Masters degrees in Sales Management explore the theoretical and practical management techniques employed by the sales function of organisations to increase revenue.
Courses range from taught MA and MSc degrees, to vocational MBA programmes and research-based MRes courses. Entry requirements normally include an undergraduate degree in a relevant subject such as Business Studies or Marketing.
In a competitive economy, the need for sales executives with a global perspective is paramount in all industries across the public and private sectors. It is to this end that you will explore sales techniques within the international market, understanding the concepts which most effectively put an organisation on the map.
You will analyse sales strategies for multiple formats, from direct marketing including telesales and events, to campaign management and digital promotion. Principles of commercialisation are explored through practices in branding, marketing and consumer research.
Placements are offered on most courses, providing the opportunity to liaise with clients, improving your intercultural and interpersonal communication skills.
Executive sales roles - for example international sales management and strategic brand management – are most popular in this field. However, routes in public relations, consultancy and legislation are also viable.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
General modules (selection of the optional subjects)
-Media Asset Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf