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Full Time Masters Degrees in Creative Arts & Design, Rome, Italy

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The American University of Rome AUR
Distance from Rome: 0 miles
As public sector funding for the arts has become restricted, there is an increasing need for well qualified arts administrators, who are able to work at the interface between artistic creativity and sound business practice. Read more
As public sector funding for the arts has become restricted, there is an increasing need for well qualified arts administrators, who are able to work at the interface between artistic creativity and sound business practice. The growth of the arts and the creative industries has created a need for well qualified arts administrators. This MA has the potential to shape a new breed of professionals in the arts management field by offering Liberal Arts, Humanities, Fine Arts, Film, Media and Communication graduates the opportunity to acquire the appropriate management and business skills, thus enabling them to capitalize upon their previous grounding within the arts.

Thanks to AUR’s connections and collaborations with numerous artistic and cultural institutions both in Rome and in Italy, this MA also offers the opportunity to gain invaluable professional experience. Rome and Italy are especially attractive for the study of arts, in general, and arts management in particular, given enormous resources that are available to scholars, art world professionals and students. Italy has a long and rich tradition of collecting, sponsoring and exhibiting visual arts. A special advantage available to students of Arts Management in Italy is a possibility to study some of the world’s oldest private collections and a specific system of patronage in the arts. Students will have an opportunity to conduct their research and internship in Roman and Italian arts institutions, some of which exist for centuries and manage the world’s most prestigious collections. This creates a unique academic experience and study environment, in which students can grow both professionally and intellectually.

Potential career paths
With this MA, students will be able to either seek employment with art-related organizations or management, or to pursue research at the Ph.D. level.

• Duration: 15 months
• Start date: Fall 2015
• Credits: 36

Courses and thesis
• Six core courses: 21 credits total
• Three electives: 9 credits total
• Internship and Thesis: 6 credits total

The complexity of today’s globalizing art world requires a diverse set of knowledge and skills. The range of potential responsibilities of arts administrators requires a graduate program which will give future art managers in depth knowledge about the structure of the contemporary art world, the nature of artistic and cultural values in general in connection to their market value, a solid knowledge of the business and market principles, in their application to the sphere of artistic and cultural production, as well as high level skills that will make future professionals in the arts management desirable candidates for a variety of posts in particular institutions of the art world, such as museums, galleries, art fairs and media reporting on art and analyzing the current artistic scene. The AUR’s MA in Arts Management enables students to acquire basic skills in the fundamental areas of art management and art administration, giving them an opportunity, through the selection of elective courses and internship experience to specialize in a particular area of their interest.

Learning Outcomes
With the MA program in Arts Management, AUR’s mission is to educate future professionals with an advanced knowledge of the contemporary art world and art administration/art management, who would be able to apply their knowledge in the global society. Upon completing the program students will be able to apply their knowledge and skills in all areas identified as the needed in the contemporary art world and art market. Students will be able to demonstrate:

• Advanced skills in the sphere of institutional management, which includes: in-depth knowledge of the way in which the key institutions of the contemporary art world (such as museums, galleries, art fairs, auction houses, art dealers and private collectors, and art media) function, the ability to design and carry out institutional strategic plans, and the ability to organize teamwork and recognize individual potentials of team members

• Advanced skills in the sphere of art project management, in particular: capacity to design and carry out demanding projects, such as international exhibitions, art fairs, logistics in realization of major art projects, artistic projects of the alternative artistic production and emerging artistic scenes, fundraising abilities (the ability to locate potential donors, such as art foundations, governmental and non-governmental organizations that sponsor art projects, and individual contributors), knowledge of basics of the financial management, which enables future professionals to design budgets and work with multiple financial sources

• Advanced knowledge of art market principles, including: market, social, political and cultural factors that structure the art market, specific features of the art market and institutions of art in Europe, USA, and emerging art markets across the globe, structure of the market price of artworks and factors that influence the price of artworks

• Advanced knowledge of relevant art theories, that explain and contextualize the complex artistic production and functioning of the contemporary art world, with the focus on: the value of art and how the cultural and aesthetic values are related to the market value, the broader social status of creativity and creative inquiry and the ways in which creative works are valorized, understanding the dynamics of the globalizing art market and the complexity of theoretical issues that the globalizing art world and art market pose, that involve ideological, economic and political issues, in addition to aesthetic ones

• Advanced knowledge of the social and cultural role of particular institutions of the art, such as museums, galleries, art fairs, public art projects and art publications

• Advanced knowledge of curatorial practices and exhibition design principles

• Students will also be able to clearly demonstrate that they have acquired the following abilities and skills: research skills, necessary to study at the graduate level and to write research papers, the ability to plan and execute an extensive research project, high level analytical skills, and the ability to communicate ideas and arguments effectively.

A vital aspect of the learning process will also be the exposure of students to the cultural diversity of Rome and of Italy, and to make the most of the opportunities for on-site teaching visits.

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Istituto Europeo di Design Fashion
Distance from Rome: 0 miles
The Master offers a path of experience, research and projects, combining a teaching methodology rich in theory and technique with the practical contribution of companies and practitioners that support the student at all stages of training and testing. Read more
The Master offers a path of experience, research and projects, combining a teaching methodology rich in theory and technique with the practical contribution of companies and practitioners that support the student at all stages of training and testing.

The course covers three main key areas: the history of fashion and applied arts, fashion design and production, marketing and communication strategies, with an increasing level of complexity. Evaluation of results is based on their consistency with the objectives and on the social, cultural, ethical and economic impact towards stakeholders and the reference system, even on a long-term basis, in relation to contemporary trends of taste, style and market.

In addition to the experimental stage that introduce students to the development of creative ideas and knowledge of the technical and technological tools useful for their representation and realization, the course covers all the aspects related to the history of fashion, applied arts, design and different features of contemporary creative expression.

Laboratory activities and innovative project teaching methodology related to the design and production (from the formulation of an idea of fashion products to its formal, functional, ethical, social evaluation) involve students through individual or group projects, workshops, tutorials, case studies, use of simulative techniques and role playing. The workshops are followed by distinguished designers, ambassadors of excellence in the fashion industry.

After examining the main types of fashion product, from accessories to dress, in all their expressions, students will investigate all the aspects of the industrial production such as phases, time, materials, resources, economic factors of the whole implementation process, even retailing and visual merchandising.

The trends of global markets in the fashion industry and the different business models have now reached revered status throughout design management, marketing strategies and communication. The purpose of this course is to introduce students to business strategies, analysis of different types of consumer – that is today both final receiver and business partner - its taste and its evolving needs. The impact of the brand on the target audience and the different aspects of traditional communication and web based fashion collections on the market will be examined, evaluating new tools and perspectives, such as the environmental impact.

The postgraduate course culminates in a dissertation, a final project aimed at checking the skills acquired by the students during the Masters programme. This project involves the launch of a new product or a new collection, where the students highlight the processes and define communication, image and style strategies.

The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I.

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Istituto Europeo di Design Design
Distance from Rome: 0 miles
We are living at a time that echoes the early stages of industrial design, when designers’ work was not limited to \"aesthetics\", and when they instead played a key role in innovation, technology development, the development of product strategy and the creation of new businesses. Read more
We are living at a time that echoes the early stages of industrial design, when designers’ work was not limited to \"aesthetics\", and when they instead played a key role in innovation, technology development, the development of product strategy and the creation of new businesses.

The Master of Product Design Labs focuses on carrying out ideas through the tools offered by the industry, innovation in the field of materials and manufacturing processes, in order to creatively anticipate market demands.

