants, hotel and event managers as well as tourism development, planning and impact assessment roles in the private and public sectors. In addition, this MSc provides a sound research training for those wanting to go on to further study at PhD level.

Study abroad and gain a second Masters qualification

The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages. (http://business-school.exeter.ac.uk/programmes/postgraduate/studyabroad/)

Programme structure

During the programme you will study modules (including the dissertation) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list http://business-school.exeter.ac.uk/programmes/postgraduate/modules/ .

Compulsory Modules

Examples of compulsory modules include;

  • Tourism business: management, impacts and evaluation;
  • Tourist behaviour: theory and practice;
  • Methods and techniques for independent research;
  • Strategy;
  • Tourism and marketing;
  • Dissertation.

The MSc is available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management. 

For students without Hospitality:

  • Tourist Behaviour: Understanding Demand;
  • Sustainable Tourism Management.

For students with Hospitality:

  • Hospitality Service Management;
  • Hospitality Resource Management;
  • Research and Consultancy Project.

Optional Modules

Examples of optional modules include;

  • Sustainable tourism management;
  • Managing operations;
  • Principles of international business;
  • Marketing strategy;
  • International human resource management;
  • Work-based learning;
  • Entrepreneurship: new venture development;
  • Managing in a multinational context;
  • Digital business models.


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Overview. This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. Read more

Overview

This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives. It emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. The strategic partnership with Costa Navarino and a series of events in collaboration with key tourism players throughout the program, as well as a well-organized internship process strongly support the development of a professional network and increase considerably the employability of students upon graduation.

Why Tourism?

The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:

  • Represents approximately 9% of the global economy.
  • Has created approximately 69 million new jobs in the past 10 years.

The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:

  • Represents 17.3% of the country’s GDP.
  • Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.

Key features of the program

  • Weekday classes between 18:00 – 22:00, twice a week on average for part-time mode.
  • A 12-month program (24-month program for part-time mode).
  • 14 core modules and 2 workshops
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams 
  • Dissertation or Internship (in Greece or abroad)

The MSc in Tourism Management is designed for:

  • Entrepreneurs in tourism business.
  • Members of family tourism business.
  • Young professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.

Highlights

  • International Recognition: Accredited by the Association of MBAs (AMBA) and the New England Association of Schools and Colleges (NEASC).
  • The quality and academic standing of its faculty, both resident and visiting.
  • Academic rigor with practical know-how: Academic courses are combined with specialized workshops by leading industry experts, tailored to address realistic technological and management challenges in travel, destination, tour guide, event, conference, leisure and entertainment management.
  • Strategic Partnership with Costa Navarino: Specialized workshops by Costa Navarino professionals, tailored to address challenges in hospitality and destination management. Three-day visit at The Westin Resort Costa Navarino, located at the first resort area in Costa Navarino. Costa Navarino is the prime, sustainable destination in Messinia, southwest Peloponnese, encompassing luxury resort hotels, high-end residences, a new golf destination, spa, sports & leisure facilities, as well as authentic cultural experiences.
  • Internship: Opportunity to spend three months at the heart of the tourism season at a number of tourism organizations. Internship at Costa Navarino offers c.v. inclusion into a global employment database and access to the most exciting online and classroom training programs.
  • Ideal location: The program is offered in Greece, a country with a long-lasting tradition in tourism. Part of the program will be offered on the ALBA campus at the heart of Athens.
  • Links to the industry: Students will benefit from the close links between ALBA and the Greek tourism community.

Career

Graduates of the program will be able to:

  • Identify new trends and the requirements of employers, and adapt and respond effectively.
  • Provide outstanding service along international standards and manage successfully the complexities of the tourism industry.
  • Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources.
  • Contribute to the management and organization of: hospitality, travel, destination, event, conference, leisure, entertainment and real estate development.
  • Handle the internal IT systems and online media channels necessary for digital marketing and operations.


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This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations. Read more
This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations.

The tourism and events industry is experiencing continued growth and diversification, becoming one of the fastest growing economic sectors in the world. Rural tourism is an entrepreneurial sector, drawing on our natural environment and cultural assets. Students will gain an understanding of the key issues and techniques involved for developing and managing rural tourism, and examine the economic, environmental and social concepts and frameworks that define the industry.

This course is ideal for graduates looking to develop a new, or manage an existing, rural tourism or events enterprise, as well as those wishing to advise on tourism and rural development in developed or developing nations, or pursue a career or management position within rural event management.

The MSc in Rural Tourism Management is accredited by the Chartered Management Institute. Upon successful completion of the degree, you will be awarded CMI Level 7 Diploma in Strategic Management and Leadership and will therefore become a Member of the Chartered Management Institute (MCMI). You can then apply to the CMI for full Chartered Manager status if you wish.

Structure

The course may be studied full-time over 12 months or part-time over two years, plus one year to complete the Research Project.
You will study eight modules; five tourism and event management modules, two business management modules, and one research methods module.

If you do not wish to undertake the Research Project may choose to take a Postgraduate Diploma following successful completion of eight modules.

This course blends practical hands-on learning with theoretical knowledge, and is delivered through lectures, guest speakers, seminars, individual and student-led research, case studies and field visits to top regional tourism enterprises and events.

Modules are assessed through group and individual coursework, presentations and examinations.

Modules

• 4084 Tourism and Development
• 4086 Financial Management
• 4088 Marketing Planning and Strategy
• 4091 Research Methodology
• 4106 Dissertation
• 4224 Contemporary Theories in Rural Tourism Management
• 4225 Agri-Tourism
• 4226 Entrepreneurship for Rural Tourism and Events
• 4227 Rural Event Management

Career prospects

It is anticipated that graduates with an MSc in Rural Tourism Management will go on to progress their career in:

• Their own start up or diversified rural tourism or events enterprise
• A successful rural tourism company
• The public sector
• The charitable sector
• A rural tourism sector body
• A tourism and rural development organisation on the international stage
• A rural event management company
• Academic research

How to apply

For information on how to apply, please follow this link: https://www.rau.ac.uk/STUDY/POSTGRADUATE/HOW-APPLY

Funding

For information on funding, please view the following page: https://www.rau.ac.uk/study/postgraduate/fees-and-funding/funding

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