Masters degrees in Sales Management explore the theoretical and practical management techniques employed by the sales function of organisations to increase revenue.
Courses range from taught MA and MSc degrees, to vocational MBA programmes and research-based MRes courses. Entry requirements normally include an undergraduate degree in a relevant subject such as Business Studies or Marketing.
In a competitive economy, the need for sales executives with a global perspective is paramount in all industries across the public and private sectors. It is to this end that you will explore sales techniques within the international market, understanding the concepts which most effectively put an organisation on the map.
You will analyse sales strategies for multiple formats, from direct marketing including telesales and events, to campaign management and digital promotion. Principles of commercialisation are explored through practices in branding, marketing and consumer research.
Placements are offered on most courses, providing the opportunity to liaise with clients, improving your intercultural and interpersonal communication skills.
Executive sales roles - for example international sales management and strategic brand management – are most popular in this field. However, routes in public relations, consultancy and legislation are also viable.