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Masters Degrees in Promotion & Advertising, New Zealand

We have 1 Masters Degrees in Promotion & Advertising, New Zealand

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Global thinking in a connected world. Get a foot-hold in the business world with this intensive, professionally focused postgraduate programme offered by Victoria Business School. Read more

Global thinking in a connected world

Get a foot-hold in the business world with this intensive, professionally focused postgraduate programme offered by Victoria Business School.

Build on your undergraduate degree and gain valuable skills in management, marketing and business. The 180-point Master's programmes are course-based, and include an industry placement where you'll gain real-world experience or a research project where you'll investigate a theoretical aspect of a current topic under debate.

Become one of the next generation of business leaders who can anchor business strategy in a global context and use this as a vehicle for growth.

Broad skills

Gain a broad foundation in modern business and explore how global connectivity impacts and influences the way business is done. You'll find out how companies successfully compete in the global business environment, and examine modern management theory and practice and marketing strategy. Graduates will be able to find solutions to problems at a global strategic level.

If you want to complete a Master's with a focus on professional skills, rather than research, then the MGMgmt and the MGMktg are good options for you.

Real-world connections

Take advantage of the University's connections in the business world and hear from guest lecturers who are industry professionals. You'll also complete a consulting project with a real company or organisation.

International recognition

Victoria Business School is among a small group of business schools worldwide that hold the 'Triple Crown' of international business education accreditations. You can be confident your qualification will stand up against the best around the world.

Find out more about accreditations and what they mean for you.

What you'll study

You’ll study for either qualification in three parts, each worth 60 points.

Part 1

In Part 1 you'll study four courses and gain the foundation knowledge you need for Part 2, where you'll focus on either Marketing or Management. Your study during Part 1 will help you confirm your choice about which degree you go on to complete.

If you successfully complete Part 1, but don't continue your studies, you'll be awarded a Postgraduate Certificate in Global Business (PGCertGBus).

Part 2

In your second trimester you'll complete the set courses for your chosen degree.

Management students will study innovation and value creation, sustainability, supply chains, and leadership in a changing global environment.

Marketing students will focus on market analysis, consumer behaviour, communications, and current marketing theory and practice in a global context.

Part 3

In Part 3 you'll complete courses in strategy in a global marketplace, and effective management across cultures. In this trimester you'll also complete a 30-point practical project. You can choose to do a consultancy project, where you'll be partnered with an organisation and use theory to resolve a business issue. Or you can complete a research project where you'll investigate a theoretical aspect of a current topic under debate in management or marketing.

If you are enrolled in either Master's but don't manage to complete it, you may have enough points to be a awarded a PGCertGBus.

Duration and workload

The Masters' degrees can be completed in three trimesters or 12 months of full-time study.

Your workload will be 150 hours per course so you can expect to study 40–45 hours a week for much of the year.

Community

Postgraduate study at Victoria will help you build valuable relationships and networks with peers, university staff and future colleagues. You'll have opportunities to attend events, workshops, social functions and seminars.

The Postgraduate Students' Association can give you information and provides a voice for you on campus.

Careers

Graduate with the skills you need to work in a management or marketing role in medium or large organisations, in New Zealand or overseas.

This qualification paves the way for careers in global logistics, international business development, import/export management and international brand management.

You could also continue your studies with a research-based Master's degree or possibly a PhD.



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