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Business & Management×

Masters Degrees in Sales Management

We have 41 Masters Degrees in Sales Management

Masters degrees in Sales Management explore the theoretical and practical management techniques employed by the sales function of organisations to increase revenue.

Courses range from taught MA and MSc degrees, to vocational MBA programmes and research-based MRes courses. Entry requirements normally include an undergraduate degree in a relevant subject such as Business Studies or Marketing.

Why study a Masters in Sales Management?

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Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world. Read more
Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world.

A career in marketing with sales management can take you all over the world. This course introduces you to the theories and principles of marketing with a focus on sales management.

Sharing much of its content with the MSc in Marketing, you’ll gain the sales management theory and practical skills you need to be successful in the area of professional sales.

Choosing to study this dynamic blend of marketing and sales will bring increased employment opportunities in this rapidly growing field.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-with-sales-management-postgraduate-fulltime

What you'll learn

MSc Marketing with Sales Management introduces you to the theories and principles of marketing and professional selling and sales management, delivering practical applications based on real commercial selling and business scenarios.

Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.

You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.

You’ll benefit from our strong links within the global sales and marketing industries, as well as guest speakers.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Our teaching team is highly qualified and experienced within sales management.

Sales management is a key role within all businesses and there are opportunities for senior level sales-related roles in a range of industries including oil and gas, chemicals, information technology, retail, pharmaceuticals, finance and engineering.

Sales-ready graduates are highly prized assets to many organisations. With improved selling skills and techniques and knowledge of effective sales processes and relationship strategy, you’ll be able to deliver commercial success to any organisation.

Modules

Your course structure is based upon the MSc Marketing and includes modules from your specialist area, including:

• Principles and Practice of Marketing
• International Sales Management
• Strategic Brand Management
• Professional Selling and Sales Strategies
• Research Methods
• Dissertation

One option module from:
• Marketing Communications
• Consumer Behaviour

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing and sales employment opportunities is wide. Most businesses recognise the need for a marketing and sales function and positions arise in a variety of areas worldwide such as:

• IT
• retail
• finance
• health
• charities
• tourism
• government

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The University of Portsmouth Business School is delighted to announce the availability of 50% tuition MA Sales Management Scholarship for self-funding candidates entering the part-time MA Sales Management course in September 2015. Read more

Why take this course?

The University of Portsmouth Business School is delighted to announce the availability of 50% tuition MA Sales Management Scholarship for self-funding candidates entering the part-time MA Sales Management course in September 2015.

This course aims to make you aware of contemporary sales and account management issues such as integration with marketing, global account management and working with channels, enabling you to have a greater comprehension on the interaction of these functions.

The topics covered enable you to explore robust theory and the latest best practice, with a focus on their practical application within your own workplace.

What will I experience?

On this course you can:

Benefit from our wide links with companies and organisations willing to provide opportunities for invited guest speakers and live case studies
Make an effective contribution to your workplace, as well as improve your career prospects
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

This course aims to enhance your career prospects and prepare you for senior roles in account and sales management.

Our courses are mentored by our Visiting Professor, Neil Rackham, known globally for his latest thinking on sales performance. Portsmouth is recognised as a “Top University Sales programme” by the global University Sales Education Foundation.

The Institute of Sales and Marketing Management (ISMM) is the UK professional membership body for sales and marketing management, representing the interests of the sales profession, and providing vocationally related qualifications which are regulated by the government’s regulatory body for education, Ofqual.

At this time, Portsmouth Business School is an ISMM Recognised Centre, for levels 2-6 (level 6 is highest).

Module Details

This part-time, work-based course allows you to fit studying easily with work and other commitments. It is also suitable for in-company delivery.

Teaching is delivered in one mid-week teaching block from Tuesday to Friday, after which there will be a period of self-study so that you can do research and prepare your research proposal and dissertation.

The learning element of the course focuses on research management and research methods. This will prepare you to complete a dissertation, but will also cover the nature of knowledge, the evaluation of information and managing a research project. It involves numerical and word-based analysis techniques.

The supported self-study element of this award is a 13,000-word dissertation on a sales management topic, which you may opt to produce alongside an in-company change project, such as auditing a strategic account management programme, sales employee retention programme, improving sales forecasting, or redesigning trade retail outlets.

