This intensive program has been designed for high potential students who want to have a strategic impact in the organization they will work for. As a complex and thrilling discipline, strategy requires strong critical thinking skills and determination, that’s why the MSc Strategic Management recruits the brightest students in a variety of disciplines. This program is a fantastic gateway towards careers in the most prestigious companies around the world.
Strategy is a vibrant, complex and constantly evolving environment which requires the strongest intellectual qualities. The MSc Strategic Management trains high potential students to develop a full strategic mindset and to master a broad and in-depth understanding of strategy’s logics and issues. To achieve this goal, it provides an exhaustive and intense curriculum covering the diverse areas linked to strategy, from negotiation games to innovation management, including big data, mergers & acquisitions, and many more topics. This wide range of courses allows the students to grasp all the mega trends, the analytical means, the leverages, and the priorities linked to strategy. All the students enrolled in the MSc Strategic Management live a truly challenging intellectual experience.
As the MSc Strategic Management is very demanding, we recruit the brightest students of top universities from around the world. They come from a variety of disciplines, such as management, economics, engineering, and political sciences, in order to form a diverse and high-level cohort which also reflects the richness of strategy itself.
With 23 different nationalities, this program gives students the opportunity to interact with people from a wide range of cultures and academic backgrounds. The participants really benefit from the variety of knowledge that each brings from their own experience to make the most out of group projects.
The consulting industry is in constant demand of high-level graduates who perfectly understand the world of strategy and adapt to complex environments. As HEC Paris recruits only the best profiles, and provides them with premier academic and operational knowledge, HEC graduates benefit from a very well-established reputation among the most prestigious companies across the world.
Consultancy firms are deeply involved in the life of the program: many experts from the sector conduct classes as well as numerous workshops throughout the year, notably BCG, Oliver Wyman, and Bain & Company. Also, an optional company project allows the students to assist companies in tackling a real-life strategic issue, which is a fantastic opportunity to understand tangibly the operational reality of strategy.
The true ‘real-life’ knowledge the students learn throughout the program is one of the main reasons graduates have an extremely high placement success rate.
Strategic management is an essential component of company growth and survival and encompasses two main components:
In short, Strategic management is the art of correctly positioning a firm in a turbulent environment in order to map out a path of unique and unmatchable excellence. It requires a great command of analytical frameworks and a rigorous mind.
The HEC Paris MSc Strategic Management is an exciting intellectual challenge building upon the specific knowledge and experience that our academic team brings to the program, but also upon the students’ qualities. The program is very intense and demanding and is comprised of mandatory core courses, workshops with firms, a company project, but also elective courses, which allow them to tailor their curriculum according to their interests and career goals.
This Joint Degree between HEC Paris and Ecole Polytechnique will equip students with both the technical skills and the strategic mindset to lead successfully any business career requiring a strong expertise in Big Data.
Their association within this Joint Degree represents the best Business/Engineering combination Europe could possibly offer, with extraordinary added value for the students who will follow this program in Data Science and Business.
Big data marks the beginning of a major transformation of the digital economy, which will significantly impact all industries. There are three main challenges to face:
Exploiting this vast amount of data requires the following:
Therefore the program has three objectives:
Students will benefit not only from the close ties that HEC Paris has developed with the business world but also those of Ecole Polytechnique, through various networking events, conferences and career fairs.
The HEC Alumni network alone, consists of more than 52,300 members in 127 countries.
The key aim of the teaching in this Joint Degree is to provide students with the tools needed to solve real problems, using structured and unstructured data masses, teaching them to ask the ‘right’ questions (both from statistics and ‘business’ perspectives), to use the appropriate mathematical and IT tools to answer these questions.
Students will be equipped to shift constantly from data to knowledge, from knowledge to strategic decision, and from strategic decision to operational business implementations.
All these shifts carry with them numerous challenges that each require an interdisciplinary approach involving mathematics, IT, business strategy, and management skills.
The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.
As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.
The strong relationships between HEC Paris and prestigious companies are reflected notably in the organization of many events and competitions throughout the year, in which the program’s students actively take part:
The MSc Marketing students, therefore, benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:
The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.
Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.
Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:
The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.
Finally, the special relationship between HEC Paris and the business world allows its students to meet the most prestigious companies directly on campus and hence access high-level international career opportunities.
The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.
Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).
Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.