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Business & Management×

University of South Wales, Full Time MSc Degrees in Business & Management

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If you want to develop a specialist career in multinational enterprises, this course offers high-level strategic learning in a range of areas. Read more
If you want to develop a specialist career in multinational enterprises, this course offers high-level strategic learning in a range of areas.

This course will provide you with the specialist knowledge to manage and adapt supply chains, and pioneer logistics in a growing field of industry. If you are looking to refine your skills or further progress within the profession, this course will enable you to gain a better understanding of how to apply strategic thinking in senior decision-making roles.

The University of South Wales is a preferred provider of professional and Masters level qualifications for the Chartered Institute of Logistics and Transport (CILT) and the Chartered Institute of Purchasing and Supply (CIPS). The course is also accredited by the Institute of Operations Management (IOM). These accreditations highlight the industry-level standards embedded within the course and ensure your learning can be applied and inform best practice in the modern workplace.

Upon successful completion of this course, you will gain MCIPS (in addition to three years’ work experience) and MCILT (with an average mark of 50% across the course with work experience, which will be assessed by the professional body). You are also set to gain from further exemptions from the Institute of Operations Management.

This course includes field trips that enable you to understand the practical implications of logistics and supply chain management in a variety of industrial settings (additional costs may apply).

See the website http://courses.southwales.ac.uk/courses/492-msc-international-logistics-and-supply-chain-management

What you will study

There are two pathways available to students studying the MSc International Logistics and Supply Chain Management course. Modules of study for each pathway depend upon whether students complete a 60 Credit Dissertation or a 20 Credit management project. The normal mode of study will be to undertake the 20 credit management project route.

Route One

- Sustainable Supply Chain Management (20 credits)
The module will explore the strategic need, role and value for logistics, purchasing and supply chain research within organisations in order to achieve sustainable supply chain networks in the future. Examining the major changes that are currently affecting logistics and supply chain strategies and how management in the future will be influenced by new structures, reconfiguration of material and information flows, the role of technology in evolving supply chains and the key issues in managing this transition process. This module aims to provide an integrative view of the complex inter- and intra-organisational dynamics which contribute to sustained organisational success and maximisation of competitive advantage. Exploring the sustainable supply chain from a global and local perspective.

- Commercial Relationships (20 credits)
This module explores the
 theory and practical application that underpins the processes involved in
formation of commercial agreements and relationships with external organizations.The module will examine the
current and relevant approaches to achieve an effective commercial agreements
by identifying with and critically evaluating the activities and documentation involved; the legal processes and terms and the main contractual arrangements required for a commercial agreements and relationship with customers and / or suppliers.

- Strategic Operations Management (20 credits)
This module aims to provide an appreciation of operational processes, techniques, planning and control systems with reference to both manufacturing and service industries from a qualitative and quantitative perspective.

- Globalisation of Logistics and Supply Chain Management (20 credits)
This module aims to identify the key drivers and trends that are increasing the globalisation of industries, markets and sectors, including the role of the SME. Also explore the structure and management and main activities of a global and international logistics and supply networks.

- Strategic Systems Thinking (20 credits)
This module aims to develop and enhance the skills and knowledge explored to enable participants to actively consider how they may personally make a difference in the different strategic contexts which may confront them. In particular, students will focus on innovative practices and an inclusive social approach to business and organisational development.

- Economies, Markets and Decision Making in International Contexts (20 credits)
The module aims to develop the ability to analyse the macroeconomic and micro frameworks within which strategic decisions are made. To develop the ability to solve problems which relate to management decision-making in the context of changing economic and market conditions.

- Project Management and Consultancy Skills (20 credits)
This module aims to critically explore and examine project management and consultancy skills in a business and supply chain context. Enabling students to understand and explore relevant and key project management techniques and principles and the impact that they have on operations, supply chain and business processes. Students will be able to use consultancy skills to reflect, monitor and evidence the ‘management of self’ in a marketing and business context.

- Research Methods (20 credits)
The module aims to develop your understanding and research skills in a management and/or professional development context; critically reviewing a range of research methodologies and methods of providing management information for decision making.

- Management Project (20 credits)
The module explores the concept, theories and practice of project management and consultancy skills. This module builds on the research methodology skills and requirements of critical debate established throughout the program and shows how these key skills are vital within a business context to ensure rigorous decision making. It examines combining the traditional research skills with project management and consultancy skills to enable an evidenced based approach to problem solving within an organisation.

Route Two

- Sustainable Supply Chain Management (20 credits)
The module will explore the strategic need, role and value for logistics, purchasing and supply chain research within organisations in order to achieve sustainable supply chain networks in the future. Examining the major changes that are currently affecting logistics and supply chain strategies and how management in the future will be influenced by new structures, reconfiguration of material and information flows, the role of technology in evolving supply chains and the key issues in managing this transition process. This module aims to provide an integrative view of the complex inter- and intra-organisational dynamics which contribute to sustained organisational success and maximisation of competitive advantage. Exploring the sustainable supply chain from a global and local perspective.

- Strategic Operations Management (20 credits)
This module aims to provide an appreciation of operational processes, techniques, planning and control systems with reference to both manufacturing and service industries from a qualitative and quantitative perspective.

- Globalisation of Logistics and Supply Chain Management (20 credits)
This module aims to identify the key drivers and trends that are increasing the globalisation of industries, markets and sectors, including the role of the SME. Also explore the structure and management and main activities of a global and international logistics and supply networks.

- Strategic Systems Thinking (20 credits).
This module aims to develop and enhance the skills and knowledge explored to enable participants to actively consider how they may personally make a difference in the different strategic contexts which may confront them. In particular, students will focus on innovative practices and an inclusive social approach to business and organisational development.

- Economies, Markets and Decision Making in International Contexts (20 credits)
The module aims to develop the ability to analyse the macroeconomic and micro frameworks within which strategic decisions are made. To develop the ability to solve problems which relate to management decision-making in the context of changing economic and market conditions.

- Research Methods (20 credits)
The module aims to develop your understanding and research skills in a management and/or professional development context; critically reviewing a range of research methodologies and methods of providing management information for decision making.