The dissertation focuses on the collection, analysis and interpretation of both academic and commercial information. It is designed to provide you with an opportunity to apply research techniques for the planning, implementation and presentation of your dissertation. It enables you to demonstrate mastery of a sales management topic by examining both theory and application using primary and secondary data sources.

Programme Assessment

During this final stage of the programme, teaching is delivered solely through lectures and syndicate discussions. We will encourage you to explore your own life and work experiences in order to provide a context for your final self-study dissertation. This approach to learning and development brings real and often immediate benefits to you and your employer.

Assessment is through a research proposal and dissertation on an agreed topic of specific interest to you or your employer.

Student Destinations

This course provides you with the ability to reach senior and board level roles by consolidating your work-based experience and equipping you with the skills and knowledge required in today’s increasingly complex business environment.

You will gain a broad understanding of the role and value of account management and sales management within a strategic context in a variety of sectors. The course also helps to develop your critical appraisal skills so you can critique and identify management tools and techniques that are compatible with your employer's requirements. Primarily however, you will build the techniques to be a motivational leader and become adept at creating and implementing strategic plans in order to meet business targets and achieve results.

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This dynamic programme will prepare you for a wide variety of different careers in all kinds of organisations, It will provide you with the knowledge and skills in order to ‘hit the ground running’ once you graduate and move into a business or management role. Read more

Why take this course?

This dynamic programme will prepare you for a wide variety of different careers in all kinds of organisations, It will provide you with the knowledge and skills in order to ‘hit the ground running’ once you graduate and move into a business or management role. It will particularly suit those of you who wish to pursue a broad-based postgraduate management Master’s.

What will I experience?

On this course you can:

Use case studies to analyse complex problems, explore the uncertainties involved, evaluate possible solutions and plan their implementation
Participate in live web-based chat forums to discuss your work with lecturers and other students
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

Once you graduate, you’ll gain an established and internationally recognised qualification that will equip you for employment in a wide range of business settings, both in the UK and overseas.

Here are some routes our graduates have pursued:

Business development and consultancy
Recruitment
Emarketing
Publicity
Financial and risk analysis

Module Details

Autumn:

This first period develops key aspects of management subjects that support you in your development,

Four core units are:

Marketing

Which focuses on:
Marketing Planning
Segmentation, targeting, differentiation and positioning
Marketing communications tools and media

Human Resource Management

Which focuses on:

Human Resources Management
Labour Supply and Demand
Resource Based Strategic HRM
Training and Development

Economics

Which focuses on:

Markets, Competition and Strategy
Uncertainty, Risk and Return

Operations Management

Which focuses on:

Supply Chain Management
Quality, Project Management
Uncertainty, Risk and Return

Spring:

Develops your strategic understanding of management building on the preceding core units. Also tailors your development through our range of options.

Two core units are:

Corporate Strategy

Which focuses on:

Competitive Positioning and RBV
Intervention, Implementation and Managing Change
International Strategy
Blue Ocean Strategy, M&As
Internal Improvement and Turnaround
Financial Management

Which focuses on:

Interpreting Accounting Reports
Costing and Decision Making
Investment Appraisal
Planning and Control

Specialist options to choose from include:

Management
Strategic Marketing Management
Innovation Management and Entrepreneurship
Managing Human Resources
Tourism Management
Business Systems

Summer:

Specialise further in your chosen option which will also be the topic area of your business research project.

Dissertation unit options include:

Management
Critical Marketing/Sales
Innovation and New Product Development
International Human Resource Management
Tourism Management
Business Systems
Work-based Research Project (subject to availability)
International/Independent Learning Project (subject to availability)

Which focusses on your specialist area and:

Research methods skills
Management skills
Employability and recruitment

The programme will provide you with the opportunity to acquire deep knowledge and understanding of key business and management subjects that are highly relevant for any management career.

There are designated units for those who do not wish to specialise but would rather have a generalist postgraduate management experience.

The specialist option unit: this will develop a deeper understanding of management in an area of your choice. Choices are subject to availability.

The research-based specialist option unit: is a double-sized unit and relates to your chosen specialism. It requires you to undertake a substantial management research project that combines a review of previous research undertaken in your chosen topic with primary or secondary data collection and analysis.

