The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. The e-business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.
Course structure
The MBA in E-Business program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.
Term 1 (18 CH | 23 ECTS)
Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)
Term 2 (21 CH | 27 ECTS)
Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)
Term 3 (15 CH | 20 ECTS)
E-Marketing Strategies (3 | 4)
Crafting the E-Business Model (3 | 4)
E-Business Architecture (3 | 4)
E-Business Design (3 | 4)
The E-Consumer (3 | 4)
Graduation Requirements:
EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)
*EU Research & Dissertation Seminars will be taken over 2 terms
Learning Outcomes
The managerial skills that e-business graduates gain are applicable to both those that wish to launch their own e-businesses and those who go on to work for an established operation. Students will also:
1. Focus on marketing and branding essentials, such as banner and search engine optimisation.
2. Discover how to effectively build and maintain a corporate e-business.
3. Form a practical approach to real world case studies and examples.
4. Learn from the point of view of the consumer.
Faculty
EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.
Careers
Students completing this major pursue careers in:
Entrepreneurship
Marketing and sales interface
Consultancy
Executive management
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