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Business & Management×

Masters Degrees in Sport Management

We have 100 Masters Degrees in Sport Management

Masters degrees in Sport Management equip postgraduates with a working knowledge of management principles and practices in sporting and leisure industries.

Programmes are typically taught MSc courses, though research oriented MRes degrees may also be available at some institutions. Entry requirements normally include an undergraduate degree in a relevant subject such as Sports or Business Studies.

Why study a Masters in Sport Management?

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If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates. Read more
If you have ambitious sports management dreams such as being involved in major sport leagues, global sports branding or international sporting events, this course could help you realise those dreams, as it has for our previous graduates.

We take an innovative approach to the advanced study of sports management, from the sub-disciplines of HRM, marketing, finance and strategy, to their application via global sports organisations and events. You will learn adaptability, creative capacity and a solutions-focused approach.

We will connect you directly to networks of international, national and regional sport. The international reputation of this course means you are provided with privileged access to key decision-makers in the sports world. We offer unique opportunities, such as an international field visit which, in previous years, has been to Lausanne, Switzerland – home of the International Olympic Committee and many of the world’s international sport federations.

This course has several available start dates and study methods - please view the relevant web-page for more information:
January full time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtfisx6/

September part time - https://www.northumbria.ac.uk/study-at-northumbria/courses/international-sport-management-dtpiso6/

Learn From The Best

Our staff are leading experts in the field of international sport management. They have worked with organisations including Adidas, Sky Sports, Red Bull, Sport England, the Football League, and the Lawn Tennis Association. Staff also sit on the boards of organisations including the World Association of Sport Management, the European Association of Sport Management, the Chartered Institute for the Management of Sport and Physical Activity (CIMPSA), and the Leisure Studies Association.

Whether you are interested in traditional sports, emerging sports, e-sports, or marketing through sport, the MSc International Sport Management has been designed to support your academic and vocational development. Staff with significant sport business experience and contacts with industry partners teach the Masters course in a sport department, rather than a business school. What this means is that all of your modules are related to sport and are taught by people who understand the relationship between theory, practice, and industry requirements.

Teaching And Assessment

Modules covered on the course include: The Sport Marketing Process; International Resource Management in Sport; Strategic Management for Sport; International Sport Event Management; and The Research Process.

Our assessments are based on the types of tasks that sports managers are required to perform, such as writing reports, making presentations, evaluating information, financial analysis and developing strategic plans. You will undertake an applied research project to complete your Masters.

All students have the support of a guidance tutor and will meet with them regularly throughout the course to help with personal and professional issues that arise.

Module Overview
SP0742 - Sports Development in Contemporary Society (Optional, 20 Credits)
SP0743 - Applied Sport Research Project (Core, 60 Credits)
SP0744 - Integrated Sport Marketing Communication (Optional, 20 Credits)
SP0745 - International Resource Management for Sport (Core, 20 Credits)
SP0746 - International Sport Event Management (Core, 20 Credits)
SP0747 - Strategic Management for Sport (Core, 20 Credits)
SP0748 - The Research Process (Core, 20 Credits)
SP0749 - The Sport Marketing Process (Core, 20 Credits)

Learning Environment

Through interactive lectures from staff and visiting experts, seminars and workshops, you’ll undertake task-based learning activities that draw upon academic and professional research resources.

You’ll benefit from an action-learning approach that will help you to develop a personal toolkit of the diverse and complex skills and knowledge needed to become a creative organisational change agent.

The course’s specialised sports focus connects you directly to networks of international, national and regional sport, providing a unique insight into the global sports industry.

In recent years, we have offered a field trip to Lausanne, Switzerland, home of the International Olympic Committee (IOC), numerous international sport federations, and many other leading agencies in international sport. During this trip, which we believe is unique in the sector, students meet with representatives from these top-level international agencies to learn about current issues in international sport management.

Research-Rich Learning

Northumbria is ranked in the top 30 for excellence in sport and exercise science research power, according to REF 2014, making it the best rated university in the North East in this discipline.

Your research skills will be developed via a reflective research portfolio in semester 1. In semester 2 you will choose the focus of your dissertation study and will be encouraged to create new knowledge that can help to inform the academic and/or professional communities of international sport management.

Immersion in academic literature is a central tenet of the course, balanced with an applied professional focus. The exploration of sport management issues and debates with an international theme enhance the course’s depth and breadth of insight and critical evaluation.