Programme Assessment

Our friendly and supportive environment uses formal lectures and seminars to provide the basis for the development of relevant knowledge, further enhanced by activity-based case studies.

We ensure a balance in assessment approaches to suit differing learning styles. Here’s how we assess your work:

Individual and group coursework
Examinations
Online activities
Practical exercises
Your choice of independent research

Student Destinations

This course enables you to pursue a broad range of management careers in the private and public sector and is ideally suited as an early career step into a wide range of business or management roles and responsibilities. You may find careers as management graduate trainees, financial analysts, commercial managers, trainee traders and technical business consultants. You may even want to start your own business or consider further study towards an MBA.

Roles our graduates have taken on include:

Market researcher
Business development officer
Recruitment consultant
Sales and marketing coordinator
Account manager

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The Institute for Work Based Learning delivers these programmes with our strategic partners at Consalia. We offer two routes to gaining a Post Graduate Masters in Sales Transformation. Read more
The Institute for Work Based Learning delivers these programmes with our strategic partners at Consalia.

We offer two routes to gaining a Post Graduate Masters in Sales Transformation. One programme is for sales leaders, the other for sales professionals involved in selling complex solutions. These are unique programmes. They focus on applying world-class, leading-edge thinking and expertise in leadership and sales to participants’ transformation goals in their own organisations.

The Masters programmes provide organisations with the first opportunity to offer academic recognition to their sales leaders and salespeople for their sales experience and excellence in a work environment. Both programmes are totally focused on sales roles and based on proven practices for performance improvement and real-world learning.

The purpose of these programmes is to improve the professional status of salespeople, which is all too often overlooked, and to provide organisations with important research and innovation on sales practices. Modules designed by Consalia and validated by Middlesex University are included in each.

Both Masters programmes can be tailored to an organisation’s specific approach to sales and sales management. The Masters programmes can, therefore, be fully integrated with an organisation’s sales management and sales curriculum. If participants already have the skills/knowledge due to prior learning then they can complete the work-based project without further formal input (or with reduced input).

The programmes are offered on an in-company basis, as a series of modules to be run over a period of 18 months to two years. Each module consists of either a two or three day facilitated workshop.

Key benefits

The UK’s only work based MSc in Sales Transformation
Distance and blended learning so there is no need to take time off work
Work-applied practical projects
Online meetings and lectures from industry leaders
Business simulations
Accreditation for prior learning (APL), allowing you to gain credit for prior study/work experience

Flexible study through distance learning

Many students choosing to study MSc Sales Transformation will be practitioners in full-time employment, with this in mind, we have designed the course to be flexible around your work and life commitments. You will be able to complete the course part-time through blended and distance learning. However, it would be also possible to shorten this to 12 months depending on how much time you can commit to the course.

The first five modules are delivered and assessed by Consalia. The final module and Masters project is delivered, supervised and assessed by Middlesex University. The academic award is made by Middlesex University.

Who should do this course?

The course is specifically aimed at experienced professionals who currently work in a highly competitive sales arena.

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The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. Read more

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.

Overview

Location and language

The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).

Features

Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market

Learning outcomes

Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.

Modules

General modules (selection of the optional subjects)

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules (selection)

• Classical Marketing Communication

• Online Marketing Communication

• Consumer Behavior

• Price and Sales Management

• Market Research

• Media Management & Economics

• Emerging Media Markets

• Digital Transformation

Tuition fees

Full-time: € 670,– monthly Part-time: € 449,– monthly

Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf



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If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. Read more
If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.

There are six entry points through the year. This allows you to start when it is most suitable. The entry points are:

• September
• November
• January
• March
• June
• July

Why choose this course?

• Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
• Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
• Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
• Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
• Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/marketing2#about

Course detail

On this Marketing course, you will undertake four 30 credit units and one 60 credit project unit.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

• Induction Week
• Unit 1 (30 credits)
• Unit 2 (30 credits)
• Unit 3 (30 credits)
• Unit 4 (30 credits)
• Business/Law project (BLP) 60 credits

The induction week will prepare you well for study on your course. You will then study only one unit at a time, which will enable you to focus upon the subject. Our evidence-based approach is designed to enhance engagement and success by applied practice, working with others and network development. The learning delivery takes place through a mix of interactive lectures, seminars, tutorials and lab sessions, along with guided learning, independent and autonomous learning. This emphasis on active learning uses the latest in teaching and learning approaches, integrated with our employability practice-based method with real businesses to enable you to gain real experience as part of your course.

