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Manchester Metropolitan University, Full Time MSc Degrees

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This programme has been designed to enhance the specialist knowledge and skills of graduates who have already undertaken substantial accounting and finance studies at undergraduate degree level. Read more

Overview

This programme has been designed to enhance the specialist knowledge and skills of graduates who have already undertaken substantial accounting and finance studies at undergraduate degree level. Alternatively, if you have successfully achieved all of the ACCA Fundamental level papers you are eligible to apply.

The programme covers a number of core themes including International Financial Reporting Standards (IFRS), corporate reporting, corporate governance and risk management. Professional ethics, alongside the application of tools and models of finance theory to complex strategic corporate finance transactions are central to the programme. In addition, you will develop knowledge in implementing strategy in the context of both the external environment and internal business capabilities, and be able to evaluate performance implications of a given strategy.

You will have the opportunity to engage with current business issues through specialist input and the completion of independent study. Your dissertation will normally take the form of an empirical piece of research.

Top Up Your Existing Postgraduate Qualifications to a Masters

If your qualifications are relevant to the MSc you would like to study, you may be eligible for ‘entry with advanced standing’. For more information please visit our Fast Track Your Masters page at http://www.business.mmu.ac.uk/advancedstanding/

Course in Depth

You will study the following units:

International Corporate Reporting and Governance - The international corporate reporting aspect of the unit considers the impact of International Financial Reporting Standards (IFRS) on corporate reports across a number of different business situations and considers the impact of the move to harmonisation of accounting standards globally. The governance aspect of the course will cover governance, risk and ethics and their inter-relationship.

Corporate Finance and Strategy – This unit will develop the knowledge and skills used in designing and implementing business strategy in the context of the external environment and internal capabilities.

Investigating Business Practice - You will work on a live business problem, from the setting of objectives through to the production and presentation of recommendations for a business audience. This is an investigative unit that enables students to synthesise theoretical knowledge with practical application and supports the development of professional and employability skills.

Optional Unit – You can select from a range of optional units from across the Business School that will enable you to specialise in a particular subject area. These are:
•International Environment
•Behavioural Economics and Financial Decision Making
•Project Management Concepts and Practices

Research Methods – This unit will help you develop your critical thinking, reflective writing and other study skills, including analysis and referencing, to successfully study at Masters level.

Dissertation - You will be required to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of your achievements and conclusions. Examples of past dissertation subjects include:
•Why Would Older Clients Have Trust in Their Financial Planner?
•Should Financial Planners be Graduates?
•Alignment between Performance Measurement and Strategy: A Study of a Nuclear Company.
•A Study of Exchange Rate Fluctuations

Career Prospects

You will be well placed to move into the finance function of both large and small organisations in the private and public sector. Alternatively you may prefer to seek work in financial analysis, securities and investments or commercial lending.
Manchester is the largest regional financial centre outside of London and home to major accountancy institutions including Deloitte, KPMG, PwC and Ernst and Young. In addition, there are regional centres of international banks based in the North West including Santander, Bank of New York Mellon, Bank of China and RBS.

Features and Benefits

•You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
•Teaching staff on this programme are highly experienced practitioners and active researchers in their fields. Read more about the staff from the Department of Accounting, Finance and Economics here: http://www.business.mmu.ac.uk/departments/afe
•As a student of the AFE Department, you will have complementary access to Bloomberg, the leading global platform used by the world’s leading banks, corporations and government agencies for news, data, analytics and research.
•There are opportunities to focus your assignments on your employment goals.
•This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing, we can give you academic credit for your current qualifications. Typically, this would be membership of the ACCA. Consequently, you only need to study selected units and can achieve an MSc in a shorter timeframe. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.
•You have the opportunity to join the Accounting, Finance and Economics (AFE) Student Society. This organises a variety of events for students including: employer fairs and various networking opportunities.
•Internship opportunities are available.
•All graduates from the MSc Accounting & Finance course will be eligible to sit the CIMA Gateway paper which will fast track them to the CIMA Strategic Level. The route requires you to sit a single three hour exam in either May or November each year. It assesses your knowledge of the material covered in the management level of the CIMA Professional Qualification. Once you have passed, you will be awarded the CIMA Advanced Diploma in Management Accounting and be granted exemptions from all certificate, operational and management level exams in the CIMA Professional Qualification. Then by sitting three strategic level papers and TOPCIMA (and relevant work experience) it will lead to students becoming CIMA qualified accountants.

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The MSc Banking and Finance is ideal for graduates who have not studied finance at undergraduate level and is suited to those with a degree in a business, economics or similar subject who wish to develop a career in the banking, finance or financial services sectors. Read more
The MSc Banking and Finance is ideal for graduates who have not studied finance at undergraduate level and is suited to those with a degree in a business, economics or similar subject who wish to develop a career in the banking, finance or financial services sectors.

You will have the opportunity to engage with current business, banking and financial issues through specialist input and the completion of independent study. You will also be able to produce a substantial piece of original research into a banking or finance related issue.

You will study the following units:

Core Units

Corporate Finance and Strategy
Financial Economics and the Banking Crisis
Investigating Business Practice
Research Methods
Dissertation

Option Units

Financial Planning and Wealth Management

OR

Behavioural Economics and Financial Decision Making

Course in Depth

Corporate Finance and Strategy
This unit will develop your knowledge and skills in designing and implementing business strategy in the context of the external environment and internal capabilities. Key themes covered in this unit include: Corporate strategic theories; Implementation issues/approaches; external and internal environmental analysis; financial risk management; financial objective settings and financial analysis techniques.

Financial Economics and the Banking Crisis
This unit explores the workings of the financial system, why the system developed and what can go wrong. You will explore the global economic crisis, the possible causes and solutions. The aim of the unit is to develop your key analytical skills in financial economics and understanding of the warning signs in the economy and the role of the central bank.

Investigating Business Practice
In this unit you will work on a live business problem, from the setting of objectives through to the production and presentation of recommendations for a business audience. This is an investigative unit that will enable you to synthesise theoretical knowledge with practical application and supports the development of professional and employability skills.

