Masters degrees in Marketing equip postgraduates with the techniques organisations employ to promote goods and services to their customers, their industry and the wider public community.
Courses range from taught MA and MSc degrees, to research oriented MRes and MPhil programmes. Entry requirements normally include an undergraduate degree in a relevant subject.
If you want to be at the forefront of building an organisation’s relationship with its customers, then a Masters in Marketing is ideal for you. Often professionally accredited from institutes such as the Chartered Institute of Marketing (CIM), these courses build your professional acumen, training you in techniques used for professional practise.
You will explore methods such as branding and promotion, for example managing brands for shareholder and customer value. Alongside this, you will learn to utilise marketing tools such as digital marketing, including social media. Market research is also a major component, such as assessing the behaviour of an organisation and its consumers in order to better tailor marketing practice.
Careers are highly varied and can include print advertising and copywriting, brand management, e-marketing, international marketing and public relations.