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Communication & Media Stud…×

Masters Degrees in Communication & Media Studies, Spain

We have 13 Masters Degrees in Communication & Media Studies, Spain

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The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications. Read more

GENERAL OVERVIEW

The Football Digital Marketing & Social Media Online Course is an eight-week online course designed to provide candidates with the skills required to work in the football industry in the areas of digital marketing, social media, CRM, business intelligence, online brand management and communications.

COURSE CONTENT

The Football Digital Marketing & Social Media Online Course consists of the following modules:

Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers

Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders

Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties

Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions

Module 5 – Fan Engagement and data analytics– business intelligence, CRM, data extraction and contextualization. Includes information on emerging platforms including Periscope, Snapchat.

Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era

Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media

Module 8 – Social media and global brands – marketing non-sports products through football and social media

*All modules are taught in English.

METHODOLOGY

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2. Group Discussion – interactive discussions via email, forums and social networks with classmates

3. Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4. Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

CAREER PATHS

• Digital business professionals at football clubs and federations

• Corporate communications roles in the sports industry

• Business Intelligence & CRM Analysts in football clubs, federations, and brands

• Community Managers and Digital media professionals in football

• Corporate marketing and sports blogging

• Sports journalism in all its branches: television, radio, internet and newsprint

- See more at: http://bit.ly/18O0CAy

COURSE INCLUDES:

• Live weekly sessions with industry professionals via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• All students form part of SBI alumni that are notified of any vacancies and internships with our collaborating partners
• Academic certificate of completion

APPLICATION PROCESS

!. Go to http://www.sbibarcelona.com
2. Click on the Football Communication & Social Media Online Program
3. Go to Apply Now. Send us your information
4. Secure your spot via PayPal, credit card or bank transfer. Limited Spaces available!

Email us at info@sbibarcelona for a copy of the program prospectus. Also, follow us on Twitter @SBI_Barcelona and Facebook (https://www.facebook.com/SportsBusinessInstituteBarcelona) for our latest news and information.

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The Master in Corporate Communication (MCC) at IE University offers a unique combination of Communication and Managerial skills. The program provides the latest skills in communication with a strategic, managerial and analytical approach. Read more
The Master in Corporate Communication (MCC) at IE University offers a unique combination of Communication and Managerial skills. The program provides the latest skills in communication with a strategic, managerial and analytical approach. Once you complete the program, you can achieve managerial positions in branding, marketing communication, public relations, reputation management, advertising management, public affairs, stakeholder management, as well as internal and external communication.

Quick Facts

Intake: October

Language: English

Format: Full Time

Duration: 10 months

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The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Read more
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Course structure

The MBA in Communication & Public Relations program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Public Speaking & Public Communication (3 | 4)
Public Relations (3 | 4)
Organisational Communication (3 | 4)
Mass Media Strategy, Planning & Media Law (3 | 4)
Practical Applications in Public Relations (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, management, research and negotiation. Students will also:

1. Explore the marketing plan as a component of the business plan.

2. Present oral and written reports based on experience.

3. Discover how mutually beneficial relationships are made in business.

4. Support decision making with cost-volume-profit relationships and incremental analysis.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Campaign coordinators
Media consultants
Development officers
Communications managers

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Course designed for aspiring sports journalists looking to learn how to cover football matches, obtain media accreditation for events, coverage of press conferences and mixed zones and become corporate bloggers. Read more
Course designed for aspiring sports journalists looking to learn how to cover football matches, obtain media accreditation for events, coverage of press conferences and mixed zones and become corporate bloggers.

Course is taught by a seasoned sports journalist with ample experience covering FIFA and UEFA events.

Key subjects covered include:

- Match Reporting
- Live Match Coverage via Social Media
- Press Conferences
- Mixed Zones
- Press Pass Accreditation Processes
- Corporate Blogging for Sports Brands
- Industry Career Paths

Course Methodology: 100% Online

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The. Master in Internationalization of Companies and Access to New Markets. will provide you with the necessary tools to implement nationalization in your own company. Read more

The Master in Internationalization of Companies and Access to New Markets will provide you with the necessary tools to implement nationalization in your own company. The target of such program is:

To step up company internationalization and to promote foreign trade activities.

To develop a wide perspective and comprehension framework of all the aspects integrating entrepreneurial relations at an international level.