Research Methods
This unit will prepare you for your Master's Dissertation. It aims to develop your critical thinking, reflective writing and other study skills, including analysis and referencing, to successfully study at Masters level. The unit will introduce you to general research methods needed to successfully develop a dissertation proposal or research brief.

Dissertation
In this unit you are expected to identify, structure, frame and investigate a complex managerial or financial issue and produce a substantial written document of your research, achievements and conclusions.

One option unit from:

Behavioural Economics and Financial Decision Making
This unit develops an understanding of the use of the concepts and techniques of behavioural economics, with particular focus on the design of financial products and investment portfolios. The ability to synthesise and analyse the data necessary for portfolio construction and asset allocation is examined using the principles and techniques of behavioural finance.

Or

Financial Planning and Wealth Management
This unit examines the core components of financial planning and wealth management, including investment management, financial protection and the design of portfolio solutions for clients.

Special Features

You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus.
As a student of the Accounting, Finance and Economics Department, you will have complementary access to Bloomberg, the leading global platform used by the world’s leading banks, corporations and government agencies for news, data, analytics and research.
There are opportunities to focus your assignments on your employment goals, or your current employer.
You will have extensive access to real world data and academic journals.
Our academic team includes internationally renowned economists and finance specialists.
Timetabled lectures and seminars are complemented by the guest lecture series run by the MMU Accounting, Finance and Economics Society.
Teaching staff on this programme are highly experienced practitioners and active researchers.

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In organisations of today, technology is a ubiquitous resource integrated into the fabric of business operation and there is a growing recognition that businesses need to leverage organisational data in order to maximise business opportunities. Read more
In organisations of today, technology is a ubiquitous resource integrated into the fabric of business operation and there is a growing recognition that businesses need to leverage organisational data in order to maximise business opportunities. This programme focuses on both of these elements in preparing you to achieve a balanced combination of technical competence coupled with an understanding of business intelligence. The programme will allow you to develop the acumen necessary to identify opportunities for the organisation through understanding data, as well as the ability to build a case for exploiting and deploying technological solutions. This course is taught at the Business School by experienced tutors with real world consultancy and research experience in the field of digital business. Opportunities may exist for short (6-12 week) placements during the summer period which could be linked to your dissertation or research project. You will be assessed through a mixture of written essays and examinations, alongside face-to-face or digital presentations and multimedia assignments.

Units of Study

Core units

- Business Analytics (30 credits)
- Strategic Information Systems (15 credits)
- Fundamentals of Data Management (15 credits)
- Consultancy Skills (15 credits)
- Decision Making & Data Visualisation (15 credits)
- Dissertation (60 credits)

Option units

You will choose one 30 credit unit or two 15 credit units):
- Advanced Business Analytics (15 credits)
- Advanced Business Analytics in Marketing (15 credits)
- Advanced Business Analytics in Supply Chain Management (15 credits)
- Project Management Organisation and Systems (30 credits)
- Data Management & Machine Learning (30 credits)
- Business Intelligence (30 credits)

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits of units + 60 credit dissertation).

There is wide recognition of a growing skills gap in the Business Analytics (also known as big data analytics) field. According to a recent e-skills report on employment demand, in the past 5 years, demand in the UK for big data staff has grown by 912%.

Special Features

This course has been designed to meet the demands of employers for qualified analysts and skilled graduates with knowledge of Big Data.
You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions.
Visits to local companies and opportunities to attend guest lectures.
You will have the opportunity to undertake a short internship with a local company to develop your work experience as part of your studies.

Career Prospects

There is wide recognition of a growing skills gap in the Business Analytics (also known as big data analytics) field. According to a recent e-skills report on employment demand, in the past five years, demand in the UK for big data staff has grown by 912%.*
*E-skills UK report 2013

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This course delivers an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications and strategic insight into the digital sector. Read more
This course delivers an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications and strategic insight into the digital sector. This is gained from access to experienced researchers and practitioners in the area.
This ground-breaking course combines best practice in digital and social media marketing with cutting edge academic thinking and contemporary professional development. The Digital Marketing Communications award is designed for:
graduates in business and marketing who want to move into a more digital role
graduates from non-business awards, such as the humanities, technology and sciences, who need to develop as digital channel specialists
Networking, contemporary industry experience and practice are key features as students come into contact with professionals from across their sectors and leading academics from the Business School.

Core units

Digital Masters Level Learning
Strategy and Planning for Digital and Social Media Communications
Organic and Paid Digital and Social Media Practice
Content Strategy
Digital Measurement and Evaluation
Digital Masters Level Methodology Design and Practice
Digital Marketing Dissertation

Option Units

Integrated Communications
Rich User Experience

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The MSc in Economic and Financial Analysis aims to provide industry ready graduates equipped with the skills needed for success in a variety of banking, finance, analysis, local government, regional development and a wide array of further exciting careers. Read more

Course Overview

The MSc in Economic and Financial Analysis aims to provide industry ready graduates equipped with the skills needed for success in a variety of banking, finance, analysis, local government, regional development and a wide array of further exciting careers.

You will be taught critical knowledge for economic and financial analyst positions plus have extended opportunities to develop highly valued skills using standard industry software (Bloomberg and Stata) in your analysis of real data to answer your own Economic or Finance research questions. All this will be done in a challenging and thought provoking manner, which questions the traditional assumptions underlying many mainstream models of societies and economies to arrive at more useful perspectives.

You will study Behavioural Finance, a cutting-edge subject that is still not common on Master’s programmes and which is becoming a critical skill for market analysis and to ensure you meet regulators’ expectations. You will additionally explore banking systems and financial instruments (swaps, obligations, securities and so forth) in terms of pricing, strategies and economic contexts. Systems and instruments are explored for fundamental systemic and regulatory weaknesses. Following this course you would have the ability to assess a new financial product or innovation in terms of not only its likely success or failure, but its overall effects on the financial system.

