Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-ﬁrst reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
You can download the program prospectus here.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
KEY BENEFITS OF THE PROGRAM INCLUDE:
To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.
The well-rounded curriculum is divided into four terms that cover the following areas:
TERM 1 - SPORTS BUSINESS IN DIGITAL
1. Introduction - why sport is most disrupted of all industries
2. The new consumer and fan
3. New sport business responsibilities
4. Digital technologies and their impact on sports business explained
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Data and Analytics
- New technologies: Virtual Reality, Augmented Reality & Artiﬁ cial Intelligence
TERM 2 - ACHIEVING DIGITAL MATURITY
1. What is Digital Maturity
2. Obstacles to achieving Digital Transformation
3. Digital Transformation Success Factors
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
- Fan-centered Design
- Corporate requirements - Finance, IT and Marketing
- Open Innovation (including special feature on Innovation best practice)
TERM 3 - BECOMING A SOCIAL BUSINESS
1. What is a Social Business
2. Social Leadership
3. Socially Inspired Trends
- Digital Marketing Models
- Digital Marketing Capabilities
- Digital Media and the changing broadcast landscape
- Crowd sourcing, Recruitment, Employee Ambassadors
- Social Media Platform Selection
- Social Media Best Practice
- Sponsorship and monetizing social media
- Mobile Apps
- Esports - industry analysis and opportunities for traditional sports
TERM 4 - DATA STRATEGY AND MARKETING WITH ANALYTICS
1. How Data is transforming business
2. Characteristics of Data high-performers
3. Planning for data mastery
- Developing a Data-driven culture
- Data and Analytics best practices and case studies
- Attracting and retaining Data and Analytics Talent
- Innovating with Data
- Sources of Fan Data and Customer Data Platforms
- How Big Data drives Marketing Success in Sport Organizations
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the ﬁ rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-ﬁrst reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
2. Click on the button "Secure your spot here"
3. Fill out online registration form on this page
4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.
5. Once the application fee has been paid a member of our team will contact you to confirm your registration.
6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.
IMF Business School and Deloitte, in collaboration with Camilo José Cela University, have developed the Executive Master in Cybersecurity in face-to-face mode, whose main objective is for the student to acquire a broad knowledge in computer security, cyber intelligence, audits, malware and hacking. .. to be able to mitigate the possible cyber attacks to their organizations.
This master's degree, aimed mainly at professionals with experience in systems engineering or in the world of programming, who seek to turn their career and specialize in the world of cybersecurity.
This program has 136 hours of face-to-face training in Madrid, which will work with a theoretical-practical methodology through real cases, conferences with professionals of the sector and seminars, enhancing Networking.
Students who successfully complete this program will obtain a Dual Degree from the Universidad Camilo José Cela and a Master's Degree from the IMF Business School. They will also get a Deloitte CyberSOC Degree and 3 Deloitte Associate level certifications for Safe Development, Ethical Hacking and Forensic Analysis. They will have at their disposal all the advantages of MFI:
In recent years the number of companies that decided to invest in protecting against cyber attacks has increased by 33%. A recent report by the European Union plans to create almost 1 million jobs related to cybersecurity 2020. And in 2015 cybersecurity has been identified at the World Economic Forum as one of the major risks in the world economy.
Therefore, given the growing demand for skilled professionals, IMF Business School, Deloitte and the University Camilo Jose Cela, have developed this Master in Cybersecurity, who manages to accommodate the needs of stakeholders, opting for an online high-level training with the ease of do it from anywhere. It is the only fully online master market 60 ECTS and supported by a University Moreover, the best students will be selected by Deloitte to perform CyberSOC internship at Deloitte, with high rates of joining Deloitte after completion.
This Master enables you to:
Get a comprehensive and thorough knowledge in disciplines such as Cyber Intelligence, malware analysis, technical audits of systems and networks (ethical hacking), forensic analysis and management of security incidents, secure web application development and monitoring and correlation of security events (SIEM through technologies).
MFI offers a flexible methodology adapted to your needs, whatever your geographical location or time availability. This master can be studied under:
All contents are fully updated and have great technical, easily understandable and with a clear practical vocation rigor. In addition, IMF offers you:
Continuous assessment as advances in the study of the Master.
Each module will be assessed by combining online and development of case examination; overcoming will free each subject.
Likewise, obtaining the titles of Master of IMF and Masters from the University Camilo Jose Cela, subject to overcoming the trials of each module (continuous assessment) without final examination, and conducting a Final Project Master.
According to a recent report by the European Union, it is expected to create one million jobs in the area Cybersecurity 2020.
At the end of our master you will be ready to serve as:
Guaranteed internships in companies
IMF Business School, through its website and Employment Practices ensures students of the Masters in Cybersecurity, practices in companies. Query conditions.