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Masters Degrees in International Marketing, Spain

We have 7 Masters Degrees in International Marketing, Spain

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

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This Master’s offers future managers the appropriate expertise to recognise international business opportunities and to design and implement international business strategy, taking into account the key elements of international management (marketing, finance, human resources, etc) of each country. Read more
This Master’s offers future managers the appropriate expertise to recognise international business opportunities and to design and implement international business strategy, taking into account the key elements of international management (marketing, finance, human resources, etc) of each country.

The programme trains participants to become specialists in international business management by emphasising the uniqueness of the global geographical areas and developing the necessary skills for working in multicultural teams.

Programme

• Module: Advanced Topics in Global Management

- International Strategy
- International Marketing
- International HH.RR and Career Development
- International Economics and Law
- International Finance and Tax Systems

• Module: Doing Business in International Markets

- Doing Business in Asia
- Doing Business in Ibero America
- Doing Business in Europe
- Doing Business in US/Canada, Africa and Oceania

• Module: Sustainability and responsible innovation in an interconnected world

• Module: Internship

• Module: Final Thesis

Total: 60 ECTS

Professional Careers

Graduates of this programme are provided with the skills to assume responsibilities in:

- Multinational companies with international experience – in all areas and operational levels
- Small and medium-sized enterprises with an international vocation – mainly in general management and international departments
- Private consultancy or advisory services, foreign trade, international departments, overseas branches of banks, or official trade representatives
- Public or semi-public institutions supporting internationalisation: chambers of commerce, support institutions of internalisation (ICEX, governments, etc).

The Deusto Business School Career Services Department aims to foster contact with business and equip participants in the official Master’s programmes with tools to improve their employability.

Start date: September 2016

Duration: 1 year

Place: Spain / San Sebastian



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An accredited postgraduate programme that places digital transformation at the centre of marketing strategy and practice. Read more
An accredited postgraduate programme that places digital transformation at the centre of marketing strategy and practice. Programme that comprises six months of full-time coursework and projects including an international seminar, followed by an internship lasting at least four months and the completion of a professional thesis that will be defended at the end of the programme.

Programme Objectives and Benefits

‌•Build a career in the marketing and digital media sector
‌•Get an international overview of the industry
‌•Have the opportunity to work with top players in the area
‌•Enhance your profile with strong managerial skills
‌•Add value to your CV by levaraging a highly ranked business school like ESCP Europe

Why Choose Us?

Established in 1819, ESCP Europe http://www.escpeurope.eu/ is the oldest and one of the most important business schools in the world. Its mission is to develop the next generation of transnational business leaders, preparing them to embrace the opportunities offered by cultural diversity.
Only 1% of all Business Schools worldwide are triple-accredited, ESCP Europe is one of these, with EQUIS, AMBA and AACSB.
An international programme that brings together leading perspectives and experiences from Europe, Latin America and US
• A 'learning by doing' programme wich allows you to develop your professional skills, network and career.
• A personalized and human experience with world class faculty, professionals and staff members

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The. Master in Internationalization of Companies and Access to New Markets. will provide you with the necessary tools to implement the internationalization in your own company. Read more

The Master in Internationalization of Companies and Access to New Markets will provide you with the necessary tools to implement the internationalization in your own company. The target of such program is:

  • To step up company internationalization and to promote foreign trade activities.
  • To develop a wide perspective and comprehension framework of all the aspects integrating entrepreneurial relations at an international level.
  • To provide professionals and companies with practical and useful tools and guidelines, from both a strategic and operational point of view, aimed at managing the internationalization challenge in a secure and successful way.
  • To serve as an engine and turning point for companies and professionals to carry out their internationalization plan, especially small and medium enterprises.
  • To bring in solutions in all sectors involved, from both a commercial (trading, documentation, payment methods, risk protection) and operational point of view (logistics and global operations).
  • To mean a quality and personal improvement for all participants, and to contribute to the development of their technical skills, as well as for them to be able to grow at a personal and managing level. Such aspects will be key for them to carry out their company tasks.
  • To raise professional and entrepreneurial concern in relation to international trade activities.