Course in Depth

You will study the following units:
•Behavioural Economics and Financial Decision Making
•Financial Economics and The Banking Crisis
•Global Economic Analysis
•Investigating Business Practice
•Research Methods
•Dissertation

Behavioural Economics and Financial Decision Making

Behavioural Economics and Financial Decision Making is a cutting edge subject that is still rare on many UK business school Master’s programmes and which is becoming the key skill in regulatory positions.

Global Economic Analysis

There are two strands to this unit. You will examine key economic concepts and applied developments in areas such as employment, innovation, rationality, growth and the limits of markets. You will also learn key statistical techniques and how to implement them using the sophisticated STATA statistics programme. Mastery of this programme should significantly improve employment prospects given that same programme is used by analysis in Governments, financial and consultancy companies. The skills learnt will also be invaluable in supporting your research for your dissertation.

Financial Economics and The Banking Crisis

This is a contemporary unit that will give you a complete understanding of the causes, effects, legacy and possible solutions to the 2007-09 global financial crisis. Specifically we will explain the macroeconomic consequences of the crisis but unlike most postgraduate units we will link this to the features of the derivatives that made much of this financial crisis possible. In so doing we will review complex derivatives, their structure, risks and how they are both valued and priced.

Investigating Business Practice

This unit requires students to apply the skills and knowledge developed for an external client. The brief is to identify and draw from best practice as described in policy and academic literature and then provide detailed, well designed proposals on how to improve upon the organisation's issue.

Research Methods

The overall aim of the Research Methods unit is to introduce you to methodologies and philosophical approaches to help develop your critical and reflective skills when researching (unfamiliar) topics in your future career. Firstly the unit should help you appreciate the key debates in the philosophy and epistemology of science. Secondly, you will be introduced to the use and presentation of qualitative and quantitative data and finally be able to justify the relationship between your philosophical approach and choices of qualitative and quantitative methods.

Dissertation

Through the content and activities of the preceding units you should be well prepared for your Dissertation. This will normally take the form of an empirical piece of research conducted with academic guidance and supervision. The internationally recognised research expertise of the economics and finance department aids the student enormously in successful completion of a high standard research project. Many students directly tailor their dissertation into an area of desired employment allowing them to build a highly specialised knowledge base in a specific area or even on a specific firm or organisation.

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits of units + 60 credit dissertation).

Assessment

Many of the assignments for this course can be tailored to your chosen career path. You will be assessed through research orientated coursework rather than the traditional mix of exams and coursework which do not allow you to focus on your interests. Research and academic skills will be at the heart of the teaching to support the successful completion of your taught units and dissertation/research project.

Special Features

•You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
•As a student of the Accounting, Finance and Economics Department, you will have complementary access to Bloomberg, the leading global platform used by the world’s leading banks, corporations and government agencies for news, data, analytics and research.
•There are opportunities to focus your assignments on your employment goals.
•You will have extensive access to real world data and academic journals.
•Our academic team includes internationally renowned economists and finance specialists.
•Timetabled lectures and seminars are complemented by the guest lecture series run by the MMU Economics Society and company and industry visits.

Career Prospects

The demand for economics and finance graduates is consistently high and this MSc prepares you for a range of careers in a variety of banking, finance, analysis, local government, regional development and a wide array of further exciting and challenging careers.
Economics graduates from MMU have taken roles in the Government Economics Service, the Office of National Statistics, the Department of Work and Pensions and the Bank of England. This MSc is a new course but we anticipate that graduates will secure employment in:
•Central banks (such as the Bank of England)
•International finance
•Investment banks
•Fund management
•Corporate finance
•Pensions
•Insurance

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This course is designed to help you develop a career in human resource management (HRM). It is suitable for graduates looking to study for an MSc before securing their first HR job, or those taking a break and wishing to re-train or re-focus their career. Read more

Course Overview

This course is designed to help you develop a career in human resource management (HRM). It is suitable for graduates looking to study for an MSc before securing their first HR job, or those taking a break and wishing to re-train or re-focus their career. This course meets the advanced professional standards set by the Chartered Institute of Personnel and Development (CIPD), it is accredited by the CIPD, and gives full exemption from their level 7 Advanced Diploma in HRM. Upon successful completion of your qualification and depending on your relevant HR or development experience, you can then apply to upgrade to Chartered Membership.

You will receive an excellent grounding in all aspects of HR, developing your knowledge and practical skills, and focusing particularly how a strategic approach to HR can add value to organisations. The optional unit choices and the dissertation enable you to specialise in a particular area of HR.

The course is taught by an experienced team of lecturers, many of whom have extensive experience as HR professionals, and others who are actively researching and publishing in the field. The course includes a work placement, and an opportunity to do a live research project leading to your dissertation. It also includes a residential event and a visit to the CIPD’s national conference.

You will study a full range of contemporary topics in HRM, for example, key issues in managing people, talent management and development, selection and assessment and employee engagement. You will receive a thorough grounding in the legal and business environment and be able to specialise in your optional unit, in areas such as business psychology, ethics, equality/diversity, and performance and reward. In addition, you will develop a range of business and professional skills; including research skills to support your dissertation.

Course in Depth

You will study the following core units and choose one option unit:

Leading, Managing and Developing People
HR in Context
Employment Resourcing, Relations and Law
Developing Skills for Business Leadership
Research Methods in HRM
Dissertation

Option units*:
*Not all the option units listed below are available every year, but you will have a choice from at least two HR options, plus others from the Masters Network

Performance and Reward
Business Psychology in Action
Ethics Responsibility and Equality
Strategic Learning, Coaching and Talent Development
Organisational Learning and Knowledge Management

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits + 60 credit dissertation).

Career Prospects

Human Resource Management is an increasingly attractive and well-rewarded career, and as a result is becoming more popular amongst graduates. This CIPD accredited course enables you to distinguish yourself from the competition by demonstrating a combination of commitment, knowledge and skills.

This programme includes a ten-day work placement and many students subsequently choose to research their dissertations in their placement organisation. Previous students have undertaken placements at a variety of companies, including Barclays, Hilton, Marriott, The Big Life Group, Harvey Nichols, Betfred and Salford City College.

Special Features

•You will receive an excellent grounding in all aspects of HR, developing your knowledge and practical skills, and focusing particularly how a strategic approach to HR can add value to organisations.
•MMU Business School has a long-standing reputation for Excellence in teaching Human Resource Management to the CIPD Standards. Our programme has been designed to provide an ideal foundation for your career in HRM/HRD or related fields.
•This course meets the advanced professional standards set by the Chartered Institute of Personnel and Development (CIPD), it is accredited by CIPD, and gives full exemption from their level 7 Advanced Diploma in HRM . Upon successful completion of your qualification and depending on your relevant HR or development experience, you can then apply to upgrade to Chartered Membership. You can read more about Chartered Membership here: http://www.cipd.co.uk/membership/professional/chartered-member.aspx
•You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
•The course provides you with an opportunity to attend the annual CIPD National Conference held in Manchester in November and this is included in the course fee.
•A human resources work experience placement is part of the course which provides an opportunity to conduct a live research project leading to your dissertation. Many students choose to research their dissertations in their placement organisation. Our placement team will help and support you in finding your placement, including CV and job/placement application and interview skills preparation. These skills are an excellent foundation to enhance your employability on completion of your studies.
•A management skills/self-development residential is included in this course. This two-day event is included in the course fee and takes place early in term one.
As part of the Developing Skills for Business Leadership unit, students are able to gain a Chartered Management Institute (CMI) Award in Management Coaching and Mentoring, further adding to an excellent profile for employability.
•We also host conferences, workshops and symposiums on a variety of HRM and HRD themes. We ran an ESRC/BAM HR Special Interest Group Symposium on the theme of “HRM and Employee Wellbeing” in May 2014. Click here for more details.
•Our programme is closely linked to the MMU Centre for People and Performance, which conducts independent research in partnership with a wide range of organisations, to explore the challenges of managing, leading and developing people to create sustainable high-performing organisations. Our experts deliver tailor-made solutions to organisational and sector-specific challenges and issues for a range of private and public sector clients and policy-makers. Many of the Centre for People and Performance staff teach on our HRM programmes, you can read more about our Centre and the staff here: http://www.business.mmu.ac.uk/cpp/
•Read a student story to find out more about the student experience: Damiana Casile, MSc HRM http://www.business.mmu.ac.uk/pgprofiles/DamianaCasile/index.php

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This course is designed to help you develop your career in human resource management. Suitable for those already working in HR who wish to become professionally qualified, professionals wishing to develop their people management expertise and those seeking a career move into the HR profession. Read more
This course is designed to help you develop your career in human resource management. Suitable for those already working in HR who wish to become professionally qualified, professionals wishing to develop their people management expertise and those seeking a career move into the HR profession.
The MSc and PG Diploma in HRM are fully accredited by CIPD and the courses lead directly to Associate Membership of the body. They are suitable for those working in HR who wish to become professionally qualified, and general managers seeking to develop their people management expertise.

You will receive an excellent grounding in all aspects of HR, developing your knowledge and practical skills, and focusing particularly on how a strategic approach to HR can add value to organisations. The optional unit choices and the dissertation enable you to specialise in a particular area of HR.

The course is taught by an experienced team of lecturers, many of whom have extensive experience as HR professionals, and others who are actively researching and publishing in the field.

The course includes a live research project leading to your dissertation (MSc) or management report (PG Diploma), usually in your employing organisation. They also include a residential event that will focus on skills and professional development.

Units of Study

You will study the following core units, and one option unit:
■ Leading, Managing and Developing People - This unit provides a critical evaluation of research and debate in the fields of HRM and HRD. You will examine the theoretical foundations of leading, managing and developing people. In particular, the unit will consider the nature, scope and impact of HRM, the theory and practice of leading and managing people at work, and finally will look at the field of learning and development.
■ HR in Context - This unit develops major internal and external contextual issues that shape decision making in business and in HRM.
■ Employment Resourcing, Relations and Law - Provides comprehensive coverage of the key strategic HR activities of resourcing and managing employment relationships within a legally compliant framework. You will apply theoretical frameworks and employment law to critically evaluate contemporary practices.
■ Developing Skills for Business Leadership – This unit will equip you with management, leadership and HR professional skills to support your continuing professional development.
■ Research Methods in HRM – This unit enables you to develop the skills required to identify and investigate HR issues in order to stimulate and support improvements to organisations’ strategies and practices and to peoples working lives.
■ Dissertation - You will be required to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of your achievements and conclusions.

Option units*

Performance and Reward

Business Psychology in Action

Ethics Responsibilty and Equality

Organisational Learning and Knowledge Management

*You will study one option unitve. Not all the units listed below are available every year, but you will have a choice from at least 2 HR options, plus others from the Business School Masters Network

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits + 60 credit dissertation). For PgDip with CIPD you will study 120 credits and a Management Research Report.

Special Features

■ You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
■ If you complete the taught units and the MSc disseration, you will receive full exemption from the CIPD Postgraduate Diploma.
■ If you complete the taught units only, you can graduate with a Postgraduate Diploma from Manchester Metropolitan University.
■ Student membership of the CIPD is recommended. This enables you to obtain the CIPD exemptions, and access CIPD resources and library. CIPD student membership fees are not included in your tuition fees. Please see http://www.cipd.co.uk for current fees.
■ A management skills/self-development residential is part of this course and is included in the course fees. The residential usually takes place on the Friday and Saturday of the first week of October in your first year.
■ This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter timeframe. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.
■ This course is accredited by the Chartered Institute of Personnel and Development (CIPD).

Career Prospects

Human Resource Management is an increasingly attractive and well-rewarded career, and as a result is becoming more popular amongst graduates. These CIPD accredited courses enable you to distinguish yourself from the competition by demonstrating a combination of commitment, knowledge and skills.

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Designed to further develop the understanding of the business knowledge you gained during your first degree, this programme will enhance your skills in the key areas of business by placing them in an international business context. Read more
Designed to further develop the understanding of the business knowledge you gained during your first degree, this programme will enhance your skills in the key areas of business by placing them in an international business context. Studying areas such as international strategy and the international environment, you will gain an understanding of theoretical and conceptual management through a globally-focused core syllabus.