Staff are actively researching a range of topics in the field including branding and consumer culture, volunteer management, organisational evolution in sport, and fan behaviour and emerging digital technologies at live sporting events.

Give Your Career An Edge

Sport attracts the very best managers, and throughout this course you will acquire and apply the knowledge and skills required by the international sport industry and the wider management professions.

Employability is embedded into this course through industry engagement opportunities, presentations by guest speakers, visits to sports venues and events and by participating in the international field visit.

Our strategy of embedding employability and enterprise throughout this course is highly successful with graduates achieving high levels of employment in graduate-level jobs globally.

You will have volunteer and employment opportunities within University sport to help you to develop your skills, experience and network, and will be encouraged and supported to find this work.

Your Future

The sport industry has changed significantly in recent years but it continues to be a dynamic and innovative working environment, creating challenges and well-paid career opportunities for knowledgeable sport managers.

Graduates of the MSc International Sports Management will have distinctive skill sets with the ability to critically discuss the concepts and key functions of international sport management as well as being able to analyse and avaluate strategy, organisational structures and design, plus organisational behaviour and operations in international, European and UK-based sports organisations.

You will be able to critically discuss the management of resources, the marketing of sport products, the strategic direction of sport organisations and the ethical, environmental and legal issues underpinning international sport management.

Graduates of this course are successfully building international careers in organisations including the International Paralympic Committee, FIBA (the International Basketball Federation), UEFA Euro 2016, Triathlon Australia, British Cycling, Pacific Sport, Basketball Bundesliga, British Athletics, Liverpool FC, the German Olympic Sport Confederation, the Rugby Football Union, the Hellenic Volleyball Federation and the Great Run Company.

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Massey’s Master of Sport Management is a unique new 180-credit programme that will qualify you for a professional career in the sports industry. Read more

Massey’s Master of Sport Management is a unique new 180-credit programme that will qualify you for a professional career in the sports industry.

Be a sport manager of tomorrow

The increasing professionalisation of sport means there is a growing demand for qualified managers to manage and promote sports affairs. To be an effective sport manager of tomorrow, you will need a strong background in both business management and sport-related subjects. The Master of Sport Management combines broad business training and specialist skills to give you an excellent basis for careers in all areas of sport management.

Unique in New Zealand

The Master of Sport Management is a unique qualification in New Zealand. No other university offers a similar sports qualification in conjunction with a business school, making it the country’s only professional practice, 180-credit, sport management-specific qualification. The course is specifically designed to meet the needs of sport organisations. You will gain a valuable, flexible and highly marketable qualification, giving you skills and in-depth understanding in a broad range of management and sport-related areas.

Qualify more quickly

This new 180-credit programme will get you qualified in less time than a traditional master’s. You can complete it in twelve months of full-time study. If you study part-time it will take between two and a half and five years.

Insider industry knowledge

Massey has strong strategic partnerships with regional and national sport organisations. You will meet sport industry professionals through in-class guest lectures, field trips, the 60-credit professional practice course, and researching for assignments. You will acquire the knowledge and skills vital to excel as a sport management professional.

Be in demand

There is a market demand for professionally qualified sport managers. As sports bodies become more commercially focused, there will be a growing need for suitably qualified people like you with a sport and business background.

Research and teaching expertise

Massey’s Master of Sport Management staff are recognised as top researchers in sport management, with publications in the main sport management journals and as members of editorial boards for key journals, such as the Journal of Sport Management.

Study when and where it suits you

The Master of Sport Management can be studied full-time or part-time, through distance learning or internally at Auckland.

International recognition

Massey Business School is ranked in the top 2% of business schools globally.

Massey University’s business and management studies rank in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Careers

In a competitive employment market, qualification and credential “inflation” mean that organisations increasing want people with graduate qualifications. Massey’s Master of Sport Management offers you a chance to get qualified for a particular vocation in sport and related industries, where employment opportunities are growing. With the Master of Sport Management’s dual emphasis on management and sport, you will be well placed to take advantage of these opportunities.

