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Communication & Media Stud…×

Masters Degrees in Communication & Media Studies, Spain

We have 2 Masters Degrees in Communication & Media Studies, Spain

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The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Read more
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Public Speaking & Public Communication (3 | 4)
Public Relations (3 | 4)
Organisational Communication (3 | 4)
Mass Media Strategy, Planning & Media Law (3 | 4)
Practical Applications in Public Relations (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

1. Explore the marketing plan as a component of the business plan.

2. Present oral and written reports based on experience.

3. Discover how mutually beneficial relationships are made in business.

4. Support decision making with cost-volume-profit relationships and incremental analysis.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Campaign coordinators
Media consultants
Development officers
Communications managers

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The master's degree is focused on training strategic communication professionals for companies, organizations and institutions. The content offers a solid background in the field of communication management, as well as a basis for academic research. Read more
The master's degree is focused on training strategic communication professionals for companies, organizations and institutions. The content offers a solid background in the field of communication management, as well as a basis for academic research. The optional subjects allow an incursion in the field of communication of tourism and heritage or political communication. It is based on the Masterdec Experience which identifies and distinguishes it based on three concepts: strategy, internationalization and personalization.

Student Profile

The master's degree is designed for students with previous training in the field of Advertising and Public Relationships, Journalist, Social Communication, Social Sciences and Economics, Tourism, Anthropology, Political Sciences, ADE, Social Psychology and similar fields. It is also aimed at students with technical degrees who want to improve their professional profile in the Strategic Communication field.

Career Opportunities

University Master's degree in Strategic Communication in the Risk Society enables the exercise of professional profiles relacionants with strategic communication in a broad sense:
-Director / Head / Head of Communication in companies institutions and organizations
-Responsible for Press Media and public relations
-Head of Crisis Communication
-Senior account Managers communication agencie, public relations or corporative image
-Communications and corporative consultant
-Corporate communications analysts, political and institutional
-Researchers in universities or in terms of communication

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