- Dissertation in Purchasing, Logistics, Supply Chain (60 credits)
You’ll be required to produce an extended piece of written postgraduate research, involving a significant piece of student-directed learning, based on a detailed investigation into a key area.

Learning and teaching methods

You can study the MSc International Logistics and Supply Chain Management full-time, part-time or online. The full-time programme starts in September and February.

Full-time: Full-time students study Stages One and Two in an academic year, followed directly by the dissertation. Part-time students usually complete one stage each academic year followed by the dissertation.

Part-time: We offer part-time weekend delivery, where you come to the University for one weekend every six weeks. For those who want to tailor a programme that suits their needs, we can be flexible in terms of when, where and how often lectures take place. This is useful for organisations and associations.

Online: The University of South Wales also offers online delivery through our partners the Chartered Institute of Logistics and Transport (CILT). Please note that CIPS accreditation is not available through our online course.

Work Experience and Employment Prospects

Graduates are able to demonstrate specialist knowledge to help them manage and adapt their global supply chains to respond to the dynamic needs of 21st century business. You will also be able to lead logistics and supply chain management in a growing field, and develop a specialist role in multinational enterprises. The additional professional accreditations associated with this Masters course will enable you to make a significant step in developing your professional career moving forward.

Assessment methods

Part-time students usually complete one stage each academic year followed by the dissertation, which can be completed in nine months.

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Whether or not you have a management and business background, this Masters course will introduce you to contemporary management practices and equip you with the necessary skills and tools to succeed in a senior managerial role in business. Read more
Whether or not you have a management and business background, this Masters course will introduce you to contemporary management practices and equip you with the necessary skills and tools to succeed in a senior managerial role in business.

The course offers you the opportunity to study across a broad range of business disciplines and functions. The variety of modules available during your studies will not only help deepen your understanding of the nature of business, but will also give you an opportunity to learn more about your strengths and the areas of business that interest you most. You can focus on your study needs and goals by selecting modules from a range of specialist management and business areas.

Through a tailored programme of study, you will learn to think critically about how businesses run, while also gaining an insight into why organisations are structured and function in a particular way. You will also examine changing trends in strategic thinking to develop a holistic understanding of how organisations interact with their environments in the face of rapid and discontinuous change.

Whether you are interested or active in management in the private, public or third sector, this Masters course will help you deliver best practice in the workplace and enable you to motivate, inspire and manage effectively.

See the website http://courses.southwales.ac.uk/courses/199-msc-management

What you will study

You will explore broad management disciplines and the relationship between organisations and their environments, studying a total of 180 credits.

Modules of study include:

- Leadership and Management Theories
Develop your knowledge and understanding of a range of leadership and management theories and their contemporary application in a range of organisational settings.

- Issues in International Management
Develop a critical awareness of the complex interrelationships between developing issues in international and trans-national management.

- Innovation Management
Gain an understanding of the theory and practice of managing innovation in organisations. You will learn about the frameworks used by organisations to manage innovation and sources of innovation inside and outside the organisation.

- Strategic Operations Management
Gain an appreciation of operational processes, techniques, planning and control systems with reference to both manufacturing and service industries from a qualitative and quantitative perspective.

- Research Methods
Conduct a proper scientific investigation and present it in a written format. This will develop your understanding and research skills in a management and/or professional development context.

- Dissertation
A significant piece of research into an appropriate area of study.

You will also choose one module from the following options:

- Trends in Marketing
- HRM in Context
- Globalisation of Logistics and Supply Chain
- The Entrepreneur from Start-up to Growth
- Economies, Markets and Strategic Decision Making

Learning and teaching methods

The emphasis of the course is developing your professional skills in order to equip you as an attractive manager to companies. This is achieved via a varied lecture and seminar programme with extensive group work, case studies and guest speakers from a variety of backgrounds. Key skills are embedded within modules and related to relevant assessments as appropriate. Examples of this would typically include written coursework such as essays, case studies and posters, as well as oral presentations and examinations.

Work Experience and Employment Prospects

Gaining a Masters qualification in management can accelerate your career prospects. As a management graduate you will possess an advanced knowledge and understanding of management theory and, due to the very nature of business, will be able to apply this to complex issues in many sectors of industry and commerce.

Whether you are starting out, or already in an established management position, the knowledge and skills gained throughout the course will enable you to become an attractive candidate to employers.

Assessment methods

Assessment is through coursework-based assignments, as well as oral presentations and examinations. The final assessment is a management project, in which you will examine an area of management that is of interest to you or a company-based project.

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This unique business and enterprise course brings together the internationalisation of business and the importance of enterprise. Read more
This unique business and enterprise course brings together the internationalisation of business and the importance of enterprise.

In a contemporary business environment two features stand out; the internationalisation of business and the importance of enterprise. This unique course brings these together to examine the theory and practice of international business, including how exports, franchises and foreign direct investment (FDI) are analysed and developed.

The University of South Wales’s Centre for Enterprise has been recognised as a Centre of Enterprise Excellence by the UK Sector Skills Body for Enterprise (SFEDI). The Body was extremely impressed with both the quality and range of enterprise development activities supported by the University. Not only are we the first and only university in Wales to be recognised as a Centre of Excellence, but also the first in the UK to be awarded Centre of Enterprise Excellence status.

As an enterprise student, you will be given the opportunity to obtain free student membership from the Institute of Enterprise and Entrepreneurs (IOEE). The IOEE is a not-for-profit professional body within SFEDI. Student membership will give you access to a range of resources and potential mentoring support through the Institute. It is also the first step to becoming an Associate Member, ideal for anyone who wants to start their own business.

See the website http://courses.southwales.ac.uk/courses/479-msc-international-business-and-enterprise

What you will study

You will study 180 credits from the modules listed below:

- Economies, Markets and Decision Making in International Contexts
Develop the ability to solve problems which relate to management decision-making in the context of changing economic and market conditions.

- Innovation Management
Gain an understanding of the theory and practice of managing innovation in organisations. You will learn about the frameworks used by organisations to manage innovation and sources of innovation inside and outside the organisation.