The Master of Product Design Labs creates favourable conditions in which to achieve, over a year of learning and experience, the following objectives:

- Leading multidisciplinary teams during the production process.
- Establishing personal contacts with various professionals.
- Managing the logistics of a project.
- Conceptualizing, developing and communicating innovative ideas.
- Incorporating innovation, both conceptual and technological

The contents covered in the course are organized into modules:

- Foundation (critical historical analysis, methodology, sustainability, visual communication...)

- Specific (socio-economic and needs analysis of users, anthropology, materials, production systems and processes, product launch processes, new technologies, projects)

- Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)

- Thesis / research project (concept, idea, development, production, prototyping, display...)

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Istituto Europeo di Design Design
Distance from Rome: 0 miles
Objective of the course is teaching first the design methodology that, by analyzing the codes of expression and conduct of the contemporary consumer, the identity of the customer, current trends in design and materials technology, allows students to capture an important wealth of experience. Read more
Objective of the course is teaching first the design methodology that, by analyzing the codes of expression and conduct of the contemporary consumer, the identity of the customer, current trends in design and materials technology, allows students to capture an important wealth of experience. Students learn to create their own expressive language and to include in it, enhancing it, their creativity. They are taught to create project layout particularly accurate in the colors, materials, finishes, lighting effects, that can offer new sensory and emotional experiences.

The main activity of the course in the classroom is the development of strategic value projects, able to meet the diverse needs of the design industries. Under the guidance of a faculty, consisting mainly of professionals and designers, projects take place according to an open system, in which participants are invited to collaborate with Italian companies of international reputation and brand with young people, looking for an innovative and sustainable design .

The programme is made up of four weeks of introductory workshops, which serve to examine the knowledge and methods of design students from all over the world. After these four experiences students will support the three main projects through Project Laboratories, of different length and complexity, the difficulty gradually increases during the year.

The classes alternate with the three projects that examine some of the areas of interior design: retail spaces, hospitality and wellness facilities. The projects are developed simulating a real professional situation: brief, development and presentation.

Students examine the environmental issues in parallel with natural and recyclable materials, environmentally-friendly production processes, in collaboration with specialized companies. Classes involve also the issue of indoor, natural and artificial, through the knowledge of the light sources, new technologies and systems of light control.

The Master organizes seminars conducted by design practitioners, visits to leading manufacturers of materials and showroom, participation at events (most notably the Salone del Mobile in Milan), workshops and interdisciplinary laboratories.

The Master is completed with the presentation of the final project that comprises evidence of the journey taken and the knowledge gained.

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Istituto Europeo di Design Design
Distance from Rome: 0 miles
The program foresees a first year designed to provide students with the theoretical design tools required for the production of 1:4 scale models that will represent the final projects of the first part of the Master Course. Read more
The program foresees a first year designed to provide students with the theoretical design tools required for the production of 1:4 scale models that will represent the final projects of the first part of the Master Course.

During the second year the students will be expected to perform as if they were in a real working environment, simulating the team work found in a professional design studio equipped with all the most innovative IT tools. At this final stage the Master course will actually operate as an experimental workshop.

For every second course year a Style Centre will commission Istituto Europeo di Design of Turin to come up with a project to develop a concept car.

The students will have to face up to the challenge and collaborate in carrying out this project, like a real team, handling all the various stages of project development and all the problems that a style centre has to deal with, right up to the production of a 1:1 scale model.

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Istituto Europeo di Design Management Lab
Distance from Rome: 0 miles
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Read more
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.

The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.

At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world).

FLORENCE - Design of exhibitions and events
The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.

ROME - Art Direction: focus on festivals
The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterises its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.

VENICE - 1 week Workshop
In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim.
The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.

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Istituto Europeo di Design Fashion
Distance from Rome: 0 miles
The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context. Read more
The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.

The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.

The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.

After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity up to the publishing world and events.

The teaching methodology examines the communication through different media and forms of expression linked to them (publishing, styling, web, new media, advertising, corporate events).

Part of the course is dedicated to the activities of the stylist: from the structure of a photographic set - organization, technical tools for professional photography and the lights, the still life study - to the iconographic research. The realization of photographic services allows participants to gain experience in the field, applying the theoretical knowledge and practical tools acquired during the course.

The Master culminates in a presentation of the final project, a summary of all the classes in which the student develops the insights gained during the educational pathway.

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Istituto Europeo di Design Fashion
Distance from Rome: 0 miles
Through a modular training, the participants of the Master in Fashion Design learn from the beginning how to deal with materials designed to align and implement the basic skills. Read more
Through a modular training, the participants of the Master in Fashion Design learn from the beginning how to deal with materials designed to align and implement the basic skills. The course will concentrate on technological teachings workshops in parallel with cultural insights that highlight the historical and sociological aspects necessary to develop a fashion project.

Throughout the route students will develop managerial skills: predisposition to teamwork, communication skills and collaboration with the various sectors and manufacturers of fabrics and clothing.The Master focuses on the development of projects dedicated to specific product areas involving the student in the design and creative development by thematic areas, according to the personal inspiration or following specific requests from companies participating in the learning pathway.

The Master in Fashion Design involves distinguished Fashion Designers in various vertical workshops that follow the issues of the brief such as open workshops where teachers serve as mentors during the entire design process. The course deals with different issues: conception and vision, research, design sketches, colours, materials, evaluation of the economic feasibility, prototyping, presentation and story collection.

The student explores the culture of contemporary fashion by studying the ideas and the work of the icons that have influenced the more recent history of costume and those designers who are dictating the trends of taste, style and the market for the foreseeable future.

Students will examine social phenomena and processes of the international fashion world trying to figure out how the future scenarios will change in the relationship between people and products, focusing on the most sensitive and receptive areas.

The multidisciplinary approach of the Master leads the student to penetrate within the fashion business, developing a range of skills in product management and merchandising, marketing and branding, distribution and customer care.

The Master culminates in a final Project aimed at checking the skills acquired.

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Istituto Europeo di Design Visual Communication
Distance from Rome: 0 miles
The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas. Cultural, Tools and Techniques and Project. Read more
The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: Cultural, Tools and Techniques and Project.

The Cultural area's main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies.

The second area of Tools and Techniques aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing).

The Project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners.

Lessons and classes are all structured as working briefs and workshops. Participants will work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple contexts such as communication studios, companies or visual departments within institutions. Professors are selected from experts and professionals in the respective fields of teaching.

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Istituto Europeo di Design Visual Communication
Distance from Rome: 0 miles
The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Read more
The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Companies in all sectors are starting to need a different kind of creative director, a person who is able to coordinate and deal with several specialists in the same environment and manage the processes that drive creativity and business strategies.

The Master of Communication Design Labs creates favourable conditions to achieve, over a year of learning and experience, the following objectives:

- Conceptualize, develop and communicate innovative ideas.
- Lead multidisciplinary teams.
- Build and communicate timeless concepts.
- Establish personal contacts with a range of professionals from the creative environment.
- “De-specialise” and unlearn to gain a broader view.

The contents covered in the course are organized into modules:

- Foundation (critical historical analysis, methodology, sustainability, visual communication...)

- Specific (audiovisual language and production, anthropology, storytelling, copywriting, new communication strategies, briefing, advertising copywriting, branding, global trends, content marketing strategies, commercial communication projects…)

- Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)

- Thesis / research project (concept, idea, development, production, prototyping, display...)

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Istituto Europeo di Design Management Lab
Distance from Rome: 0 miles
The current landscape is full of opportunities for those who possess the new values that society needs. Among them, it is worth noting innovation as a global value and a new way of working, seeing, approaching problems and solutions that we could describe as transverse knowledge. Read more
The current landscape is full of opportunities for those who possess the new values that society needs. Among them, it is worth noting innovation as a global value and a new way of working, seeing, approaching problems and solutions that we could describe as transverse knowledge.

Design has the potential to generate a new context in which to create value and new business models where the essential tool for success is innovation.