The Specialist Stream unit enables you to focus on a particular professional area of your choice such as Marketing, Logistics management, Project management, HR, Finance, Digital business or Strategy.
You will also have the opportunity to take a year-long internship with a local employer as part of this course.

This course is taught at the Business School by an international team of research-active specialists. You will also visit local companies and be invited to attend guest lectures. Through our internship programme you will have the opportunity to gain a short-term placement in a business to put your learning into real practice.

Units of Study

You will study the following units:
International Environment
This unit will seek to develop a critical awareness of the international economic and political factors which define the global economy and influence international business practices. The unit will take an historic and contemporary perspective of the global economy and investigate its building blocks – governments, markets and institutions and explore international trade policy and financial systems. The key issues with respect to doing business in both developed and emerging markets will be considered as well as the sustainable aspects of economic development.

International Strategy and Management
This unit aims to provide you with the in depth knowledge and skills required for assessing and developing internationalisation strategies and operations as well as the skills entailed in the management of international business activities. The unit will provide a rigorous and comprehensive coverage of sustainable international strategies such as foreign direct investment and collaborative ventures in developed and emerging markets.

Investigating Business Practice
In this unit you will work on a live business problem, from the setting of objectives through to the production and presentation of recommendations for a business audience. This is an investigative unit that enables you to synthesise theoretical knowledge with practical application and supports the development of professional and employability skills.

Research Methods
Develops critical thinking, reflective writing and other study skills, including analysis and referencing, to successfully study at Masters level and in particular to introduce you to general research methods needed to successfully develop a dissertation proposal or research brief.

Dissertation
You will be required to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of your achievements and conclusions.

Specialist Stream Unit*
Behavioural Economics & Financial Decision Making
Corporate Finance and Strategy
Logistics and Supply Chain Concepts and Practices
Project Management Concepts and Practice
Contemporary Issues in Marketing Strategy
Strategic Information Systems & Technology
International and Comparative HRM
Key Debates in International Relations
*You can select from a range of specialist stream units that will enable you to specialise in a particular subject area.

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits + 60 credit dissertation).

This programme aims to equip aspiring management professionals to enter their chosen management field. Students who have successfully completed the MSc IBM have gone on to work for companies such as HSBC, Asda, British Gas and Total.

Special Features

You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions.
Opportunity to visit local companies and opportunities to attend guest lectures.
The chance to work on a live project with a local company
A range of final project (dissertation) options including a Consultancy Project and an Enterprise dissertation. The Enterprise dissertation is an innovative means of preparing a business plan for a potential business.
Strong provision for employability through our Careers Hub
Excellent language and academic writing support
The chance to undertake a short placement with a UK business

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Ideal for graduates with a degree in a business, economics or finance/accounting related discipline, this programme has been designed for those seeking to develop a financial management career in either the public or private sector. Read more
Ideal for graduates with a degree in a business, economics or finance/accounting related discipline, this programme has been designed for those seeking to develop a financial management career in either the public or private sector. You will have the opportunity to engage with current business issues through specialist input and the completion of independent study.
You will study topics relating to international finance processes and there will be an emphasis on assessing performance management, risk and management accounting.

You will study the following units:

Core Units

Corporate Finance and Strategy
This unit will develop your knowledge and skills in designing and implementing business strategy in the context of the external environment and internal capabilities. Key themes of the unit include:
■corporate strategic theories
■implementation issues/approaches
■external and internal environmental analysis
■financial risk management
■financial objective settings
■financial analysis techniques.

Governance, Risk and Management Control
(Description of this unit will be posted here in due course).

Investigating Business Practice
You will work on a live business problem, from the setting of objectives through to the production and presentation of recommendations for a business audience. This is an investigative unit that enables students to synthesise theoretical knowledge with practical application and supports the development of professional and employability skills.

Research Methods
This unit will help you develop your critical thinking, reflective writing and other study skills, including analysis and referencing, to successfully study at Masters level.

Dissertation
You will be required to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of your achievements and conclusions.

Option Units

You can select from a range of option units from across the Business School that will enable you to specialise in a particular subject area. Indicative option units that may be available include:
■Behavioural Economics and Financial Decision Making
■International Environment
■Public Relations Theory, Strategy and Planning
■Project Management Concepts and Practice
■Integrated Marketing Communications Planning and Control
■Logistics and Supply Chain Concepts and Practices

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits + 60 credit dissertation).

You will be well placed to move into the finance function of both large and small organisations in the private and public sector. Alternatively you may prefer to seek work in financial analysis, securities and investments or commercial lending.

Special Features

You will be taught in the Business School’s £75 million teaching and research headquarters in central Manchester.
Teaching staff on this programme are highly experienced practitioners and active researchers in their fields. Read more about the staff from the Department of Accounting, Finance and Economics at: http://www.business.mmu.ac.uk/departments/afe/
All graduates from the MSc International Finance and Management course will be eligible to sit the CIMA Gateway paper which will fast track them to the CIMA Strategic Level. The route requires you to sit a single three hour exam in either May or November each year. It assesses your knowledge of the material covered in the management level of the CIMA Professional Qualification. Once you have passed, you will be awarded the CIMA Advanced Diploma in Management Accounting and be granted examptions from all certificate, operational and management level exams in the CIMA Professional Qualification. Then by sitting three strategic level papers and TOPCIMA (and relevant work experience) it will lead to students becoming CIMA qualified accountants.
As a student of the AFE Department, you will have complementary access to Bloomberg, the leading global platform used by the world’s leading banks, corporations and government agencies for news, data, analytics and research.
Use of the University's online learning portal (Moodle) to provide additional learning materials, links to library materials or other web sites of interest, communication and an aid to discussions.
You will have the opportunity to undertake short-term work experience as part of your studies through our Postgraduate Internship Scheme.
You will have the opportunity to visits local companies as part of the postgraduate business visits programme and have the opportunity to attend guest lectures.