- Globalisation of Logistics and Supply Chain
Delve into the activities of global and international logistics and supply networks – identifying trends and key drivers for the globalisation of industry and its impact on the development and management of the logistics and supply chain.

- Entrepreneurial Start-up
Learn how to start and develop a business venture - develop the tools needed to critically appraise the complexities of successfully starting and growing a new venture in a turbulent and ever changing society.

- Research Methods
Conduct a proper scientific investigation and present it in a written format developing your understanding and research skills in a management and/or professional development context.

- Strategic Entrepreneurial Marketing
Critically examine the key elements of strategic marketing and its interface with business strategy.

- Issues in International Management
Gain a critical awareness of the complex interrelationships between developing issues in international and trans-national management.

- Entrepreneur in a Global Environment
You'll be introduced to the various principles and structures of the current environment of global business and how it can be analysed. You will also learn about how the internationalization of businesses can occur.

- Management Project

Learning and teaching methods

The course team are a group of highly experienced and well qualified academics with an extensive portfolio of international research, consultancy and applied industrial experience. They pride themselves on the close relationship they maintain with the student group. As a student you will be treated as an individual and your personal learning requirements will be met and monitored throughout the programme.

You'll have the benefit of guest lectures in the Entrepreneurial Start-up module which will allow you to gain an insight of setting up or working in a small or medium sized enterprise. Such involvement creates opportunities for informal mentoring and networking to take place between MSc International Business and Enterprise students, practicing entrepreneurs and professional bodies. The entrepreneurs have set up businesses in areas such as Manufacturing and Design, Marketing, Fashion, Hospitality and Catering, Record Labels, Film Industry, Sports and Fitness etc. Businesses range from social enterprises, small local businesses, to national and international businesses.

Work Experience and Employment Prospects

Employability is at the heart of everything we do, and we aim to ensure that our students are innovative, creative and entrepreneurial. Whether you are interested in working for a multinational corporation, a small business or even starting your own company, this course will give you the knowledge and skills for a successful career. The focus on cultural fluency will help you feel comfortable when working in different cultural environments.

This challenging and dynamic course is designed for those looking to take their career to the next level. It will help you develop the knowledge and skills to be a successful strategic business leader and equip you with an insight into the business practices you will need for a future in an ever changing global environment.

Developed in close consultation with a range of employers who have contributed significantly to making our graduates more effective in the workplace.

The University is also host to a vibrant, multicultural environment that provides an excellent opportunity for you to gain an international perspective to business, and different cultures and practices.

Assessment methods

You will be assessed through written assignments, examinations and/or project work. The MSc International Business and Enterprise involves the completion of a significant Management project, developing your communication, research and consulting skills.

Field trips

Alongside your studies, you will also be part of a study visit to see first-hand how different companies operate. You will have the opportunity to visit a range of companies in both the private and public sector. The visit is normally to a European capital city, allowing you to experience a different business culture aiding the development of cultural fluency.

Finally, the social aspect of the study visit proves a popular means of strengthening the student bonds. There is an additional fee of £500 for this field trip.

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This Masters in project management was the first of its kind in Wales to be officially accredited by the Association for Project Management (APM) and covers specific project management tools and techniques as well as the softer skills associated with project, programme and portfolio management. Read more
This Masters in project management was the first of its kind in Wales to be officially accredited by the Association for Project Management (APM) and covers specific project management tools and techniques as well as the softer skills associated with project, programme and portfolio management. This masters course develops change management skills and leadership capability relevant to project professionals, and includes knowledge, competency frameworks and well known process-based methodologies such as Prince 2TM. Students on this project management programme will work on real-life projects to enhance their skills in their current roles, or to gain practical project experience.

The project management course develops a deeper understanding of both theoretical and practical aspects of project, programme and portfolio management, and facilitates the essential skills and competences necessary to plan, monitor, control and deliver successful projects. It course focuses on developing skills for careers in project management including both theory and applied aspects, and is mapped against key professional body competencies. The knowledge, understanding and skills can be applied to a range of environments that bring together resources, skills, technology and ideas to realise benefits or achieve objectives, operating within the multiple project constraints of cost, scope, time and quality requirements.

Students on this project management masters programme will also become familiar with leading edge thinking and emerging research in the field of project management to benefit their continued professional development.

See the website http://courses.southwales.ac.uk/courses/1260-msc-project-management

What you will study

The course structure for the MSc Project Management consists of a number of core modules in addition to a dissertation or business research project.

Core Modules:
- Managing Projects and Programmes (20 credits)
- Strategic Analysis, Tools and Techniques (20 credits)
- Leadership and Management Theories (20 credits)
- Accounting and Financial Control (20 credits)
- Legislative and Professional Issues (20 credits)
- Research Methods (20 credits)

- Dissertation (60 credits) - The dissertation or business research project will involve extensive independent research into a relevant topic within project, programme and portfolio management, allowing you to apply and reflect on your skills and knowledge in the subject area.

APMP Project Management Qualification (Level 7)

Students on the MSc Project Management have the option to compliment their studies by undertaking the five day Level 7 APMP Project Management Qualification at the University for a reduced fee.

Learning and Assessment methods

Students will attend a combination of taught lectures and tutorials. A mix of assessment methods are used, including individual essays and reports, group projects and reports, presentations, seminars and an individual dissertation or project.

MSc Project Management (Exemption route)

If you can demonstrate extensive practitioner experience in managing and delivering projects coupled with the APMP level 7 qualification, you may be able to study the exemption route for this course.

Eligible students will be required to complete the Managing Projects and Programmes and Research Methods modules, plus a dissertation or business research project in order to gain the full Masters qualification.

Employment Prospects

Graduates from this course may:
- Develop a career in a project management based role or environment
- Already work in such an environment but seek to formally recognise their work
- Have the knowledge base, organisational and analytical skills to pursue a career as a project or programme manager, portfolio manager, working in a project management office (PMO), or as oroject administrator or project worker
- Have developed applied research skills in order to pursue advanced research study and further professional qualifications

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If you want a career in human resource management (HRM) or have recently entered an HR or line management role, this course is designed to give you the up-to-date skills and understanding to be successful within this area. Read more
If you want a career in human resource management (HRM) or have recently entered an HR or line management role, this course is designed to give you the up-to-date skills and understanding to be successful within this area.

The University has been awarded Accredited Centre status by the Chartered Institute of Personnel and Development (CIPD) following a visit and approval from the CIPD quality assurance panel. This course provides the knowledge you need to meet the requirements for Chartered Institute of Personnel and Development (CIPD) Advanced Level membership.

The course is designed to be flexible so you can gain a Postgraduate Certificate after the first stage of the course, Postgraduate Diploma after the second or complete the full Masters degree. If you complete the full Masters degree you will be eligible to obtain CIPD accreditation.

What you will study

You will study key areas of human resource management, such as the principles, values and approaches to leadership and management, and you will explore the changing context within which businesses operate. As you progress through the course, you will study areas that relate to employment relations and the framework of performance management as well.

You will study:

- Strategic HRM
Learn about how those in HR, respond appropriately to opportunities and challenges arising from managerial responses to principal environmental contexts.

- Developing Skills for Business Leadership
Develop a strong sense of self-awareness of your own strengths and weaknesses as a manager or colleague whilst improving a range of definable skills that are pivotal to successful management practice and to effective leadership.

- Leading, Managing and Developing People
Discover a rigorous framework of knowledge and understanding concerning people management and development.

- Managing Employee Relations
Gain an understanding of the significance and complexity of the employment relationship and the contribution of employment relations to business performance and the wider society.

- Resourcing and Talent Management
Consider not just the practical aspects of recruitment, selection, employee retention and dismissal, but also the strategic aspects for resourcing and talent management within a global context.

- Regulating the Employment relationship
Critically analyse approaches to workplace conflict and resolution, as well as develop your knowledge and ability to brief organisations on the consequences of current and future developments in employment law.

- Performance Management
Gain knowledge and an understanding of the role of performance management in supporting organisations strategic objectives in different business environments. Learn how the performance of people can be enhanced and inspired by leadership and direction.

- Human Resource Management Business Research Report
Demonstrate the ability to diagnose and investigate a live, complex business issue from an HR perspective.

Learning and teaching methods

The course is available both full-time or part-time at the Pontypridd campus, Treforest site or part-time only at the Newport City campus.

Full-time students spend approximately 12 hours per week in classes, which involves a blend of directed and independent study. Part-time students spend around six hours per week in classes, held on one afternoon and evening each week.

Knowledge of the subject area is gained through lectures, tutorials, directed learning, independent study and workplace engagement. Lectures are used to introduce key HRM and business concepts and theories with student participation and discussion encouraged throughout. Student led tutorials aim to develop problem solving skills and focuses the application of theoretical concepts to HRM business situations.

Teaching and learning strategies seek to maximize the opportunities for student participation and to develop learning through the medium of student centered activity. Discussion within teams and groups is an important element in the teaching and learning process which facilitates a deeper understanding of the subject matter. This allows students to develop their own knowledge and experience through drawing on the knowledge and experience of others.

Work Experience and Employment Prospects

This course is designed to provide you with the up-to-date knowledge and understanding you need to manage people effectively in the workplace. It will be especially useful if you are seeking a career in HRM or have recently entered an HR or line management role.

As well as giving you the chance to study for a role within HRM, the course confers CIPD membership which is often a requirement of appointment and/or promotion in the HR profession. By achieving this qualification students are demonstrating that they have the skills and drive to maximise their contribution to overall business performance and that they are committed to achieving the highest standard of professionalism within their career. CIPD qualification is internationally recognised.

The MSc HRM programme has been working with part time students for over 15 years and so has developed a strong network of HR practitioners and managers in the locality. The “HRM USW Network” brings together past students who are prepared to be contacted to contribute to the MSc HRM curriculum development, through e.g. acting as guest speakers, offering work shadowing opportunities etc.

Assessment Methods

You will be assessed via a mixture of examinations and assessed coursework in the form of essays, portfolios and projects, reports, case studies, presentations, design tasks and primary/secondary research. Informal assessment is incorporated into the learning process and you will be given feedback during seminars encouraging reflective practice in formal assessments.

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As the holder of a degree in engineering, you can enhance your career development by establishing a broad knowledge of contemporary management. Read more
As the holder of a degree in engineering, you can enhance your career development by establishing a broad knowledge of contemporary management. This course offers a detailed exploration of the theory and practice of key areas, which is ideal if you have a practical engineering background and are interested or active in management roles in the private or public sector.

See the website http://courses.southwales.ac.uk/courses/461-msc-engineering-management

What you will study

Theories of management will be discussed and applied to your sector and your organisation.

You will study 180 credits which will comprise of the following:

Modules include:

- Leadership and Management theories
Develop your knowledge and understanding of a range of leadership and management theories and their contemporary application in a range of organisational settings.

-Managing Professional Development
Undertake personal and professional development for a business related professional career. You will personally manage and sustain employability through critical reflection to understand yourself and others.

- Issues in International Management
Develop a critical awareness of the complex interrelationships between developing issues in international and trans-national management.

- Innovation Management
Gain an understanding of the theory and practice of managing innovation in organisations. You will learn about the frameworks used by organisations to manage innovation and sources of innovation inside and outside the organisation.

- Strategic Operations Management and Operational Research
Gain an appreciation of operational processes, techniques, planning and control systems with reference to both manufacturing and service industries from a qualitative and quantitative perspective.

- Research Methods
Conduct a proper scientific investigation and present it in a written format. This will develop your understanding and research skills in a management and/or professional development context.

- Dissertation Project
A significant piece of research into an appropriate area of study.

You will also study two option modules fro m the following:
- Project Management and Techniques
- Quality Techniques and Analysis
- Workplace Evaluation and Control
- Business and Risk Management
- Other relevant engineering modules

Please note: You can choose the elective modules from any engineering discipline within the University portfolio, subject to agreement with the Course Leader and timetable compatibility.

Learning and teaching methods

There is a varied lecture and seminar programme, with extensive group work, case studies and guest speakers from a range of backgrounds.

Work Experience and Employment Prospects

This course will provide you with the ability to see businesses holistically and the knowledge to successfully lead and manage in an engineering context. You will also have the opportunity to develop wider knowledge, skills, and understanding of management theory and practice, relevant to you and your organisation.

Studying the MSc Engineering Management will give those with some management experience the opportunity to put their organisational leadership practice into context. It will enhance the prospects of leaders and managers from the engineering sector, and help you take advantage of future career opportunities.

Assessment methods

Assessment is through coursework-based assignments. The final assessment is a dissertation, in which you will examine an area of management that is of particular interest to you, or a company-based project. The subject of this dissertation must be engineering management.

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If you want a career in procurement management, this specialist masters programme offers high-level strategic teaching in all areas of this growing field. Read more
If you want a career in procurement management, this specialist masters programme offers high-level strategic teaching in all areas of this growing field.

In an increasingly competitive environment, purchasing and supply chain managers need to develop and demonstrate a variety of key competencies.

Graduates from this Masters course have the specialist knowledge to co-ordinate and adapt their purchasing and supply chain activities, and respond to the dynamic needs of a modern business. This course is accredited by the sector’s professional body – the Chartered Institute of Purchasing and Supply (CIPS). Upon successful completion, you will gain the MCIPS (with three years’ work experience)*.

The University has a long and distinguished history of research, training and education in procurement and supply chain management and is one of the largest CIPS Centres of Excellence in the UK.

Working in partnership with procurement professionals, the University has established its very own Procurement Best Practice Academy to identify, develop and disseminate best practice in procurement and supply chain management. This informs our teaching, so you will benefit from a course that embodies the latest industry thinking.

*Subject to approval

See the website http://courses.southwales.ac.uk/courses/470-msc-strategic-procurement-management

What you will study

This Masters course is delivered in three distinct stages which comprises of 180 academic credits. During your first stage you will be introduced to key management principles and theories, followed by a secondary stage that is designed to continue to build and develop your existing knowledge. The final stage of the course will focus research and application to live projects, alongside a critical understanding of concepts covered throughout.

Stage One

- Purchasing Principles and Management (20 credits)*
Compare and contrast the strategic links between procurement, purchasing and the notion of supply chain management, this module is aimed at developing your ability to effectively and ethically manage supply as a holistic process.

- Strategic Operations Management and Operational Research (20 credits)*
Develop your ability and skills in strategic operational management tools and techniques with an appreciation of operational processes, planning and control systems.

- Sustainable Supply Chain Management (20 credits)*
Explore the strategic need, role and value for logistics, purchasing and supply chain research within organisations in order to achieve sustainable supply chain networks in the future.

Stage 2

- Commercial Relationships (20 credits)*
Gain a critical understanding of the contribution of strategic accounting information to decision making in business. You’ll be introduced to major-themes underlying trading law with commercial and consumer contracts.

- Advanced Procurement (20 credits)
Examine the strategic internal and external relationships required to manage procurement and purchasing and supply, and the new and innovative cutting-edge procurement and purchasing principles and philosophies.

- Research Methods (20 credits)
Develop your understanding and research skills in a management and/or professional development context; critically reviewing a range of research methodologies and methods of providing management information for decision making.

Stage 3

- Dissertation in Purchasing, Logistics, Supply Chain (60 credits)
You’ll be required to produce an extended piece of written postgraduate research, involving a significant piece of student-directed learning, based on a detailed investigation into a key area.

Footnote: *Exemptions are available on the above modules to holders of MCIPS and the CIPS Graduate Diploma with the option of entry onto a 18 months Fast Track programme block delivered on weekends.

Learning and teaching method

The teaching approach involves a blend of styles with an emphasis on an interactive environment. You will learn through lectures, seminars, group work, case studies, and analyses of contemporary issues in strategic procurement management. Part-time delivery is designed around the needs of practising industry professionals and takes place at weekends, where you come to the University’s Treforest Campus for one weekend every six weeks.

Students who already hold the CIPS Graduate Diploma, or equivalent, will be eligible for exemptions and entry to an 18-month fast-track programme (weekends) which starts in April.

The University also has the The Procurement Best Practice Academy which carries out research and consultancy. This means that the latest research and industry best practice are used to teach students.

All full-time members of staff in the purchasing and supply team are fellows or senior fellows of the Higher Education Academy.

Work Experience and Employment Prospects

Providing you with the transferable skills to develop in a strategic role in a growing field of business, this qualification will enable you to build a sustainable and rewarding career in private and/or public sector organisations.

Graduates from this programme are able to demonstrate as managers, specialist knowledge to help them co-ordinate and adapt their purchasing and supply chain activities, responding to the dynamic needs of the 21st Century business environment.

Graduates also pioneer purchasing and supply chain management in this growing field, transferring their specialist knowledge in a sustainable and rewarding career.

Many of our graduates have become senior managers in public, private, and not-for-profit sectors.

Assessment method

The assessments are currently assignment based with no written exams. Assignment word count may vary but tends to be two 3,000 word assignments per 20 credit module.

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If you want a career in human resource management (HRM) or have recently entered an HR or line management role, this course is designed to give you the up-to-date skills and understanding to be successful within this area. Read more
If you want a career in human resource management (HRM) or have recently entered an HR or line management role, this course is designed to give you the up-to-date skills and understanding to be successful within this area.

The University has been awarded Accredited Centre status by the Chartered Institute of Personnel and Development (CIPD) following a visit and approval from the CIPD quality assurance panel. This course provides the knowledge you need to meet the requirements for Chartered Institute of Personnel and Development (CIPD) Advanced Level membership.

The course is designed to be flexible so you can gain a Postgraduate Certificate after the first stage of the course, Postgraduate Diploma after the second or complete the full Masters degree. If you complete the full Masters degree you will be eligible to obtain CIPD accreditation.

See the website http://courses.southwales.ac.uk/courses/466-msc-human-resource-management

What you will study

You will study key areas of human resource management, such as the principles, values and approaches to leadership and management, and you will explore the changing context within which businesses operate. As you progress through the course, you will study areas that relate to employment relations and the framework of performance management as well.

There are four core modules:
- Strategic HRM
- Developing Skills for Business Leadership
- Leading, Managing and Developing People
- Investigating a Business Issue from an HR Perspective

In addition, there will be a selection of optional modules for you to choose from, which include:
- Regulating the Employment relationship
- Performance Management,
- Managing Employment Relations and Talent Management.

Throughout the course, you will develop a portfolio to demonstrate your commitment to continuing professional development, culminating in the production of a business research report on an HR-related topic of your choice.

Learning and teaching methods

The course is available both full-time or part-time at the Pontypridd campus, Treforest site or part-time only at the Newport City campus.

Full-time students spend approximately 12 hours per week in classes, which involves a blend of directed and independent study. Part-time students spend around six hours per week in classes, held on one afternoon or evening each week. Y

Knowledge of the subject area is gained through lectures, tutorials, directed learning, independent study and workplace engagement. Lectures are used to introduce key HRM and business concepts and theories with student participation and discussion encouraged throughout. Student led tutorials aim to develop problem solving skills and focuses the application of theoretical concepts to HRM business situations.

Teaching and learning strategies seek to maximize the opportunities for student participation and to develop learning through the medium of student centered activity. Discussion within teams and groups is an important element in the teaching and learning process which facilitates a deeper understanding of the subject matter. This allows students to develop their own knowledge and experience through drawing on the knowledge and experience of others.

Learning Support is available for students on the program which includes:
- Student Handbook and Module Guides
- On-line supporting educational materials including those from CIPD
- Student Services specialist advice
- Learning Resources Centre
- Networked information services including the Blackboard website
- Specialist Guest lectures
- Business Research Report supervisors
- Faculty Advice Shop

Assessment methods

You will be assessed via a mixture of examinations and assessed coursework in the form of essays, portfolios and projects, reports, case studies, presentations, design tasks and primary/secondary research. Informal assessment is incorporated into the learning process and you will be given feedback during seminars encouraging reflective practice in formal assessments.

Work Experience and Employment Prospects

This course is designed to provide you with the up-to-date knowledge and understanding you need to manage people effectively in the workplace. It will be especially useful if you are seeking a career in HRM or have recently entered an HR or line management role.

As well as giving you the chance to study for a role within HRM, the course confers CIPD membership which is often a requirement of appointment and/or promotion in the HR profession. By achieving this qualification students are demonstrating that they have the skills and drive to maximise their contribution to overall business performance and that they are committed to achieving the highest standard of professionalism within their career. CIPD qualification is internationally recognised.

The MSc HRM programme has been working with part time students for over 15 years and so has developed a strong network of HR practitioners and managers in the locality. The “HRM USW Network” brings together past students who are prepared to be contacted to contribute to the MSc HRM curriculum development, through e.g. acting as guest speakers, offering work shadowing opportunities etc.

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Financial institutions have been forced, by the globalisation of trade and finance, to engage in the international financial market. Read more
Financial institutions have been forced, by the globalisation of trade and finance, to engage in the international financial market. This specialised Masters degree focuses on international banking and financial system development for enhancing economic performance. It is ideal if you want to pursue a successful career in investment banks, multinational banks and domestic banks of your country.

The programme will enable you to offer flexible solutions to complex problems such as the recent financial crisis. Without a knowledge and understanding of international banking theory, practice and procedure, policy makers and finance managers cannot take the strategic steps required to restructure financial systems, in order to operate effectively and efficiently in this new and evolving environment.

The MSc Management and Development of International Financial Systems will empower you to play a valuable role in this exciting field, by developing your skills in the areas of banking, finance and strategic management, with particular emphasis on the international dimension.
The course combines academic rigour with a policy orientation. The varied backgrounds of our teaching team and their range of research and consultancy activities, ensure an appropriate blend of academic and practical perspectives. The course also invites input from practitioners in national and international roles at major financial institutions.

The MSc Management and Development of International Financial Systems at the University of South Wales is a unique programme designed to address the shortage of skilled manpower at a strategic level in the Financial Sector of emerging and transitional economies.

This is a unique programme which combines management, development and finance simultaneously. The varied backgrounds of the teaching team and their range of research and consultancy activities ensure an appropriate blend of academic and practical perspectives. The programme also invites input from practitioners of major financial institutions with national and international roles.

The first international postgraduate course of its kind, MSc Management and Development of International Financial Systems has proved popular among policy makers, practitioner bankers, financial institutions and international organisations in a number of emerging countries.

You will study in Atlantic House which is part of our Cardiff campus and is situated at the heart of Cardiff’s Business Enterprise Zone.

See the website http://courses.southwales.ac.uk/courses/468-msc-management-and-development-of-international-financial-systems

What you will study

Throughout your studies you will develop an understanding of the theoretical frameworks for designing and analysing financial systems in developing, transitional, merging and market economies. You will review the banking services and their relevance as a driver of economic development and poverty alleviation. You will also examine the challenges of delivering innovative services in view of the internal and external changing environment.

Modules include:
- Comparative Study of Financial Systems in Developing Countries
- Multinational Operations in Finance and Banking
- Accounting Research Management and Methods
- Corporate Governance
- Corporate Finance
- Issues in International Management
- Business Venturing
- Dissertation

Modules are subject to change.

Learning and teaching methods

Teaching methods range from lectures, group discussions, case study workshops, individual investigative projects, a variety of audio and visual methods and field trips.

Separate induction and dissertation preparation sessions will also be held.

Teaching is primarily research led, your interests will be aroused and expanded prior to the dissertation period.

Work Experience and Employment Prospects

This course is designed to equip any student intending to work in the financial sector of developing and emerging countries with the concepts and tools to cope successfully in the rapidly changing world of financial instruments and markets.

From finance directors to investment bankers, our recent graduates have attained positions within a variety of local, national and international organisations.

Other possible career options include:
- Fund Manager
- Development banker
- Private client relationship manager
- Project finance analyst
- Risk Management in banking
- Regulatory bodies and consultancy.

