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Hyper Island Masters Degrees in Promotion & Advertising

We have 1 Hyper Island Masters Degrees in Promotion & Advertising

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Hyper Island's MA in Experience Design has been designed in response to demand from the industry. There is currently a gap between what schools teach and what a designer needs to know. Read more
Hyper Island's MA in Experience Design has been designed in response to demand from the industry. There is currently a gap between what schools teach and what a designer needs to know. How to build products, services, and systems in the real world, that give a great experience.

The role of a designer is shifting. A product today is rarely just physical and consumers expectations are higher than ever. The challenge for designers is to design and deliver meaningful experiences, both online and offline.

The MA in Digital Experience Design will develop your technical, creative and strategic skills as an experience designer to lead the change within this evolving industry.

You will explore experience design and related fields such as service design and interaction design, understanding human behavior, rigorous research, digital technologies and prototyping, project management, business acumen and how to build and lead an effective team.

You will leave us primed for roles across human-centred design such as Experience Designer, Information Architect, Interaction Designer and Service Designer. Within these roles, graduates will be able to design and develop high quality experiences, products and services. You will be able to work across disciplinary, cultural, and geographical boundaries to design innovative solutions to meet user and business needs. Above all, you will be able to operate strategically as an agent of change and have the knowledge, skills, and competence to work at the forefront of this fast-paced industry.

The MA Digital Experience Design represents an alternative option in industry-led learning here in the UK. At Hyper Island, you will be immersed in collaborative and high-energy learning environments that mirror the modern workplace dynamics. We value both professional and personal development and we seek to help you achieve that by supporting you with new methods, tools, and knowledge to develop your abilities. It is a post-graduate Master of Arts degree awarded by Teesside University.

Hyper Island partners with leading companies such as ustwo, Dare, IDEO, Plan, Tobias & Tobias, Google, MTV, Oxfam, Sony Games and Greenpeace, giving you access to the world’s most successful and innovative thinkers.

Following successful completion of the school-based part of the programme (24 weeks), you will progress to an industry research project (18 weeks). This is your chance to put your learning to work in an independent research or professional context and helps you to take the next step in your career. This can take place anywhere in the world.

Hyper Island will help you design your project and apply it within your career domain. To successfully graduate with a Master's degree, you will present the findings from your project using reports, videos and prototypes as appropriate to your chosen problem to examiners from industry, Teesside University and Hyper Island.

What you learn on the programme:

- Digital strategy
- Business modelling
- Working with agile/lean processes
- Emerging and established technologies for creating experiences
- Human-centred design processes
- Idea generation, selection, and development
- Behavioural psychology
- Participatory research tools
- Building balanced teams to meet project requirements
- Global and remote collaboration
- Leadership and group dynamics

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