The emphasis of this Masters' programme is on the three key themes within eCommerce – hardware, software and business considerations.
Students will undertake a range of tasks associated with eCommerce in organisations, and will enjoy developing sophisticated solutions to eCommerce problems.
e-Commerce is now a mature industry in the UK and covers a wide range of skills. As well as technical skills, this area also covers marketing, advertising, sales order processing and customer service.
This programme is aimed at providing graduates with the knowledge and skills to enable them to satisfy the demands of employers by developing and enhancing their use of ICT, particularly in the area of eCommerce. This programme has a strong focus on data analysis and other factors that affect eCommerce such as law, marketing/social media, privacy, intellectual property, etc. Graduates will use their expertise to manage teams that design, implement, test and maintain innovative eCommerce based solutions in contemporary organisations.
-Data Mining (20 credits)
-Leadership and Management (20 credits)
-Managing Information Systems and Project (20 credits)
-Marketing and Web Analytics (20 credits)
-Research Methods and Data Analysis (20 credits)
-Web Technologies for e-Commerce (20 credits)
-Major Project (60 credits)
This MSc programme is aimed at providing graduates with the knowledge and skills to enable them to satisfy the demands of employers developing and enhancing their use of ICT, particularly in the area of e-Commerce. It aims to enable graduates to improve their employment prospects and enhance their career development.
This programme is involved in areas of established, new and rapidly changing technologies. These technologies are also being introduced into areas where the existing workforce needs to be retrained and enhanced to take advantage of the opportunities arising, for example, the use of the Internet in developing and maintaining supply chains. The rapid advances, particularly in computer technology, over recent years have led to a demand from a wide range of employers for graduates with the knowledge and skills provided by this programme.
Student work is assessed through a combination of coursework, lab based practical examinations and written examinations. The final mark for some modules may include one or more pieces of coursework set and completed during the module. Project work is assessed by a written report and oral presentation.
eCommerce continues to grow nationally and internationally. Graduates of this programme should be well placed to play a role in that expansion.
Although the UK already has a significant proportion of industries which rely on eCommerce, there remains a shortage of people with the relevant technical knowledge and skills to work in the industry. The skills and knowledge gained throughout the programme will prepare students for both employment within the eCommerce industry and within the computing area on a wider perspective.
The program is designed to allow the graduate of MSc eCommerce to work in a number of different roles. Graduates may seek roles on the business side of eCommerce, for example in marketing, or as an advisor to an eCommerce company. Other graduates may seek roles in software development. eCommerce is popular and is growing nationally and internationally. Graduates of this programme should be well placed to play a role in that expansion.
It is expected that graduates would seek positions such as: