The first MSc in the world that applies psychology within fashion to improve understanding of human behaviour by using predominantly quantitative methods.
This course is accredited by the British Psychological Society (BPS). Accreditation is a high quality benchmarking process that promotes psychology as a science and offers the opportunity for graduates to gain Graduate and/or Chartered membership of the Society.
The MSc Applied Psychology in Fashion is situated in the Graduate School and has been developed to address the need of the fashion industry for psychologically literate graduates who possess relevant skills in research, analysis, information synthesis, communication, IT and data handling, who can solve problems and work effectively in teams or independently. This Masters programme is the first MSc in the world (with the MA Psychology for Fashion Professionals) to apply the scientific study of psychology to fashion. The course has been accredited by the British Psychological Society (BPS). BPS accreditation is a high-quality benchmarking process that prospective students and employers understand and value. It offers graduates the opportunity to apply for Graduate membership of the Society. With further study, Graduates of this course could apply to become Chartered Psychologists. Accreditation is evidence that the course meets BPS requirements in covering and assessing learning on core areas of psychology through promoting psychology as a science.
The MSc course emphasises quantitative methods and statistical analysis that enable generalisation of results. In addition, to complement the units studied on the MSc, students are encouraged to attend the MA units Design Matters and Qualitative Research Methods and Data Analysis, but are not assessed on these. The MSc Applied Psychology in Fashion is designed to appeal to applicants from a broad range of backgrounds including psychology and other sciences, business, humanities and fashion.
By applying the scientific study of human behaviour in the context of fashion, students on the MSc Applied Psychology in Fashion develop the ability to identify current issues in the broad context of fashion that are worthy of investigation, conduct rigorous studies to address these issues, and analyse and interpret resultant data using an evidence-based approach. The aims of the course are to apply psychological science in the context of fashion to make a positive difference through increasing knowledge, improving performance and enhancing well-being. Therefore, Graduates from this course will be able to investigate, analyse, interpret and predict human behaviour in a broad range of fashion contexts. The focus on the course will be on enabling students to develop strong research skills to enhance employability in many different roles within the fashion industries and beyond.
12 months 3 terms level 7 120 credits
September - February
Research Methods in Psychology (20 credits)
Cognition and Creativity (20 credits)
Personality and Individual Differences (20 credits)
February - June
Quantitative Research Methods and Data Analysis (20 credits)
Collaborative Unit: Psychology (20 credits)
Social Cognition and Lifespan Development (20 credits)
Masters Project: Psychology (60 credits)