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Masters Degrees in Market Research, Spain

We have 3 Masters Degrees in Market Research, Spain

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The MSc in Business Research is a one-year programme which provides students with advanced training in the research skills, techniques and methodologies to conduct their own research in business. Read more

Overview

The MSc in Business Research is a one-year programme which provides students with advanced training in the research skills, techniques and methodologies to conduct their own research in business. The programme can also be taken part-time over two years.
Students who successfully complete the master will have developed the knowledge and skills to begin the preparation of a doctoral thesis and may therefore request admission to the PhD in Business. Attainment of the MSc degree also prepares students for careers in research and policymaking in the public and private sectors. You must note, however, that it is a research-oriented programme and not a professional MBA.
The programme attracts students from around the world. A typical class profile has a percentage of international student of over 60%. As the master is taught in Spanish (55%) and English (45%), a good command of both languages is needed.
The MSc in Business Research offers international research excellence in business administration and management. It also provides the means for students to develop skills and abilities in research that meet the highest standards. Students are exposed to a rich training curriculum as well as a wide offering of master classes, research seminars, workshops and conferences. These offerings shape academic skills and at the same time create sensitivity for practical business opportunities and challenges.

You can find more information on the programme content here: http://www.ub.edu/business-school/msc-in-business-research/#phdb-programmecontent053b-d05d

Students must complete 60 credits comprising 30 core course credits and 30 free-elective credits. Given its research orientation, the master degree requires a teaching model that combines a practical approach with master classes, which provide the conceptual foundations of business research. Lessons in the computer room are essential in order to master statistical techniques and databases.

Career Opportunities

Students who successfully complete the master will have developed the knowledge and skills to begin a doctoral thesis and may therefore request admission to the PhD in Business. This is one of the most popular career choices for MSc in Business Research graduates. In fact, the master is intended to serve as a foundation for doctoral research, which in turn constitutes the first step towards an academic career.
Not all students decide to follow this route, though. Some prefer to make the transition to the labour market straight after finishing their master degree and others wait until they have completed their doctorate. According to data provided by the Catalan government, 95.4% of all PhD social sciences graduates find a job in less than three years, and the unemployment rate is below 3.3%. Therefore, the MSc and the PhD allow students to improve their position in the job market.
The Faculty of Economics and Business has a dedicated Careers Services office, which offers guidance and facilitates employment for graduates. It manages the Job Bank, where companies post job offers and available work placements. The Career Services office also works to strengthen students’ entrepreneurial skills and offers the Coworking Space as a place for developing projects and sharing ideas and strategies.

You can find more information on career opportunities here: http://www.ub.edu/business-school/msc-in-business-research/#phdb-careers053b-d05d

Funding

The University of Barcelona offer various options for funding across postgraduate and doctoral study.

You can find more information on available funding here: http://www.ub.edu/web/ub/en/estudis/suport_estudi/beques_ajuts/beques_ajuts.html

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Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. Read more
Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. You can become the consumer and market expert who drives product, marketing, strategy decisions. You will get in depth training and experience in consumer psychology, consumer research, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start successful career.

Market research is one of the fastest growing job categories. Consumer experts can be found across sectors (For-Profit, Non-Profit, Governmental, Military), industries (consumer goods, high-tech, health, manufacturing, etc.), and types of organizations (startups, small and medium-sized companies, and large corporations).

Quick Facts

Length: 10 Months

Language of Instruction: English

Campus: Madrid

Profile: Recent Bachelor graduates and Young Professionals with 2-6 years of professional experience (Professional experience is reviewed on a case-by-case basis)

Start Date: October

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Master in Marketing. This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Read more

Master in Marketing

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Focusing on the development of critical-thinking and executive skills, this program will deliver solutions for marketing challenges while developing the student’s understanding of marketing practice.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Learning Outcomes

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success by creating competitive marketing strategies. Students will also:

1. Investigate the impact of political, economic, sociocultural and physical environments in marketing practice and how to manage this.

2. Understand the relationship between the customer and the company.

3. Learn analytical, strategic and operational marketing competencies.

4. Study the major processes within marketing through case studies and class discussion.



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