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Masters Degrees in International Marketing, New Zealand

We have 2 Masters Degrees in International Marketing, New Zealand

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Global thinking in a connected world. Get a foot-hold in the business world with this intensive, professionally focused postgraduate programme offered by Victoria Business School. Read more

Global thinking in a connected world

Get a foot-hold in the business world with this intensive, professionally focused postgraduate programme offered by Victoria Business School.

Build on your undergraduate degree and gain valuable skills in management, marketing and business. The 180-point Master's programmes are course-based, and include an industry placement where you'll gain real-world experience or a research project where you'll investigate a theoretical aspect of a current topic under debate.

Become one of the next generation of business leaders who can anchor business strategy in a global context and use this as a vehicle for growth.

Broad skills

Gain a broad foundation in modern business and explore how global connectivity impacts and influences the way business is done. You'll find out how companies successfully compete in the global business environment, and examine modern management theory and practice and marketing strategy. Graduates will be able to find solutions to problems at a global strategic level.

If you want to complete a Master's with a focus on professional skills, rather than research, then the MGMgmt and the MGMktg are good options for you.

Real-world connections

Take advantage of the University's connections in the business world and hear from guest lecturers who are industry professionals. You'll also complete a consulting project with a real company or organisation.

International recognition

Victoria Business School is among a small group of business schools worldwide that hold the 'Triple Crown' of international business education accreditations. You can be confident your qualification will stand up against the best around the world.

Find out more about accreditations and what they mean for you.

What you'll study

You’ll study for either qualification in three parts, each worth 60 points.

Part 1

In Part 1 you'll study four courses and gain the foundation knowledge you need for Part 2, where you'll focus on either Marketing or Management. Your study during Part 1 will help you confirm your choice about which degree you go on to complete.

If you successfully complete Part 1, but don't continue your studies, you'll be awarded a Postgraduate Certificate in Global Business (PGCertGBus).

Part 2

In your second trimester you'll complete the set courses for your chosen degree.

Management students will study innovation and value creation, sustainability, supply chains, and leadership in a changing global environment.

Marketing students will focus on market analysis, consumer behaviour, communications, and current marketing theory and practice in a global context.

Part 3

In Part 3 you'll complete courses in strategy in a global marketplace, and effective management across cultures. In this trimester you'll also complete a 30-point practical project. You can choose to do a consultancy project, where you'll be partnered with an organisation and use theory to resolve a business issue. Or you can complete a research project where you'll investigate a theoretical aspect of a current topic under debate in management or marketing.

If you are enrolled in either Master's but don't manage to complete it, you may have enough points to be a awarded a PGCertGBus.

Duration and workload

The Masters' degrees can be completed in three trimesters or 12 months of full-time study.

Your workload will be 150 hours per course so you can expect to study 40–45 hours a week for much of the year.

Community

Postgraduate study at Victoria will help you build valuable relationships and networks with peers, university staff and future colleagues. You'll have opportunities to attend events, workshops, social functions and seminars.

The Postgraduate Students' Association can give you information and provides a voice for you on campus.

Careers

Graduate with the skills you need to work in a management or marketing role in medium or large organisations, in New Zealand or overseas.

This qualification paves the way for careers in global logistics, international business development, import/export management and international brand management.

You could also continue your studies with a research-based Master's degree or possibly a PhD.



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The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Read more
The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.

Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.

Programme Requirements

Three compulsory papers (20 Points each):
MART 460 Research Methods
MART 461 Marketing Theory
MART 462 Advanced Marketing Analysis

Four of the following elective papers, including at least two MART papers (20 Points each):
BSNS 401 The Environment of Business and Economics
ENTR 411 Introduction to Entrepreneurship
ENTR 415 New Venture Strategy
MANT 454 Global Management
MART 448 Advanced Business Analytics
MART 463 Food Marketing
MART 464 Consumer Behaviour
MART 465 Retailing
MART 466 Digital Marketing
MART 467 Tourism Marketing
MART 468 Branding
MART 469 Advertising Planning and Concept Development
MART 470 Special Topic in Marketing
A suitable alternative as approved by the Head of the Department of Marketing

Plus one of the following project papers (40 Points each):
BSNS 501 Applied Project
BSNS 580 Research Project

Structure of the Programme

-The programme of study shall consist seven 20-point taught papers, together with a 40-point applied project or research project. (See table above).
-A candidate may be exempted from some of the required described on the basis of previous study , subject to the approval of the Pro-Vice-Chancellor (Commerce). Alternative papers will be required at an equivalent level of study.
-A candidate shall, before commencing the investigation to be described in the applied or research project, normally have achieved a B+ average in their coursework and secure the approval of the Head of the Department of Marketing for the topic, the supervisor(s) and the proposed course of the investigation.
-A candidate may not present an applied or research project that has previously been accepted for another degree.
-A candidate must pass both the papers and the applied or research project components.

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