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This course is designed to help you develop a career in human resource management. It is particularly suitable if some, or all, of your career will involve working outside the UK or if you have an interest in global employment issues. Read more
This course is designed to help you develop a career in human resource management. It is particularly suitable if some, or all, of your career will involve working outside the UK or if you have an interest in global employment issues. Our MSc International HRM is fully accredited by the UK professional body (CIPD) and leads directly to Associate Membership.

You will receive an excellent grounding in all aspects of International HR, developing your knowledge and practical skills, and focusing particularly on how a strategic approach to HR can add value to organisations across the globe.

The course is taught by an experienced team of lecturers, many of whom have extensive experience as HR professionals, and others who are actively researching and publishing in the field.

The course includes a work placement, and an opportunity to do a live research project leading to your dissertation. It also includes a residential event and a visit to the CIPD’s national conference.

Units of Study

You will study the following units:
■ Leading, Managing and Developing People - This unit provides a critical evaluation of research and debate in the fields of HRM and HRD. You will examine the theoretical foundations of leading, managing and developing people. In particular, the unit will consider the nature, scope and impact of HRM, the theory and practice of leading and managing people at work, and finally will look at the field of learning and development.
■ HR in Context - This unit develops major internal and external contextual issues that shape decision making in business and in HRM.
■ Developing Skills for Business Leadership - This unit will equip you with management, leadership and HR professional skills to support your continuing professional development.
■ Research Methods in HRM - This unit enables you to develop the skills required to identify and investigate HR issues in order to stimulate and support improvements to organisations’ strategies and practices and to peoples working lives.
■ International and Comparative HRM - Critiques the key features of international Human Resource Management and employment systems in selected countries looking at the history of their development and comparing and contrasting their similarities and differences.
■ Dissertation - You will be required to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of your achievements and conclusions.
Electives*:

Performance and Reward
Business Psychology in Action
Ethics Responsibility and Equality
Strategic Learning, Coaching and Talent Development
Organisational Learning and Knowledge Management

*The running of elective units is subject to timetabling and each unit may not be available every year. Candidates seeking CIPD accreditation would need to take the Performance and Reward elective.

The number of units you study will depend on if you choose the PgCert (60 credits) or MSc (120 credits + 60 credit dissertation).

Special Features

■ This course meets the new professional standards set by the UK professional body, the Chartered Institute of Personnel and Development (CIPD). It is accredited by the CIPD and gives full exemption from their Postgraduate Diploma. The course leads directly to Associate Membership of the body.
■ Student membership of the CIPD is highly recommended. This enables you to obtain the CIPD exemptions, access CIPD resources and library, and attend the national conference in Manchester. CIPD student membership fees are not included in your tuition fees. Please see http://www.cipd.co.uk for current fees.
■ You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
■ The course includes attendance at the annual CIPD National Conference held in Manchester in November and this is included in the course fee.
■ A human resources placement is part of the course and many students choose to research their dissertations in their placement organisation. Our placement team will help and support you in finding your placement.
■ A management skills/self-development residential is included in this course. This two-day event is included in the course fee and takes place in your first term.

Assessment

The range of assessment is carefully designed to prepare you for your developing career in HR, and provides a foundation for your journey towards Chartered Membership of CIPD. It also reflects our commitment to develop both your knowledge and your practical skills.

There will be a range of written assignments, reports and case study analyses alongside a small number of written examinations. You will also have the opportunity to develop your professional skills, through practice and reflection. You will develop a record of your personal and professional development, including a plan for your future career development.

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Modern business practices rely on accurate logistics and reliable, dependable supply chains. The smooth operation of these crucial aspects of company operations affects the profitability and reputation of any organisation that supplies business-to-business or business-to-consumer. Read more
Modern business practices rely on accurate logistics and reliable, dependable supply chains. The smooth operation of these crucial aspects of company operations affects the profitability and reputation of any organisation that supplies business-to-business or business-to-consumer.

Accredited by The Chartered Institute of Logistics and Transport (CILT) and The Chartered Institute of Purchasing and Supply (CIPS), this course is designed to equip you with the skills and knowledge needed by this fast-paced industry. Alongside topics such as strategic sourcing, contract and stakeholder management, and risk management, you also study information technology and information systems. This reflects the revolutionary impact the Internet and e-commerce have had on logistics and supply chain management and how they continue to drive innovation. You also engage in contemporary issues that influence industry practices such as ethical sourcing, reducing CO2 emissions and government policies that affect transport and infrastructure investments (road, rail, aviation and maritime).

This programme is taught at the Business School by experienced senior lecturers. There are usually opportunities for industry visits and senior staff from within the logistics and supply chain professions often visit campus to deliver guest lectures.

Units of Study

This course aims to provide you with an advanced understanding of the key concepts, principles and practices of the logistics and supply chain sector. Units on the programme will cover the following themes:

Units on the programme include:
•Logistics and Supply Chain Concepts and Practices
•Supply Chain Planning
•Investigating Business Practice (Consultancy Project)
•Research Methods
•Dissertation
•Option unit (choose one from): Business Analytics; Project Management Concepts and Practices; Management Practices.

The number of units you study will depend on if you choose the PgCert (60 credits), PgDip (120 credits) or MSc (120 credits of units + 60 credit dissertation).

Course in Depth

Logistics and Supply Chain Concepts and Practices
This unit introduces logistics and supply chain concepts and principles, examines operations and material flows, and critically analyses global supply chain strategies.

Supply Chain Planning
This unit introduces information systems concepts, addressing the issues that are relevant to supply chains. It also critically examines how supply chains are planned and managed.

Investigating Business Practices (Consultancy Project)
This is an investigative unit that enables you to synthesise theoretical knowledge with practical application and supports the development of your professional and employability skills. You will work on a live business problem, from the setting of objectives through to the production and presentation of recommendations for a business audience.

Research Methods
This unit will help you develop your critical thinking, reflective writing and other study skills, including analysis and referencing, to successfully study at Masters level and in particular, to introduce you to general research methods needed to successfully develop a dissertation proposal or research brief.

Dissertation
To successfully complete the Masters award, you are required to complete a 15,000 word Dissertation. In this unit, you are expected to identify, structure, frame and investigate a complex managerial or business issue and produce a substantial written document of your achievements and conclusions.

