At the intersection between data science, statistics and management, Business Analytics consists of using data to inform strategic decision making under uncertainty and to optimise business processes. In the digital economy with the proliferation of data, businesses have understood the tactical and strategic importance of analytics - the learning from data - as a critical field to detect and monitor client behaviours and expectations, or even future market trends.
Business Analytics tries to answer the following questions: "What has happened?" (descriptive analytics), "Why did it happen?" (explanatory or diagnostic analytics), "What will happen?" (predictive analytics) and "What should be done?" (prescriptive analytics). As such, Business Analytics is about bringing the business questions to the data.
Investing in Business Analytics can lead to a substantial competitive advantage, which, in certain sectors, ensures prosperity or even survival. Analytics is also one of the most promising approaches for public authorities who, in terms of transport, energy or public health, are required to manage and leverage the explosion of data to generate greater value for both businesses and society.
Given the increasing importance of "big data" in the economy, GSEM offers a new master program in Business Analytics that provides a wide range of career opportunities. This program responds to the growing need of medium to large organisations to leverage the use of data and to transform data assets into better management decisions.
With the proliferation of data and the present lack of analytical talent, students of the Master in Business Analytics will have excellent career opportunities across the globe. The McKinsey Global Institute estimated in 2016 a demand of 2 to 4 million “business translators” that serve as the link between analytical talent and practical business applications in the US economy by 2026. In 2017, the Business Higher Education Forum and PricewaterhouseCoopers projected data science and analytics-related job postings in the US alone to grow from 2.35 million in 2015 to 2.72 million by 2020.
The application procedure opens every year at the beginning of January.
Applications close on 28 February for all students.
There is only one Master intake in September every year. Attendance is mandatory for admitted students from day one.
As the business of football becomes ever more professional, the need for executives with the right knowledge and skill set becomes ever greater. Therefore, The Football Business Academy sat down with industry experts and created a unique and comprehensive program that will prepare students for success in the dynamic, global future of the football industry. The FBA offers a Professional Master in Football Business which is the first of its kind; it’s a hybrid program which takes all the advantages of online and physical courses and combining them into one unique program. This program steps away from traditional course structures and educational models to create a more innovative and complete curriculum which caters to the needs and realities of the football industry as well as 21st-century students.
The FBA concept focuses on three pillars: Knowledge, Network and Experience. Throughout the four modules of the 12-month programme, students will be engaged through online courses, guest lectures, active participation at business events, a provided internship, on-campus courses and workshops, insightful field trips, and a Student Business Project. Having the combination of these different elements and in a structured way is essential in order to understand the intricacies of such a dynamic and fast-paced industry, and we care about making sure our students can easily find a job after their graduation while being fully capable to add real value and help transform it. Raquel Madruga (FBA 2018 Candidate): “I always wanted to work in football and I wanted to expand and know more about the football industry – The FBA program is amazing because it’s very practical and hands-on.”
The program’s academic strength is drawn from the FBA’s international faculty of highly experienced industry professionals, who have a passion for teaching. Our students will be inspired and mentored by the likes of Alfonso Roberes (former Head of International Sponsorship at Real Madrid), Mayi Cruz Blanco (former Head of Women’s Football Development, FIFA), Dennis Thom (Head of Marketing, Borussia Dortmund), Giuliano Giorgetti (Media Content Director, Inter Milan), Jérôme Champagne (former FIFA presidential candidate), and many others, giving our students the ability to develop an unparalleled understanding of the global football industry, work on real practical cases, and expand their network even further.
In this day and age, it is exceedingly important to gain professional experience and create a network of industry contactswhile studying, as more often than not these two factors will shape an alumni’s career development. Most programs do not insist (enough) on these aspects which is why graduates encounter difficulties starting their career in football. In this regard, The FBA’s strength lies in our strategic partnerships with Soccerex and ESSMA: two industry heavyweights who will give FBA students exclusive access to a treasure of specialized knowledge, invaluable networking opportunities and skills, as well as attractive internship opportunities. Since all of this happens during the FBA program, our graduates will be more prepared than any to successfully (re-)launch their career in the football industry.
We seek to attract those diamonds in the rough that, through their personality, attitude, and moral values, will develop into shining leaders capable of handling the challenges and opportunities which the football industry presents them with. The FBA encourages any talent who has a bachelor degree (or equivalent), a decent level of English, and a strong interest in football business to apply to our course.
Ben Cronshaw (FBA 2018 Candidate): “I’ve been in the football industry from a coaching perspective for quite a while, but now I’m looking to move more into the business side of things. The FBA was a fantastic opportunity to do that, it offered things that no other course out there was doing.”
• Online & On-Campus courses • Guaranteed internship in a football club, federation or football related company • World-class faculty: continuous contact with industry professionals • International-focused and independent structure • Business events powered by Soccerex, the global leader for football business events • Field trips powered by ESSMA, the leading platform for stadium professionals • Continuous education and networking: Free lifetime access to courses, community platform and career platform
Gain a broad understanding in all areas of international business and launch a global career. Prepare yourself for a whole new experience and become able to lead in the international business environment.
The AGSB graduate program is designed for the successful undergraduate with some significant work experience so that the successful participant will gain the necessary skills and experience to successfully contribute to any business organization in a mid-level general management position.
In the master degree, you will integrate an innovative and complete approach to the activities of your organization.
You will acquire new skills in the use of new management tools.
You will benefit from a personalized follow-up with experts and get engaged in a practical and pragmatic high-level training with a highly qualified teaching team in line with the needs of companies and organizations.
+ Topical Courses
In the second year of the master program, you will continue to study the same subject at a more advanced level.
In the second term, you will have the opportunity to put your knowledge to practice in a real-world work environment. You will complete a three-month administrative or managerial internship in a function such as marketing, finance, human resources or events management. This hands-on work experience will provide you with the necessary basis for your final project.
+ Topical Courses
More about the program: