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Masters Degrees in Tourism, Spain

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The main aim of this 60 ECTS credits Master is to provide advanced education in the strategic management and marketing of destinations and tourist territories. Read more
The main aim of this 60 ECTS credits Master is to provide advanced education in the strategic management and marketing of destinations and tourist territories. The programme specifically aims at capacitation, innovation and leadership in the competitive and sustainable development of tourism, based on the recognition of its economic, social and cultural complexity and importance.

The study programme of this Masters Course in the Management of Tourism Destination thus covers conceptual, analytical and critical knowledge on the management, planning and governance of destinations, and their promotion and communication face to the main trends that define the present and future evolution of leisure and mobility in their productive and entrepreneurial dimension as well as social phenomena.

Student Profile

The University master's degree in Management of Tourism Destinations aimed at students that want to be trained on the regional management of tourism, with a particular focus on local tourism systems (destinations), using innovative concepts, techniques and instruments derived from fundamental advances in tourism studies over the last decade, cases of success and the experience of leading researchers and professionals at the global level.

Career Opportunities

Graduates in the University master's degree in Management of Tourism Destinations are capable of working in:
Field 1:
-Planner and Strategic Manager of Tourist Destinations
-Manager of Destinations
-Manager of Destination Development and Quality Plans
-Director of Destination Programmes
-Technician for Tourism Planning

Field 2:
-Corporate Director of Organisations
-Manager of Non-Profit Organisations in Tourism
-Director of Business Tourism Group (hotel chain, intermediation, leisure corporations,...)
-Director of Tourism Company
-Director of Tourism Division in a Business Group

Field 3:
-Director of Tourism Product
-Manager of Specific Products
-Technician for Tourism Product Development

Field 4:
-Operational Director
-Director of Information, Promotion and Tourism Commercialisation
-Director of Product in an Organisation
-Director of Management Areas

The research fields that the master's degree tries to cover are the following:
Field 1:
-R+D+I manager
-Consultant/Adviser
-Analyst

Field 2:
-Professor/Research Assistant
-Professors who teach tourism at different levels with a strong international perspective
-Researchers accredited by the academic structure, doctors

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The Erasmus Mundus Master on Wine Tourism Innovation (WINTOUR) offers a truly integrated study programme which combines the expertise in Tourism and Oenology of three universities and regions. Read more
The Erasmus Mundus Master on Wine Tourism Innovation (WINTOUR) offers a truly integrated study programme which combines the expertise in Tourism and Oenology of three universities and regions: Rovira i Virgili University (URV, Spain), University of Bordeaux (UB, France), and University of Porto (UP, Portugal). These universities are located in highly attractive touristic areas, recognised with the label of human heritage by UNESCO, and with a long tradition on wine, producing speciality wines, such as sparkling, fortified, aged red and sweet wines. The training programme is clearly multi-disciplinary and also multisectorial.

The WINTOUR programme is structured in 120 ECTS divided in two years and 4 semesters. The first 3 semesters are taught each in one University (URV, UB and finally UP), and the last semester is devoted to the final internship which is developed in one of the associated partners' facilities, mostly from the non-academic sector. Thus, students have a common track of 90 ECTS, and a final professional Internship for the development of the Master Thesis of 30 ECTS, where students have to develop a project related to the skills acquired.

The teaching programme includes modules on Wine Tourism and Marketing, Wine Making (mostly focused in sparkling, aged, sweet and fortified wines), Wine heritage, and three different types of internships (on winemaking, marketing, and oenotourism), with the active participation of the non-academic partners in the student training.

Student Profile

The WINTOUR programme is aimed at preparing broadly trained and highly adaptable and qualified professionals in the tourism and wine industries in order to promote innovative wine tourism developments which will generate added value through the increased income and recognition of this sector. The programme covers the absence of a new profession that requires multi-disciplinary and multi-sectorial knowledge and training, while increasing their understanding of wine making and tourism management. High-quality practical training in entrepreneurship and company management is provided by involving the students in internships in the non-academic sector.

Career Opportunities

Graduates may be eligible for positions in the following areas:
-Private sector: creation of start-ups and business initiatives taking wine as a tourist attraction and tourism as a means for promoting wine and wine regions; management of the international activity of private firms from the wine industry in relation to their marketing strategy and development of wine tourism activities; specialized consultancy in the design and development of new strategies for increasing the competitiveness of the wine sector.
-Public administration: positions in public organizations responsible of the planning, management and promotion of wine tourism products at local, national and international level.
-Research and teaching: participation and leadership of multidiscipliar research teams in the fields of oenology and tourism, either in public or private research organizations.

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Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. Read more
Tourism is the fastest growing industry in today’s business world and companies continue to require academically qualified managers to afford them an insight into the industry. This major explores the theories, practices and business models that make up the tourism and leisure field. Focusing on the development of executive skills and strategic aptitudes, this program will deliver the key competencies required in the industry while developing your understanding of international and intercultural management needs.

Course structure

The MBA in Leisure & Tourism program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1

(18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Tourism Management (3 | 4)
Strategic Tourism Marketing (3 | 4)
Environments of Tourism (3 | 4)
Culture & Cross-Cultural Management in Tourism (3 | 4)
E-Business in Tourism (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

1. Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.

2. Look at business from the point of view of both the consumer and the service provider.

3. Explore issues that concern host-visitor relationships.

4. Study the major processes within marketing through case studies and class discussion.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Hotel chain executives
Tourism bureau directors
Resort managers
Event and conference executives

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Start your future in International Hospitality and Tourism Management. Our International Hospitality and Tourism Management MBA Program offers ideal locations for students and professionals in the fields of business, hotel/restaurant management, tourism or related areas who wish to earn an advanced business degree. Read more
Start your future in International Hospitality and Tourism Management . Our International Hospitality and Tourism Management MBA Program offers ideal locations for students and professionals in the fields of business, hotel/restaurant management, tourism or related areas who wish to earn an advanced business degree.

The MBA program with a concentration in International Hotel and Tourism Management may be completed in just 15 months.

About the Course

The 45 credit program leading to the MBA degree in International Hospitality and Tourism Management may be completed in a minimum of one year and a half. Students may transfer from one campus to the other and complete their degree requirements. Students with bachelor’s degrees in other fields may need to complete MBA preparatory courses. This program may also be completed online.

Graduates of the MBA in International Hospitality and Tourism program will be able to:
-Analyze and interpret the impact of global issues facing hospitality managers.
-Assess the potential impact of hospitality operations on the operating environment.
-Demonstrate multicultural sensitivity and awareness to global issues, opportunities and sustainability.
-Create an appropriate strategic plan for a hospitality enterprise.
-Demonstrate understanding of other businesses operating within the broader tourism context and hypothesize their impact upon hospitality enterprises.

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This life-changing programme will give you the training and tools you need to have a successful and international career in the hospitality & tourism sector. Read more
This life-changing programme will give you the training and tools you need to have a successful and international career in the hospitality & tourism sector. This programme was one of the top contenders for the MKG Worldwide Hospitality Awards in the “Best innovation in an educational programme” category.

Programme Objectives and Benefits

‌• Build a career in the hospitality & tourism industry.
‌• Get an international overview of the industry
‌• Have the opportunity to work with top players in the area
‌• Enhance your profile with strong managerial skills
‌• Add value to your CV by levaraging a highly ranked business school like ESCP Europe

Our Programme Targets Your Expertise

Introduction to Hospitality and Tourism

‌•T‌ourism and Global Economy
‌•Tourism Panning and Development
‌•Entrepreneurship
‌•Strategic Intelligence
‌•Food and Beverage Management

Management/Business Orientated Modules

‌•Marketing Decision Making for Tourism and Hospitality
‌•Performance Management
‌•Financial Accounting
‌•Financial Management
‌•Human Resources Management

Hospitality and Tourism Management Tools

‌•Event Management
‌•Management Information Systems in Tourism and Hospitality
‌•Y‌ield Management
‌•Quality Management

Why Choose Us

Established in 1819, ESCP Europe http://www.escpeurope.eu/ is the oldest and one of the most important business schools in the world. Its mission is to develop the next generation of transnational business leaders, preparing them to embrace the opportunities offered by cultural diversity.
Only 1% of all Business Schools worldwide are triple-accredited, ESCP Europe is one of these, with EQUIS, AMBA and AACSB.

‌• A life-changing programme that will give you the training and tools you need to stand out from the rest in this industry
‌• An international programme that brings together leading perspectives and experiences from Europe, Latin America and US
‌• The International Consultancy Project and the Professional Development Programme at Cornell University will help you to develop a successful career in the sector
• A personalized and human experience with a world class faculty, professionals and staff members
• Discover one of the top contenders for the MKG Hospitality Awards (Best innovation in an educational programme category)

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The Master in International Tourism and Hospitality Management. consists of giving knowledge about the Tourism sector and human capital management and its influence in the tourist market, as well as encouraging innovation and evolutionary improvements in this area. Read more

The Master in International Tourism and Hospitality Management consists of giving knowledge about the Tourism sector and human capital management and its influence in the tourist market, as well as encouraging innovation and evolutionary improvements in this area.

Train professionals specializing in the management of tourism in all its areas, products and servicesManage competencies in hospitality services.

Analyze the tourism market and its implications

Generate competencies for the management of innovation processes

Generate competences in the Legal and Financial area of the tourism sector

Generate administrative management competencies

Develop a business plan related to the sector

  • You can find more information on Modules and the program structure here.

Fantastic Internship Opportunities

Thanks to our sophisticated system you can get your internship in a very short time. Since we cooperate together with over 400 hotels and tourism companies, we are able to offer internships all year long. You will receive:

An Internship program in a Tourism company as well as an Internship in a hotel in Spain which includes:

Accommodation / 3 Free meals per day / Monthly remuneration / International Experience / Personal Support 24/7

How to Apply

For more information please fill out the enquiry form below or you can find more information on how to apply here.

Contact

If you would like to speak to someone at Barcelona Executive Business School please fill out your information and someone will be in touch as soon as possible.



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The objective of this interuniversity master's degree (Universidad de Granada and Universitat Rovira i Virgili) is to provide multidisciplinary training for professionals and researchers in all areas of territorial organisation, planning and management. Read more
The objective of this interuniversity master's degree (Universidad de Granada and Universitat Rovira i Virgili) is to provide multidisciplinary training for professionals and researchers in all areas of territorial organisation, planning and management. This allows students to achieve other aims which enable them to:
-Achieve skills and knowledge to exercise leadership to face regional challenges and promote sustainable development.
-Specializing in strategic planning (local development projects, urban planning and mobility), as well as the prospective analysis of scenarios.
-Training in GIS, digital mapping and spatial analysis techniques applied to fields such as landscape prospective planning, network analysis, geo-marketing, etc.
-Qualify for integration in public administration and private business. It also provides guidance on the preparation for future students to research

Student Profile

The master's degree is aimed at:
-Graduates in social sciences and law, environmental sciences, architecture and engineering and other knowledge areas with a territorial perspective.
-Professionals from the public administrations (town councils, district councils, provincial councils, regional government) or from the private sector (consultancies, bureaux) who are engaged in work relating to leadership and territorial planning but who do not possess a specific qualification in the knowledge area.

Although it is not a specific requirement for the master's degree, it is recommended to have knowledge of geographic information systems (GIS), particularly the program ArcGIS. Those prospective students who do not certify it, they must enrol in an online ArcGis course before the lectures start.

Career Opportunities

Positions and experts in the public administrations or private sector (environmental and territorial consultancies) in the fiels of territorial, urban, sectorial and strategy planning, territorial management (social conflicts, landscape, heritage resources, mobility, legal experts, geomarketing and prospective) and Geographic Information Systems (GIS) applied to territorial planning and management and planning, governance and territorial leadership from the autonomy and the self-occupation.

The master's degree also opens doors to possible careers in teaching and basic and applied research in public and private universities.

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