With a Massey Master of Sport Management, you can work in:

  • national sport organisations
  • national recreation organisations
  • regional sports trusts
  • one of the thousands of clubs and provincial or regional sporting organisations
  • territorial authorities (district and city councils)
  • managing national and international events
  • managing sport facilities
  • private enterprise
  • sport coordination in schools
  • high-performance sport
  • Sport NZ


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This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity. Read more

This MSc provides an understanding of key concepts invaluable for employment and critical engagement across all sport sectors. The programme examines the commercialised and mediatised world of professional sport, and the realms of community recreation and physical activity.

Recognising that sport managers operate in a highly politicised environment, the programme reviews the role of government policy in shaping sporting opportunities and sport’s contribution to social policy agendas.

The programme critically assesses sport’s contribution to government social policy concerns (such as crime prevention, health improvement, education attainment, community building), and its role in conflict resolution, gender empowerment, disease prevention and poverty reduction in different parts of the world. It critically analyses a wide range of sport policy and sport management issues in the UK and compares these with experiences across a wide range of countries.

You will focus on management issues in contemporary sport organisations, the media’s role in sport management debates, and sport marketing and communications concepts.

The programme also explores fundamental aspects of research methods and links these to sport management concerns. Your understanding is enhanced through the extensive involvement of local and national sport organisations.

Programme structure

Your classes will consist of a combination of lectures, seminars, case studies, industry visits and discussions.

Courses:

  • Sport and the Media
  • Sport Marketing and Communications
  • Sport Policy
  • Sport Resource Management
  • Sport, Society and International Development

You will also be required to take research methods courses and to complete a dissertation

Learning outcomes

The programme aims to:

  • provide students with a critical appreciation of key factors influencing sport participation levels in different countries, and the role of sport policy and management in improving these
  • provide students with a critical understanding of the role of sport in alleviating social and economic problems at the local, national and international level
  • foster a theoretically informed appreciation of the role and impact of local, national and transnational government on sport policy
  • encourage students to consider the contribution of management theory to efficient and effective sport management practice
  • provide students with a theoretical understanding of the role of the mass media in framing contemporary sport policy and sport management
  • provide students with the skills and knowledge necessary to identify then meet their career goals

Career opportunities

The programme provides the higher-order knowledge required for recent graduates to enter employment in the sport industries, and for current sport practitioners to advance their careers.

The qualification can lead to rewarding careers in areas such as sport marketing, sport sponsorship, sport events, sport development, sport social enterprises, sport facility management, and sport and international development.

The masters degree can also lead to PhD study.



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This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Read more
This programme prepares you for a career in sport management. It is taught jointly by the School of Sport, Exercise and Health Sciences and the School of Business and Economics. Sport provision is a major industry in most countries, and sport resources are in great demand.

Strong links exist with practitioners in the management field, and staff have conducted research for a range of respected organisations including the Sports Councils, the International Olympic Committee, and the European Commission.

Core study areas include sport markets and industries, managing service quality in sport, economics of sport and leisure, management of human resources, research methods for sport management, sport management: theory and practice, introduction to financial management, marketing management, strategic management, and a research project.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

Programme modules

Compulsory Modules:
Semester 1
- Sport Markets and Industries
- Managing Service Quality in Sport
- Economics of Sport and Leisure
- Management of Human Resources
- Research Methods for Sport Management

Semester 2
- Sport Management: Theory and Practice
- Introduction to Financial Management
- Marketing Management
- Strategic Management

Summer
- Project

Selection

You may be selected upon confirmation of satisfactory academic background, experience and references.

Assessment

Examination, coursework and project.

Careers and further study

Typical destinations include employment in a wide range of commercial organisations involved in sports marketing and sponsorship, sport facility management, event promotion and sports management consultancy.
Graduates have also obtained employment in national and international sport federations as well as national government sport agencies and local government sport departments. A small number of graduates go on to undertake PhD research as a gateway to an academic career or to specialist management or policy research roles.

Why choose sport, exercise and health sciences at Loughborough?

Staff within the School are renowned internationally for the quality of their teaching and research, which has influenced policy and practice around the world.

Knowledge gained from our research underpins the teaching and variety of learning experiences offered through the School’s comprehensive range of postgraduate taught and research degrees.

Our staff expertise, combined with on-going investment in buildings, teaching facilities, laboratories and equipment, makes the School of Sport, Exercise and Health Sciences a stimulating, multidisciplinary environment in which to study.

- Research
Research within the School is classified broadly into three themes: Performance in sport, Lifestyle for health and well-being, and Participation in sport and exercise.

- Career prospects
Over 92% of our graduates were in employment and/or further study six months after graduating. They go on to work with companies such as APR Psychology, Adidas, BUPA, Badminton England, British Red Cross, Ministry of Education, KPGM, Lucozade, NHS, Nuffield Health and Youth Sport Trust.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/ssehs/sportmanagement/

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Turn your passion for sport into a career. Massey’s Master of Sport Management is a unique new 180-credit programme that will qualify you for a professional career in the sports industry. Read more

Turn your passion for sport into a career

Massey’s Master of Sport Management is a unique new 180-credit programme that will qualify you for a professional career in the sports industry.

Be a sport manager of tomorrow

The increasing professionalisation of sport means there is a growing demand for qualified managers to manage and promote sports affairs. To be an effective sport manager of tomorrow, you will need a strong background in both business management and sport-related subjects. The Master of Sport Management combines broad business training and specialist skills to give you an excellent basis for careers in all areas of sport management.

Unique in New Zealand

The Master of Sport Management is a unique qualification in New Zealand. No other university offers a similar sports qualification in conjunction with a business school, making it the country’s only professional practice, 180-credit, sport management-specific qualification. The course is specifically designed to meet the needs of sport organisations. You will gain a valuable, flexible and highly marketable qualification, giving you skills and in-depth understanding in a broad range of management and sport-related areas.

Qualify more quickly

This new 180-credit programme will get you qualified in less time than a traditional master’s. You can complete it in twelve months of full-time study. If you study part-time it will take between two and a half and five years.

Insider industry knowledge

Massey has strong strategic partnerships with regional and national sport organisations. You will meet sport industry professionals through in-class guest lectures, field trips, the 60-credit professional practice course, and researching for assignments. You will acquire the knowledge and skills vital to excel as a sport management professional.

Be in demand

There is a market demand for professionally qualified sport managers. As sports bodies become more commercially focused, there will be a growing need for suitably qualified people like you with a sport and business background.

Research and teaching expertise

Massey’s Master of Sport Management staff are recognised as top researchers in sport management, with publications in the main sport management journals and as members of editorial boards for key journals, such as the Journal of Sport Management.

Study when and where it suits you

The Master of Sport Management can be studied full-time or part-time, through distance learning or internally at Auckland.

International recognition

Massey Business School is ranked in the top 2% of business schools globally.

Massey University’s business and management studies rank in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.



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Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. Read more

Introduction

Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma
- Study methods: Full-time, Part-time
- Start date: September
- Course Director: Dr Mathieu Winand

Course objectives

The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.
Throughout the course you will be challenged to evaluate the dynamic environment in which sport organisations in the public, commercial and voluntary sectors strive to flourish, and to apply your developing knowledge and management skills to meet the inherent sport management challenges.
Taught by staff with consultancy and research experience, this MSc reflects the current industry trends and employer needs. Your studies will include: strategic management, finance, research methods, professional practice and integrated sport management studies. You will also have the opportunity to widen or deepen your knowledge through selection of two option modules.
On successful completion you will be able to:
- identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices.
- apply management theory to the context of managing sport organisations.
- conduct research into sport issues relevant to managing and developing sport organisations and events.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 51 in each component
- IBT TOEFL: 90 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

Management concepts and theories will be delivered through traditional lecturing methods. Theory will be applied to practice through case study analysis, discussion with sport management practitioners, seminars and research. You will acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation through a range of learning activities, and which are essential if you are to become an effective manager. The modules are assessed by coursework only and designed to encourage students to link theory to professional practice.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
In the most recent Research Assessment Exercise (RAE) sports research at Stirling was ranked 1st in Scotland and in the top five in the UK, with 85 percent of publications classed as ‘International level’ and 15 percent as ‘World-leading’.

Careers and employability

- Career opportunities
Gaining this degree will prepare you for sport management jobs with a local authority, a commercial organisation or with a voluntary sport organisation such as a governing body of sport.
A key benefit of this course is the opportunity to gain expert management knowledge that can be applied to a wider range of industrial sectors than just sport.

- Employability
You will have the opportunity to work with a sport organisation during a 30-hour internship as well as organising and marketing a local sport event with Active Stirling. That experience will increase your employability for the job you aim for in the sport sector.

- Industry connections
The University has strong partnerships with a number of organisations including: PGA Scotland, Scottish Professional Football League, Senscot, Scottish Sport Federations, Forth Valley Football Academy and Active Stirling.

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What is the role of sport in a world facing pressing social challenges? How do we understand the opportunities and challenges of sport and sport sciences as a means for social change? How can we look critically at the development of sport in relation to social processes such as globalisation, migration and urbanisation? . Read more

What is the role of sport in a world facing pressing social challenges? How do we understand the opportunities and challenges of sport and sport sciences as a means for social change? How can we look critically at the development of sport in relation to social processes such as globalisation, migration and urbanisation? 

Sport Science: Sport in Society is a one-year master’s programme that tackles these questions and prepares students to work with sport and sustainable development. Throughout the programme, students develop applied skills and perspectives to work with sport, leisure and health industries as platforms for social change.

The programme is tailored for those who have undergraduate experience in sports science, physical education, health science and management. During the programme, you will be schooled in the latest theories and be given the opportunity to apply these theories and concepts to real-life projects through individual assignments and group projects. 

What makes this programme unique?

Located in the dynamic Öresund Region, the programme is linked to Malmö's urban environment and its position as a multicultural, innovative and sustainable city. Throughout the programme, both Scandinavian and international contexts are used as case studies, and the programme is carried out in close collaboration with industry partners and external organisations.

The programme strives to offer an international classroom environment and bring together students from different backgrounds and experiences. This allows students to deepen their knowledge and gain an overview based on the academic backgrounds and practical experience of other students, which will allow them to be able to work transcultural in their future professions. 

What career will I be prepared for?

After completing the programme, you will have significantly deepened your knowledge and understanding of sport in relation to society's change processes, and have the competence, knowledge and understanding required to work with sport in relation to sustainable development and social change.

The education is relevant for a wide range of jobs and roles where sport is used in the context of change, ranging from working with elite athletes to sporting federations or public health sectors. 

Content

The programme aims for the student to develop applied skills and a critical knowledge base in order to work with sport, leisure and health industries as sites for social change. Emphasis is placed on an in-depth ability to use different theories and methods for understanding, analysing, changing and using sport towards a sustainable and equal society. 

The concept of sustainable society includes social, economic and environmental perspectives. Furthermore, the programme aims at providing local, regional, national and international perspectives on sports, sports science and a sustainable society. Urban and innovative local environments, with associated challenges and initiatives, are used as living case studies. The students also actively contribute with experiences from different countries and sports cultures. Based on these, the students problematize the Swedish and Scandinavian sports context. 

The student is given the opportunity to develop skills and in-depth knowledge suitable for a wide range of jobs, entrepreneurship, and research in fields where sports and health are used, for example, to meet or create changes and contribute to social development. The student works for this in close dialogue with stakeholders external to the university. 

In addition, the education prepares for research studies. The education is closely linked to the sports science research environment at Malmö University and its research areas, which are focused upon the social sciences. Emphasis is placed on highlighting and working with the multidisciplinary nature of sport science and the position and opportunities of those with a sport science education in society. 

Structure 

The programme consists of 60 higher education credits and contains compulsory courses. Teaching is based on scheduled tasks such as lectures and seminars as well as self-study. Some elements require on-campus attendance while others can be carried out remotely. In the programme, we work with a wide variety of educational forms and materials, using digital communication channels.

Courses

For programme with start Autumn 2018: 

Autumn 2018 - Semester 1

Spring 2019 - Semester 2



For the one-year Master's degree: 

Knowledge and understanding 

• knowledge and understanding within the main field of education, sport sciences, both generally and specifically in relation to sport in society and a specialised insight into current research and development work in the field. 

• specialised knowledge of the scientific methods used in sport. 

Skills and Abilities 

• the ability to integrate knowledge, analyse, assess and deal with complex phenomena, questions and situations even with limited information 

• the ability to independently identify and formulate research questions and to plan and, using appropiate methods, perform advanced tasks within a specified period of time 

• demonstrate the ability in speech and writing to clearly report and discuss their conclusions and the knowledge and arguments on which they are based in dialogue with different audiences 

• demonstrate the skills required to participate in research and development work or to work in other qualified activities 

Evaluation ability and approach 

• demonstrate the ability to make assessments in the main field of study informed by relevant disciplinary, social and ethical issues and also to demonstrate awareness of ethical aspects of research and development work 

• demonstrate insight into the possibilities and limitations of research, its role in society and the responsibility of the individual for how it is used 

• demonstrate the ability to identify the personal need for further knowledge and take responsibility for their ongoing learning 



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This double degree explores the professional challenges and opportunities for event organisers and managers in the complex international sporting landscape, from a grassroots level to elite professional sports organisations and events. Read more

This double degree explores the professional challenges and opportunities for event organisers and managers in the complex international sporting landscape, from a grassroots level to elite professional sports organisations and events.

