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Communication & Media Stud…×

Full Time Masters Degrees in Communication & Media Studies, Spain

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The Universitat Internacional de Catalunya University Master’s Degree in Arts and Cultural Management is an official postgraduate programme adapted to the guidelines of the European Higher Education Area which has undergone a thorough assessment of its quality. Read more
The Universitat Internacional de Catalunya University Master’s Degree in Arts and Cultural Management is an official postgraduate programme adapted to the guidelines of the European Higher Education Area which has undergone a thorough assessment of its quality. The programme provides comprehensive instruction in the area of cultural management. This Master’s Degree programme combines theoretical reflection on the relationship between culture and society and the role of the cultural manager, with a practical approach based on the experience of lecturers coming from many different areas of cultural management: public administration, the private sector, cultural heritage and museums, the performing arts, music, etc. The programme provides students with the tools they need to work in a wide range of areas within the world of culture.

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The Master in Corporate Communication (MCC) at IE University offers a unique combination of Communication and Managerial skills. The program provides the latest skills in communication with a strategic, managerial and analytical approach. Read more
The Master in Corporate Communication (MCC) at IE University offers a unique combination of Communication and Managerial skills. The program provides the latest skills in communication with a strategic, managerial and analytical approach. Once you complete the program, you can achieve managerial positions in branding, marketing communication, public relations, reputation management, advertising management, public affairs, stakeholder management, as well as internal and external communication.

Quick Facts

Intake: October

Language: English

Format: Full Time

Duration: 10 months

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The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Read more
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Public Speaking & Public Communication (3 | 4)
Public Relations (3 | 4)
Organisational Communication (3 | 4)
Mass Media Strategy, Planning & Media Law (3 | 4)
Practical Applications in Public Relations (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

1. Explore the marketing plan as a component of the business plan.

2. Present oral and written reports based on experience.

3. Discover how mutually beneficial relationships are made in business.

4. Support decision making with cost-volume-profit relationships and incremental analysis.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Campaign coordinators
Media consultants
Development officers
Communications managers

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This course takes students beyond the purely informational and managerial aspects of sports journalism in its written and audiovisual forms. Read more
This course takes students beyond the purely informational and managerial aspects of sports journalism in its written and audiovisual forms. The UIC programme knows that success in Sports Journalism depends on having both professional rigor and a good perspective.

Through this postgraduate course, the Universitat Internacional de Catalunya offers students a solid foundation on which to enhance their professional skills through an interdisciplinary approach.

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El Máster de Periodismo Deportivo proporciona al alumno una formación completa en esta especialidad que le capacitará para avanzar en su carrera profesional y le dotará de las herramientas y técnicas más punteras de este sector. Read more
El Máster de Periodismo Deportivo proporciona al alumno una formación completa en esta especialidad que le capacitará para avanzar en su carrera profesional y le dotará de las herramientas y técnicas más punteras de este sector. En esta titulación ofrecemos una aproximación detallada al estilo y la técnica comunicativas de la información deportiva escrita, audiovisual y digital. Asimismo, el alumno adquiere los recursos intelectuales y técnicos necesarios para aplicar con rigor las estrategias de la comunicación corporativa más adecuadas en cada caso.

Estos estudios van dirigidos a todas aquellas personas que se dedican o quieren dedicarse al periodismo deportivo o a la dirección de comunicación de empresas, clubes o instituciones deportivas.

Enseñamos al alumno cuáles son las claves técnicas del periodismo deportivo y los detalles económicos, organizativos y jurídicos de la empresa. A su vez, el programa consta de materias complementarias vinculadas a la medicina y la sociología del deporte, y culmina con el estudio de caso del Fútbol Club Barcelona.

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Take a closer look at the included features in BEBS Virtual Campus. http://www.bebs.org/virtualcampus/. The current economic situation is marked by a serious crisis and affects all levels of our lives, either within a social perspective as well as from an entrepreneurial and political point of view. Read more

Virtual Campus

Take a closer look at the included features in BEBS Virtual Campus: http://www.bebs.org/virtualcampus/

The current economic situation is marked by a serious crisis and affects all levels of our lives, either within a social perspective as well as from an entrepreneurial and political point of view. The historical period we live in will be certainly remembered for a long time, partly for being longer than the initial 2007 predictions, and partly for the seriousness of the recession itself. Within this context and at a company level, immobility becomes incompatible with survival.

Foreign Trade is one of the ways out. Out of the few companies that are getting around the crisis, many of them feature a greater international orientation, this decision being made a long time ago, when the economy worked differently.

Unluckily, and right when it is mostly needed, not all companies are ready to face the global market, and the challenges come at the worst possible time in terms of investing capacity, among other critical aspects. Within this context, inexperience also plays against it, and this natural uncertainty that is affecting quality in such a complex way does not help decision-making processes.

Regardless, Foreign Trade presence is no longer an option and rather becomes an obligation. Globalization being the reason behind it. Hence it is time to take a further step and open up to foreign trade if we want to have a future at an entrepreneurial level.

