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University of Melbourne Masters Degrees in Market Research

We have 2 University of Melbourne Masters Degrees in Market Research

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The Master of Commerce (Marketing) is an advanced marketing degree that equips business/commerce graduates with the ability to apply an evidence based approach for sound and defensible decision making regarding markets, customers or product offerings. Read more

The Master of Commerce (Marketing) is an advanced marketing degree that equips business/commerce graduates with the ability to apply an evidence based approach for sound and defensible decision making regarding markets, customers or product offerings.

Graduates with the ambition to test their limits will find this an attractive and challenging program that develops research, analysis and critical thinking skills. 

The research pathway offered in the program is designed for students with a passion for solving managerial or organisational problems and who are interested in progressing into the PhD program. 

WHO IS IT FOR?

The Master of Commerce (Marketing) is designed for students with a degree in business/commerce who may be interested in progressing into the PhD program or pursuing a career in market research or strategy.



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This program provides foundational business training and specialist training in marketing. You will have the opportunity to develop your skills and understanding in a range of areas including. Read more

This program provides foundational business training and specialist training in marketing.

You will have the opportunity to develop your skills and understanding in a range of areas including:

  • marketing strategy 
  • consumer behaviour 
  • relationship marketing
  • branding
  • international marketing

HOW WILL YOU LEARN?

Besides lectures and classroom-based tutorials, you will also take part in:

WHO IS IT FOR?

This program is ideal for students holding undergraduate degrees in areas outside of commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to commerce students who wish to add marketing to their portfolio.

If you have previously studied Marketing at undergraduate level you may be better suited to our Master of Commerce (Marketing) program. 



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