Assessment methods

You will usually have to complete coursework as you progress, and normally sit exams at the end of each academic year.

Facilities

The MSc Management and Development of International Financial Systems offers outstanding facilities and a supportive environment in which Accounting and Finance students can flourish. From a fully equipped learning resource centre and a state-of-the-art trading room powered by leading industry software from Thomson Reuters to interactive teaching spaces.

The Accounting and Finance Advice Clinic is also based in Atlantic House, utilising specialist expertise within the University to provide free financial advice to the public and small businesses. The Clinic provides opportunities for Accounting and Finance students to gain experience in an applied setting, enabling them to gain and enhance the transferable skills they’ll need when entering the workforce.

Career Potential

This course is designed to equip anyone intending to work in the financial sector of developing and emerging countries, with the concepts and tools to cope successfully in the rapidly changing world of financial instruments and markets. From finance directors to investment bankers, our recent graduates have attained positions within a variety of local, national and international organisations.

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The MSc Business Psychology provides the opportunity to focus on a range of organisational behaviours and apply psychological theory and practice to key issues that affect the internal and external functioning of organisations. Read more
The MSc Business Psychology provides the opportunity to focus on a range of organisational behaviours and apply psychological theory and practice to key issues that affect the internal and external functioning of organisations. Not only will you learn about the theory and research which exists in business psychology, but you have the chance to apply this to your own working experiences.

The programme offers a psychological perspective to understanding key organisational functions such as leadership, organisational culture, change management, marketing and communications. It is a very practical programme which encourages students to consider the application of psychological research evidence to their own working case studies and workplace interventions for change.

MSc Business Psychology applies to a broad range of sectors and is designed for anyone wishing to understand more about the underpinning psychological research and mechanisms for employees, organisations and business practices.

See the website http://courses.southwales.ac.uk/courses/1258-msc-business-psychology

What you will study

Certificate Stage (3 modules)
The Certificate stage involves completion of the following module:
- Psychological Theory and Applications in the Workplace: For this module you will draw on the work of classical and contemporary researchers in the field of organisational behaviour. You will explore core themes and concepts in relation to various working environments.

Plus two additional modules from the following:

- Effective Communication within Organisations: On this module you will examine models of communication and some of the barriers to communication which exist in organisations. You will develop and evaluate practical strategies to carry out internal communication audits and accompanying practical interventions based on psychological evidence.

- Developing and Managing External Communication:This module will examine how organisations communicate with many and varied external contacts. You will focus on issues such as advertising and marketing and the psychological impact strategies have on consumer behaviour.

- Leadership in 21st Century Organisations: The changing nature of organisations and the response of leaders to such changes will be studied on this module. You will examine psychological models of leadership and evaluate them in terms of their contribution to approaches to leadership. You will also analyse the language and behaviour of leaders in ensuring effective leader/employee relations.

- Managing Organisational Culture and Change: For this module you will study both internal cultural issues which arise and impact on an organisation and its identity, as well as the relevant psychological processes for managing change in organisations across a range of scenarios and experiences.

Diploma Stage (3 modules):
The Diploma stage will require you to complete a further two modules from the Certificate stage plus the following:
- Research Methods
- Project Management Skills for use in Organisations

Masters Stage:
- Dissertation: You will carry out a piece of empirical research within an organisation, or with a working population, where psychological theory and/or interventions are applied.

Learning and teaching methods

You will only be required to spend one day a week 3-9pm for 10 weeks & from 6-9pm for the remaining 14 weeks on campus. This will be supplemented by home study and distance learning.

In addition, you will have the opportunity to network with a range of professionals from diverse employment experiences on the programme and to practically apply some of the seminal and contemporary approaches to understanding employee and organisational behaviour. The programme has been developed to ensure study can be undertaken by employees in a wide range of occupational environments.

Work Experience and Employment Prospects

This programme offers you the opportunity to gain skills and knowledge for your continuing professional development and career progression.

You will gain an array of transferable skills to use in organisational environments including marketing, advertising, public and private sector management, consultancy, retail, health management, project management and human resource management.

There will also be opportunities for you to progress into further study via a PhD.

Assessment methods

Assessments will take the form of organisational audits, essays, case studies, critical reviews, presentations and a final stage dissertation.

Facilities

Postgraduate students have access to Psychology Lab 1 (Ty Hywel) and a newly resourced Computer Suite for participation in, and running of their own research. The facilities include a large multi-user laboratory (Psychology Lab 1) containing 14 PCs workstations with desks and chairs (separated by dividers to form cubicles), Psychology Labeach installed with software designed for quantitative and qualitative statistical analyses and also for the design and generation of psychological experiments.

The large multi-user laboratory space can also serve as a teaching hub, with AV equipment available for presentations and meetings (Including a wall mounted flat panel large screen and teaching laptop). There is also a small single-testing/interview room (Psychology Lab 2) that allows for one-to-one research activities such as interviews or experiments involving the running of one participant at a time.

The IT Computer Suite accommodates 40 – 50 plug-and-play PC laptops in a flexible multifunctional computer-based learning and teaching environment.

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If you are engaged in a construction-related profession or you want a career in construction project management, this course will develop the skills and knowledge you need to be successful. Read more
If you are engaged in a construction-related profession or you want a career in construction project management, this course will develop the skills and knowledge you need to be successful.

Our MSc is practice-based and research focused. The practice element adopts a problem-solving approach to complex and strategic issues that often arise on construction projects. You will get involved in case studies utilising completed and ongoing projects. The research focus is supplied through research-active staff who are directly involved in course development and delivery, along with contributions from visiting research fellows, guest lecturers and professionals.

The course is accredited by the Royal Institution of Chartered Surveyors (RICS). RICS sets and regulates standards of competence and integrity, providing impartial, authoritative advice on key issues for business, society and government. Once you have completed two years [typically] of qualifying practice you can take the Assessment of Professional Competence. If successful you will become a fully qualified Chartered Surveyor.

See the website http://courses.southwales.ac.uk/courses/274-msc-construction-project-management

What you will study

You will study the following modules and a dissertation:
- Project Management 1 Theory and Practice
- Project Management 2 Planning and Control
- Research Methods and Professional Development
- Property Asset Management
- Construction Laws and Practice
- Financial Management for Construction and Real Estate

Learning and teaching methods

The course is delivered in three major blocks that offer an intensive but flexible learning pattern, with two start points each year – February and September. Tuition combines traditional lectures and tutorials with problem-based learning through workshops and site visits.

Work Experience and Employment Prospects

Our strong industrial and commercial links help us tailor our courses to meet employers needs, and ensure you graduate with the right skills to develop an exciting, dynamic career in construction. This industry relationship has been formalised into the Built Environment Strategic Forum (BESF). The mutual benefits arising from this university/industry partnership are significant and guarantee enhanced employability potential to our students and graduates.

There is continued demand for construction project managers nationally and internationally. Our graduates have a very strong record in gaining employment and/or promotion. Graduates have found employment with development, construction and building companies or government organisations and agencies, as well as commercial, management and consultancy firms.

Assessment methods

Some modules are continuously assessed, while others use coursework and examination. Assessment methods also vary and include written reports and coursework, project work and presentations.

Most submissions will be your individual work, but some may involve teamwork assessment. The Masters element requires completion of a substantial dissertation based on your individual research. Part-time students have the option of a fast-track route by completing their dissertation over the summer at the end of their second year.

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With safety, health and environmental issues becoming increasingly important, there is a growing demand for professionals with the right skills. Read more
With safety, health and environmental issues becoming increasingly important, there is a growing demand for professionals with the right skills.

This Masters award produces such health and safety practitioners, who can identify, assess and solve health, safety and environmental problems by applying the principles of good management.

This course has been developed using the expertise of staff at the University, which has been recognised by the Chartered Quality Institute (CQI) as a Centre of Excellence for Quality in Education.

You will develop your knowledge of technical subject areas through an extension into managing health and safety, while giving due consideration to the sustainable economic development of business and the environment.

See the website http://courses.southwales.ac.uk/courses/282-msc-safety-health-and-environmental-management

What you will study

You will complete six modules and a dissertation:
- Business Law
- Research Methods and Professional Development
- Business and Risk Management
- Environmental Management
- Workplace Evaluation and Control
- Health and Safety Management

Learning and teaching methods

The course is delivered in three major blocks, which offers an intensive but flexible learning pattern with two start points each year – February and September. For each module, you will usually complete two assignments based on case studies or workplace scenarios, plus an examination. There will be group work, recommended reading and tutorials each week. Your final dissertation will be bespoke to you and
could be based in industry.

If you successfully complete the Postgraduate Diploma (PgD) element of the course, you can apply for Graduate Membership of the Institution of Occupational Safety and Health (IOSH). You will then be required to undertake a period of Initial Professional Development (IPD) before becoming a Chartered Member of the Institution. This is an essential qualification for safety practitioners who need to manage safety and integrate the demands of corporate development and legislation

Work Experience and Employment Prospects

Our strong industrial and commercial links help us tailor our courses to meet employer’s needs, and ensure you graduate with the right skills to develop an exciting, dynamic career in construction. This industry relationship has been formalised into the Built Environment Strategic Forum (BESF). The mutual benefits arising from this university/industry partnership are significant and guarantee enhanced employability potential to our students and graduates.

Career prospects are excellent, particularly as employers value the skills and experience you will gain through the MSc Safety, Health and Environmental Management degree. Opportunities exist in a variety of organisations, including environmental protection, and occupational safety and health in private and public sectors.

Assessment methods

Many modules are continually assessed while other modules are a mixture of continuous assessment and examination.

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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson. This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns. Read more
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson.

This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.

PR is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.

This PR course is fully accredited by the Chartered Institute of Public Relations, the professional body for public relations and public affairs practitioners. Students enrolled on the MSc Public Relations are eligible for CIPR Student Membership. This provides access to numerous industry and personal development opportunities as well as the member’s area of the CIPR website. The CIPR website includes a dedicated student area which offers help and advice on entering the PR industry and free online training.

See the website http://courses.southwales.ac.uk/courses/663-msc-public-relations

What you will study

A key feature of modern marketing is the decline of mass communication in favour of multiple person-to-person networks and mobile messenger apps such as WhatsApp. Sitting alongside traditional PR tools, social networks and blog sites are now part of the PR practitioner’s toolkit. This accredited course will expose you to the challenges at the forefront of modern PR and enhance your ability to manage brand and corporate identity effectively.

You will explore the radical shift in PR, as traditional channels such as advertising and sales promotion have changed. The course will further develop your understanding of word-of-mouth marketing, including social networks and the growing popularity of photo and video sharing sites.

From Facebook and Twitter to YouTube, Pinterest and Instagram, you will challenge traditional methods and the contemporary thinking associated with marketing and stakeholder communications. The course will also cover the importance of brand reputation and the growing demand for essential skills in crisis management, and enhance your knowledge and understanding of the role PR plays in modern politics.

Modules of study:

- PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.

- Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.

- Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public/political sector. It accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.

- Campaign Planning for Marketing & PR
The aim of this module is to enable you to understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.

- Research Methods
The aim of this module is to develop your understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.

- Management Project
This module introduces you to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.

Learning and teaching methods

Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.

Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.

Work Experience and Employment Prospects

The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.

Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.

As a student of this course you will have access to help and advice from a dedicated student area on the CIPR website on starting your career within the public relations industry.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of PR in depth.

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This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. Read more
This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.

During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.

Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.

Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications.

You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

See the website http://courses.southwales.ac.uk/courses/507-msc-marketing

What you will study

Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.

Modules you will study:

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Brands and Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Social and Sustainability Marketing
You will gain an understanding of social, economic, ecological issues in domestic and global markets.

- Trends in Marketing
You will learn about contemporary and emergent issues in marketing.

- Creativity in Advertising and Promotion
On this module you will learn about the best use of creative processes of ads and promotion.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.

Work Experience and Employment Prospects

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

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