How do you start, though? How to acquire strength? What are the risks and how to deal with them? The Master in Internationalization of Companies and Access to New Markets has been set up to be a contribution, a set path and a turning point to all those entrepreneurs and professionals who have to find answers to such questions as well as having to make decisions within the exercise of their responsibilities.

The Master in Internationalization of Companies and Access to New Markets will provide you with the necessary tools to implement nationalization in your own company. The target of such program is:

To step up company internationalization and to promote foreign trade activities.
To develop a wide perspective and comprehension framework of all the aspects integrating entrepreneurial relations at an international level.
To provide professionals and companies with practical and useful tools and guidelines, from both a strategic and operational point of view, aimed at managing the internationalization challenge in a secure and successful way.
To serve as an engine and turning point for companies and professionals to carry out their internationalization plan, especially small and medium enterprises.
To bring in solutions in all sectors involved, from both a commercial (trading, documentation, payment methods, risk protection) and operational point of view (logistics and global operations).
To mean a quality and personal improvement for all participants, and to contribute to the development of their technical skills, as well as for them to be able to grow at a personal and managing level. Such aspects will be key for them to carry out their company tasks.
To raise professional and entrepreneurial concern in relation to international trade activities.

Target

All entrepreneurs and SME Managers whose goal is to achieve their company internationalization and open up to foreign markets. Directors, Chief Executives and Department Managers having previous work experience and motivation to extend their leading skills within a global business framework.

Middle Management coming from different company departments with management experience, and interested in expanding their professional skills, developing their entrepreneurial perspective and professionally promoting themselves.

ECTS Educational System

The Master in Internationalization of Companies and Access to New Markets is regulated by the European Credit Transfer System, a system which measures and values the required work to be done by the students in order to acquire all the necessary competences, knowledge, and skills to overcome the different subjects of the Master.

This master has a total of 60 ECTS, equivalent to 1500 hours of student involvement of which 15 ECTS correspond to the completion of the final Master project.

Modules of the Program

Module 1: Management of International Strategy - 9 Credits ECTS
Module 2: Structure of international trade. The foreign trade management. - 6 Credits ECTS
Module 3: International Marketing - 6 Credits ECTS
Module 4: Global Logistics Operations - 6 Credits ECTS
Module 5: Financial and Economic International Management - 6 Credits ECTS
Module 6: Access to New Markets - 6 Credits ECTS
Module 7: Managing Human Resources in an International Environment - 6 Credits ECTS
Module 8: Final Project - 15 Credits ECTS

Contact

If you would like to speak to someone at Barcelona Executive Business School please fill out your information and someone will be in touch as soon as possible: http://www.bebs.org/?lang=en#contacto

Methodology of the Master

The methodology of the Master in Internationalization of Companies and Access to New Markets is based on active participation of students in many activities, such as analysis and resolution of real business experiences and case studies. Therefore our methodology is based on “learning by doing”, relying on software tools and Simulation Systems Business.

Furthermore, the master requires a combination of individual and team work, analyzing and resolving different activities, real business experiences, case studies, business simulations, forums, discussions, etc. Not to mention the final Project of the master, this is the backbone of this Master.

Teaching staff

Our Professors are not academic people, but professional and executive managers, businessmen and entrepreneurs who are at top positions in different businesses and sectors. They focus on innovating in their companies, defining profitable and successful business models that add value to their employees and society.

Our teachers seek to train students offering them an edgy and realistic view of the business world, as well as giving them the opportunity to practice different skills that students will be able to immediately bring in at their work places.

International Students

For most of our students, deciding to study in BEBS means finding a new place to live and adapt to a new culture. We want you to feel like home, so that you could get the maximum benefit of your stay as long as you are in Barcelona. You can find more information about living in Barcelona here: http://www.bebs.org/?page_id=1471&lang=en

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The master's degree is focused on training strategic communication professionals for companies, organizations and institutions. The content offers a solid background in the field of communication management, as well as a basis for academic research. Read more
The master's degree is focused on training strategic communication professionals for companies, organizations and institutions. The content offers a solid background in the field of communication management, as well as a basis for academic research. The optional subjects allow an incursion in the field of communication of tourism and heritage or political communication. It is based on the Masterdec Experience which identifies and distinguishes it based on three concepts: strategy, internationalization and personalization.

Student Profile

The master's degree is designed for students with previous training in the field of Advertising and Public Relationships, Journalist, Social Communication, Social Sciences and Economics, Tourism, Anthropology, Political Sciences, ADE, Social Psychology and similar fields. It is also aimed at students with technical degrees who want to improve their professional profile in the Strategic Communication field.

Career Opportunities

University Master's degree in Strategic Communication in the Risk Society enables the exercise of professional profiles relacionants with strategic communication in a broad sense:
-Director / Head / Head of Communication in companies institutions and organizations
-Responsible for Press Media and public relations
-Head of Crisis Communication
-Senior account Managers communication agencie, public relations or corporative image
-Communications and corporative consultant
-Corporate communications analysts, political and institutional
-Researchers in universities or in terms of communication

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