Masters Degrees in Sport Management, Switzerland

The FIFA Master - International Master in Management, Law and Humanities of Sport.

Organised by the International Centre for Sport Studies (CIES) in partnership with three universities, De Montfort University in Leicester (England), SDA Bocconi School of Management in Milan (Italy) and the University of Neuchâtel (Switzerland), and endorsed by the Fédération Internationale de Football Association (FIFA), the FIFA Master in Management, Law and Humanities of Sport was created to promote management education within the sports world. It has developed to become a top graduate programme developing all-round managers who can cope with the increasingly complex world of sport.


A unique programme

The FIFA Master takes its graduates on a unique journey through three different European countries to study sport. Three distinguished universities in England, Italy and Switzerland, which are among Europe's most sports oriented countries, have come together to provide a ten month programme that combines top-class academic teaching and practical case studies supplemented by guest lecturers and field visits. The course focuses on three key and inter-related aspects of sport humanities, management and law.


Developing unique people

The FIFA Master offers a dynamic international environment with around 20 different nationalities represented in a class of approximately 30 postgraduates that are selected each year. The international multi-disciplinary approach provides postgraduates with the opportunity to learn a broad range of subjects and develop their analytical skills to better cope with the fast-changing trends in the sport industry.


For a unique industry

The FIFA Master offers a unique opportunity to meet top executives from high-level international sports federations, clubs, agencies and organising committees, enabling students to build up their own network of contacts - one of the keys to a successful career in sport. On top of these opportunities, each graduate also becomes a member of the FIFA Master Alumni Association (FMA). The FMA plays a crucial role in connecting all alumni of the FIFA Master, creating lifelong bonds between graduates.




FIFA Master - ranked n°1 Sport Management Masters in Europe (and n°2 Globally) by Sport Business International Magazine in 2012 and 2013.

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The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

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The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. This is an interdisciplinary program designed to teach management skills, covering areas such as; sports marketing and management, sports advertising, and media relations. The industry offers diverse and dynamic opportunities to graduates, ranging from professional sports to managing events and corporate sponsorships.

Course structure

The MBA in Sports Management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Sports Marketing Management (3 | 4)
Financial Management Applications to Sport (3 | 4)
Sports Sponsorship (3 | 4)
Sports Management Issues (3 | 4)
Crafting Unique Sports Events (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Students gain the knowledge necessary to become successful sports managers, through case study research, industrial visits and routine networking with professional sports industry professionals, in addition to the managerial training they receive in a classroom setting. Students will also:

1. Demonstrate a deep understanding of the overall world of sports management and what it entails.

2. Apply major management principles to the field of sports business.

3. Understand the complexity involved in bidding for and staging major sports events.

4. Apply theory and concepts to real life situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Recruiting
Marketing and promotions management
Sports media and public relations
Corporate sponsorship

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The 12 month Professional Master of The FBA is divided into 4 modules. In order to deliver the best football business leaders of tomorrow, we believe it is essential for our students to gain knowledge of the football industry across all three dimensions: the past, as a cultural sensibility is essential to understand the origins and history of the sport; the present, in order to discover all football stakeholders and analyse the best practices; and future, because in this ever moving industry, it is crucial to come with an innovative mind, with new ideas and solutions to better address today’s key issues and develop tomorrow’s opportunities.

By combining this knowledge with participation at Soccerex events, our students will be prepared to start their provided internship (Module 3) where they will be able to use their acquired skills and contacts, get a foot in the industry and learn first-hand how it works.

Finally, the fourth module combines a Student Business Project with additional industry specifics for students to expand their knowledge of. The SBP will be sanctioned by one of our Partner Network members and will give students the opportunity to work in teams on a real project given by a football club, federation, or other football-related organization, thereby allowing them to keep moving forward into the football industry.

Education. For life.

At The FBA, we are well aware of how fast the football industry keeps growing and changing. Yet, contrary to how other professional industries such as law, medicine, or accounting are set up, football has been lacking a learning structure, which allows its professionals to continuously re-educate themselves and truly understand how new trends or laws can influence their business success. Therefore, our commitment to our alumni is to give them free lifetime access to course material so they can stay ahead of the game and exchange ideas and opinions with younger generations, thereby creating a unique, continuous learning environment which benefits everyone involved.

Online program

An innovative way of learning.

The FBA is based on a model of eLearning for Modules 1 and 2, resulting in several direct advantages for our students while maintaining all the advantages of a physical program.

Business Events

What is a better way to break into the football industry than participating in the world’s leading football business events?

The Football Business Academy is proud to have partnered with Soccerex, which has been bringing together the football industry for over 20 years. The presence of key stakeholders such as football clubs, federations, leagues, sponsors, agencies, suppliers, start-ups and so forth ensure all of the industry’s sectors are represented, with their decision makers looking to network, gain insight and socialize. Moreover, each Soccerex event has a wide range of panel discussions and presentations in which the latest industry developments are addressed, translating into an additional and invaluable learning experience for our students.

For The Football Business Academy it is really important that our students have access to Soccerex. That is why we invite them all to reunite there regularly, and to take this opportunity to develop their career and portfolio of contacts.

Please find below the list of regular attendees you will get the chance to meet at Soccerex events.
To learn more about Soccerex, visit http://www.soccerex.com

Field Trips

At The FBA, students are trained to the reality of the market. Visits to football organizations are a crucial part of the formation. Indeed, field trips are the opportunity for you to learn from live theaters. You will aslo see how the different concepts and practices learned during the courses are put in place in major clubs and governing bodies. The FBA also encourages these initiatives as a way to position yourself in the market and broaden their network.

Ideally located at the heart of a region considered to be the world capital of sport – with an easy access to neighboring countries – The FBA organizes field trips for its students to major football organizations and the best-managed football clubs serving as a benchmark.

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