Masters Degrees in International Marketing, Netherlands

The Master in International Business and Management is a unique joint, double degree programme between Hanze University of Applied Sciences, Groningen (Hanze UAS), The Netherlands, and Anglia Ruskin University in Cambridge, UK, leading to the following two degrees:
-Master in International Business and Management by Hanze University Applied Sciences, Groningen
-Master of Arts in International Business by ARU Cambridge

This programme is designed for students with a wide interest in international business and management, who are aiming at a management position. All subjects and modules are placed in an international context. The demands placed upon the manager are subject to increasing changes, which arise from the changes that take place in the international business environment and usually effects all business operations.

The Master in International Business and Management programme is a 17 month full-time postgraduate programme for graduates of business-related disciplines, e.g. economics or management studies. The programme challenges students to apply business management theory to current international business practice. It prepares graduates for international management positions by focusing on corporate strategy, marketing, operations, accounting and human resource management, all from an international business perspective.

Educational concept

Our educational concept is characterized by small group sizes, and intensive contact between students and staff. Next to lectures and workshops, students work in teams as well as individually on practice-based and experience-based projects and case studies. Students interact with the world of practice through guest lectures by entrepreneurs, senior business executives and knowledge experts, seminars and company visits. Our teaching staff is selected to ensure a interesting mixture of business experience and expertise in applied research. Throughout the programme the integration between different knowledge areas is strongly emphasized. The full programme is taught in English.

The programme consists of two semesters of course work and one semester of applied research in a business context within a period of 17 months, starting in September and ending in January. The total size of the programme is 90 ECTS. You may opt to participate in a double degree programme, in which case you get the opportunity to spend the second semester at Anglia Ruskin University (ARU) in Cambridge, England.

Course Overview

The MIBM programme consists of three semesters in which a wide variety of courses are taught.

Semester One

The first semester begins with an intensive introduction programme. You take part in a variety of activities and do exercises to enhance group cohesion and personal effectiveness. Of course you will also get an introduction to the city of Groningen, Hanze UAS and its facilities and services, the MIBM programme and its staff. After the introduction, the following courses are offered:
Economics and Business in the E.U.
Dynamic Decision making
International Business Environment
International Strategic Management
Personal Development
Management and Leadership
Business Research Methodology

Semester Two

In the second semester you deal with more complex, inter-related management issues. Acting as a boardroom member or manager of a company you develop creative solutions to complex problems in a dynamic international business environment. The following courses are included:
International Financial Management
International Human Resource Management
International Supply Chain Management
International Marketing Management
International Financial Management & Accounting
International Marketing
Intercultural Competences in Business
Invitation to the Boardroom (simulation game)

Semester Three

The third semester is focused on conducting applied research within a relevant business setting which is the basis for writing the master's thesis. Besides providing the essential knowledge of international business and management during the first two semesters, students are required to select a topic and a business setting for their Master thesis already during the first semester, and further develop their thesis proposal during the second semester. The actual research and writing the thesis are undertaken during the third semester.

Read less

Within the context of internationally oriented organisations, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision making of companies operating within this environment. The programme aims to provide students with:

* An ability to apply their knowledge and understanding of international business management to complex issues, both systematically and creatively.
* A deep knowledge of marketing theories, including advanced skills in the analysis of markets in an international context.
* An understanding of management, leadership and business practice within international organisations.
* An opportunity to conceptualise real world problems using analytical frameworks drawn from marketing, international marketing and international business theory.
* An ability to critically evaluate these issues within the context of the activities of businesses, government and non-governmental organisations.

The dual award approach provides students with the opportunity to study a distinctive and internationally focused curriculum, and study at two highly respected and traditionally focused Universities

Degree: MA/MSc in International Business and Management

Why in Groningen?

