The purpose of this programme is to enable both practicing and aspiring professionals in the business, communication and information technology sectors to better understand how to leverage digital media technologies and platforms to achieve competitive advantage.
In contrast to traditional methods of communication, digital media channels facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace the unique properties of digital media communication can therefore present both opportunities and challenges for firms. Increasingly, communication professionals are expected to embrace digital media to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their knowledge of digital media more strategically to drive business value.
Recognising the vital role of digital media for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this course will provide you with the opportunity to:
Full-time students normally complete between two and three modules per semester. Modules are normally delivered in intensive block sessions, from 1.00pm until 9.00pm. The maximum number of intensive block teaching days per module is 4 (although not always on consecutive days), plus approximately 2 days x 3 hours seminar attendance. You will also be expected to engage in group and team work in some of your modules and so will need to have further meetings outside of class time. In addition, you are also expected to dedicate adequate time for independent study. Part-time students normally complete between one and two modules per semester.
This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital media technologies and services to achieve competitive advantage.
Key aspects of the course that will help to equip you for a career, or support your continued professional development in the communication or information technology sectors include:
Learn how psychology can be used to understand the interaction of audiences with media.
During you time with us, you will explore the psychological effects of media, how media use can be researched and evaluated, and how to communicate with different audiences across different media.
Join a unique learning environment, where you will interact with a multi-disciplinary team of experts in psychology, media and human-interactions.
If you want to pursue a career in the communications professions or media research, this course will provide you with a unique set of relevant skills.
This course will allow you to study the effects of media upon the individual and society, and how psychology can be applied to enhance media design and understand media consumption. In doing so you will also discuss issues of ethics, accessibility, understanding diverse audiences, positive uses of media and professional applications.
The full course runs full-time over one year or two years part-time, giving you the chance to exit with the following awards:
This course will be delivered through a mixture of formal lectures, problem-based learning, workshops, debates, online learning resources, Wikis, Skype, group work, discussion activities, and presentations.
Assessment takes a number of forms including:
Media Psychology will be delivered at MediaCityUK so you will be right at the heart of the Northern creative industry. Based at Salford Quays, you will have access to some of the best facilities in the world for digital and media research.
This master's has been designed to meet the growing need for graduates with an advanced knowledge and skill set to understand the relationship between psychology and the media.
With this qualification, you could pursue a career in psychological consulting within media industries, social media management, user testing, advertising, public relations, marketing, media analysis, media research and development, and academia.
This course will involve a number of guest speakers from media industries and you will benefit from the close proximity to major media organisations at MediaCityUK.
A master's level qualification is essential for psychology graduates to progress their psychology career. Psychology graduates who have a master's degree in media psychology will be well placed to compete for a place on doctoral level research, clinical, health or forensic psychology, all of which have communication at their core.
The one year MSc program offers four tracks:
Besides the 1 year Master, also a two- year Master is offered:
The MSc in Communication and Information Sciences offers a unique program in which you learn about how people acquire and transfer information and how new means of communication can be used creatively and innovatively. The approach taken at Tilburg University is unique in the sense that the broad concept of communication is examined from many perspectives, including those of linguistics, cognitive and social psychology, computational modeling and document design.
This program is intended for highly talented and motivated students with a keen sense of intellectual curiosity and intellectual ambition. In this Master’s program, you will encounter state-of-the-art research in the broad interdisciplinary field of communication. The point of departure is natural communication: how is information transferred from one person to another? For what purpose? You will participate in a wide range of courses such as communication strategies, non-verbal communication and computer vision. This unique combination of approaches and research traditions will enable you to work as a communication expert, and answer questions such as:
•What is the best way to present information to an audience?
•How do people communicate within an organization?
•How can you influence people's behavior through language?
You take a particular interest in language and you are seeking to broaden and deepen your academic knowledge. You are interested in the many different aspects of communication such as the effect that words can have, how people produce language, and linguistic phenomena such as metaphors, and the stories behind them.
This one-year MSc program offers four different specializations: Business Communication & Digital Media, Communication Design, New Media Design and Cognitive Science & Artificial Intelligence.
After completing your MSc program in Communication and Information Sciences, a broad range of career paths in business, research and education will be open to you. You will be able to analyze and consult on internal and external communications. With a Master's degree, you can start your career as a scientific researcher in this field. And remember that these opportunities are worldwide because your studies are internationally-oriented.
The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience. QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).
Is this the right course for me?
It is if you:
■ want to start a career in communication and public relations (PR). You’ll do an industry placement (optional) and we’ll support you in developing knowledge and skills, and producing a portfolio, and provide you with opportunities to meet, work alongside and network with current practitioners;
■ already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or
■ want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.
Teaching is delivered face-to-face at our modern campus in Scotland’s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops, you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.
Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. Part-time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement (optional module) you’ll gain invaluable professional experience and develop your learning in a work setting.
Modules include: Communication and Digital Skills for Working in PR */ Media and Campaigning/ Critical Reflections on Public Relations/Understanding Research/ Strategic Communication Planning/ Communications Impact on Policy Making/ Strategic Internal Communication in a Digitized World/ Master’s Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master’s Communication Placement module, you can undertake this with your employer. You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules.
Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.
As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.