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Communication & Media Stud…×

University of the West of England, Bristol, Full Time MSc Degrees in Communication & Media Studies

  • Communication & Media Studies×
  • University of the West of England, Bristol×
  • MSc×
  • Full Time×
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The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Read more
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.

Course detail

This course can be taken as a one-year full-time programme, which is ideal if you are at the start of your marketing career. It is also of particular interest to professionals in the creative sector, who can choose to take the flexible part-time route, if they wish to study without taking a career break.

We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

Modules

Core modules:

• Contemporary Marketing Practice
• Strategic Marketing Planning
• Principles of Marketing Communications
• Marketing Analytics
• Research Methods for Marketing
• Digital Marketing
• Corporate Communications Dissertation Research Methods

Optional modules:

You will choose one additional subject from the optional modules* below:

• Customer Relationship Management
• Social Marketing Principles and Policy
• Promotion and Society

* The availability of optional modules is subject to demand.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing communications that is of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live communications project.

You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Format

This is a 'conversion' Masters course, and we assume no prior study of marketing communications. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.

You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.

Assessment

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

Careers / Further study

Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as advertising copywriter, PR manager, direct marketing executive, senior brand manager, account manager and marketing communications manager.

If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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The Science Communication Unit at UWE Bristol is renowned for its innovative and diverse range of national and international activities designed to engage the public with science. Read more
The Science Communication Unit at UWE Bristol is renowned for its innovative and diverse range of national and international activities designed to engage the public with science. Our MSc Science Communication course is an excellent opportunity to benefit from the Unit's expertise, resources and contacts.

As well as drawing on the academic and practical experience of staff within the Science Communication Unit, our MSc programme gives you an opportunity to meet a range of visiting lecturers and benefit from their practical experience. This also provides an excellent networking opportunity for students interested in developing contacts among science communication practitioners.

Course detail

The course combines a solid theoretical background with practical skill development, and has excellent links with the sectors and industries it informs. Visiting specialists also help you understand what they are looking for in future employees.

Introductory modules provide a broad theoretical foundation in issues such as the rationale for public engagement with science, understanding the audience, the role of the media in society, communication theory and models of informal learning. You'll then have the opportunity to specialise by choosing from modules that cover practical skills related to taking science directly to the public, as well as new approaches to science communication such as digital media. This allows you to hone your practical skills and develop a portfolio that shows your expertise as a science communicator. In the final year, you may choose to further develop your portfolio, for example by mounting a practical science communication project, or take on a more theoretical or research-based project, perhaps with an external science communication organisation.

Modules

You will take the following three modules:
• Science and Society
• Science, the Public and Media

You then choose two from these three modules:
• Science on Air and on Screen
• Science in Public Spaces
• Writing Science

Format

Unlike most Master's courses in this area, the MSc Science Communication addresses the needs of working students. There are short, intensive teaching blocks of three to five days, and you can expect to attend three teaching sessions for each 30 credit module.

If you study this programme part-time, you'll take two 30 credit modules each for two academic years. It's possible to complete the part-time course in two years by finishing your project during the summer of the second year, or you may prefer to take a third year. Full-time students take four taught modules and complete the project in 14 months.

Group sessions are supplemented by directed and independent study, email discussions, tutorials and mentoring.

Assessment

The modules are assessed in a variety of ways, to reflect the theoretical concepts, knowledge and practical skills you'll develop. For example, through portfolios, reports and oral presentations all of which you can use to attract prospective employers. The ability to evaluate your own work and others' is critical to success in the workplace, and several assessments are designed to help you acquire these skills.

Careers / Further study

Science communication skills are in high demand in a wide range of sectors and industries, such as journalism, public relations, science centres and museums, science education, professional consultancy and Research Council/learned institutions.

Throughout the course, we'll encourage you to develop the professional skills to help you secure employment or research positions.

How to apply

Information on applications can be found at the following link: http://www1.uwe.ac.uk/study/applyingtouwebristol/postgraduateapplications.aspx

Funding

- New Postgraduate Master's loans for 2016/17 academic year –

The government are introducing a master’s loan scheme, whereby master’s students under 60 can access a loan of up to £10,000 as a contribution towards the cost of their study. This is part of the government’s long-term commitment to enhance support for postgraduate study.

Scholarships and other sources of funding are also available.

More information can be found here: http://www1.uwe.ac.uk/students/feesandfunding/fundingandscholarships/postgraduatefunding.aspx

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