Masters degrees in Promotion and Advertising provide advanced training in the techniques used to publicise a given organisation, or its products and services. Some courses may include aspects of events management.
Courses range from taught MA and MSc courses, to research oriented MRes programmes. Entry requirements normally include an undergraduate degree in a relevant subject such as Graphic Design or Marketing.
For example, you may choose to focus on the psychology of advertising, examining consumer beliefs and perceptions in relation to branding, and the ethics of campaign advertising. You may opt for a more creative route in digital design, exploring software technologies, creative conception, and digital promotion.
Alternatively, you might explore Promotion & Advertising in relation to strategic marketing communications, campaign planning for print, radio, TV and online ad production, as well as direct marketing such as telesales, email and postal advertising.
Roles may include: art-director for a digital production company; copywriting for publications houses; brand and design management, marketing, or public relations.