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Business & Management×

York St John University, Full Time MSc Degrees in Business & Management

  • Business & Management×
  • York St John University×
  • MSc×
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This programme will involve you in a demanding process of personal and leadership development, through engagement with project work for your own and/or external businesses. Read more
This programme will involve you in a demanding process of personal and leadership development, through engagement with project work for your own and/or external businesses.

Course detail

The programme offers opportunities to reflect upon, evaluate and apply key Leadership and Management theories and concepts as well as encouraging creative and innovative thinking in the application of relevant management models. As you progress through your studies you will not just be taught academic theory related to the subject. You will be encouraged and supported to develop skills that will prepare you for developing your career in management, especially related to leadership and management.

The curriculum has been carefully designed to ensure that there is a balance of theory to application and that there regular opportunities for you to engage with the world of business. There will be regular guest input from business professionals, case studies and projects in modules that will allow you to apply your knowledge of the theory to a range of real-world business scenarios.

Programme aims

The overall aim of the programme is to develop you as a potential manager and leader with a sound understanding of the skills necessary to undertake a management or leadership role. You will:

• develop a critical, reflective and integrated understanding of Leadership and Management within a context of business sustainability, corporate social responsibility and ethics, helping you undertake effective roles within business organisations as part of a wider strategic team.

• be provided with opportunities for advanced study and practical application of the key concepts and concerns within business including the importance of coaching and mentoring in the development of business strategy and organisational culture.

• develop your self-awareness. This is grounded on positive and critical attitudes towards culture, diversity, change management and conflict management. The framework is created around the role of management and leadership in the context of a dynamic and vibrant business and management environment.

• be provided with the opportunities to apply theory into practice within complex environments, systematically and creatively in order to improve the use of Leadership and Management skills through project work with the MBA students and personal research.

• develop and enhance your lifelong learning skills and professional development in order to work with self-direction and originality.

Modules

• Researching Contemporary Business Issues
• Business & Sustainability
• Leadership & Management
• People Management
• International Business Strategy
• Organisational Change & Culture
• Leadership & Management Coaching
• Project Management
• Research Investigation

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

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This programme involves you in a demanding process of personal and international business development, through engagement with project work for your own and/or external businesses. Read more
This programme involves you in a demanding process of personal and international business development, through engagement with project work for your own and/or external businesses.

Course detail

The curriculum has been carefully designed to ensure that there is a balance of theory to application and that there are regular opportunities for you to engage with the world of business. There will be regular guest input from business professionals, case studies and projects in modules that will allow you to apply your knowledge of the theory to a range of real-world business scenarios.

The programme offers opportunities to reflect upon, evaluate and apply key international business management theories and concepts as well as encouraging creative and innovative thinking in the application of relevant management models. As you progress through your studies you will not just be taught academic theory related to the subject, you will also be encouraged and supported to develop skills that will prepare you for developing your career in management, especially related to international business.

Modules

• Researching Contemporary Business Issues
• Business & Sustainability
• Consumer Behaviour
• International Trade & Business
• International Business Strategy
• International Corporate Governance
• Organisational Change & Culture
• Project Management
• Research Investigation

Format

All modules are delivered utilising a range of teaching, learning and assessment strategies including lectures, seminars, a guest speaker programme, tutorials, workshops and global café style learning activities. Each module tutor will adopt the best practices to facilitate your learning and development.

All taught contact sessions at York Business School are supported by a wide range of materials such as online resources. Study beyond the classroom reinforces and prepares you for the classroom delivered contact sessions, as well as directing and encouraging supported open learning and independent learning. Each module has a Virtual Learning Environment (VLE) where you and other Masters level students will be encouraged to be involved with online debate and collaborative approaches to learning. This programme is underpinned by the latest industry insights and you will have access to a wide range of supporting resources whilst studying here.

Assessment

All modules are assessed through a programme of work undertaken whilst studying for the MSc International Business Management. A range of assessment tools are used including presentations, critical essays, portfolios and reflective journals, exams and case study work. Each module tutor will provide opportunities for formative assessment feedback to inform your work prior to submission.

You will receive detailed feedback on assessment to help you develop and continuously improve your performance whilst on the programme. Advice will be provided in relation to development, further areas for research and guidance on how to enhance your knowledge of business and practice.

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

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Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. Read more
Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. The programme will also examine the challenges faced by marketers in today’s dynamic and competitive business environment and how such challenges can be overcome. You will be exposed to the latest contemporary research in international marketing to develop your critical thinking skills and develop and apply knowledge of the latest thinking in international marketing.

Course detail

As a student on this programme you will develop your practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from industry experts and leading academics in the field, which will ensure that you are exposed to the latest industry and academic thinking – all of which lead to career readiness.

Throughout the programme you will be encouraged to practise the marketing skills you have developed and also to apply the latest international marketing knowledge to a range of live projects and through simulation activity. One of the major pedagogic differences of the York St John International Marketing programme is that on the module Project Management you will be challenged to apply what you have learnt throughout your studies within a multidisciplinary team of students whilst working with an organisation.

You will complete a module of independent study which is titled the Research Investigation. This module provides you with the opportunity to investigate in depth an area of particular interest to you that links with your programme of study. You will be supported in conducting this research by an academic from your field of interest. To support you in being able to conduct this work there is a module called Researching Contemporary Business Issues. This module provides you with the opportunity to engage with current academic and practitioner business debate and encourages you to explore a range of relevant business topics. The module has been designed in such a way that it promotes a multi-disciplinary approach, for example, you will receive input from a variety of disciplines (business and non-business) thus allowing you to see business issues from a variety of perspectives.

Modules

• Researching Contemporary Business Issues
• Business & Sustainability
• Consumer Behaviour
• Strategic Brand Management
• Strategic Marketing Planning
• Marketing Communications
• Digital Marketing
• Project Management
• Research Investigation

This programme aims to:

• develop your knowledge of key areas in marketing, centring on strategic marketing, brand management, consumer behaviour, marketing communications and digital marketing, to provide the knowledge and skills necessary to develop and implement a strategic marketing plan / digital marketing strategy

• develop a critical, reflective and integrated understanding of contemporary issues in marketing, policies and practices relating to the principles of responsible leadership, management, corporate social responsibility and sustainability

• offer in depth insights into marketing activities and strategies of international organisations from the private, public and third sectors

• provide advanced study of the key concepts of marketing, the management of customers, consumers, competition and communication within a changing global context

• understand the importance of strategic marketing and its overall contribution to the strategic shape of the organisation, within a complex global environment

• enable you to critically appraise key academic research in marketing and consumer research.

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

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Through the development of an integrated and critically aware understanding of marketing from a digital perspective, this programme involves you in a demanding process of personal and digital marketing development, through engagement with project work for your own business and/or external businesses. Read more
Through the development of an integrated and critically aware understanding of marketing from a digital perspective, this programme involves you in a demanding process of personal and digital marketing development, through engagement with project work for your own business and/or external businesses.

Course detail

A distinctive element of the Digital Marketing programme is the opportunity to gain professional accreditation from the Institute of Digital and Direct Marketing (IDM) alongside the academic award. The IDM accreditation may be subject to an additional fee to the awarding body, IDM.

The curriculum has been designed to ensure that there is a balance of theory to application and that there are regular opportunities for you to engage with the world of business. There will be regular guest input from business professionals, live case studies and projects in modules that will allow you to apply your knowledge of the theory to a range of real-world business scenarios. Simulations are also incorporated into the curriculum in the marketing suite of programmes to provide an experiential and problem-based learning approach to the more strategic aspect of the curriculum.

The programme offers opportunities to reflect upon, evaluate and apply key domestic and international marketing theories and concepts within an international context as well as encouraging creative and innovative thinking in the application of relevant marketing and digital marketing models. You will be encouraged and supported to develop marketing and digital marketing skills that will prepare you for utilising digital marketing further within your current role or prepare you for a role in digital marketing and marketing more widely.

Modules

• Researching Contemporary Business Issues
• Business and Sustainability
• Consumer Behaviour
• Strategic Brand Management
• Strategic Marketing Planning
• Marketing Communications
• Digital Marketing
• Marketing Optimisation, Measurement and Metrics
• Research Investigation

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

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The Creative & Cultural Marketing programme will build your knowledge of key generic marketing concepts, such as strategic marketing planning and consumer behaviour. Read more
The Creative & Cultural Marketing programme will build your knowledge of key generic marketing concepts, such as strategic marketing planning and consumer behaviour. In addition you will explore key aspects of marketing and management theory in the context of the arts and creative and cultural industries, where the behaviour and thinking of individuals and organisations is often different from that of more commercially orientated businesses.

Course detail

The creative industries are thriving both nationally and internationally, which is creating a myriad of opportunities for individuals who wish to pursue a career in the arts and creative and cultural industries.

You will be exposed to the latest contemporary research in arts marketing and the creative and cultural industries to develop your critical thinking skills and to be at the forefront of the latest thinking in the discipline. This programme of study is closely linked with the Future’s research group within the Business School. Future’s facilitates monthly seminars where both staff and visitors, present papers on their research and share ideas. Within Futures, a sub-group named HAVRC (Heritage and Visitor Research Collaborative) has been set up to facilitate research projects with external agencies and business in the heritage sector. As you study the programme you will be expected, and will be encouraged, to be an active member of the HAVRC research group.

You will develop practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from arts practitioners, industry experts and leading academics in the fields, which will ensure that you are exposed to the latest practitioner and academic thinking – all of which promote career readiness.

Modules

• Researching Contemporary Business Issues
• Business & Sustainability
• Consumer Behaviour
• Marketing in the Arts & Creative Industries
• Strategic Marketing Planning
• Marketing Communications
• Marketing Culture & Heritage
• Project Management
• Research Investigation

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

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