Hong Kong Baptist University Masters Degrees in Market Research

MSc in Marketing for the Creative Economy (MScMCE) rides on two rising trends in the markets: The rapid expansion of the creative economy in recent years (e.g., advertising, arts and crafts, music, design, video, computer games, interactive media); The trend of applying arts and cultural elements in business operations in industry practices (e.g., arts malls, music entertainment). Read more

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, Hong Kong Baptist University and the Grenoble École de Management on a 15-month full-time study basis. Read more