Moduless (unit order depends on your start date):

• Brand Communication and Reputation Management
• Marketing and the Digital Future
• Intercultural Business Competencies
• Strategic Management

Capstone project

This Master's course provides the opportunity to undertake different types of project, a "Capstone" experience which completes the integration of your studies applied in one of the following:

• Professional Practice - the central aim of this unit is to provide you with a thorough understanding of the commercial context in which organisations operate. By reflecting upon your existing knowledge and experience you will be required to respond to a number of work-based scenarios through critical evaluation to determine an appropriate course of action.

• The Live Project - this will enable you to work as part of a team on a project provided by a business organisation. The exact nature of the level of work, and nature of responsibility will depend upon the chosen organisation. However, there will be close negotiation between the company and the Business School.

• The dissertation - this is a conventional dissertation of 12,000 to 15,000 words, enabling you to undertake in-depth research of a topic relating to your course. It will consist of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

Assessment

In line with the Business School’s commitment to practice-based education, a large part of the assessment will relate to the demonstration of your ability to understand Marketing in practice.

It is the expectation of the course that you understand the theory and develop critical thinking skills, which will help you to evaluate the relevance of what you have learnt. All of this comes together by being able to demonstrate rigorous expertise for a business or related organisation.

Career

By completing the course you will have the skills and find career opportunities in the following industries/areas:

• Brand Management
• Advertising
• Sales
• Account Management
• Media Management
• Media Buying
• Marketing Research
• Public Relations

You will also be well prepared for further research study in either the MPhil, or PhD.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. Read more
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

Why study MA Strategic Branding and Stakeholder Communication at Middlesex?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course Highlights

Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts in the field of branding.
The integration of a stakeholder perspective into strategic brand management
An innovative and diverse set of optional modules, including City, Region and Nation Branding, Innovation-Driven Marketing and Sonic Branding

Course content

What will you study on the MA Strategic Branding and Stakeholder Communication?
The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally you will complete a dissertation project on a topic of interest that you select.

Modules

Strategic Brand Management (30 Credits) - Compulsory
Stakeholder and Communication Theory (30 Credits) - Compulsory
Brand Analytics: Methods and Strategies (15 Credits) - Compulsory
Digital Marketing (15 Credits) - Compulsory
City, Region and Nation Branding (15 Credits) - Optional
Corporate and Organisational Branding (15 Credits) - Optional
Innovation-Driven Marketing (15 Credits) - Optional
Sonic Branding (15 Credits) - Optional
Research Methods and Dissertation (60 Credits)
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How is the MA Strategic Branding and Stakeholder Communication taught?

Teaching is delivered through a combination of lectures, seminars, and guest speakers to both enhance knowledge and encourage engagement with topics through discussion with academics and peers. Learning is also supported by online material and you will also engage in self-directed study.

Assessment
You will receive feedback on your work and modes of assessment will primarily focus on individual and group coursework, as well as your dissertation project.

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Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Read more
Digital Business Global Master has been designed to provide the necessary knowledge to all those professionals and students who want to improve their organizational skills and increase their competitiveness in the market. Additionally, under our guidance, people will not only understand but learn how to implement decision-making skills in order to elevate the existing level of the organization under their Management to a higher level of productivity and market orientation.

This course is not exclusively for “Tech Guys”, but is available for anyone who would like to be equipped with the tools to become a leader of the digital procedures of a company. No company can avoid this change and therefore all businesses must adapt their workflows to continue to compete in the current market. What Zigurat does is offers you the possibility of not only getting ahead in this marketing adjustment but rather to pioneer this movement.
This Global program has the potential to become the new MBA for the Business Sector.

In collaboration with IBM, Sabis, Elogia, Setesca ...

Goals

We have the tools and the capacity. We are the geniuses of the new era and as such we must reach out to others and overcome all the limitations imposed by humanity.
We have the power and with that, the world at our fingertips. We are unified in our desire to defeat such limitations. We are the new definition of billionaire. With our connection and our capacity to discover and evolve we can and will be the most competitive product in the market.
This is more than a conventional masters program. This course will guide you through one of the most epic changes in our era – the 4th revolution.
We will penetrate different market sectors, and for each of them, highlight the fundamental changes in each process including human resources practices and technological tools. Thereafter, we will demonstrate how to use such progress, implanting them into your business regime and converting your work ethic from “traditional” to a more progressive current way of working.
What will you be capable of doing?

By the end of this course you will understand how to apply the best plethora of collaborative and digital tools to improve your business strategies and processes.

Content Program:

Module 1: Competitive models
Module 2: Digital Business model
Module 3: Omnichannel marketing and sales models
Module 4: Digital maturation analysis of the organization and strategic model
Module 5: Basic people skills and competences
Module 6: Management and innovation models
Module 7: Transformation of the value chain: Purchasing
Module 8: Transformation of the value chain : Logistics
Module 9: Transformation of the value chain: Production
Module 10:Transformation of the value chain: Distribution
Module 11: Transformation of the value chain: Marketing
Module 12: Transformation of the value chain: FICO
Module 13: Transformation of the value chain: Information Technology
Module 14: Transformation of the value chain: Human Resources
Module 15: Cybersecurity and Digital Business Security
Module 16: Digital business enablers (IoT, BlockChain, BigData, Predictive, AI)
Module 17: Collaborative models
Module 18: Predictive models and advanced data analysis
Module 19: Industry 4.0
Module 20: Impact of electrification and sustainable consumption

International Summit
3 days in Barcelona

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In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. Read more
In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies.

The applied nature of this course ensures that you study the latest thinking and techniques within the discipline of marketing and acquire the capabilities to enhance your employability and career prospects. More specifically, this course will develop your awareness for and critical understanding of the latest issues within the discipline of marketing, marketing strategy and consumer behaviour.

The course is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today’s business environment. The course combines strong academic principles and theories and examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. At the end of the course, you will have acquired the skills and knowledge to be a skilled marketing professional.

This course is also approved and accredited by the Chartered Institute of Marketing.

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for both UK, EU and international students wishing to progress their academic knowledge of marketing management. It is also suitable for those who do not have a degree but who possess relevant experience.

Features and benefits of the course

-You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
-This course is approved and professionally accredited by the Chartered Institute of Marketing (CIM).
-The Business School enjoys established links with the Chartered Institute of Marketing and the Institute of Direct Marketing as well as the Chartered Institute of Public Relations. Our students can obtain student membership of these professional bodies.
-This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter time frame. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.
-Experience a real work scenario in acting as a consultant on "live" client projects for businesses within the Manchester region.
-Enhance your digital skills - the course's extensive digital content increases your knowledge of digital marketing techniques.

Postgraduate Internship Programme

Employers look favourably on candidates who can demonstrate relevant and practical work experience. All full-time Masters students at the Business School have the opportunity to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.

The Postgraduate Internship Programme is an optional unit which allows you to gain up to twelve weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript. Internships can be part-time or full-time but must fit around your scheduled classes. A dedicated team are on hand to guide you through this process.

About the Course

Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking.

During your studies, you will have the opportunity to participate in:
-Industry visits to real companies
-Short term internships with local employers
-Live business projects for real clients
-A live consultancy project for your final dissertation

The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme. This includes the Creative Industries and Digital Economies Knowledge Clusters, which bring together the latest thinking and research in the creative and digital media industries.

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Degree. MSc in Economics and Business Administration. ECTS credits. 120. Duration. two years. Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. Read more
Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:
How to adapt products, communication and distribution systems to customer needs - and behaviour?
How to position a brand effectively in a competitive market?

SPECIALIST AREAS

Examples of themes within the programme:
Brand Management: focuses on how to build and manage strong brands.
Marketing, Entrepreneurship and Innovation: focuses on marketing challenges related to entrepreneurship and product/service innovation.
Marketing research for B2B and B2C markets: focuses on marketing research for both B2B and B2C markets.