The addition of project management skills to the Master of Sports Management enables graduates be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector.

About the program

The Master of Sports Management / Master of Project Management has been designed to equip students with the expertise in the planning, implementation and management of sporting projects and programs. The combination degree explores the professional challenges and opportunities for managers in the complex international sporting landscape from a grassroots level to elite professional sports organisations and events. The addition of project management skills enables graduates to access more strategic positions in their organisation and to be responsible for overseeing new initiatives involving the management of scope, time, cost and risk. The program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to develop a career in this unique sector. 

Structure and subjects

The Master of Sports Management / Master of Project Management enables students to integrate project management with sports management, and graduate with two Master's degrees. Various exit options also exist.

View the Master of Sports Management / Master of Project Management - Program Structure and Sequencing

You must complete all of the following subjects:

Learning & teaching methodology

The Master of Sports Management / Project Management comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry. Read more

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media.

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come.

On this course you gain

  • employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
  • a well-developed international/global perspective on the sports industry
  • the conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if

  • you have a sport or business and management related degree
  • you have management experience and an interest in sport or leisure

The course builds on existing study or industry experience to develop the knowledge and skills required for personal and professional development. It equips you for a career in sport management by giving you an in-depth understanding of core aspects of business and finance and building soft skills such as leadership and team working, all underpinned by the latest research in sport management.

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include • Manchester City FC • The International Cricket Council • The Singapore Sports Council • Badminton England • UFC (Ultimate Fight Championship) • Sheffield United FC • Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Our teaching team includes staff with substantial industry, research and consultancy experience, many of whom work in the University’s internationally renowned Sport Industry Research Centre.

Sheffield Hallam are a Skills Development Partner of the Chartered Institute for Managing Sport and Physical Activity.

Course structure

Full-time – one year – two days a week with four taught modules each semester followed by a project

Part-time – typically two years – tailored to your needs where possible and normally one day a week

The course is made up of eight core modules, plus a research or work-based learning project. Modules provide a broad grounding across management disciplines in sport business. Most teaching is in small groups of typically less than 20 people, allowing for close interaction between students and academic staff.

Core modules:

  • Researching sport management (15 credits)
  • International sports marketing and the media (15 credits)
  • Global economics of sport (15 credits)
  • International sports strategy (15 credits)
  • Managing people in sport organisations (15 credits)
  • Sport business consultancy (15 credits)
  • International sport event management (15 credits)
  • Financial skills for business decisions (15 credits)

Optional modules

Choose one from:

  • Research project (60 credits)
  • Work based learning project (60 credits)

Course support

Before you start the course, we supply you with an induction pack that includes a reading list to introduce you to the general management and specialist modules. We also run an induction programme to prepare you for the course.

During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills. We also provide language tuition as needed, if your first language is not English. Dissertation workshops help you to prepare for your dissertation. 

Assessment

  • coursework assignments
  • essays
  • management projects
  • problem solving exercises
  • group work
  • project
  • phase tests

Employability

Graduates of this course have skills that can be applied to commercial, public and non-profit organisations, with career opportunities that include working with • regional, national and international sporting bodies • local authority and voluntary sector sport • sporting clubs • sport leagues • major venues and facilities • event management organisations • sports consultancies • player-agent organisations • sport related government agencies • sponsorship procurement.

If you are already working in sport when you begin the course, you will be in an excellent position to improve your career after graduating.



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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport.

It is ideally suited to the needs of executives within a variety of sport organisations, such as professional sport clubs, governing bodies, media organisations, sport-related businesses, members of supporters’ organisations, and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Management with Sport Management, MSc Sport Management, Governance and Policy, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport.
Visiting speakers include experts from sport businesses, the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. Read more
The sport industry is expected to offer increasing employment opportunities as the industry continues to grow throughout the world. However, alongside this growth has also developed a more competitive labour market and higher expectations of organisations, managers and customers within the sport industry.

