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Masters Degrees in Tourism, Switzerland

We have 5 Masters Degrees in Tourism, Switzerland

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The main strategic challenges of the tourism industry are the focus of the Master in Business Administration with Major Tourism, making it ideal for those seeking management positions in tourism. Read more
The main strategic challenges of the tourism industry are the focus of the Master in Business Administration with Major Tourism, making it ideal for those seeking management positions in tourism. The programme combines knowledge and skills in business administration, in research methods and in tourism management and provides the opportunity to put these into practice. In addition to content, the focus is on the development of personal and social skills, especially strategic, decision-making and project management skills.

International

The master's degree in tourism enables you to gain an international outlook on tourism development and management. International case studies, an international student body, excursions to international destinations and the experience of your guest lecturers make for an interesting and interactive learning environment.

Strategic

You will learn to identify, interpret and provide solutions for strategic challenges faced by tourism businesses and to make strategic judgements under uncertainty by relying on an in-depth understanding of change processes in tourism.

Applied

Last but not least, you have the chance to apply your knowledge and skills. The programme offers opportunities for connecting theory and practice in case studies and in real-life situations.

Flexible study plans

Many of our students work in the tourism industry while studying for the master. We can tailor your study plan towards your individual requirements as long as your studies do not exceed eight semesters. Should your situation change during your time at the HTW Chur, it is possible to switch between full-time and part-time study.

More than lectures

The relationship between studying, research and practice forms an important part of the programme and we offer a variety of different opportunities to engage in active learning outside the classroom:

- Applied Research Projects: small consultancy projects
- Mentoring Programme
- Networking Opportunities
- Field Trips
- Speakers’ Series
- International exchange opportunities
- Language Classes

Visit the website http://www.htwchur.ch/en/tourism/masters-degree-course.html

Programme structure

Major Tourism

International Tourism Management
- Strategy in Practice: Contemporary Cases in Tourism
- Future Challenges and Change in Tourism
- Systemic Management in the Mobility Sector
- Finance and Investment: Tourism Infrastructure

Strategic Innovation Management
- Managing Innovations in Tourism
- Digital Marketing and Technological Innovations
- New Business Models

Tourism, Nature and Society
- Sustainable Tourism Management
- Intercultural Competencies and Socio-economic Development through Tourism
- Risk and Crisis Management in Tourism

General Management

Managing People
- Leadership
- Talent Management

Managing Organisations
- Strategic Management
- Organisational Development

Managing Stakeholders
- Corporate Responsibility
- Corporate Communications

Research Methods
- Research Design
- Qualitative Research Methods
- Quantitative Research Methods
- Specific Research Methods

Projects
- Applied Research Project 1
- Applied Research Project 2
- Pre-Study Master Thesis
- Master Thesis

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Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. Read more
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This major explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing your understanding of international and intercultural management needs.

Course structure

The MBA in Leisure & Tourism program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1

(18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Tourism Management (3 | 4)
Strategic Tourism Marketing (3 | 4)
Environments of Tourism (3 | 4)
Culture & Cross-Cultural Management in Tourism (3 | 4)
E-Business in Tourism (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

1. Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

2. Look at business from the point of view of both the consumer and the service provider.

3. Explore issues that concern host-visitor relationships.

4. Study the major processes within marketing through case studies and class discussion.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Hotel chain executives
Tourism bureau directors
Resort managers
Event and conference executives

Read less
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. Read more
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This major explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing your understanding of international and intercultural management needs.

Course structure

The MBA in Leisure & Tourism program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1

(18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Tourism Management (3 | 4)
Strategic Tourism Marketing (3 | 4)
Environments of Tourism (3 | 4)
Culture & Cross-Cultural Management in Tourism (3 | 4)
E-Business in Tourism (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

1. Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

2. Look at business from the point of view of both the consumer and the service provider.

3. Explore issues that concern host-visitor relationships.

4. Study the major processes within marketing through case studies and class discussion.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Hotel chain executives
Tourism bureau directors
Resort managers
Event and conference executives

Read less

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