Research Distinction
In addition, we offer methodological courses at advanced level for students who want to elaborate their analytical skills. The advanced courses will qualify for a master's with "Research Distinction". Students who are planning to pursue a PhD are encouraged to select at least two advanced courses.
NORWAY'S LEADING BUSINESS SCHOOL
It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (http://www.cems.org) – the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners.

We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.

NO FEES

NHH is a government funded university and therefore charges no application or tuition fees. As a student at NHH, the only fee you are required to pay is a small semester registration fee to the Student Welfare Organization in Bergen (SiB), allowing you to benefit from their services. The amount is currently approximately NOK 800 per semester. Some applicants are obliged to document financial ability in order to be granted a residence permit to study in Norway (citizens outside the EU/EEA area and Switzerland).

3 OUT OF 4 STUDENTS HAVE A JOB BEFORE GRADUATING

NHH graduates have relevant jobs waiting. According to our recent employment survey 3 out of 4 students have already landed a job before they graduate. The average salary for NHH graduates is approximately NOK 524 000 (approx. USD 63 000) including benefits.

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Degree. MSc in Economics and Business Administration. ECTS credits. 120. Duration. two years. Strategy and Management focuses on how managers and employees can develop businesses to become efficient and competitive whilst maintaining corporate social responsibility. Read more
Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years

Strategy and Management focuses on how managers and employees can develop businesses to become efficient and competitive whilst maintaining corporate social responsibility. How can firms create value and develop a competitive advantage? How can business leaders through their employees carry out necessary strategic modifications? What is good management and what fosters productive employees?

The study of strategy is fundamentally about understanding why some businesses succeed while others do not. Within this framework, the Strategy and Management programme focuses on two sets of fundamental questions that illuminate this overarching theme in different ways:
What creates differences in performance between businesses and industries and why do such differences persist over time, and how can firms use this knowledge to create effective strategies?
How can firms—through leading and developing individuals, groups, and organisations—implement strategies or carry out complex change processes?

SPECIALIST AREAS

The Strategy and Management programme comprises two different areas of expertise/themes, "Strategic Analysis" and "Organisation and Leadership".

The Strategic Analysis theme examines theories, mechanisms, and practical frameworks that can be used to understand why differences in performance both between and within markets can arise, how and why such differences can persist over time, and how this affects strategic decisions in companies.

The Organisation and Leadership theme examines the business itself, with a focus on the challenges business leaders meet when they plan to implement or deploy strategies, how one should lead and develop the business’s human resources, and how one can carry out complex organisational changes.

Research Distinction
In addition, we offer methodological courses at advanced level for students who want to elaborate their analytical skills. The advanced courses will qualify for a master's with "Research Distinction". Students who are planning to pursue a PhD are encouraged to select at least two advanced courses.

NORWAY'S LEADING BUSINESS SCHOOL

It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (http://www.cems.org) – the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners.
We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.

NO FEES

NHH is a government funded university and therefore charges no application or tuition fees. As a student at NHH, the only fee you are required to pay is a small semester registration fee to the Student Welfare Organization in Bergen (SiB), allowing you to benefit from their services. The amount is currently approximately NOK 800 per semester. Some applicants are obliged to document financial ability in order to be granted a residence permit to study in Norway (citizens outside the EU/EEA area and Switzerland).

3 OUT OF 4 STUDENTS HAVE A JOB BEFORE GRADUATING

NHH graduates have relevant jobs waiting. According to our recent employment survey 3 out of 4 students have already landed a job before they graduate. The average salary for NHH graduates is approximately NOK 524 000 (approx. USD 63 000) including benefits.

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Your programme of study. Read more

Your programme of study

Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.

If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development.  From here you look at content marketing to provide inbound campaigns to your website.  You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.

This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.

Courses listed for the programme

Digital Marketplace and Strategy

Digital Strategy and Digital Assets

Executing A Digital Strategy

Effective Consultancy and Project Management

Digital Futures

Find out more detail by visiting the programme web page

https://www.abdn.ac.uk/study/postgraduate-taught/degree-programmes/52/digital-marketing-leadership/

Why study at Aberdeen?

  • You can fit this programme of study around your life, offered three times a year, online, and part time to fit round work
  • The course provides contextual learning and practical application online
  • You learn to develop strategic digital marketing, tactical planning and you learn to work with disruptive technologies offered
  • The programme has multiple applications including consultancy and agency work, marketing in all sectors worldwide, and it supports understanding of the latest communications and content techniques

Where you study

  • Online Learning
  • 9 Months, 18 Months or 24 Months
  • Part Time
  • September, January or June starts

International Student Fees 2017/2018

Find out about fees:

https://www.abdn.ac.uk/study/international/tuition-fees-and-living-costs-287.php

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.

Scholarships

View all funding options on our funding database via the programme page

https://www.abdn.ac.uk/study/postgraduate-taught/finance-funding-1599.php

https://www.abdn.ac.uk/funding/

Aberdeen

Find out more about:

  • Aberdeen City
  • University
  • Clubs and Societies


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Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to convert analysis into meaningful insights and strategic business recommendations is vital to your success in today’s data-driven marketing landscape. Read more
Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to convert analysis into meaningful insights and strategic business recommendations is vital to your success in today’s data-driven marketing landscape. After studying this Master’s degree you will know how to leverage statistical processes to interpret and communicate large data sets and identify opportunities that are key in business today. You will also understand the critical role of data ethics in marketing.

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

Modules

Strategic Marketing
International Marketing
Mastering Metrics
Digital Strategy
Data Handling and Decision Making
Data Visualisation and Interpretation
Research Project

What having the Chartered Institute of Marketing (CIM) accreditation means

The MSc Data Analytics & Marketing has been approved by the Chartered Institute of Marketing (CIM) as mapping against its Diploma in Professional Marketing. This means that successful students may go on to submit the same assessments to the CIM for this professional body award. This accreditation is highly valued across the world.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

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This programme is subject to validation. Read more
This programme is subject to validation.

The MA International Fashion Marketing brings together two disciplines for which Regent’s is internationally renowned – fashion and marketing – to provide future fashion marketing managers and directors with the practical and intellectual skills to lead and succeed in the vibrant and fast-changing fashion industry.

Our MA programme has been developed in consultation with industry experts and designed to ensure that our graduates are best placed to capitalise on new opportunities presented by the most sustained period of creative disruption in fashion since the industrial revolution.

Technological innovation is challenging long-established fashion systems and changing the ways in which the industry markets itself globally. Dynamic and fast-paced by nature, the industry is set to continue this period of disruption for the foreseeable future.

Our programme will place you at the heart of the fashion-business revolution, located in central London, the heartland of fashion.

In addition, you will benefit from a study trip to Milan, included in the fees, and have the opportunity to go to Paris and New York, covering all four of fashion’s premier destinations.

Why should I choose this programme?

If London is the fashion capital of the world, Regent’s is surely the best place to study in London. Located in royal Regent’s Park, we are often considered to have the most beautiful campus in the UK’s capital city – and with our sister site in neighbouring Marylebone Village, a haven for fashion and design, there is no better location.

The programme itself is thoroughly grounded in well-established fashion marketing theory and practice, while also focused on developing your personal, professional and leadership skills, as well as your ability to think creatively in response to change.

You will enter the industry in a climate of disruption and uncertainty, particularly to supply chain management and fashion marketing communications, but you will relish the opportunities that this presents.

We encourage students from different disciplinary backgrounds to join our cohort, not only business.

Based on years of experience, we consider there to be five essential elements to gaining the best possible postgraduate education in international fashion marketing and ensuring the most rewarding time as a student.

The best education in fashion marketing is:

‌•Intimate
‌•Intensive
‌•International
‌•Industry-focused
‌•Independent
‌•Intimate

Our teaching philosophy is based on personal attention: our classes are small, with a maximum cohort size of 20. Every student gets to know their lecturers and peers, and you will benefit from more contact time with teaching staff than you would elsewhere. The Regent’s mission is to develop tomorrow’s global leaders: we know that developing you as a future leader in international fashion marketing is most effectively done in an intimate learning environment.

Intensive

Our MA programme is dynamic and intensive, combining modular study with field trips, masterclasses, live projects and industry opportunities. We will immerse you in the fashion industry and the discipline of fashion marketing for the duration of the programme, as well as provide you with the connections to succeed thereafter.

International

There is no better place to study international fashion marketing than Regent’s. With students from over 140 nationalities spread across a small community of 3,500 full-time students, we can confidently claim to be the most internationally diverse university in the UK. With an unmatched international focus and a range of study opportunities at key destinations abroad, our MA programme is truly global.

Industry-focused

As well as being industry-focused in its design and content, your programme is delivered by practitioner lecturers, and encompasses live projects with industry as well as masterclasses with influential industry professionals.

In order to prepare you for careers in international fashion marketing, you will begin your relationship with staff from our dedicated Careers & Business Relations team from Day One, many of whom will jointly deliver your teaching on relevant modules.

Independent

As a private institution, independence is our legal status, but it is also an attitude of mind. We make an intellectual claim on independence, and our students are encouraged to think and operate with independence and individuality.

This is essential to success in both marketing and fashion. By the time you graduate you will have developed your own unique approach to international fashion marketing and your own strengths in relation to the industry.

Key skills, aims and objectives

As an aspiring fashion marketing manager or director, the aim of the MA International Fashion Marketing is to give you the intellectual and practical knowledge to create and implement a fashion marketing strategy within the complex, fast-changing and dynamic international context of the contemporary fashion industry, and to develop the skills necessary to lead and succeed in your future career.

The main educational objectives of the programme are to:

Provide an inspiring learning environment – an environment where you can feel confident that you are acquiring the knowledge and skills that will fully equip you to enter the international fashion industry as a consummate professional
Develop you as a distinctive individual – a professional who is capable of independent, innovative and entrepreneurial thinking in relation to complex and changing contexts
Hone your critical and creative thinking – offering you the opportunity to learn to apply critical, analytical and creative thinking to theoretical and practical fashion marketing briefs
Build your expertise – fostering a thorough knowledge and understanding of the nature and structure of the international fashion industry and its processes, from trend-forecasting through to distribution
Develop your intercultural intelligence – ensuring a sound knowledge of international fashion marketing management for international markets
Develop your technical and strategic skills – developing confident knowledge of marketing strategies, marketing activities and integrated marketing communications strategies and their applications within global fashion contexts
Foster your independence – cultivating your independent application of fashion marketing theories and methodologies
Develop you as an ethical practitioner – ensuring you graduate with a rich appreciation of the ethical and environmental responsibilities involved in the international marketing of fashion
Cultivate reflective practice – facilitating the development of effective reflective and self-management skills
Future opportunities
For over 20 years, Fashion & Design at Regent’s has successfully launched graduates into international careers in fashion. While many of our graduates start their own businesses and creative ventures, some of the brands that our alumni have worked for include:

‌•All Saints
‌•Burberry
‌•Christina Siriano
‌•Coach
‌•Fashion Scout
‌•Fujiwara
‌•Gap
‌•GQ Magazine
‌•Hackett
‌•H&M
‌•Jaeger
‌•Marks & Spencer
‌•Matthew Williamson
‌•Puma
‌•Ralph Lauren
‌•Roland Mouret
‌•Saks
‌•Selfridges
‌•T‌he White Company
‌•Top Man
‌•Vivienne Westwood
‌•Zandra Rhodes Enterprises

Further Entry Requirements

Exceptional Entry

If you do not meet the essential entry criteria outlined above, you may be eligible to apply for exceptional entry. In order to do so, you must:

Have a minimum of two years of relevant work experience
Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is relevant to the programme
Be prepared to attend an interview with the Postgraduate Admissions Panel
Please contact us for further information on applying through this route:

English requirements
PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

IELTS
PTE Academic
Cambridge Advanced
Regent’s University London on campus diagnostic test
If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

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This new MSc at Nottingham University Business School is designed to prepare graduates for careers in the rapidly growing field of enterprise-wide use of big data in organisations. Read more
This new MSc at Nottingham University Business School is designed to prepare graduates for careers in the rapidly growing field of enterprise-wide use of big data in organisations.

The course features significant involvement from leading companies and organisations including Walgreen Alliance Boots, Tesco, and the NHS.

Students will benefit from The Neo-demographic Laboratory for Analytics in Business (N-LAB) - a state-of-the-art teaching, data visualisation and research facility based within the Business School on Nottingham's Jubilee Campus.

If you're interested in learning more about how analytical and computing tools can support sound business decision making, we want to hear from you.

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