The Master in Fashion & Luxury Business helps students understand the luxury fashion industry and how to manage a unique and special brand. Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project the brand with strong advertising, communication and financial strategies.
The fashion and luxury industry has played an important role in society for centuries. Focusing on the business management skills and consumer attitudes to luxury products, with an emphasis on design and creativity, this program prepares you for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative thinking, you are given an in-depth insight into how to effectively manage and position a unique brand.
The Master in Fashion & Luxury Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared towards creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will: