Masters Degrees (Consumer Behaviour)

Apply for this programme This programme will guide you to the forefront of consumer-centred business philosophy and prepare you to lead in an ever-competitive and complex world. Read more

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour. Read more

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. Read more

The MSc Marketing and Consumer Psychology programme is designed to teach a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Read more

In the age of  big data , companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. Read more

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns. Read more

Consumer Studies offers a unique approach to study consumers in an ever changing society. Understanding consumers to improve quality of life is central to our programme. Read more

Data are everywhere: from sensors and trackers, to apps measuring the behaviour of people. The use of data science offers new opportunities in the domains of health, nutrition, lifestyle and consumer behaviour. Read more

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. Read more