A unique combination of two degrees that let you develop a 'sharp eye' for the processes in which multinational enterprises can operate. You acquire advanced knowledge of international business management and marketing theories and learn to conceptualize real-world problems. It's an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

Job perspectives

The degree has been designed for individuals who aspire to a career in international business management and will prepare students for a range of positions in international, multinational or transnational companies. Participants will understand how to analyse the markets in different countries and will develop a 'sharp eye' for the processes within which multinational enterprises operate.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

Read less

Get the opportunity to put yourself on the fast track to the international management career of your dreams!
Organizations today seek employees with a broad understanding of global business. The Master's program in International Management offers you exactly this opportunity: to become a highly-skilled generalist with the integrated overview of business and management so essential to any successful management career.

Tilburg University is ranked #11 worldwide in Business and Economics (Times Higher Education, 2016).

With a program that covers all major business disciplines, corporate responsibility ánd cross-cultural negotiations
The course curriculum covers all the major business disciplines, including marketing, management, and finance, and is supplemented with skills training in consulting and cross-cultural negotiation. The program also trains students to apply knowledge and skills in a responsible way to create value for relevant stakeholders.

A Tilburg University Master's program in International Management offers you:
•The broad knowledge framework and comprehensive skill set needed for understanding, managing and resolving the diverse dilemmas that exist within an organization.
•A truly global experience that includes teaching by international academics and practitioners, culturally diverse classmates and content that incorporates global business methods and models.
•The opportunity to do an internship: the curriculum facilitates the possibility of doing an internship. Get some work experience, obtain a good picture of how things work in practice and build up your network.
•A student-centered approach to learning, where you enjoy more individual attention from professors and thus more time to delve into topics and test your ideas.
•Ideal preparation for a future managerial career whether your ambitions lie in business, non-profit or the public sector.

Future jobs

With a Master's degree in International Management, you can choose from a large range of possible careers in business and academia.

Your qualification opens doors for future jobs in:
•multinational corporations, including general management positions and specialized positions in marketing, corporate finance and treasury, accounting and control, and financial reporting
•financial service providers, including commercial banks, insurance companies, and accountancy firms
•management consulting, with particular reference to strategic, marketing, and corporate finance
•policy-making institutes such as the IMF, the World Bank, and the Ministry of Economic Affairs
•economic research institutes

Are you passionate about sharing your knowledge with others? After finishing your Master in International Management, Dutch graduates have the possibility to follow a one-year educational post-Master to become a teacher in Management and Organization.

The Master in International Management also offers a competitive advantage for students interested in applying for a PhD program at Tilburg University or another university of international standing.

Read less

The Master's program in Marketing Analytics equips you with the expertise needed to pursue a career as a highly-trained marketing analyst - where you will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision.

Tilburg University is ranked #11 worldwide in Business and Economics (Times Higher Education, 2016).

Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes.

A Tilburg University Master's program in Marketing Analytics offers you:
•State-of-the-art knowledge taught by accomplished academics. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field.
•Learning that is practice-oriented, where everything you learn is applied to real or simulated marketing dilemmas whether it is during assignments or interactive sessions with classmates and professors.
•The possibility to customize your degree with a large number of electives.
•Excellent career prospects with marketing research an increasingly important part of the marketing strategy in many companies. You will be qualified to pursue positions as a marketing researcher, consultant, market analyst, or to follow a PhD track.

Ranking
#4 in Europe, field of Marketing Research Productivity-UT Dallas Business School Research Rankings

Future Jobs

Career opportunities are plentiful for marketing researchers. Your expert knowledge and skills in both marketing and research methodology are sought-after by organizations, giving you the flexibility to choose which industry or specialist position to pursue your career in.

Your degree will be an excellent launch pad for a career as consultant, analyst or market researcher. Possible job opportunities include positions in:
•Marketing research agencies
• Management Consulting firms
• Research departments of large companies

Are you passionate about sharing your knowledge with others? After finishing your Master in Marketing Management, Dutch graduates have the possibility to follow a one year educational post-Master to become a teacher in Management and Organization.

Read less