WHY CHOOSE THIS COURSE?

The strong specificities of the sport industry (e.g. high media coverage and social resonance, ambiguity of objectives and conflicting logics, multiplicity of stakeholders, uncertainty of outcome, necessary cooperation and co-production between competitors, fans loyalty, volunteerism etc.) require managers with specific skills and expertise, and an in-depth knowledge of sport organisations.

The MSc in Sport Management at the Coventry Business School therefore aims to provide specialist training for sport business managers who are working in the sector or those who are seeking a professional career in the industry. It is also open to graduates in any discipline with no prior work experience and who are looking for the opportunity for employment in any of the many sectors that comprise the sport sector. In this regard, the following objectives have been established:
-To introduce you to a range of concepts and theories that will enable them to critically analyse sports organisations contexts and functions both nationally and internationally
-To explore current trends and key concepts in sport management
-To enable you to further develop analytical and decision-making skills and to encourage reflective practice
-To enable you to recognise, plan and develop appropriate management skills necessary to build contacts in the sport industry and/or gain employment in sport organisations

WHAT WILL I LEARN?

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

The Sport Management course covers a range of subject areas such as:
-Sport organisation and governance
-Sport legal environment and broadcasting
-Sport finance
-Managing people in sport organisations
-Sport marketing and sponsorship
-Facilities and events operations management

You are also given the opportunity to follow optional topics such as:
-Strategic management
-Entrepreneurship and small business
-Developing skills for business leadership
-Market research

HOW WILL THIS COURSE BE TAUGHT?

The Business School provides a specialist management course designed to suit the needs of the sports industry sector.

The MSc course provides the flexibility to allow you to focus within the sports industry on particular sector(s) or skills which support your professional aspirations. It offers opportunities for work-based research and the opportunity to undertake a company internship to gain invaluable work experience in the industry.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MSc in Sport Management provides a direct progression route for students studying undergraduate applied management courses in Leisure, Sport and Tourism to study sport management at a higher level. However, graduates of any discipline (e.g. sport science but also general management, sociology, engineering etc.) who wish to work in the sport industry also have the opportunity to gain a postgraduate degree that offers a global perspective of managing sports organisations.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. Read more
This programme is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport and football sectors.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport, and in the business of football in particular. It is ideally suited to the needs of executives within a variety of sport and football organisations, such as professional football clubs, sport governing bodies, media organisations, members of supporters’ organisations, and government officials with responsibilities in the sport, and specifically the football, sectors, as well as people with a general interest in the sport, football and media industries; or those seeking a broad education in the functioning of the football industry which will act as a platform for securing employment in the football industry or related sector.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management and MSc Sport Management, Governance and Policy.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management of sport with particular reference to the football industry.
Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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About the program. The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry. Read more

About the program

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry.

This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events.

You will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership.

The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations. 

Professional outcomes

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines.

Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels.

You may find employment in the government, community, private and not-for-profit sectors including:

  • Professional sport teams, leagues and affiliated organisations
  • Community service organisations
  • Government sport and recreation services
  • Local, state and national sport governing bodies
  • Major event corporations
  • Sport venue management
  • High performance sport development and player management
  • Sport advertising, media relations, sponsorship and marketing
  • Apparel and merchandising companies
  • ​ Logistics, compliance and financial operations

Structure and subjects

This program has been designed in close consultation with prominent industry professionals to ensure the integrity and contemporary relevance of the degree.

Plus one subject from the following:

* Subject names and structure may change

Learning & teaching methodology

The Master of Sports Management program comprises a combination of lectures, tutorials, seminars, workshops, case studies, field trips, examinations, presentations, internship and industry projects. Students benefit from the extensive professional experience of academic staff in a range of fields, as well as their professional networks.

The program places an emphasis on real-world experience from the first semester. Many of the subjects in the program include industry-based assessment activities that are delivered in conjunction with the sport industry. This inclusion of small projects mirrors the real world contexts in which graduates will be employed and enables students to develop their own advanced professional competencies.

Visiting guests with extensive experience will also participate in field trips, workshops and lectures to provide students with insight into the practice requirements and career opportunities of the industry.



