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Masters Degrees in International Marketing, Spain

We have 9 Masters Degrees in International Marketing, Spain

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

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This Master’s offers future managers the appropriate expertise to recognise international business opportunities and to design and implement international business strategy, taking into account the key elements of international management (marketing, finance, human resources, etc) of each country. Read more

This Master’s offers future managers the appropriate expertise to recognise international business opportunities and to design and implement international business strategy, taking into account the key elements of international management (marketing, finance, human resources, etc) of each country.

The programme trains participants to become specialists in international business management by emphasising the uniqueness of the global geographical areas and developing the necessary skills for working in multicultural teams.

Programme

• Module: Advanced Topics in Global Management

- International Strategy

- International Marketing

- International HH.RR and Career Development

- International Economics and Law

- International Finance and Tax Systems

• Module: Doing Business in International Markets

- Doing Business in Asia

- Doing Business in Ibero America

- Doing Business in Europe

- Doing Business in US/Canada, Africa and Oceania

• Module: Sustainability and responsible innovation in an interconnected world

• Module: Internship

• Module: Final Thesis

Total: 60 ECTS

Professional Careers

Graduates of this programme are provided with the skills to assume responsibilities in:

- Multinational companies with international experience – in all areas and operational levels

- Small and medium-sized enterprises with an international vocation – mainly in general management and international departments

- Private consultancy or advisory services, foreign trade, international departments, overseas branches of banks, or official trade representatives

- Public or semi-public institutions supporting internationalisation: chambers of commerce, support institutions of internalisation (ICEX, governments, etc).

The Deusto Business School Career Services Department aims to foster contact with business and equip participants in the official Master’s programmes with tools to improve their employability.

Start date: September 2018

Duration: 1 year

Place: Spain / San Sebastian



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The . MSc in International Business.  is an official one-year programme taught in English. Its aim is to train specialists in global business management and covers the fields of finance and accounting, marketing, operations, human resources and strategic management. Read more

The MSc in International Business is an official one-year programme taught in English. Its aim is to train specialists in global business management and covers the fields of finance and accounting, marketing, operations, human resources and strategic management.

Globalization of the economy is a tangible reality nowadays. Hence the need for companies to develop a strategy for internationalization in order to safeguard their competitiveness in global environments. In this sense the MSc in International Business arises from the need to train future managers in worldwide companies operating at an international level.

This programme contributes in a decisive way to a wider specialization for graduates in International Business, Management and Business Administration, and such like, who have acquired a more generalized training during their studies. The skills that students develop with this Master’s Degree are substantially those of an advanced post-graduate level. This training is complemented by applying these skills to the analysis and resolution of practical cases which might arise during their professional activity. The studies focus on a participatory methodology which addresses different situations that are at all times applicable to the reality of the company.

Once the programme is achieved the student will reach an academic level that will allow him or her a solid placement in their specific fields as general manager, marketing manager, operations manager, human resources manager or managing director in an international corporation.

Erasmus+ Exchange

The programme offers the chance to do an Erasmus+ Exchange during the second semester. Current opportunities include 3 Erasmus agreements at world-class universities:

·        Copenhagen Business School

·        University of Amsterdam

·        Goethe University Frankfurt

*Keep in mind that international applicants interested in an Erasmus Exchange must apply before May 31stand provide all the required documentation before July 10th in order to formalize the enrolment during July.

Programme Content

The MSc in International Business offers students advanced knowledge of basic aspects on how to manage an international company.

The programme consists of 60 credits given throughout two semesters (an academic term), namely: 32.5 credits in compulsory subjects, 17.5 optional credits and 10 End-of-Term project credits. All compulsory-subject credits are given taking into account their core curriculum during the first semester. The optional courses are focused on specialization according to student’s own interests, and take place during the second semester, including the Master’s End-of-Term project.

FIRST SEMESTER

Core Subjects (30 credits)

– International Strategy

– Global Supply Chain Management

– Multinational Accounting

– Multinational Financial Management

– Global Marketing

– International Human Resource Management

– Legal Aspects of Global Business

SECOND SEMESTER

– Research Methods for International Business (2.5 credits)

Elective Subjects (17.5 credits)

Master Thesis (10 credits)

Course Fees

Tuition fees for graduate programmes are set annually by the Government of Catalonia and the University of Barcelona and there are different rates for EU and non-EU students. Please note that the tuition fees for the academic year 2018-2019 have not yet been set. Students with a degree awarded outside Spain should pay €218.15 when they apply for admission.



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Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Read more
Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Additionally, under our guidance, people will not only understand but learn how to implement decision-making skills in order to elevate the existing level of the organization under their Management to a higher level of productivity and market orientation.

This course is not exclusively for “Tech Guys”, but is available for anyone who would like to be equipped with the tools to become a leader of the digital procedures of a company. No company can avoid this change and therefore all businesses must adapt their workflows to continue to compete in the current market. What Zigurat does is offers you the possibility of not only getting ahead in this marketing adjustment but rather to pioneer this movement.
This Global program has the potential to become the new MBA for the Business Sector.

