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Business & Management×

York St John University MSc Degrees in Business

We have 3 York St John University MSc Degrees in Business

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The curriculum has been carefully designed to ensure that there is a balance of theory to application and that there are regular opportunities for you to engage with the world of business. Read more

The curriculum has been carefully designed to ensure that there is a balance of theory to application and that there are regular opportunities for you to engage with the world of business. There will be regular guest input from business professionals, case studies and projects in modules that will allow you to apply your knowledge of the theory to a range of real-world business scenarios.

The programme offers opportunities to reflect upon, evaluate and apply key international business management theories and concepts as well as encouraging creative and innovative thinking in the application of relevant management models. As you progress through your studies you will not just be taught academic theory related to the subject, you will also be encouraged and supported to develop skills that will prepare you for developing your career in management, especially related to international business.

Course structure

The overall aim of the programme is to educate you as a potential manager with a sound understanding of the international business context and within this to:

  • develop a critically aware and integrated understanding of international markets, firms and finance, assisting you to take effective roles within business organisations
  • provide advanced study of key concepts of international markets and concerns of firms which operate internationally within a context of environmental sustainability, corporate social responsibility and ethics
  • develop your range of business knowledge and skills pertinent to managing in international businesses together with personal self-awareness and development, based on positive and critical attitudes towards the role of organisations in a dynamic and vibrant international business arena
  • demonstrate the ability to convert theory into practice within complex environments, systematically and creatively to improve business practice
  • develop and enhance your lifelong learning skills and personal development in order to work with self-direction and originality.

Modules may include:

  • Researching Contemporary Business Issues
  • Business & Sustainability
  • Consumer Behaviour
  • International Trade & Business
  • International Business Strategy
  • International Corporate Governance
  • Organisational Change & Culture
  • Project Management
  • Research Investigation

Teaching, learning and assessment

All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, a guest speaker programme, tutorials, workshops and global café style learning activities. Each module tutor will adopt the best practices to facilitate your learning and development.

All modules are assessed through a programme of work undertaken whilst studying for the MSc International Business Management. A range of assessment tools are used including presentations, critical essays, portfolios and reflective journals, exams and case study work. Each module tutor will provide opportunities for formative assessment feedback to inform your work prior to submission.

All taught contact sessions at York Business School are supported by a wide range of materials such as online resources. Study beyond the classroom reinforces and prepares you for the classroom delivered contact sessions, as well as directing and encouraging supported open learning and independent learning. Each module has a Virtual Learning Environment (VLE) where you and other Masters level students will be encouraged to be involved with online debate and collaborative approaches to learning. This programme is underpinned by the latest industry insights and you will have access to a wide range of supporting resources whilst studying here.

You will receive detailed feedback on assessment to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.

All students of York Business School receive the opportunity for study support including academic writing and research skills to enhance employability and career development in the field of business management.



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As a student on this programme you will develop your practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. Read more

As a student on this programme you will develop your practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from industry experts and leading academics in the field, which will ensure that you are exposed to the latest industry and academic thinking – all of which lead to career readiness.

Throughout the programme you will be encouraged to practise the marketing skills you have developed and also to apply the latest international marketing knowledge to a range of live projects and through simulation activity. One of the major pedagogic differences of the York St John University International Marketing programme is that on the module Project Management you will be challenged to apply what you have learnt throughout your studies within a multidisciplinary team of students whilst working with an organisation.

You will complete a module of independent study which is titled the Research Investigation. This module provides you with the opportunity to investigate in depth an area of particular interest to you that links with your programme of study. You will be supported in conducting this research by an academic from your field of interest. To support you in being able to conduct this work there is a module called Researching Contemporary Business Issues. This module provides you with the opportunity to engage with current academic and practitioner business debate and encourages you to explore a range of relevant business topics. The module has been designed in such a way that it promotes a multi-disciplinary approach, for example, you will receive input from a variety of disciplines (business and non-business) thus allowing you to see business issues from a variety of perspectives.

Course structure

This programme aims to:

  • develop your knowledge of key areas in marketing, centring on strategic marketing, brand management, consumer behaviour, marketing communications and digital marketing, to provide the knowledge and skills necessary to develop and implement a strategic marketing plan / digital marketing strategy
  • develop a critical, reflective and integrated understanding of contemporary issues in marketing, policies and practices relating to the principles of responsible leadership, management, corporate social responsibility and sustainability
  • offer in depth insights into marketing activities and strategies of international organisations from the private, public and third sectors
  • provide advanced study of the key concepts of marketing, the management of customers, consumers, competition and communication within a changing global context
  • understand the importance of strategic marketing and its overall contribution to the strategic shape of the organisation, within a complex global environment
  • enable you to critically appraise key academic research in marketing and consumer research.

Modules may include:

  • Researching Contemporary Business Issues
  • Business & Sustainability
  • Consumer Behaviour
  • Strategic Brand Management
  • Strategic Marketing Planning
  • Marketing Communications
  • Digital Marketing
  • Project Management
  • Research Investigation

Teaching, learning and assessment

All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, a guest speaker programme, tutorials, workshops and global café style learning activities. Each module tutor will adopt the best practices to facilitate your learning and development.

All taught contact sessions at York Business School are supported by a wide range of materials such as online resources. Study beyond the classroom reinforces and prepares you for the classroom delivered contact sessions, as well as directing and encouraging supported open learning and independent learning. Each module has a Virtual Learning Environment (VLE) where you and other Masters level students will be encouraged to be involved with online debate and collaborative approaches to learning.

All modules listed above are assessed through a programme of work undertaken whilst studying for the MSc International Marketing programme. A range of assessment tools are used including presentations, critical essays, portfolios, live projects, reflective journals and case study work. Each module tutor will provide opportunities for formative assessment feedback to inform your work prior to submission.

You will receive detailed feedback on assessment to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.

All students of York Business School receive the opportunity for study support including academic writing and research skills to enhance employability and career development in the field of business management.

Programme specification

Further information on this course is available in the programme specification. Please note that the programme specification relates to course content that is currently being studied by students at the University. For new programmes, the programme specification will be made available online prior to the start of the course.

Learning support

York St John University works hard to create an inclusive environment for all our students. We offer a range of learning support services to assist students throughout their studies.



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The programme offers opportunities to reflect upon, evaluate and apply key Leadership and Management theories and concepts as well as encouraging creative and innovative thinking in the application of relevant management models. Read more

The programme offers opportunities to reflect upon, evaluate and apply key Leadership and Management theories and concepts as well as encouraging creative and innovative thinking in the application of relevant management models. As you progress through your studies you will not just be taught academic theory related to the subject. You will be encouraged and supported to develop skills that will prepare you for developing your career in management, especially related to leadership and management.

The curriculum has been carefully designed to ensure that there is a balance of theory to application and that there regular opportunities for you to engage with the world of business. There will be regular guest input from business professionals, case studies and projects in modules that will allow you to apply your knowledge of the theory to a range of real-world business scenarios.

Course structure

The overall aim of the programme is to develop you as a potential manager and leader with a sound understanding of the skills necessary to undertake a management or leadership role. You will:

  • develop a critical, reflective and integrated understanding of Leadership and Management within a context of business sustainability, corporate social responsibility and ethics, helping you undertake effective roles within business organisations as part of a wider strategic team.
  • be provided with opportunities for advanced study and practical application of the key concepts and concerns within business including the importance of coaching and mentoring in the development of business strategy and organisational culture.
  • develop your self-awareness. This is grounded on positive and critical attitudes towards culture, diversity, change management and conflict management. The framework is created around the role of management and leadership in the context of a dynamic and vibrant business and management environment.
  • be provided with the opportunities to apply theory into practice within complex environments, systematically and creatively in order to improve the use of Leadership and Management skills through project work with the MBA students and personal research.
  • develop and enhance your lifelong learning skills and professional development in order to work with self-direction and originality.

Modules may include:

  • Researching Contemporary Business Issues
  • Business & Sustainability
  • Leadership & Management
  • People Management
  • International Business Strategy
  • Organisational Change & Culture
  • Leadership & Management Coaching
  • Project Management
  • Research Investigation

Programme specification

Further information on this course is available in the programme specification. Please note that the programme specification relates to course content that is currently being studied by students at the University. For new programmes, the programme specification will be made available online prior to the start of the course.

Learning support

York St John University works hard to create an inclusive environment for all our students. We offer a range of learning support services to assist students throughout their studies.



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