Modules of the Program

Module 1: Management of International Strategy - 9 Credits ECTS

Module 2: The structure of the international market. International trade management - 6 Credits ECTS

Module 3: International Marketing - 6 Credits ECTS

Module 4: Global Logistics Operations - 6 Credits ECTS

Module 5: Financial and Economic International Management - 6 Credits ECTS

Module 6: Access to New Markets - 6 Credits ECTS

Module 7: Managing Human Resources in an International Environment - 6 Credits ECTS

Module 8: Final Master’s Project - 15 Credits ECTS

Professional Career Opportunities Having completed the master

As Director of Foreign Trade, Business Area Director, Officer or CEO, you will be fully trained for:

·    To promote the internationalization of the company and foreign trade activities.

·    To develop a broad vision and a framework for understanding the various elements for worldwide business relations.

·    To provide professionals and companies useful tools and performance standards, both strategic and operational, to govern security and guarantee the success of the internationalization.

Double Accreditation

When finishing the Master in Internationalization of Companies and Access to the New Markets, you will get a Master degree given by the BEBS “Barcelona Executive Business School” and University of Murcia.

The University of Murcia (in Spanish: Universidad de Murcia) is the main and the largest University in Murcia, is the third oldest university in Spain with more than 34,000 students. Is a University with Nacional and International recognition. It belongs to the Campus of International Excellence program in the project "Campus Mare Nostrum".

Contact

If you would like to speak to someone at Barcelona Executive Business School please fill out your information and someone will be in touch as soon as possible.



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Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Read more
Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Additionally, under our guidance, people will not only understand but learn how to implement decision-making skills in order to elevate the existing level of the organization under their Management to a higher level of productivity and market orientation.

This course is not exclusively for “Tech Guys”, but is available for anyone who would like to be equipped with the tools to become a leader of the digital procedures of a company. No company can avoid this change and therefore all businesses must adapt their workflows to continue to compete in the current market. What Zigurat does is offers you the possibility of not only getting ahead in this marketing adjustment but rather to pioneer this movement.
This Global program has the potential to become the new MBA for the Business Sector.

In collaboration with IBM, Sabis, Elogia, Setesca ...

Goals

We have the tools and the capacity. We are the geniuses of the new era and as such we must reach out to others and overcome all the limitations imposed by humanity.
We have the power and with that, the world at our fingertips. We are unified in our desire to defeat such limitations. We are the new definition of billionaire. With our connection and our capacity to discover and evolve we can and will be the most competitive product in the market.
This is more than a conventional masters program. This course will guide you through one of the most epic changes in our era – the 4th revolution.
We will penetrate different market sectors, and for each of them, highlight the fundamental changes in each process including human resources practices and technological tools. Thereafter, we will demonstrate how to use such progress, implanting them into your business regime and converting your work ethic from “traditional” to a more progressive current way of working.
What will you be capable of doing?

By the end of this course you will understand how to apply the best plethora of collaborative and digital tools to improve your business strategies and processes.

Content Program:

Module 1: Competitive models
Module 2: Digital Business model
Module 3: Omnichannel marketing and sales models
Module 4: Digital maturation analysis of the organization and strategic model
Module 5: Basic people skills and competences
Module 6: Management and innovation models
Module 7: Transformation of the value chain: Purchasing
Module 8: Transformation of the value chain : Logistics
Module 9: Transformation of the value chain: Production
Module 10:Transformation of the value chain: Distribution
Module 11: Transformation of the value chain: Marketing
Module 12: Transformation of the value chain: FICO
Module 13: Transformation of the value chain: Information Technology
Module 14: Transformation of the value chain: Human Resources
Module 15: Cybersecurity and Digital Business Security
Module 16: Digital business enablers (IoT, BlockChain, BigData, Predictive, AI)
Module 17: Collaborative models
Module 18: Predictive models and advanced data analysis
Module 19: Industry 4.0
Module 20: Impact of electrification and sustainable consumption