There is no one way to innovate, and there are many contexts that require different approaches and methods. This is why the Master of Strategic Design Labs fosters curiosity and creativity in students so that they can find the right path towards innovation.

During the master, favourable conditions are established over a year of learning and experience, to achieve the following objectives:
- Unify the business and creative visions.
- Manage and coordinate multidisciplinary teams.
- Reinforce designers’ identity as creative professionals.
- Construct trends maps with a business vision.
- Anticipate and interpret future scenarios.
- Establish personal contacts with various professionals.
- Conceptualize, develop and communicate innovative ideas.

The contents covered in the course are organized into modules:
- Foundation (critical historical analysis, methodology, sustainability, visual communication...)
- Specific (User Experience, financial, marketing and SEO, product launch process, Open Innovation, New Technology in Business Projects, start-up strategies, social entrepreneurship, digital platforms, content marketing strategies, global trends, start-up projects)
- Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)
- Thesis / research project (concept, idea, development, production, prototyping, display...)

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Istituto Europeo di Design Design
Distance from Rome: 0 miles
The Italian know-how results from a complex cultural stratification, able to integrate and renew the heritage of the classical style, renaissance, baroque and avant-garde, not only by synthesizing original design forms, but also leading them towards consistent individual and social behaviours. Read more
The Italian know-how results from a complex cultural stratification, able to integrate and renew the heritage of the classical style, renaissance, baroque and avant-garde, not only by synthesizing original design forms, but also leading them towards consistent individual and social behaviours.

The objective of the Master in Interior Design for Luxury Living is transmitting the evolution and expectations of Italian design excellence, from the house to the areas of hospitality and culture. The Italian living landscape is analysed in its narrative ability, grafting into memory the projection of a future of crafted interior dimensions, able to integrate the complexity of the environment with the needs of the client.

The pathway of study focuses on on the concept of Common Luxury Good in evolution, able to create new living environments, hospitality and entertainment areas, where the Italian style, even in comparison with other cultures, is enriched with new codes and languages without losing their identity.

The Master's programme is structured as an itinerary of research, with design experiences providing the tools to understand how to work and meditate on the meaning of their own work. To achieve these results, participants are encouraged to apply the operative knowledge acquired with an autonomous capacity to critically process and explore individual poetics with the elaboration of a personal expressive language.

The Course introduces participants to the reception and interpretation of the needs of the client. They learn to develop the ability of design direction, in order to integrate project choices that affect a space or a service in a broader vision of the planning and realization processes.

The Goal is focusing on a strategic plan including all tangible and intangible aspects (function, communication, service, identity, relationships) that perfectly meet customers’ expectations and market needs.

The theoretical lessons integrate aesthetics, anthropology, living culture, the history of interior design and design furniture.

There will be seminars of Interior Design on several themes including housing, retail, hospitality (hotels, resorts, spa) catering (bars, restaurants) for special luxury spaces (yachts, cellars, exhibition areas).

Through the project communication, participants acquire the tools for visual communication and marketing strategies, and learn about contracts and schedules for cost control.

The Master culminates with a Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired.

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Istituto Europeo di Design Design
Distance from Rome: 0 miles
Based on cross-disciplinary working team, the Master applies creativity development of the best design agencies and think tanks, and stimulates the collective thinking, in order to share know-how and empower all related skills. Read more
Based on cross-disciplinary working team, the Master applies creativity development of the best design agencies and think tanks, and stimulates the collective thinking, in order to share know-how and empower all related skills.

The philosophy of the course, project and client based, offers to participants the opportunity to experiment and put into practice mindset and methodological processes (design thinking) by carrying out real projects, through a process based on team work and learning by doing.

All projects are followed by Leader Advisors who are also practitioners, selected for their expertise on the different project topics. Conferences and seminars offer the opportunity for debates with specialists and agencies, distinguished personalities from a range of design disciplines as well as others including entrepreneurship, technology and economy. High-profile Italian and international businesses and social enterprises enrich the Masters programme by disclosing their skills through projects, case studies and strategies.

