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Masters Degrees in Sport technology, Spain

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PROGRAM OVERVIEW. The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry. Read more

PROGRAM OVERVIEW

The Certificate in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.

The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.

The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.


FACULTY

Confirmed Speakers for the program include:

  • Joaquim Cardona - Former Head of Digital Business at FC Barcelona
  • Claudio Borges - Digital Business, CRM and Analytics Manager at City Football Group (Manchester City, NYCFC, Melbourne FC)
  • Richard Clarke - Former Managing Editor at Arsenal FC
  • Marios Christodoulou - Operations Manager at APOEL FC
  • Matthew Buck - Director of Player Management at The PFA (Professional Footballers' Association)
  • Grant Downie, OBE - Head of Performance at the Academy of Manchester City FC
  • Bas Schnater - Fan Engagement, CRM & Digital at AZ Alkmaar
  • Pedro Iriondo - Senior Consultant - Senior Business Consultant Sports Practice - KPMG Football Benchmark
  • Mario Leo - CEO and Founder -Result Sports 

*Additional speakers will be announced soon. For latest information visit: http://www.sbibarcelona.com/events/postgraduate-in-football-business-management


COURSE CURRICULUM

TERM 1

1. Introduction to the Business of Football

2. Football Marketing & Sponsorship – Part I

3. Football Marketing & Sponsorship – Part II

4. Stadium Management and Club Operations in Football

5. Financial Management in Football

TERM 2

6. Digital Business Management in Football

7. CRM and Data Analytics in Football

8. Football Fan Engagement and Community Relations

9. Media and Communications in Football

10. Emerging Markets in Football

TERM 3

11. Performance Management in Football

12. Football HR and Career Management

13. Player Representation in the Football Industry

14. Football Law and Legislation

15. Athlete Brand Management in Football

16. Final Project

ADMISSION PROCESS

Admission Procedure

1. Fill out online registration form

2. Upload your CV and cover letter to our website (in English)

3. Complete payment online of application fee of 750 Euros

4. Personal Virtual Interview with Program Director(s)

A member of our academic team will contact you in writing within 48 hours to inform you if you have been accepted to the program.

5. Enrollment Process (if accepted in program after personal interview)

6. Payment of outstanding course fee: 6,750 Euros

*Application fee is non-refundable, unless a candidate is not accepted to the program.

COURSE PROSPECTUS

To download course prospectus click here: https://sbibarcelona.lpages.co/prospectus/



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