International Summit
3 days in Barcelona

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The objective of the Master's Degree is to respond to two types of training demands. On the one hand, aims to train professionals who combine analytical skills and practical knowledge in the field of international markets. Read more
The objective of the Master's Degree is to respond to two types of training demands. On the one hand, aims to train professionals who combine analytical skills and practical knowledge in the field of international markets. At the same time, they acquire leadership skills. Thus, students complement their theoretical learning with practical strategies related to internationalization and / or innovation, international financial markets operating rules and technical analysis of the international situation.

On the other hand, those candidates who chose the specialization of Investigation acquire the proper knowledge and skills to prepare a doctoral thesis in the field of the economy, especially in topics related to international economic relations and public policy in this area with emphasis on advanced quantitative techniques. This means go in depth the different phases of the process of scientific research, from advanced search and processing of data to be published in scientific journals of research results.

Student Profile

Students who wish to take this master's degree should be motivated to acquiring a deep knowledge of the functioning of international markets. The master's degree is also aimed at those students who are curious about the economy (local, national or international) and who want to undertake in this area.

Career Opportunities

Graduates in University Master's degree in International Markets are capable of working:
-Managers in international companies or companies that are planning to operate abroad.
-International markets analysts in consulting companies
-Heads of International Strategies Departments in companies and non-profit organizations
-Professional employees of international organizations
-Advisers in local or/and regional institutions facing global challenges
-Professors and/ or Researchers in Universities or research centres in International Economics (Research Track)

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The Executive MBA is a face-to-face programme taught over a single academic year, from October to September, which provides experienced professionals (entrepreneurs… Read more

Overview

The Executive MBA is a face-to-face programme taught over a single academic year, from October to September, which provides experienced professionals (entrepreneurs, businesspeople, general managers and middle-management staff in any company area) with a comprehensive, integrated understanding of the management techniques and executive skills involved in business organization and administration in today’s complex, competitive and dynamic market.
The programme attracts professionals from around the world. A typical class profile has a percentage of international students of over 90%. The official language of the master is Spanish and good command of the language is needed.
The objective of this programme is to provide training that enhances the careers of the new leaders needed in today’s society. Our teaching staff comprises renowned university professors and working professionals with long and successful track records. Our methodology is practical, active and highly participatory, using case studies, debates, tutorial sessions, expert lectures and simulations. The structure of this demanding Executive MBA is broken down into nine modules, which will ultimately lead students through the completion of a successful business plan.
Lectures take place in the evenings and occasionally on Saturday morning, allowing students to combine lectures with their work.
There are 24 student vacancies every intake. The small classes ensure a personal approach and direct contact between lecturers and students.
You can find more information on the programme content here: http://www.ub.edu/business-school/executive-mba/#phdb-programmecontent053b-d05d
The teaching staff from the Executive MBA is formed mostly by lecturers who are company executives with extensive practical experience in renowned companies and organisations. Furthermore, the fact that the programme belongs to a public university fosters the cooperation between real professionals and researchers with an outstanding trajectory in the academic world.
Professors from the University will provide students with the significant theories and trends, knowledge which is essential for future leaders; while CEOs, managers, entrepreneurs and other executives will offer the practical experience that they have gained in their organizations.

Funding

The European Talent Scholarships offered by the UB Business School is a scholarship scheme aimed at European students of the Executive MBA programme with an outstanding profile and the skills needed to become a leader that will have an influence on business in the future.
Students may apply for a grant of 50% of the tuition fees of the Executive MBA programme at the University of Barcelona (fees are not included).  Only two grants will be awarded.
Scholarships are awarded to candidates with an EU citizenship that have already been admitted to the Executive MBA. Applicants must have a successful professional career in business, entrepreneur initiative and innovative vision.
You can find more information on funding and fees here: http://www.ub.edu/business-school/executive-mba/#phdb-feesandfunding053b-d05d

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