Masters Degrees in Marketing (Msc Psychology)

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns. Read more

The MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. Read more

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Read more

The MSc Marketing and Consumer Psychology programme is designed to teach a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Read more

Our MSc Neuromarketing programme is where business meets psychology, exploring consumer behaviour through neuroscience. You will gain a deep understanding of how the human brain shapes consumer decisions and will have hands-on experience with our cutting-edge neuroscience equipment. Read more

Why don't people always act as rational economic decision makers? How can we apply mathematics and psychology to improve our economic models? Contrary to assumptions in traditional economics, people do not automatically choose the optimal course of action, even if given proper incentives. Read more

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. Read more

Burgundy School of Business is much more than an international « Grande École ». We believe in a unique student-focused teaching model. Read more

The Master’s degree in Business Administration will provide you with a theoretical understanding of business studies relevant to the fiscal and organiational management of companies. Read more

This contemporary course will equip you with the creative and strategic skills needed to work in Digital Marketing. The emergence of the circular economy and digital transformation has led to the creation of significant career opportunities worldwide ranging from small business to larger enterprise level. Read more

Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric… Read more

Acquire a solid Marketing knowledge, gain expertise in the latest Digital Marketing trends and Data Analytics techniques. Develop a socially responsible and Ethical mindset to tackle current and future challenges. Read more

We are all global consumers who interact with marketing messages in different ways and on a daily basis. Read more

This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environme nt. You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research. Read more