Milano Fashion Institute Masters Degrees

The “Fashion Law” course aims at providing the participant the most updated practical information, benchmarks and field expertise concerning the most relevant aspects involving legal frameworks and perspective inside fashion and luxury companies.
Starting with an introduction to the industry, from the main business models, to industry segmentation and core processes, the course will focus on all the main stages of the fashion lifecycle, from the concept design, up to the licensing and client relationship management, in order to promote the knowledge of processes, best practices, real cases studies, applied frameworks to the fashion and luxury industries, thanks to a multidisciplinary faculty composed of academics, practitioners and industry professionals.

The teaching model is composed as follows:
- In classroom Lectures
- Case studies and best practices
- Guest speakers
- Project works and mock trials

Traditional in classroom lectures are alternated with case discussions, meetings with managers, lawyers, and other representatives of the industry, in class activities and project works. In addition, career orientation will be provided to the students that aim at working in the industry.
At the end of the course a MFI certificate is delivered to each student.

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The short course “New Sustainable Fashion” aims at sharing with the participants the most updated information and interesting examples on innovative business models in fashion & luxury. The course focuses on the driver of sustainability for the creation of shared value. Creating shared value in fashion means being able to answer the needs of many stakeholders: the environment, society, institutions, art, culture, territory and the consumers. A responsible fashion company has already started the long and complex journey of integrating ethics and aesthetics into the value chain, in constant balance with all the stakeholders.
Here are some of the keywords that will lead the way in fashion responsible innovation and that will be explored during the lectures, class discussions and company visits: circular economy, recycling, upcycling, prosumer-creation, open-source, crowdfunding, wearable-technologies, online-offline integration, transmedia-storytelling, B-corporations and open-innovation among others.

The teaching model is composed as follows:
- In classroom lectures
- Case studies
- Company visits
- Project works
- Sessions of Career orientation and/or reviews on business ideas

Traditional in classroom lectures are alternated with case discussions, meetings with managers and other representatives of the business community, company visits, in class activities and project works.
Career orientation will be provided to the students that aim at working in the industry; feedbacks to the business ideas will be shared with participants that are willing to become entrepreneurs.

At the end of the course a MFI certificate is delivered to each student.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Business Management aims to provide students skills and competences strongly needed by brands and companies. How to manage an omnichannel strategy? From the understanding of the most diffused tools and practices, to the field and deep knowledge of retail processes affecting every touch point with the Client. That’s fashion retail.

The Master will explore the management of retail strategies, main business models, merchandising and buying processes and visual merchandising practices, for concluding with the digital strategy and the CRM policies.

Therefore, the professional figure that is formed is the marketing and retail manager, connecting strategy to customer, integrating the digital environment to the retail formats and experience design.

Fashion Communication. More than a process, a compelling challenge to involve the customer. Fashion brands are leading the innovation, from the digital opportunity to the engagement challenge.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Communication Management goal is designed for students desiring to work inside the processes of communication, advertising and promotion of fashion brands, on different levels: product, brand, corporate, events, with a thorough knowledge of all the main business tools, from the press and PRs tools, to the digital tools, as well as printed traditional advertising.

Managing communication tools starting from the company DNA, heritage and strategy. From cultural knowledge, to management skills.

In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi’s, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master’s experience, are led by teachers and tutors, on a specific brief by companies’ executive of solutions to collections’ development issues or of developing new business strategies, and are preparatory to the final internship activity.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Product Management is aimed to train those professionals who are able to manage the fashion product and collection, since the moment immediately after its creation, up to its marketing and retailing. This professional figure, call it “Fashion Product Manager” but also “Line Builder”, is the one in charge of assessing the architecture of a fashion collection and ensuring the correct development of the fashion product. That’s why this figure is considered an “hybrid”, combining interdisciplinary skills in fashion management, with a deep understanding of fashion design tools and practices.

And not only this; the Master in Brand & Product Management aims to introduce students to the compelling art and science of brand management, with a particular emphasis on luxury brands. How is it possible to design the brand strategy? From the knowledge and management of the brand language, to the line building of a collection and the business strategy.

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