Speciall Features

■ You will be taught in the Business School’s £75 million teaching and research headquarters in central Manchester.
■ As a Masters student in the Business School, you will have the opportunity to go on company visits. Each year there is a programme of company visits where students can see behind-the-scenes within an organisation and engage with owners and managers of these organisations. The company visit programme in 2015/16 includes site visits to: Jaguar LandRover Factory Tour; Robinsons Brewery; Manchester United Football Club; BBC MediaCityUK.
■ This programme is accredited by the Chartered Institute for Logistics and Transport (CILT) and the Chartered Institute of Purchasing and Supply (CIPS).
Short-term placements are available in a number of companies based in the North West.

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This course is an innovative collaboration between Manchester School of Art, the University’s Faculty of Science and Engineering, and Business School. Read more
This course is an innovative collaboration between Manchester School of Art, the University’s Faculty of Science and Engineering, and Business School. It brings together students from creative and manufacturing backgrounds to study on projects that challenge and develop personal philosophies within product design, and explore the creative use of materials and processes from hand making to digital production. In support of the project work, students develop advanced skills in contemporary digital design and manufacturing, embracing the opportunities they offer product designers.

Finally, students contextualise their design ambitions within a business unit that develops project planning and management skills, raises understanding of markets and marketing opportunities, and highlights financial factors that impact on product design and production within commercial environments.

Course Content

Students develop advanced knowledge of design theories and philosophies, and skills in contemporary digital design and manufacturing technologies. The business unit develops project planning and management skills, raises understanding of markets and marketing opportunities, and highlights the financial factors that impact on product design, development and production in commercial environments.

Students build a portfolio of projects that develop and resolve individual design philosophies and ambitions, and are reflective of a range of professional practices that exist in contemporary design and manufacturing environments. In addition to the project work, students are required to reflect on their own development throughout the year via a personal on-line blog, and this acts as a key resource from which written submissions are developed.

Special Features

Graduates will develop skills suitable for roles such as design for engineering and manufacturing, design consultancy, design management, and design research and development within industry, or within academic research and teaching. The programme will also prepare graduates who wish to go on to self-employment, establishing and running their own design/manufacturing businesses.

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This programme has been developed to meet the demand for skilled marketing communications professionals to work within the ever-changing marketing communications industry. Read more
This programme has been developed to meet the demand for skilled marketing communications professionals to work within the ever-changing marketing communications industry. The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing communications, digital communications and brand strategy to bring lectures to life and help direct practical student projects.

The programme has excellent professional links nationally and internationally - Manchester is acknowledged as a world leader in digital marketing activity. Completing the programme can enhance a student’s career prospects, as the emphasis throughout the course is on applying knowledge and developing skills. You will be able to undertake a live client brief project from a real organisation enabling you to develop a marketing communications plan. There is also the opportunity to obtain a short term internship with an employer during your studies.

Units of Study

Integrated Marketing Communications Planning & Control
This unit is assessed through coursework only, there is no exam. Assignment 1 is a group piece of work and involves a group report and a group presentation. Assignment 2 is an individual piece of work, based upon the same organisation selected by the group previously. group report and a group presentation. Assignment 2 is an individual piece of work, based upon the same organisation selected by the group previously.
Unit content includes:
• Corporate & brand communications
• Marketing strategy & marketing communications planning
• Segmentation, targeting, positioning
• Integrated marketing communications
• Creativity and developing the creative message
• Direct marketing & loyalty
• Sales promotion
• Public Relations
• Traditional media & media planning
• Digital media & social networking
• Ethics, corporate social responsibility, legal controls, codes of conduct
• Monitoring, control & evaluation of communication tools and campaigns
• Current trends within the marketing communications area


Strategy & Planning for Digital and Social Media Communications (30 credits)
This unit is assessed through one piece of coursework. You are required to develop a digital marketing strategy and plan for an organisation of your choice. The digital skills gap is widely recognised as a major barrier to organisations maximising the benefits of successful digital marketing. The unit takes a detailed view of developing a digital and social media communications strategy and plan. Learn from digital marketing specialists – each with active practitioner experience in their fields, such as email marketing, search, social media, mobile. You will also work on live client briefs – utilising the skills you develop through the unit content.

International Brand Strategy
This unit introduces you to the role and nature of brand development and management within an international environment. You will be introduced to a range of issues such as: the brand development process; brand architecture and management; global v local brand strategy, international macro-environment, international culture, corporate branding; international brand strategy and the role semiotics and marketing communications play in the brand development process. You will be assessed through a combination of coursework and exam.

Investigating Business Practice (marketing communications live client brief, 15 credits)
This unit involves working with a client on a live brief with other students. This will develop your communication skills, ability to work with others (students and clients), and will require some independent work to meet the requirements of the brief. The brief is normally a marketing communications issue that needs addressing for an organisation.

Research Methods
This unit covers a range of areas. Initially the focus is on developing your study skills, especially the ability to research and critique journal articles. You will be learning about research philosophy, qualitative and quantitative research methods in order to prepare you for your dissertation.

Dissertation
You will complete an outline topic form in order for a supervisor to be allocated. With the help of your supervisor you will submit initially a research proposal, which is marked and worth 15% of your overall grade for the unit. Once this has been approved you will continue to work under the guidance of your supervisor and complete a 12-15,000 word dissertation on a topic of your choice, relating to marketing communications (worth 85% of your overall grade for this unit). This will be submitted in September at the end of your course.

Special features

•This course is accredited by the Chartered Institute of Marketing.
•You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
•Established links with the Chartered Institute of Marketing and the Chartered Institute of Public Relations means you can obtain student membership of these professional bodies.
•You will also be encouraged to complete an optional internship unit during your time on the course. Combining relevant work experience with your study will help you to secure that ideal job at the end of your course. This is also a great opportunity for networking with people within the industry and allows you to use your contacts as future referees.
•This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter timeframe. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.
•Students work as an account team on a live project and with professional mentor support.