The preliminary stages of this Master introduce students to the culture of design thinking and related methodologies through lectures, workshops and laboratory works. Subsequently, participants face different project phases, experimental and interactive courses (with different purpose, complexity and goals) based on learning by doing.

At the same time students can attend nurture courses to get involved in the strategic, technological and expressive area of design, bringing ideas and insights in order to feed the personal and professional growth of the whole team.

Students are called on to take a proactive and professional role with the clients in order to overcome the academic reality. They will benefit from a practical experience, where team work change according to the brief and the proposed teaching strategy.

The Master in Design enables students to meet with different production systems, which keep stimulating and take them to develop their own project methodology, allowing them to produce unique concepts. This process gives concrete answers to the needs of the market by the use contemporary languages and signs.

The course culminates in an exhibition where students present their dissertations and internships to a committee made by other candidates and experts.

The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I.

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Istituto Europeo di Design Design
Distance from Rome: 0 miles
The first month will be dedicated to introduce the students to the skills of the job, including 3d modeling, digital fabrication, Arduino technology, and principles of environmental strategies. Read more
The first month will be dedicated to introduce the students to the skills of the job, including 3d modeling, digital fabrication, Arduino technology, and principles of environmental strategies. From the second month, and through the next 11 months, the students will work on a challenging thesis project that will be presented to a public audience at the end of the Master. During this phase, a series of activities (theoretical lectures, seminars, design workshops, conferences, construction workshops) will disseminate knowledge and stimulate the students on the topics of Green Energies Design Strategies, Smart Technologies for the Built Environment, Design rating systems and certifications, Big Data, Urban Sharing. All the input coming from these activities will be embedded in the students design work to develop a compelling thesis project.

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Istituto Europeo di Design Design
Distance from Rome: 0 miles
The Master's programme focuses on research and innovation in different sectors, with an emphasis on practical activities of design, to enable students to develop their creativity, refining tools and knowledge through a targeted and structured approach. Read more
The Master's programme focuses on research and innovation in different sectors, with an emphasis on practical activities of design, to enable students to develop their creativity, refining tools and knowledge through a targeted and structured approach: the fundamentals of Interior design of cars, both technically and psychologically, emerging technologies, identifying layout and models of use of interior space, traditional materials and the latest generation, new trimmings, technologies and integrated platforms with a particular emphasis on interface design.

From a cultural perspective, the Master in Car Interior Design and User Experience covers subjects such as the history and trends of Car Interior Design and the study of perception. Students improve their skills and techniques in the visualization and communication of ideas, forms and concepts. The laboratory of communication occurs with the practice in the advanced levels of 2D and 3D Photoshop and other industry-specific programs. The environment of the cockpit is examined in all its functionality. The user and his needs are always at the center of the project proposal. This means improving and facilitating the driving of the vehicle, the passenger compartment comfort in all aspects (functional, aesthetic, sound, touch) and its security.

Much importance is given to human-machine interface. The important flow of visual information, sound messages or control actions through devices and controls located on the dashboard in front of the driver requires a careful and intelligent planning that facilitates the interaction between the driver and the car as a function of maximum driving safety.
Over the past decade, the heavy investments made by the most influential international car manufacturers have greatly contributed to the research and technological
development of the passenger that, in its evolution, has changed the real idea of the car, considered primarily for its aesthetics design in the past. comfort and aesthetics have become increasingly important as the range of devices and interfaces of the latest generation, together, offer the driver a unique mobility experience often conveyed through the philosophy of a brand.

The curriculum includes a study of the marketing strategy: user profile, market analysis. The student is measured with the reality in a series of professional workshops held with the support of companies in the industry.

The final project is the synthesis of all the experiences, where the laboratory results and knowledge merge together inthe design of the interior of a vehicle according to the brief provided by the industry partner.

The course is recognised by MIUR as Master Academic Level I.

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