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IMF Business School Masters Degrees in Medicine

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The pharmaceutical industry and pharmacies are developed in a complex and highly regulated environment. Research of new drugs is quite expensive and you need enough time for it. Read more

The pharmaceutical industry and pharmacies are developed in a complex and highly regulated environment. Research of new drugs is quite expensive and you need enough time for it.

For that reason, pharmaceutical marketing professionals must be prepared to meet the challenges they encounter on the way to the success of the brands they manage.

This Master MBA with specialization in Pharmaceutical Marketing offers the opportunity to train and develop the skills in the field of business management, marketing, branding and digital communication in order to implement strategic plans to products, services or companies with the best strategy adapted to all current regulations.

ADDRESSED TO:

  • Graduates who wish to specialize in the field of pharmaceutical marketing, especially recommended for graduates in Pharmacy, Chemistry, Medicine, Biology and Veterinary.
  • Community pharmacists interested in learning to develop and implement a strategic and tactical marketing plan in your community pharmacy.
  • People who work in companies linked to the pharmaceutical industry sector.
  • Any professional community pharmacy or pharmaceutical company looking for a specialization in commercial and marketing areas.

Objectives

This master aimed at the pharmaceutical industry claims that the student is able to implement a strategy to address successfully as well as enable you so you can evaluate the suitability of a business strategy, analyzing the marketing plan in which it is based, thus ensuring the desired results for your company.

  • Understanding the complexity of the pharmaceutical environment to be able to perform efficient management of the community pharmacy or pharmaceutical laboratory.
  • Learn to develop a marketing plan on-off, both the pharmaceutical industry and in the community pharmacy and track it, defining objectives and monitoring their behavior in order to reorient the actions of the plan if necessary.
  • Get the skills and resources that enable professionals constriur "brands pharmacy" sustainable "product brands" that meet market demands and successful over time.

Methodology and Evaluation

METHODOLOGY

MFI offers a flexible methodology adapted to your needs, whatever your geographical location or time availability. This master can be studied under:

  • Online Methodology: All the agenda will be on hand from our virtual campus 24 hours a day, 7 days a week.
  • Distance methodology: have course material in book form.

All contents are fully updated and have great technical, easily understandable and with a clear practical vocation rigor. IMF offers you:

  • e-face tutoring staff (via forums, chat, phone, email).
  • Webinars.
  • Debates and discussion groups through forums and chats.
  • Self-assessment test.
  • Readings, case studies and documentation.
  • Live classes.

EVALUATION

Continuous assessment as advances in the study of the Master. Each module will be assessed by combining online and development of case examination; overcoming will free each subject.

Likewise, obtaining master's degrees and Master MFI University Camilo José Cela, subject to overcoming each module testing and the development of a master work order.

Career prospects

Students who pass this master can work in:

  • Community pharmacies
  • Marketing companies or agencies of the pharmaceutical industry
  • advertising agencies in the health sector
  • pharmaceutical distributors
  • Pharmaceutical business schools
  • hospital pharmacies


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