Career Prospects

Graduates from the Business School have an excellent record in gaining employment in a variety of disciplines and roles. Manchester offers a vibrant and exciting business atmosphere, offering fantastic opportunities to work in marketing during and after the course, including MediaCityUK (a purpose built home for digital and creative businesses spread over 36 acres, which includes the BBC and ITV).

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Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to new digital media. Read more
Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to new digital media. Commercial, theoretical and creative units are combined to provide graduates of this programme with a significant advantage in this fast-paced and dynamic industry.

The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing, digital and creative advertising management to bring lectures to life and help direct practical student projects.

The programme has excellent professional links nationally and internationally - Manchester is acknowledged as a world-leader in digital marketing activity. Completing the programme can enhance a student’s career prospects, as graduates will have the digital, creative and cutting-edge business skills required by advertising agencies internationally.

Units of Study

International Brand Strategy
This unit introduces you to the role and nature of brand development and management within an international environment. You will be introduced to a range of issues such as: the brand development process; brand architecture and management; global v local brand strategy, international macro-environment, international culture, corporate branding; international brand strategy and the role semiotics and marketing communications play in the brand development process.

Creative Advertising
This unit will allow you to develop creative thinking and will encourage you to change the way you see, approach and respond to creative tasks. Creativity cannot be taught in its entirety but it can be developed and this is what this unit will aim for. The unit will cover the following topics and themes:
• Factual and visual research
• Development of creative thinking
• Interpreting briefs
• Advertising discourse
• Visualising and critiquing ideas
• Presenting creative solutions that respond to briefs.

Strategy & Planning for Digital and Social Media Communications
This unit is assessed through one piece of coursework. You are required to develop a digital marketing strategy and plan for an organisation of your choice. The digital skills gap is widely recognised as a major barrier to organisations maximising the benefits of successful digital marketing. The unit takes a detailed view of developing a digital and social media communications strategy and plan. Learn from digital marketing specialists – each with active practitioner experience in their fields, such as email marketing, search, social media, mobile. You will also work on live briefs – utilising the skills you develop through the unit content.

Investigating Business Practice
This unit involves working with a client on a live brief with other students. This will develop your communication skills, ability to work with others (students and clients), and will require some independent work to meet the requirements of the brief. The brief is normally an advertising issue that needs addressing for an organisation.

Research Methods
This unit covers a range of areas. Initially the focus is on developing your study skills, especially the ability to research and critique journal articles. You will be learning about research philosophy, qualitative and quantitative research methods in order to prepare you for your dissertation. Tutorial activities such as being part of a focus group will give you first-hand experience of the difficulties involved in undertaking primary research.

Dissertation
You will complete an outline topic form in order for a supervisor to be allocated. With the help of your supervisor you will submit initially a research proposal, which is marked and worth 15% of your overall grade for the unit. Once this has been approved you will continue to work under the guidance of your supervisor and complete a 12-15,000 word dissertation on a topic of your choice, relating to advertising (worth 85% of your overall grade for this unit). This will be submitted in September at the end of your course.

Special Features

• You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
• Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions.
• Visits to local companies and opportunities to attend guest lectures.
•This course is accredited by the Chartered Institute of Marketing which means you can gain exemptions from the Institute's professional qualifications.

Career Prospects

Many of our graduates have been successful in acquiring direct employment within the creative industries through a range of organisation from small digital creative agencies to full-service advertising agencies. The Greater Manchester area is a burgeoning area for the digital and creative industries with flagship employment hubs including MediaCityUK, The Sharp Project and The Northern Quarter. All students studying on our programmes will be able to substantially improve their employability skills for employers internationally.

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In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in bigger demand. Read more
In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in bigger demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies.

The programme is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today’s business environment. The course combines strong academic principles and theories but examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media.

Units of Study

Units on the programme will cover the following themes:

■ Contemporary Marketing Strategies
This unit aims to equip you with the knowledge and awareness for the changing dynamics of the global marketplace. You will explore how the global marketplace influences the varying approaches to how organisations are adopting their marketing strategies.

■ International Brand Strategy
This unit introduces you to the role and nature of brand development and management within an international environment. You will be introduced to a range of issues such as: the brand development process; brand architecture and management; global v local brand strategy, international macro-environment, international culture, corporate branding; international brand strategy and the role semiotics and marketing communications play in the brand development process.

■ Strategy & Planning for Digital and Social Media Communications
The digital skills gap is widely recognised as a major barrier to organisations maximising the benefits of successful digital marketing. The unit takes a detailed view of developing a digital and social media communications strategy and plan. Learn from digital marketing specialists – each with active practitioner experience in their fields, such as email marketing, search, social media, mobile. You will also work on live briefs – utilising the skills you develop through the unit content.

■ Research Methods
This unit covers a range of areas. Initially the focus is on developing your study skills, especially the ability to research and critique journal articles. You will be learning about research philosophy, qualitative and quantitative research methods in order to prepare you for your dissertation. Tutorial activities such as being part of a focus group will give you first hand experience of the difficulties involved in undertaking primary research.

■ Investigating Business Practice (live client brief)
This unit involves working with a client on a live brief with other students. This will develop your communication skills, ability to work with others (students and clients), and will require some independent work to meet the requirements of the brief. The brief is normally a marketing communications issue that needs addressing for an organisation.

Special Features

• You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus in central Manchester.
• Established links with the Chartered Institute of Marketing and the Chartered Institute of Public Relations. means that our students can obtain student membership of these professional bodies.
• This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter timeframe. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc
• Students work as an account team on a live project and with professional mentor support.
• This course is accredited by the Chartered Institute of Marketing.
All Business School MSc students have the opportunity to take part in the postgraduate internship scheme, where you can work for an employer between 4 and 12 weeks around your studies.

Career Prospects

Career opportunities for graduates with a focus on Marketing Strategy and International Brand Development are extensive and varied. Recent graduates have taken up employment with advertising agencies, pharmaceutical companies, financial and legal services and within the FMCG industry. This course is professionally accredited by The Chartered Institute of Marketing, which means you will be able to gain exemptions from the Institute’s professional qualifications.

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