In collaboration with IBM, Sabis, Elogia, Setesca ...

Goals

We have the tools and the capacity. We are the geniuses of the new era and as such we must reach out to others and overcome all the limitations imposed by humanity.
We have the power and with that, the world at our fingertips. We are unified in our desire to defeat such limitations. We are the new definition of billionaire. With our connection and our capacity to discover and evolve we can and will be the most competitive product in the market.
This is more than a conventional masters program. This course will guide you through one of the most epic changes in our era – the 4th revolution.
We will penetrate different market sectors, and for each of them, highlight the fundamental changes in each process including human resources practices and technological tools. Thereafter, we will demonstrate how to use such progress, implanting them into your business regime and converting your work ethic from “traditional” to a more progressive current way of working.
What will you be capable of doing?

By the end of this course you will understand how to apply the best plethora of collaborative and digital tools to improve your business strategies and processes.

Content Program:

Module 1: Competitive models
Module 2: Digital Business model
Module 3: Omnichannel marketing and sales models
Module 4: Digital maturation analysis of the organization and strategic model
Module 5: Basic people skills and competences
Module 6: Management and innovation models
Module 7: Transformation of the value chain: Purchasing
Module 8: Transformation of the value chain : Logistics
Module 9: Transformation of the value chain: Production
Module 10:Transformation of the value chain: Distribution
Module 11: Transformation of the value chain: Marketing
Module 12: Transformation of the value chain: FICO
Module 13: Transformation of the value chain: Information Technology
Module 14: Transformation of the value chain: Human Resources
Module 15: Cybersecurity and Digital Business Security
Module 16: Digital business enablers (IoT, BlockChain, BigData, Predictive, AI)
Module 17: Collaborative models
Module 18: Predictive models and advanced data analysis
Module 19: Industry 4.0
Module 20: Impact of electrification and sustainable consumption

International Summit
3 days in Barcelona

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The Executive MBA is a face-to-face programme taught over a single academic year, from October to September, which provides experienced professionals (entrepreneurs… Read more

Overview

The Executive MBA is a face-to-face programme taught over a single academic year, from October to September, which provides experienced professionals (entrepreneurs, businesspeople, general managers and middle-management staff in any company area) with a comprehensive, integrated understanding of the management techniques and executive skills involved in business organization and administration in today’s complex, competitive and dynamic market.
The programme attracts professionals from around the world. A typical class profile has a percentage of international students of over 90%. The official language of the master is Spanish and good command of the language is needed.
The objective of this programme is to provide training that enhances the careers of the new leaders needed in today’s society. Our teaching staff comprises renowned university professors and working professionals with long and successful track records. Our methodology is practical, active and highly participatory, using case studies, debates, tutorial sessions, expert lectures and simulations. The structure of this demanding Executive MBA is broken down into nine modules, which will ultimately lead students through the completion of a successful business plan.
Lectures take place in the evenings and occasionally on Saturday morning, allowing students to combine lectures with their work.
There are 24 student vacancies every intake. The small classes ensure a personal approach and direct contact between lecturers and students.
You can find more information on the programme content here: http://www.ub.edu/business-school/executive-mba/#phdb-programmecontent053b-d05d
The teaching staff from the Executive MBA is formed mostly by lecturers who are company executives with extensive practical experience in renowned companies and organisations. Furthermore, the fact that the programme belongs to a public university fosters the cooperation between real professionals and researchers with an outstanding trajectory in the academic world.
Professors from the University will provide students with the significant theories and trends, knowledge which is essential for future leaders; while CEOs, managers, entrepreneurs and other executives will offer the practical experience that they have gained in their organizations.

Funding

The European Talent Scholarships offered by the UB Business School is a scholarship scheme aimed at European students of the Executive MBA programme with an outstanding profile and the skills needed to become a leader that will have an influence on business in the future.
Students may apply for a grant of 50% of the tuition fees of the Executive MBA programme at the University of Barcelona (fees are not included).  Only two grants will be awarded.
Scholarships are awarded to candidates with an EU citizenship that have already been admitted to the Executive MBA. Applicants must have a successful professional career in business, entrepreneur initiative and innovative vision.
You can find more information on funding and fees here: http://www.ub.edu/business-school/executive-mba/#phdb-feesandfunding053b-d05d

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Master in Marketing. This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Read more

Master in Marketing

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Focusing on the development of critical-thinking and executive skills, this program will deliver solutions for marketing challenges while developing the student’s understanding of marketing practice.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Learning Outcomes

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success by creating competitive marketing strategies. Students will also:

1. Investigate the impact of political, economic, sociocultural and physical environments in marketing practice and how to manage this.

2. Understand the relationship between the customer and the company.

3. Learn analytical, strategic and operational marketing competencies.

4. Study the major processes within marketing through case studies and class discussion.



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