Consumers have become active participants of the digital world and have blurred the line between brand and consumer. A company’s communication and public relations professionals are vital to any organization and are key in establishing and maintaining relationships with the target audience. This major will cover various topics such as structuring public relations campaigns, media strategy, organizational communication and ethics, while addressing a wide range of communication and publicity concerns.
The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development
MCP 301 - Public Speaking & Public Communication
MCP 302 - Public Relations
MCP 303 - Organizational Communication
MCP 304 - Mass Media Strategy, Planning & Media Law
MCP 305 - Practical Applications in Public Relations
EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.
EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.
EU’s Communication & Public Relations program will keep you connected and prepares you for the demands of this fast-paced, exciting field.
As an entry-level communications specialist, you may land jobs that involve:
Graduates work as communication specialists with:
-Public relations agencies
-Hospitals and health care providers
-Government ministries and agencies