Why take this course?
This exciting Master’s course will provide you with the knowledge and understanding to develop and launch new products and services, manage small enterprises and generate new ideas and opportunities. It will equip you in your future career to create an entrepreneurial environment that will facilitate innovation and stimulate growth.
This is the ideal course if you are seeking a career where innovation, entrepreneurship and creativity are defining key features. Roles such as these can be found in large organisations, in small to medium-sized enterprises (SMEs) and in start-up businesses.
What will I experience?
On this course you can:
Gain relevant skills such as business planning, developing and marketing new products and financial management
Benefit from our current research, consultancy projects, external guest speakers and live case studies
Learn from our long history of expertise in this area - Professor Paul Trott's book "Innovation Management and New Product Development" is now in its 5th edition and is recommended reading for students all over the world
Tap in to all the resources available to students who are actively involved with entrepreneurial business activities through our Student and Graduate Enterprise Team.
What opportunities might it lead to?
The understanding gained through your studies will differentiate you within the employment market. Research has revealed that many managers have little confidence in their ability to successfully manage innovation and product development. The insights you will gain from this course will therefore provide you with a competitive advantage in the workplace.
This course will provide a contemporary understanding of innovation management and entrepreneurship concepts, theories, models and analytical frameworks, and their application in the development of appropriate business policies and strategies.
This first teaching period develops your understanding of the following subjects and supports you in your development.
Innovation Management and New Product Development:
What is innovation?
Innovation at a national and international level
Models of innovation and product development
Processes involved in the development of new products and services
Generating new product opportunities and ideas
Understanding computer aided design and manufacture
Entrepreneurship Theory and Practice:
Basics of entrepreneurship and the management of SMEs
The role of entrepreneurship and entrepreneurs in both small and large organisations
During the second teaching period you will build on your general understanding and focus on key aspects of innovation management, new product development and entrepreneurship.
Innovation Management and Intellectual Property:
Protection of new products, trademarks and designs through intellectual property
Product innovation and development at operational and strategic levels
New Product Development:
Developing and testing a new product concept
Targeting and positioning new products within the market place
Managing mature products and product replacement
The marketing mix
Entrepreneurship Theory and Practice:
The management and development of new enterprises from both a theoretical and practical perspective (with particular focus on small enterprises)
Business planning for small and large organisations
Financing business operations, particularly new business start-ups
Formation of corporate and social enterprises
During this period you will specialise in a subject area of your choice through your dissertation project.
You will be provided with research methods training over the autumn and spring teaching periods, providing you with the ability to critically evaluate management research and to plan effective research projects.
The dissertation enables you to deepen your understanding of an aspect of innovation management or entrepreneurship. Many students choose to investigate topics that they intend to focus on in the next stage of their career. For some students this will provide them with the opportunity to carry out intensive research pertinent to a venture they wish to establish following their graduation.
Our friendly and supportive environment uses formal lectures, workshops, and seminars to provide the basis for the development of relevant knowledge, further enhanced by activity-based case studies. We utilise both theory and practice-oriented teaching. Teaching and learning is through weekly half-day sessions, depending on whether you are taking the course full or part-time.
For each unit you will be assessed in a way that will deepen your knowledge of the subjects covered. This will involve you thinking and working in an original way to overcome genuine problems. At the end of the course you will also complete a dissertation which can be related to your workplace, your future career, or a desired business venture.
This course enables you to pursue a broad range of management careers in the private and public sector. In particular, we aim to enhance your career prospects and prepare you for roles in innovation management, entrepreneurship, and the management of small enterprises. You will develop your understanding of the value and contribution innovation can make to a variety of consumer, business, national and international markets and across industry sectors.
On completion, you might expect to gain senior management roles in a range of functions including marketing, new product development, innovation, research and development, technology, engineering, project management, administration and the arts. More generally, it may be of interest to those wishing to work in business, manufacturing, healthcare and knowledge management. It is also ideally suited to you if you are working or looking to develop a career in a small business or even consultancy-based roles.