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This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership. Read more

This unique programme encompasses the central functions of corporate, senior and operational management including financial management, governance, corporate strategy, strategic marketing and leadership.

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sports management. The MSc Sport Management has therefore been developed for those with aspirations towards senior or line management positions within the core functional departments of the sports management industry.

At UCFB we bridge the gap between academia and business. In parallel to the academic curriculum run the Employment & Enrichment events; a journey of professional and personal development through learning and knowledge enhancement activities. The Employment & Enrichment events allow access to industry leading guest speakers, business opportunities and additional classes.

The MSc Sport Management is suitable for graduates of all disciplines and for professionals working within the sports industry, in management, marketing, operations or other appropriate areas, and who wish to build on that experience through a structured programme of study.

As a capstone to the MSc Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading organisations such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.

London is a phenomenal opportunity for students to live and learn in a truly global city.

To find out about the Programme Leader for this course, please click here.

Graduates of the MSc Sport Management programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download the MSc Sport Management Programme Specification.

Modules

Our MSc Sport Management modules have been developed in order to give you the best preparation for a leadership career in the wider sports industry.

Semester 1

  • Financial and Human Capital Management
  • Strategic Sports Marketing Management
  • Sustainable Stadium and Event Management
  • Leadership and Influence in Sport

Semester 2

  • Corporate Strategy in a Sporting Context
  • Current Themes in Sports Law

Semester 3

  • Dissertation and Research Methods

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management. The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media.

Read more about Employability at UCFB



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Are you looking to further your career in the sport development and physical activity industry?Southampton Solent’s Sport Development and Management master’s programme will help equip you with the knowledge and critical thinking skills to synthesise theories and research to become a successful evidence informed practitioner. Read more

Are you looking to further your career in the sport development and physical activity industry?Southampton Solent’s Sport Development and Management master’s programme will help equip you with the knowledge and critical thinking skills to synthesise theories and research to become a successful evidence informed practitioner.

The course curriculum uses engaging methods of teaching, such as learning through case studies so students learn to apply theories and research to relevant practice. Students are involved in critically evaluating practice and are supported through their engagement with formative assessments which help to assess their knowledge and understanding. 

The core units encourage students to critically apply theories, concepts and frameworks in sport development and sport policy, as well as analyse key approaches to monitoring and evaluation for sport. Students engage in debates and critical evaluation of the local, national and international context of sport and health and explore the role of sport in addressing broader social change outcomes, along with the role of physical activity in public health agendas.

Students are also able to tailor the course towards their own specific career ambitions with optional units allowing them to focus on key specialisms such as sport marketing, media and youth sport.

Research led teaching is embedded at Solent and is a key element of the course curriculum on this master’s programme. Students are expected to contribute to knowledge within the discipline through engaging in a research project and writing a research paper.  

What does this course lead to?

The skills you’ll develop on this course will open up a number of career opportunities for sport management within a wide range of sports. The ability to specialise through the optional units mean you can pursue areas such as sport marketing, media, international sport and youth sport to fit with your own career ambitions.

Who is this course for?

This course is ideally suited to those who wish to further their career in the sport and physical development sector. The optional units allow students the opportunity to specialise in areas of specific interest.

What you will study

Core units

  • Monitoring and Evaluation
  • Theory and Practice in Sport Development
  • Sport Policy and Practice
  • Research methods
  • Research Paper

Options 

Choose one from: 

  • Wellbeing in Youth Sport
  • International Sports Marketing and management

or

  • Professional Practice
  • International Sport, business culture and the media

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, wi-fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Your future

Graduates from this master’s degree will be well-prepared to pursue senior and management roles in areas such as:

  • Sport governance
  • Sport development
  • International sport development
  • Sport for social change
  • Business development in sport
  • Public health
  • Education
  • Sport management

Industry links

Staff within Solent’s sport education and development programme area have existing links with local partners, including the Saints Foundation and EduMove. Staff also have relevant sector experience enabling them to discuss how theory can be applied in practice and understand the challenges of working within the sector. These current partnerships support you to practically apply theories, models and concepts developing the core skills needed for meaningful community engagement and professional practice in the relevant sectors.

Placements

Students will be encouraged and supported to gain work experience and placements, although this is not a requirement of the course. The course team have a number of partnerships locally; or students who are currently in relevant professions can use this experience to enhance their learning by developing their understanding of the link between theory and practice in the workplace.



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