To provide professionals and companies with practical and useful tools and guidelines, from both a strategic and operational point of view, aimed at managing the internationalization challenge in a secure and successful way.

To serve as an engine and turning point for companies and professionals to carry out their internationalization plan, especially small and medium enterprises.

To bring in solutions in all sectors involved, from both a commercial (trading, documentation, payment methods, risk protection) and operational point of view (logistics and global operations).

To mean a quality and personal improvement for all participants, and to contribute to the development of their technical skills, as well as for them to be able to grow at a personal and managing level. Such aspects will be key for them to carry out their company tasks.

To raise professional and entrepreneurial concern in relation to international trade activities.

Double Accreditation

When finishing the Master in Internationalization of Companies and Access to the New Markets, you will get a Master degree given by the BEBS “Barcelona Executive Business School” and University of Murcia.

The University of Murcia (in Spanish: Universidad de Murcia) is the main and the largest University in Murcia, is the third oldest university in Spain with more than 34,000 students. Is a University with Nacional and International recognition. It belongs to the Campus of International Excellence program in the project "Campus Mare Nostrum".

Modules of the Program

Module 1: Management of International Strategy - 9 Credits ECTS

Module 2: Structure of international trade. The foreign trade management. - 6 Credits ECTS

Module 3: International Marketing - 6 Credits ECTS

Module 4: Global Logistics Operations - 6 Credits ECTS

Module 5: Financial and Economic International Management - 6 Credits ECTS

Module 6: Access to New Markets - 6 Credits ECTS

Module 7: Managing Human Resources in an International Environment - 6 Credits ECTS

Module 8: Final Project - 15 Credits ECTS

Professional Career Opportunities Having completed the master

As Director of Foreign Trade, Business Area Director, Officer or CEO, you will be fully trained for:

To promote the internationalization of the company and foreign trade activities.

To develop a broad vision and a framework for understanding the various elements for worldwide business relations.

To provide professionals and companies useful tools and performance standards, both strategic and operational, to govern security and guarantee the success of the internationalization.

Contact

If you would like to speak to someone at Barcelona Executive Business School please fill out your information and someone will be in touch as soon as possible.



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The master's degree is focused on training strategic communication professionals for companies, organizations and institutions. The content offers a solid background in the field of communication management, as well as a basis for academic research. Read more
The master's degree is focused on training strategic communication professionals for companies, organizations and institutions. The content offers a solid background in the field of communication management, as well as a basis for academic research. The optional subjects allow an incursion in the field of communication of tourism and heritage or political communication. It is based on the Masterdec Experience which identifies and distinguishes it based on three concepts: strategy, internationalization and personalization.

Student Profile

The master's degree is designed for students with previous training in the field of Advertising and Public Relationships, Journalist, Social Communication, Social Sciences and Economics, Tourism, Anthropology, Political Sciences, ADE, Social Psychology and similar fields. It is also aimed at students with technical degrees who want to improve their professional profile in the Strategic Communication field.

Career Opportunities

University Master's degree in Strategic Communication in the Risk Society enables the exercise of professional profiles relacionants with strategic communication in a broad sense:
-Director / Head / Head of Communication in companies institutions and organizations
-Responsible for Press Media and public relations
-Head of Crisis Communication
-Senior account Managers communication agencie, public relations or corporative image
-Communications and corporative consultant
-Corporate communications analysts, political and institutional
-Researchers in universities or in terms of communication

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This part-time program at IE University trains top management professionals to strengthen and update their knowledge to manage reputation and communication with stakeholders in order to increase corporate value in today’s complex and digital world. Read more
This part-time program at IE University trains top management professionals to strengthen and update their knowledge to manage reputation and communication with stakeholders in order to increase corporate value in today’s complex and digital world.

After completing the program, students will be able to pursue senior positions such as: Global Crisis Communication Director, Senior Marketing Communication Manager, New Media Strategist, Digital Marketing Manager, Brand Manager, Corporate Communication Officer, Head of Campaign Unit, Director of Corporate Affairs, Head of Public Relations and Media Relations, Head of Internal Relations and Social Media Manager. These positions may be undertaken in global corporations, advertising and media agencies, non-profit foundations, governmental parties, institutional communication agencies & consultancies.

Quick Facts

Intake: April

Language: English

Format: Online + Face to Face

Duration: 1 year

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